5 fresh ideas for end-of-year giving

© 2009-13 CafeGive, All Rights Reserved.

Instead of the usual fruit cake or donation envelope, kickstart your end-of-year giving with one (or more!) of these five fresh ideas.

END-OF-YEARgiving campaigns

FRESHIDEAS5

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for your

© 2009-13 CafeGive, All Rights Reserved.2

Whether you’re looking to raise funds and awareness for a cause, give thanks to your

supporters, or just spread a little joy, these fun ideas will help you rise above the ordinary

and make your campaign stand out.

3

The end of the year is the perfect time to give thanks and a shout-out to your supporters and fans.

In lieu of traditional, by-mail cards, many organizations now send digital holiday messages—with fun and interactive elements often included—by email. (Think JibJab.)

1. SHARE the love

3 © 2009-13 CafeGive, All Rights Reserved.

http://www.jibjab.com/


But you can go even further with e-cards. Take it to the next level this year with a unique digital card that thanks your supporters and gives back at the same time.

Create a card that gives back: Use our Like Us, Give Back app to create an e-card that results in a gift to the nonprofit of your choice. Just ask your customers to Like the card, and the app will count the Likes and tally your end donation.

- 1. SHARE the love -

http://cafegive.com/apps/engagement



Share hope with a holiday video: Express yourself and your cause with a holiday video, and use our Pass it On app to make a donation every time your holiday video is shared.*

*CafeGive’s Marketing Services can create a custom video for you with your content, or we can use one that you create/already have and are ready to share!

Social sharing is built into each of these applications, so your message of giving can reach farther than ever.


6

2. DOUBLE your giftIt’s better to give than to receive, so doubling your giving is even better! Spruce up your end-of-year donations and charitable giving with a matching cause campaign.

2



Offer an action-oriented holiday experience with Make The Match. With this app, you can take your donation even further by empowering customers, fans, vendors, employees, and your greater community to match your gift.

Check out how organizations like the Children’s Heart Foundation are also using our Donate App With Pledgeto make the most of mobile giving.

- 2. DOUBLE your gift -

http://cafegive.com/apps/giving

http://cafegive.com/blog/sandra-morris/how-use-our-new-pledge-feature-motivate-mobile-giving%23.UhfxiUGfaW8



You can use our “Make The Match” app to implement your branded campaign in a matter of hours. We do all of the hosting, collection, and funds distribution on behalf of you and your cause (including your tax receipt), so that you can sit back and relax with that cup of hot cocoa.


The end-of-year holiday newsletter is a great way to share all the impactful ways in which your organization has given back over the past year. But like your Aunt Gladys’ annual holiday letter, your message may end up in the “read later” pile. (Spoiler: “Later” means “never.”)

3. the (not-your-aunt’s)HOLIDAY LETTER



This year, bring your holiday newsletter to life with Social Impact Map. With this app, you can easily record your organizational and employee-driven volunteerism, donations, and other good deeds; and share those acts of kindness through your social channels, like your Facebook page.

An interactive map feature shows where and how you and your team have made an impact.

- 3. the (not-your-aunt’s) HOLIDAY LETTER -

http://cafegive.com/apps/awareness



You can further personalize your Social Impact Map by adding photos and stories (check out a great example from Prometheus Real Estate Group here), and encouraging followers and fans to Like and share your good work.

The best part of the Social Impact Map app: It can run all year long, giving you a living record of your ongoing CSR and community giving stories, year after year.


http://cafegive.com/customer-case-study/how-prometheus-real-estate-groups-five-regional-offices-centralize-measure-and-s

12

4. GIVING tuesday

There’s a big day for giving thanks, and several more for scoring shopping deals, so why not get involved in the world’s fastest growing day for giving back? GivingTuesday is a movement centered on giving back during the holiday season. December 3, 2013 marks the second annual GivingTuesday, and a day when communities will come together to make a difference.


http://givingtuesday.org/


Celebrate the season of giving this year with your own GivingTuesday event.

GivingTuesday.org lists ideas for businesses and nonprofits large and small, and you can use CafeGive’s suite of apps to create your own memorable and branded GivingTuesday experience.

- 4. GIVING tuesday -

http://givingtuesday.org/ideas-for-businesses/



If you’re not sure where to get started, become a GivingTuesday partner, and use ideas one, two, three, and five from this list to kick off your first GivingTuesday campaign!


http://givingtuesday.org/get-involved/

15

Here’s an idea that’s sure to get you on the “Nice” list: Give the gift of effective, creative cause marketing.

5. give the gift ofCAUSE MARKETING



The causes you support need you, so why not gift them with a social media campaign? Many of our successful campaigns have been funded by businesses who are looking for innovative ways to strengthen their partnerships with nonprofits.

Your cause partners may look to you for monetary support, but with a social media sponsorship you can further the cause and your impact. Check out examples of successful giving campaigns here!

A social media campaign is another gift that keeps on giving: it can help your causes build marketing muscle and extend their reach and impact.

- 5. give the gift of CAUSE MARKETING -

http://cafegive.com/intentions/customers



Ready to jump in? Contact us to get started on your end-of-year campaign.

http://cafegive.com/intentions/contactus


Instead of the usual fruit cake or donation envelope, kickstart your end-of-year giving with one (or more!) of these five fresh ideas.

END-OF-YEARgiving campaigns

FRESHIDEAS5

///////////////////////////////////////// /////////////////////////////////////////

////////////////////////////////////////////////////////////////////////////////////////////////////////

for your


Whether you’re looking to raise funds and awareness for a cause, give thanks to your

supporters, or just spread a little joy, these fun ideas will help you rise above the ordinary

and make your campaign stand out.

3

The end of the year is the perfect time to give thanks and a shout-out to your supporters and fans.

In lieu of traditional, by-mail cards, many organizations now send digital holiday messages—with fun and interactive elements often included—by email. (Think JibJab.)

1. SHARE the love


http://www.jibjab.com/


But you can go even further with e-cards. Take it to the next level this year with a unique digital card that thanks your supporters and gives back at the same time.

Create a card that gives back: Use our Like Us, Give Back app to create an e-card that results in a gift to the nonprofit of your choice. Just ask your customers to Like the card, and the app will count the Likes and tally your end donation.





Share hope with a holiday video: Express yourself and your cause with a holiday video, and use our Pass it On app to make a donation every time your holiday video is shared.*

*CafeGive’s Marketing Services can create a custom video for you with your content, or we can use one that you create/already have and are ready to share!

Social sharing is built into each of these applications, so your message of giving can reach farther than ever.


6

2. DOUBLE your giftIt’s better to give than to receive, so doubling your giving is even better! Spruce up your end-of-year donations and charitable giving with a matching cause campaign.

2



Offer an action-oriented holiday experience with Make The Match. With this app, you can take your donation even further by empowering customers, fans, vendors, employees, and your greater community to match your gift.

Check out how organizations like the Children’s Heart Foundation are also using our Donate App With Pledgeto make the most of mobile giving.


http://cafegive.com/apps/giving




You can use our “Make The Match” app to implement your branded campaign in a matter of hours. We do all of the hosting, collection, and funds distribution on behalf of you and your cause (including your tax receipt), so that you can sit back and relax with that cup of hot cocoa.


The end-of-year holiday newsletter is a great way to share all the impactful ways in which your organization has given back over the past year. But like your Aunt Gladys’ annual holiday letter, your message may end up in the “read later” pile. (Spoiler: “Later” means “never.”)

3. the (not-your-aunt’s)HOLIDAY LETTER



This year, bring your holiday newsletter to life with Social Impact Map. With this app, you can easily record your organizational and employee-driven volunteerism, donations, and other good deeds; and share those acts of kindness through your social channels, like your Facebook page.

An interactive map feature shows where and how you and your team have made an impact.





You can further personalize your Social Impact Map by adding photos and stories (check out a great example from Prometheus Real Estate Group here), and encouraging followers and fans to Like and share your good work.

The best part of the Social Impact Map app: It can run all year long, giving you a living record of your ongoing CSR and community giving stories, year after year.


http://cafegive.com/customer-case-study/how-prometheus-real-estate-groups-five-regional-offices-centralize-measure-and-s

12

4. GIVING tuesday

There’s a big day for giving thanks, and several more for scoring shopping deals, so why not get involved in the world’s fastest growing day for giving back? GivingTuesday is a movement centered on giving back during the holiday season. December 3, 2013 marks the second annual GivingTuesday, and a day when communities will come together to make a difference.


http://givingtuesday.org/


Celebrate the season of giving this year with your own GivingTuesday event.

GivingTuesday.org lists ideas for businesses and nonprofits large and small, and you can use CafeGive’s suite of apps to create your own memorable and branded GivingTuesday experience.





If you’re not sure where to get started, become a GivingTuesday partner, and use ideas one, two, three, and five from this list to kick off your first GivingTuesday campaign!


http://givingtuesday.org/get-involved/

15

Here’s an idea that’s sure to get you on the “Nice” list: Give the gift of effective, creative cause marketing.

5. give the gift ofCAUSE MARKETING



The causes you support need you, so why not gift them with a social media campaign? Many of our successful campaigns have been funded by businesses who are looking for innovative ways to strengthen their partnerships with nonprofits.

Your cause partners may look to you for monetary support, but with a social media sponsorship you can further the cause and your impact. Check out examples of successful giving campaigns here!

A social media campaign is another gift that keeps on giving: it can help your causes build marketing muscle and extend their reach and impact.

- 5. give the gift of CAUSE MARKETING -




Ready to jump in? Contact us to get started on your end-of-year campaign.

http://cafegive.com/intentions/contactus

5 fresh ideas for end-of-year giving

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