Social media is a powerful marketing tool. But if it is used in the wrong way, the social media sites will create a negative impact on your business.

Don’t Overuse Hashtags

Hashtags are great for promotion, searchability and conversation, but don’t overuse them. Use two #hashtags maximum on any social media post. If you use too many, your followers will think you are spamming them.

Don’t Tweet Throughout the Day

You should not tweet all through the day. Instead, limit your activity to just 3 or 4 tweets per day in order to keep others interested in your posts.

Never Use The Full 140 Characters While Tweeting

140 character post on Twitter is actually too long. Don’t use the full 140 characters while tweeting. Make it easy for people to retweet you by leaving some space or else they will be forced to delete some of your message. To get retweeted don’t post more than 123 characters.

Don’t Broadcast the Same Message Across all Social Media Channels

You should tailor your message for each specific social media channel. Each social media platform has its own language, audience and customs. Don’t broadcast the same message across all social media channels because that comes across as impersonal, spam-like or fake.

Don’t Sell Your Products / Services

Don’t always ask your people to buy through your social media posts. Instead, establish a relationship with them first by effective communication.

Make sure you don’t make these 6 mistakes if you want to use social media as part of your marketing plan.

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