5ESSENTIALFEATURESFORYOURCMS

B R I D G E L I N E D I G I T A L . C O M 5 E S S E N T I A L F E A T U R E S F O R Y O U R C M S

Themostimportantpartofyourwebpresence

istheplaCormthatpowersit.

A C o n t e n t M a n a g em e n t S y s t em ( CM S ) i s a w e b p l a 6 o rm t h a t a l l o w s u s e r s t o c e n t r a l i z e d a t a , e d i > n g , p u b l i s h i n g ,

a n d m o d i fi c a > o n o n a s i n g l e b a c k - e n d i n t e r f a c e .

PR IMARY GOAL OF A CMS : Enab l e non - t e chn i c a l u s e r s t o

s e am l e s s l y manage c on t en t a nd c u s t ome r i n t e r a cGon s on t he i r web s i t e .

REV I EW 5 E S SENT IAL F EATURES OF A CMS

AND ENSURE THAT YOUR POWERED BY THE R IGHT P LATFORM.

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B R I D G E L I N E D I G I T A L . C O M 5 E S S E N T I A L F E A T U R E S F O R Y O U R C M S

5ESSENTIALFEATURESFORYOURCMS

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USABILITY&FUNCTIONALITY

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SEAMLESSINTEGRATION

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MOBILEOPTIMIZATION

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BUSINESSCONTEXT

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ENTERPRISESEARCH

Learn how you can manage your en/re digital experience without limita/ons.

B R I D G E L I N E D I G I T A L . C O M 5 E S S E N T I A L F E A T U R E S F O R Y O U R C M S

KEEPITSIMPLEFORUSERSYoucanhaveagreatplaCormfullofengagingfeaturesandadynamicdesign,butnoneof thismaYers if yourCMS is toocomplicated to use. A great CMS experience starts with usability and func/onality. This goes beyond the basics, such as having a user-friendly content editor for publishing content. We’re also talking about reliability, fast load /me for your content, managing user roles to provide levels of access for

members of your company and security from hackers.

SCOPEOUTTHEDASHBOARDDoes it have convenient menus that allow users to easilynavigate between funcZons of your plaCorm? How about publishing capabili/es? Is there a content approval process built into the soIware to ensure that content is properly reviewed by the right employees before going live?

USABILITY&FUNCTIONALITY

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HELPFUL TIP: Look, technology is complicated. Mastering any soIware plaJorm takes /me. Yet while a user may not know how to perform each task immediately, the mainframe of the CMSshould be intui4ve enough for the user to findtheirwayaroundandgetworkdone.

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B R I D G E L I N E D I G I T A L . C O M 5 E S S E N T I A L F E A T U R E S F O R Y O U R C M S

INTEGRATIONWITHCURRENTSOFTWAREYou want your website to be a lead generaZon machine,right?Itdoesn’thelpifyourleadsaremisplacedbeforeyoursales team has a chance to nurture them. In order for your

website be an awesome 24/7 source of leads, you need to make sure it works in conjunc/on with the rest of your business soIware. When

evalua/ng a CMS, make sure the plaJorm integrates with the leading Customer Rela/onship Management (CRM) and Enterprise Resource Planning (ERP) solu/ons you plan on using to track your leads.

MakesureyouhaveanAPI setup thatsends leadsdirectlyinto theworkflowof your favorite solu4ons, like Salesforceor another pres4gious business soCware solu4ons. Ensuring

seamless integra/on between your CMS and CRM will go a long way

towards streamlining data and repor/ng. Nobody wants to sort through tons of spreadsheets and let those leads go cold in the process.

SEAMLESSINTEGRATION

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B R I D G E L I N E D I G I T A L . C O M 5 E S S E N T I A L F E A T U R E S F O R Y O U R C M S

DESIGNINGFORMOBILEDEVICESMorethaneverbefore,havingamobileopZmizedplaCormis paramount to your success.According to Mashable, there are now more mobile devices on Earth than people. Today, there are 2.3 billion smartphone users worldwide in 2017!

Recent studies prove consumers are star/ng to favor surfing the web with their mobile phones and this browsing is leading

to DIRECTROI.Prepare your site for a great user experience by having a responsive design that is easily viewed on any device.

MOBILEOPTIMIZATION

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FEATURE3

72%ofConsumersexpectawebsitetobeop4mizedfortheirvisitnomaHer

whatdevicetheychoosetouse.

Google

3MOBILEUSERTRENDS

mobilesearchesresultincustomeracGon,withover

halfleadinginpurchase.

910 outof

55% ofconsumerssayapoor

mobileexperiencehurtstheiropinion

ofthebrand.

150x Theaveragesmartphoneusercheckstheirphone

150xperday.

B R I D G E L I N E D I G I T A L . C O M 5 E S S E N T I A L F E A T U R E S F O R Y O U R C M S

TRACK&ACHIEVEBUSINESSGOALSWhenevaluaZngaCMS,youshouldexplorehowitcanhelpyouachievebusinessgoals. The key here is tracking the success of your commerce and content conversions

within an easy to read analy/cs dashboard.

Your CMS should integrate directly with Google Analy/cs and your leading CRM tool, like Salesforce for example.

Your analy4cs dashboard should highlight how yourvisitorsare interac4ngwithyourcontent,whatpiecesperformbestandhoweachcommunica4onmediumisperformingsoyoucanrefineyourstrategyaccordingly.Other informa/on you can glean from a good analy/cs

system is visitor demographics, loca/on and devices used so you can iden/fy your buyer personas.

BUSINESSCONTEXT

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FINDINGTHERIGHTINFORMATION…FASTLet’s say you update a product and therefore need toupdate the related sales content on your site. Whathappens when you can’t find the page that needs to beupdated?Over /me your website files can get buried in folders or moved around. The value of this content diminishes greatly if you

can not locate it for updates and if your visitors do not see it.

Findingtherightinforma4ononawebsiteisimpera4veand significant in successfully reachingbusinessgoals. The solu/on is a na/ve Enterprise Search tool within your CMS. Many CMS providers will charge an addiZonal premiumsomeZmes amounZng to as much as a third of the overallpurchasepricetoaddthisfuncZon. However, we believe that it is essen/al to the func/onality and therefore it is a valuable (and included) part of our system.

ENTERPRISESEARCH

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FEATURE5

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Automation Flow Builder

Landing Pages

Lead Capture & Nurture

Segmentation & Targeting

Email Campaigns

Flexible Publishing

Enterprise Search

SEO Management

Publishing Workflows

Mobile Friendly

Faceted Catalog

Cart & Checkout

Shipping & Payments

Coupons & Promotions

Order & Inventory

Social Monitoring

Reputation Management

Drive Engagement

Schedule

Publish

Dashboards

Actionable Insights

Reporting

Optimization

Goal Tracking

UnifiedProductSuite

MARKETING CONTENT COMMERCE SOCIAL INSIGHTS

Manage your en/re digital experience without limita/ons.

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BeYer Faster EffecZve

»  Go-to-Market Faster: Rapid, Pre-Built

Interfaces & Modules

»  Turn-Key Solu/on: CMS, Commerce,

Marke/ng Automa/on & Social

»  Nimble & Agile Professional Services:

Providing Velocity to Market

»  Financial Benefits: Increase Leads,

Drive Conversions & Drive Online

Revenue

»  Streamline Business Processes

Managing Sites & Reduce Costs

»  One PlaJorm - One Team

»  Customer Experience: Unified

Experience Across All Channels

»  Func/onality: Manage the

Complete Customer Journey

»  Scalability: Enterprise-Level

Features With Deep Integra/ons

Thebroadestcustomcloud-basedsoluZonavailabletoday.Achievevelocitytomarket!

LookingforResults?

Our team is ready to work on your solu/on.

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