55vimala-presentation.ppt

7/27/2019 55Vimala-Presentation.ppt

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A STUDY ON MARKET

POTENTIAL OF FLOATGLASSES IN CHENNAI

REGION

INTERNAL GUIDE EXTERNAL GUIDE

G.BALA SENDHIL KUMAR S.MANI


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ACE GLASS CONTAINERS LTD.,

In 1994, The Company was incorporated as joint ventureCompany between IQ and Bulliarpur Industries Ltd.

In 1998, IQ purchased the entire share of the venture, IQis the largest manufacturer in glass containers in NorthAmerica, South America and Asia Pacific region and

second largest in Europe.

In 2002, Hindustan National Glass Ltd (HNGL) alongwith its associates has acquired the entire share of ACE.

Ace Glass Containers Ltd. has manufacturing

facilities at Rishikesh in Uttranchal, Nashik inMaharashtra and Pondicherry, Rishra in West Bengal,Bahadurgarh with 42 production lines. The combinedcapacity of the furnace is approximately 2,72,000 tones,additionally company has applied Ceramic Labeling

(ACL) capabilities in all the three locations.


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PRODUCT COLOR

Amber

Flint Green (including Georgia Green)

PRODUCT SIZE

Size varies from 5 ml to 3200 ml

CLIENTELE

Pepsi Co., Coca-Cola, Cadburys, Nestle, Raun Pollack,

Dabur, Bayer, Lakme, Glaxo, Pfizer, Reckitt & Coleman Shaw,

Wallace, UB group.


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OBJECTIVE OF THE STUDY

To assess the market for float glasses in Chennai region

and to assess the opportunities for HNGIL to enter the

market.

To identify the existing market players, their marketingchannel and the promotional activities they adapt.

To understand the consumer choice of buying float

glasses in this market.

Finally to suggest measures based on the findings.


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RESEARCH METHODOLOGY

The research design used is descriptive one.

Primary data was collected from 60 samples usingQuestionnaire.

Survey was conducted in Chennai region

Tools used for analyzing the data are

Percentage method

Chi-square testWeighted average method

Rank correlation

One way ANOVA


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FINDINGS OF THE STUDY

Most of the respondents sell 100-500 pieces of float

glasses per year.

The respondents last year sales % was 85% of the

SaintGobain glasses, 60% of Asahi glasses, 75% ofModiGuard glasses, 25% of Triveni glasses.

They also sell the imported float glasses from Indonesia,

China, Thailand, Gujarat and Pakistan.

The respondents major suppliers are 60 % manufactures,27% Wholesalers and 10% of Retailers.


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The respondents ranked the existing players as follows

1st rankSaintGobain

2nd rankModiGuard

3rd rankAsahi

4th rankTriveni

Respondents opinion regarding the suppliers

The respondents think the prices fixed by the Suppliers

are moderate. The respondents says they receive complaints rarely.

Most of respondents conclude the suppliers do not takecorrective actions immediately for complaints and quality

problems.

The respondents feel they have effective communicationwith the suppliers.

Respondents feel price fluctuation is a major problem inthis market.


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Existing players,their marketing channel and theirpromotional activities

The existing players adopt level3 distribution channel

Manufacturer Wholesaler Retailer Consumer

The existing market players make their product aware tothe public through advertisement and they directlyapproach the dealers to do business.

Most Suppliers give Offers and gifts and conduct gettogether parties and meeting to encourage theircustomers.

Suppliers provide services like immediate orderfulfillment and Transportation facilities where they

included the transportation charges in the bills.

Suppliers allow cash discount for immediate cashpayment and who order more than two trucks of goods.

Suppliers provide Credit dues for 60 days.30% of the

Dealers are unsatisfied with credit dues.


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Consumer and their choice of buying float glasses

The major users of float glasses are Home Users, Builders

& Architects, Commercial Enterprises and Institutions. The customers mostly prefer 12mm; 5mm, 6mm, 4mm,

4.5mm, 3.5mm, 8mm and 10mm thickness float glasses.

The customers mostly buy clear, bronze and Grey colour

float glasses. The customer rank the attribute as first rank to Brand

name, followed by thickness, colors and price.


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SUGGESTION & RECOMMENDATION

Maintaining customer relationship is very essential tosurvive in this market so the company can have effectivecommunication system to attract and retain customers.

The credit dues date increment is the major expectationfrom the consumers, so the company can concentratemore in credit due facility.

The company can give discount to all the consumers.

The company can create trust among the consumer bytaking immediate corrective actions for the problems like

shortage, breakage and incorrect thickness. The company can use advertisement as a tool to make

aware of their product to the public.

The company can adapt suitable measures to reduce price

fluctuation, which is the major problem in this market.


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LIMITATIONS

The study is made on small population of sample size 60.

The time duration of the study is less than the expected.

The few respondents do not reveal their true salesvolume, purchase price and selling price of the glasses.

Existing market players after sales services is unknown.


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SCOPE FOR THE FURTHER STUDY

The project throws light on the opportunities for any

Organization who tends to enter into the Float Glasses

market.

This study can be basic for market potential analysis. This study is done only in Chennai region that can be

extended to various other regions, States and Nations.

This project will be helpful for the students who do

project in the related area.

55vimala-presentation.ppt

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