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5 Steps To Creating A Powerful Content Marketing Strategy

INTRODUCTION

You’ve probably heard buzzwords like cloud computing, big data and responsive web design, etc. Well, the latest and hottest to join the bandwagon is “content marketing strategy.”It refers to the power of content and understanding of how you can create appropriate content strategy and market it for attracting the right kind of attention.

THE RISE OF CONTENT

In the last decade, internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of internet-related businesses.

Now more businesses than ever are discovering the advantages associated with publishing original content on a regular basis, instead of embedding advertisements into external content.

The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business.

THE RISE OF CONTENT

One of the fundamentals of a good content marketing strategy is that it should initiate a “two-way conversation.” Not only should your content be shareable, but should trigger discussions and encourage followers to comment.

The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines — helping you generate better ROI by improving search engine rankings and ultimately the all-important sales.

THE POWER OF CONTENT

To gain a deeper insight into this topic we recently spoke with Aaron Agius from Louder Online. Aaron has helped some of the lead brands around the world to build powerful online marketing campaigns by using an intelligent mix of Search, Content and Social tactics.

“Content is the foundation of any successful online marketing campaign. Small businesses have just as much opportunity as big businesses to reach an increased audience through content marketing — the key element that needs to be monitored is consistency. Consistent content creation and marketing is what sets apart businesses from the many similar businesses jumping on the content marketing bandwagon.” Aaron explained.

START PLANNING

Every organization needs a digital marketing plan in order to be successful. Companies without one are losing customers to those companies that do have a digital marketing strategy in place.

Furthermore, Google’s algorithm is continuously changing, which guarantees the quick win strategies that worked in the past won’t work in the future. Now is definitely the time to develop a new type of strategy to garner links and traffic.

Below, Aaron shares 5 steps you can take to create a killer content marketing strategy.

1. CONSISTENCY

Focus your plan around being able to consistently create high-quality content.

2. VARIETY

Ensure your content strategy covers a wide range of different content types. Text blog posts, advanced guides, info graphics, images, video — the more types of media you create the greater the potentially reach and the number of different distribution channels you can use to get eyeballs on your content.

3. BUILD YOUR GUIDELINES

If needed, you may outsource your content creation, but only do so once you have developed strict guidelines around tone, style, voice, and the core messages that you want your content to speak towards.

4. RELEVANCE

Identify the problems in your industry, the questions people are asking and focus on being a resource that creates content that solves problems and puts you in a position of authority within your industry.

5. MARKETING

Don’t forget the marketing in content marketing. This is the most important point. People are now creating endless amounts of content and thinking they are doing content marketing. You should be spending as much time in marketing the content as you are creating the content on the first place.

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