5 powerful tips to make your website a lead generating machine
TRANSCRIPT
5 powerful tips to make your website a lead generating machine
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Crucial area most websites lack
• Easy navigation menu• A box to for a prospect to:– Inquire about a product or service– How they can call you– How can they send you a general inquiry– How can they subscribe to your newsletter or
download a content offer
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Research says…
• Most first time website visitors aren’t ready to buy, in fact 96% aren’t ready to buy
• But don’t worry, we have just the right tips for you to turn your website into a lead generating machine
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Website visitors need clear directions
• Be absolutely clear and simple• Examine each page of your website and
all landing pages and discern if it would be clear to a prospect what their next step should be.
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Doing a lot with a small budget
• As the old saying goes, more is less• Learn to focus on things like targets,
implement strategic programs, and measure the results to know where you should continue your efforts
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Social media is crucial
• Your website and SEO alone will not drive traffic to your websites and it’s about time that companies dispelled this notion
• Social media is where everything is at and it’s absolutely essential that your embrace it
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Map Out Your Buyers Personas
• Know exactly who you’re selling to• A deep understanding of who your buyers are
is not only important for the foundation of the business but also for effective marketing
• Selling a product or service to an unknown buyer is challenging. It’s even more challenging in online marketing if you do not know who your ideal customer is.
• Tap into user historical data, map out a persona and target it
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Build Your Marketing Assets
• Owned media is the most important marketing asset a company can have
• In addition to owning it, meaning it’s not leased or rented, you have something that never loses value over time
• Hence the reason why it’s a valuable asset
© Knct Lab | www.knctlab.com
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Knct Lab Overview
• High performing digital marketing solutions provider
• End-to-end services from data analysis, market research to campaign implementation
• Google certified professionals• Experts across various functions:
advertising, paid media, creative, analytics, web design & development and marketing automation
• Located in Bangalore• Visit us at www.knctlab.com