4retail media - sms presentation
TRANSCRIPT
SMS PRESENTATION
Why SMS?
Deliver a direct marketing message to a highly targeted audience. Target by age, gender, location, income bracket, home owners, vehicle owners and more…
Reach a highly engaged audience on any device
Research has shown that over 99% of SMS are read and 90% of those are opened within 3 minutes of delivery, this brings a whole new meaning to direct marketing.
SMS can have 3 call to action options:
• USSD string• Short link to mobi site• Opt-in option
SMS Reporting:
Reporting of SMS leads will be dependent on client.
Integration can be done at no additional cost to the clients call centre. If no integration option is required a manual report of SMS replies or leads will be sent to the client in an excel sheet as per the sample on the right.
4Retail Media can build a dashboard with SMSleads upon request to the clients specifications. This will incur additional development costs, please discuss the requirements with your sales rep.
Dashboard
Excel report
SMS PRICING MATRIX
# of SMS’S per month Cost per SMS sent excl. VAT
1,000,000 +
750,000 - 1,000,000
750,000 - 500,000
500,000 - 250,000
250,000 - 100,000
≥100,000
15c
16c
17c
18c
19c
20c
*Please be aware this is only for an SMS send these price’s do not include data costs. Records to be supplied by client.*4Retail Media is able to source data sets on your behalf and costing depends on data sets requested.