social media do's and don'ts for business

Hello and Welcome12th October 2016

© Business Ignition Group 20161

#CMIsocial


Social Media – The Do’s and Don’ts for business

WARNING!!

Not all types of social media are for every type of business and you don’t need to use them all.

If you are going to use more than one then you need to have a coordinated strategy so you are sending a consistent message.


A brief introduction to Social Media

Why Social Media?

People are talking about you and your business and your industry and your clients; and your clients are talking about you and the service you provide.

If you’re not part of the conversation you’re missing out.People expect an immediate response, they don’t want to

phone or email.Social media allows you to interact with them on a regular

basis. © Business Ignition Group 20164


What is Social Media?

Why is Social Media important?

Why Social Media?

Why is it important to your business?


Listening

ListsFollowersKeywords


Security

Password.Privacy / Security Settings.


Social Media Policy

You need one to protect your business, your employees and your customers.


Social Media Strategy

Vital to ensure your social media efforts deliver real results and you’re not just using a scattergun approach.

Supports overall business/ marketing strategy.


Which Social Media platform do I choose?


Your profiles – what they say about your business and your brand


Facebook Business PagePromote goods/products Protects your friends and

family

LinkedIn Business PageProfessional Social Network Defines your products and services

Your WebsiteWindow to your brand Sets the tone about you

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Your profiles – what they say about your business and your brand


InstagramImages tell a thousand

words Fastest Growing network

Google+Great for SEO Specific attraction

TwitterFastest for brand awareness Target your audience

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Your profiles – what they say about you


LinkedInOnline CV

FacebookOpinions, personal

information

TwitterChatter

About.me page More

Personal

BlogHave an opinion

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Your behaviour online

Whether you are using a private account or a business account, you are representing your company.

Your behaviour needs to reflect the way you behave at work and as required by the company handbook/policies.


Who owns a business account?

Generic accountsHave clear policiesMake sure you know the password and

change it if an administrator leaves.



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LinkedInLargest Professional networking site.Currently has over 450 million active accounts.187 million unique visitors per month.In 200 countries and 20 languages.40% users check their account daily.2 new members/second.200 conversations per minute in LinkedIn groups.More than 20 million accounts in the UK.


Twitter500 million tweets per day on average. Timeline views in Q2 2014 was 173 billion.Currently has over 500 million active accounts – can handle 8 quintillion accounts.271 million unique visitors per month.9.9 million accounts in the UK.Average time spent per account per month = 170 mins.40% users check their account daily (29% multiple times per day).135,000 new accounts per day.Average number of followers per account is 208.There are 10 Million accounts in China – where it is banned.


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Facebook

There are 1.71 billion monthly active users. There are 1.083 billion daily active users.47% of Facebook users only access the platform through mobile devices.83% of parents on Facebook are friends with their children.Facebook adds 500,000 new users every day; 6 new profiles per second.72% of all US online adults visit Facebook at least once a month.Worldwide, 38.6% of the online population use Facebook.The average (mean) number of friends is 338, and the median (midpoint)

number of friends is 200.


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Blogging


Why blog?Become a trusted source of information - an

expert in your field.The “go-to” person for your industry.

Add new content to your site to keep it fresh.Great for SEO.

People will recommend articles on your blog.As opposed to directly recommending your products or services.


YouTube/ vlogs/ podcasts

These are great if you don’t like writing.Dynamic content should be a vital part of your

business marketing plan.


The 2nd largest search engine………Titles are rich in key words for niche – whatever that is.

They always have a website link – so you can do more research, get more information.

Can use tags and annotations.Become a “You Tube mogul”.


Images and storytelling

Instagram - The fastest growing social network.

Vine.Storify.


Social Media for customer service

Bad news travels fast.People expect to connect in the way they choose.

People expect a response.No barrier to personality.


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‘Call it Gary, but don’t call it Cheese!’


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https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj59P6N3c7PAhUCSBQKHRVjDhgQjRwIBw&url=http://www.standard.co.uk/news/uk/vegan-cheese-renamed-gary-after-one-dairylovers-facebook-rant-goes-viral-a3360021.html&psig=AFQjCNEnQPkgLxODuGToV2g0NZWyENDgsA&ust=1476137025360376

The Good Train Companies


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When Social Media goes wrong


Thank you for listening…………


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For your free Social Media strategy review please get in touch

Philippa [email protected]

01332 346141


mailto:[email protected]