5 hacks to double your email open rate

8
5 hacks to double your email open rate

Upload: tslimpact

Post on 21-Aug-2015

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  1. 1. 5 hacks to double your email open rate
  2. 2. Index 1. Create an engaging subject line 2. Avoid Spam Filter Traps 3. Timing is important 4. Compatible for mobile 5. Keep your list fresh
  3. 3. (I) Create an engaging subject line A Catchy Subject line attracts the attention Keep it short, relevant and attractive to the customer.
  4. 4. (II) Avoid Spam Filter Traps Avoid using words and phrases that trigger spam filters and route your emails to junk folders Avoid writing a subject line in all caps or with the words sale, free, rich or deal
  5. 5. (III) Timing is important B2B mails to be sent on Tuesday, Wednesday,Thursday Between 10:00 AM to 03:00 PM B2C mails to be sent Thursday,Friday, Sunday Between 1:00 PM to 2:00 PM and post 6:00PM
  6. 6. (IV) Compatible For Mobile HTML email version should be mobile compatible Test mobile deliverability on major mobile devices
  7. 7. (V) Keep your list fresh It is critical to review it periodically and remove inactive subscribers or emails with a hard bounce. Check your list occasionally to correct any obvious misspelled words, such as @yhoo.com.
  8. 8. Need More Information ? Please contact : Web Address : www.tslimpact.com Email: [email protected]