5 hacks to double your email open rate
TRANSCRIPT
- 1. 5 hacks to double your email open rate
- 2. Index 1. Create an engaging subject line 2. Avoid Spam Filter Traps 3. Timing is important 4. Compatible for mobile 5. Keep your list fresh
- 3. (I) Create an engaging subject line A Catchy Subject line attracts the attention Keep it short, relevant and attractive to the customer.
- 4. (II) Avoid Spam Filter Traps Avoid using words and phrases that trigger spam filters and route your emails to junk folders Avoid writing a subject line in all caps or with the words sale, free, rich or deal
- 5. (III) Timing is important B2B mails to be sent on Tuesday, Wednesday,Thursday Between 10:00 AM to 03:00 PM B2C mails to be sent Thursday,Friday, Sunday Between 1:00 PM to 2:00 PM and post 6:00PM
- 6. (IV) Compatible For Mobile HTML email version should be mobile compatible Test mobile deliverability on major mobile devices
- 7. (V) Keep your list fresh It is critical to review it periodically and remove inactive subscribers or emails with a hard bounce. Check your list occasionally to correct any obvious misspelled words, such as @yhoo.com.
- 8. Need More Information ? Please contact : Web Address : www.tslimpact.com Email: [email protected]