| PRIMELINE.COM |»FRESH IDEAS WEBINAR 11

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 2

HostJeff Lederer, President

THANKS FOR JOINING US TODAY!

ModeratorDavid Fiderer, Director of Marketing

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 3

» Discuss trends, hot markets, new items and selling ideas» Introduce new items before they are released the industry» Interactive Format – send questions and comments during webinar

Webinars take place during the last week of each month

MONTHLY WEBINAR SERIES

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 4

» Trends & Selling Ideas

» Case Histories

FRESH IDEAS FOR SELLING THE FINANCIAL & HOSPITALITY MARKETS

TODAY’S AGENDA

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 5

FINANCIAL MARKET BY THE NUMBERS

From Counselor’s 2012 State of the Industry

» Financial sales represent 8.2% of the promotional products pie

» Sales of more than $1.5 billion

in 2011!

» Financial is the 3rd largest end-buyer market behind health care and education

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 6

FINANCIAL MARKET - BANKS» Banks are huge users of promotional items

» Great potential for repeat orders

» Large Network of referrals – loan officer, mortgage officer, title officer, credit union, law firm, real estate agent, etc.

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 7

SALES OPPORTUNITY Items to Support Local Events

FINANCIAL MARKET - BANKS

ECONO VALUE CAP PL-4290

SALE $1.49 (C) 200 MIN.

STRING-A-SLING BACKPACK LT-3290

SALE $1.55 (C) 200 MIN.

DOLLAR SIGN STRESS RELIEVER

PL-0231

AS LOW AS $1.48 (C)

PIGGY COIN BANK PL-1262

AS LOW AS $1.98 (C)

» Good for schools and youth sports

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 8

SALES OPPORTUNITY Items to Attract & Retain New Customers

FINANCIAL MARKET - BANKS

ACADIA STAINLESS BOTTLEPL-4391

AS LOW AS $5.65 (C)

NEW!NEOPRENE TABLET SLEEVELT-3084

AS LOW AS $5.98 (C)

NEW!ALUMINUM CARD CASEPL-2035

AS LOW AS $2.98 (C)

NEW!MOBILE PHONE HOLDER WITH SCREEN CLEANERPL-1208

AS LOW AS $2.25 (C)

Now available with

» Good for insurance companies

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 9

FINANCIAL MARKET SUCCESS STORY

Aluminum Card Case (PL-2035)

Challenge: A large bank wanted to promote a new identity-theft protection service to existing and potential credit card customers.

Solution: They chose the Aluminum Card Case (PL-2035) imprinted with their logo as a symbol of their commitment to protect their customers’ credit and assets.

Result: An initial order of 1,000 pieces lead to a 53% increase in enrollment for the new service. This resulted in several re-orders and an extension of the promotional campaign.

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 10

SALES OPPORTUNITY Incentives For Opening New Accounts

FINANCIAL MARKET - BANKS

NEW!EMERGENCY MOBILE DEVICE BATTERY/CHARGERPL-4438

AS LOW AS $24.95 (C)

NEW! 12-CAN HONEYCOMB COOLER LT-3063

AS LOW AS $13.95 (C)

WEEKEND EXPLORER GRILL AND COOLER LT-3369

SALE $22.98 (C) 10 MIN.

NEW! BUILT® SLIM COVER FOR IPAD® MINI BT-5726

AS LOW AS $39.95 (C)

PL-4438

» Good for safety programs

» Good for football/ tailgating promotions

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 11

SALES OPPORTUNITY Corporate Identity Items (For Internal Use)

FINANCIAL MARKET - BANKS

MAGIC MOBILE STANDPL-4388

AS LOW AS $2.59 (C)

HARD COVER STICKY FLAG JOTTER PAD PL-4272

AS LOW AS $2.50 (C)

NEW! DELANCEY PENPL-4088

AS LOW AS 39¢ (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 12

COMPANY TRIPS FOR TOP PRODUCERS Gift Items Can Be Personalized

FINANCIAL INSTITUTIONS

HAMPTON CLASSIC FOLDING FRAMELG-9202

AS LOW AS $16.95 (C)

NEW! ECLIPSE MESSENGER BAG LG-9193

AS LOW AS $69.95 (C)

SOHO KEEPSAKE BOXLG-9037

AS LOW AS $29.95 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 13

COMPANY STORES FINANCIAL INSTITUTIONS

BUILT® ONE BOTTLE TOTEBT-5634

AS LOW AS $12.95 (C)

NEW! SAND BACKPACKLT-3047

AS LOW AS $7.95 (C)

NEW! 6-PANEL STRUCTURED COTTON CAP WITH SANDWICH VISORPL-4298

SALE $3.69 (C) 144 MIN.

» Good for wine &

spirits companies

Available with

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 14

CLIENT GIFTSTotal Value Cannot Exceed $100 Per Year

FINANCIAL INSTITUTIONS

NEW!FERRERO ROCHER® CHOCOLATES, COASTERS & CORKSCREW GIFT SET LG-9222

AS LOW AS $28.95 (C)

UPPER WEST SIDE WINE CASE TRAVELER – DOUBLELG-9158

AS LOW AS $49.95 (C)

GHIRARDELLI® GIFT SETLG-9163

AS LOW AS $34.95 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 15

GOLF OUTINGSFINANCIAL INSTITUTIONS

NEW!HAND TOWEL WITH GROMMETPL-4385

AS LOW AS $4.98 (C)

WOODBURY ROUND GOLF TAG PL-9066

AS LOW AS $4.40 (C)

WOODBURY GOLF SCORECARD HOLDER PL-9065

AS LOW AS $7.40 (C)

RAIN SLICKER-IN-A-BAGLT-3605

AS LOW AS $5.98 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 16

Please Submit Your Questions Now

Comments or Questions?

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 17

» Hospitality sales represent 2.9% of the promotional products pie

» Sales of $536 million in 2011!

» Hospitality is the 16th largest end-buyer market

HOSPITALITYBY THE NUMBERS

From Counselor’s 2012 State of the Industry

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 18

HOSPITALITY

SUB-INDUSTRIES» Hotels & Resorts

» Meetings & Events

» Convention Bureaus

» Airlines

» Restaurants

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 19

HOTELS & RESORTS – Sales Leave BehindsHOSPITALITY

NEW! STREAM PEN WITH STYLUSPL-4411

AS LOW AS 59¢ (C)

CUSTOM STICKY BOOK™PL-0467

AS LOW AS $1.93 (C)

NEW!SMILEY GUY MOBILE DEVICE HOLDER PL-4140

AS LOW AS $2.89 (C)

» Good for magazines, TV &

film studios

PL-4140

4-Color Process Cover

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 20

TRADESHOW GIVEAWAYSHOTELS & RESORTS

HAND SANITIZER – 2 OZ.PL-4020

AS LOW AS $1.25 (C)

HI-FLYER LUGGAGE TAGPL-5385

AS LOW AS 69¢ (C)

ECONO NON-WOVEN TOTE – 80GSMLT-4350

AS LOW AS $1.29 (C)

» Good for health care and wellness

programs

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 21

NEW IMPRINT PROCESS

METRO ENVIRO SHOPPERLT-3735

Extra color/position:Transfer 55¢ (G) each per piece

Also available withImage Bonding® 4-color processfor 95¢ (G) each per piece250

piece minimum

FOLD ’N TOTE SHOPPERLT-3105

DOCKSIDER TOTELT-4309

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 22

HOTELS & RESORTS SUCCESS STORYWalkabout Tote (LT-4416)

Challenge: An international resort company wanted to promote a special sale on vacation packages while also informing clients of their new on-line reservation system.

Solution: They chose the Walkabout Tote (LT-4416) for its lightweight and beach-themed style. Imprinted with the resort’s logo and a stunning 4-color process graphic, they also chose to utilize Prime’s Inside/Out Imprinting by placing the website of the new reservation system on the inside hem of the bag. This would remind customers where they can find the best vacation deals every time they looked inside. These bags were then distributed to guests at the resorts, tourism companies and at travel conventions.

Result: Bookings for the resorts increased more than 26% and traffic on the reservation website rose 65% and is still climbing. This success resulted in the distributor receiving numerous re-orders for the bags.

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 23

CLIENT GIFTSHOTELS & RESORTS

NEW! ECLIPSE TOTE BAG LG-9194

AS LOW AS $75.95 (C)

NEW!TRAVEL CHARGERS KIT

PL-8001

AS LOW AS $19.25 (C)

NEW! IPAD®/TABLET FOLIO WITH STRAPLG-9234

AS LOW AS $18.95 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 24

MEETING PLANNERS – Room GiftsHOSPITALITY

NEW! BUILT® CARGO™ TRAVEL ORGANIZERBT-5600

AS LOW AS $22.50 (C)

NEW!LEATHER-WRAPPED TUMBLER WITH M&M® SET LG-9196

AS LOW AS $24.95 (C)

Now available with

TUSCANY JOURNAL LG-9221

AS LOW AS $9.98 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 25

MEETING PLANNERS – Meeting ItemsHOSPITALITY

STYLUS/BALLPOINT PEN FOR TOUCHSCREEN MOBILE DEVICESPL-4255

AS LOW AS $3.99 (C)

NEW!FAIRVIEW PORTFOLIO WITH TABLET CASELG-9184

AS LOW AS $37.95 (C)

NEW!SPIRAL TUSCANY MEETING JOURNALLG-9208

AS LOW AS $6.98 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 26

MEETING PLANNERS – Gifts For TravelersHOSPITALITY

DELUXE PLUSH BLANKETLT-3612

AS LOW AS $20.98 (C)

EAST SIDE LUGGAGE TAGLG-9091

SALE $6.29 (C) 250 MIN.

NEW! NAIROBI JUTE TOTE LT-3081

AS LOW AS $7.95 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 27

» We introduce new items every month all year long

» Visit primeline.com on the first of every month

» Enjoy our Prime Fresh™ cookies at major tradeshows

PRIME FRESH IDEAS INITIATIVE

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 28

NEW ITEMS FOR JUNE

NEW! BUILT® CROSSTOWN LUNCH BAGBT-5741

AS LOW AS $25.98 (C)

NEW! BUILT® BENTO SANDWICH BOXBT-5738

AS LOW AS $21.95 (C)

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 29

FRESH IDEAS & HOT DEALS FLYER

To Order: E-mail your request to samples@primeline.com

» 16 Pages of New Items

» Includes All Prime Fresh™ Items Introduced in 2013

» 8 Pages of Specials

| PRIMELINE.COM |»FRESH IDEAS WEBINAR 30

THANKS FOR ATTENDINGWe Hope to See You Again Next Month

For a copy of this presentation, please e-mail webinar@primeline.com