Get to Know Your Customer

Mix and Match

Space, Space, and Less Space!

March 2013

This and Many More Bud-get-Friendly Ideas Inside!

College Students: What do THEY want?

Designing for a Dorm: Almost as Hard as Living in One

march issue

9Recycling

11Getting to know your customer

2012

13How to save space

16How to Budget

17Space, space and less space

19They ask us

21Recreate your look

23Runway looks for less

march issue2012

Shop for a steal!

From all over the world..

..BEHR is always with me

Dear Readers,

Thank you for picking up the first issue of 4.0, a magazine we hope will not only help de-signers expand their clientele to college students, but will be also be an aide for the stu-dent that may want to take areas of design into their own hands. Though there are plenty of magazines that focus on teens and others that are geared towards adults, there are not very many that give particular attention to the demographic that lies right in the middle, aka college students. Our entire magazine concentrates on that demographic and hopes, with our readers’ support, will continue to do so for a long time.

Kelsey Lance is our primary interior design consultant. She been studying and been in-volved in this area of design since high school and has a great talent for applying basic design concepts to any room. Her goal in regards to this magazine is to present designers with tips that are not only practical for the often small space they will be working with, but will also reflect the individual aesthetics of their customers.

Carly Templeman is mainly in charge of advertisements and the layouts of 4.0. She has also studied fashion design and in currently in the process of opening her first boutique. The professional but also creative layout of our magazine is a collaboration between the three of us, but she is our tech savvy consultant. Her fashionable eye and business-sense will also help designers keep up with college trends but stay within a budget.

I, Bethsy Montes, am the primary editor and one of the many fashion consultants of our magazine. My interest in fashion that is both quirky and fresh allows me to write articles that allow designers to have a better understanding of what their college clientele wants. Also, my inner nerd makes me the primary editor, meaning I proofread our magazine before it goes out to our readers. My main directive for 4.0 is for us to bring a different perspective to designers on what they can do for this overlooked, but very profitable, de-mographic.

We are devoted to this brand for it is a reflection of what we were (college students), are (a consultant on a new demographic), and aspire to be (the primary source for college related design issues). Our strengths are seen within our magazine as we allow our areas of expertise to shine through, and we hope that the designers who read 4.0 will find a new love when working with college students. Our future letters we be from each one of us personally and will reflect who we are not only as editors, but as designers.

Sincerely,

Kelsey Lance Carly Templeman Bethsy Montes

From The Editors...

Find your own style this year!

As we see the world becoming more and more eco-conscious, we have no-ticed that this movement is driven by the young people who want to grow up in a world with less pollution. Though the sense of materialism is still found in to-day’s youth, many do not mind if those materials have been previously used. As a designer, you must take advantage of that in regards to the new demograph-ic that you will be exploring. Not only will this be more cost effective for you and your client, but it will allow you to help save the planet along the way.

Before completely overhauling a col-lege-student’s closet with Macy’s prod-ucts, do what you can to save money with used items, before buying clothing at the dreaded full price. College students are more frugal than their high school coun-terparts simply because they are now caring for themselves and ramen noodles do not come cheap. So in regards to clothes, think thrift stores, outlet malls, and modifying clothes they already have. Vintage is in, and as long as the cloth-ing is clean, functional, and fashionable, your client should have no problem buy-ing it. Plus, having a mix of new and used pieces in an outfit can add an extra umph, so to speak, that will have your cli-ent stand out as being cool and different.

For example, many stores are now selling vintage-inspired dresses which, though cute, can rack up quite a bill for a girl who’s obsessed with them. We recom-mend hitting up the local thrift store (like Savers or Goodwill), and your client will be amazed at the choices--and prices-- available to them. Dresses are very cheap, and if you put together a short “ugly”

R e f a s h i o n

Reuse

dress with leggings and combat boots (that may or may not have been bought at full price), you get a fabulous and versatile outfit for a really low cost. And many of us have seen our parents wear things they have had since college, and it’s not always a pretty sight. Having your college client purchase used clothing cuts that possibility almost in half, so then you are not respon-sible for a future child’s embarrassment.

Adjusting old clothing your student may have is also very cost-effective. Some-times items are greatly loved, but over worn, and refashioning them into some-thing “new” is exactly what you should do. Take a long maxi dress as an example. Often the hems of those dresses become quite dingy, but the material is very com-fortable and the print is fantastic. What to do…? You can do at least three things with it (depending on the material of course):

1. Turn it into a very flirty short dress. The fabric often use with maxi dress is soft and light, so making it shorter would provide a lot of move-ment and would be perfect for summer.2. Make a skirt with lots of body to it. The material can be layered, loosely pleated, and attached to an elastic waist-band in order to create a full, girly skirt.3. Create an imaginative top. This is probably where you, as a design-er, can get the most creative. With so much material to work with, the possi-bilities are endless, and you and your cli-ent can come up with some great ideas.

Though most of these tips are in regards to clothing, they can be easily translated into interior design concepts. Recycling is not only great for your clients’ budget but allows

you to get as artistic as possible without breaking the bank. So, be a hippie: Refashion, Reuse, Recycle.

R e c y c l e

Whether you are new designer or have been in the design field for years, your primary demographic is usual-ly middle-age homeowners who, more often than not, are well-established in their lives. The idea is that they are not only more interested in interior design-ing, fashion, and the like, but they have the money to invest in those things. By reading this magazine you are show-ing a willingness to expand in to the less stable but much more creative de-mographic of college students. Before you do so, you must not only know why it is profitable to expand your cli-entele, but what sets them (college students) apart from other customers.

WHY: For those who are already well-established, this may be the first thought that pops into your mind. Why would you take time away from your customers who already went to college in order to work with those who may not even know what they want in life? Simply put, because they are a bit con-fused. Think about it: most of your cur-rent customers may pay you quite well to have their whole house or wardrobe re-done, but once you’re done, you’re done. They will not necessarily want to change their choices after making such an in-vestment. However, college students are constantly changing their minds, so there is high possibility that they would

want a drastic change year after year.

Also, college students, though they may think that they are adults, are still impressionable teens at heart (most-ly freshmen and sophomores). They want to keep up the trends, what’s hip, what’s cool, and what will get them no-ticed. As designers, your job is to guide them to what that is exactly. For exam-ple, in regards to interior designing, you can show a girl a modern multi-function vanity they will want, but not neces-sarily need, for their dorm. And when one girl has a vanity, all her friends will want it, meaning more business for you. So, as you can see, there is good reason to expand your clientele to more than just the middle-aged homeowner.

WHO: Though we have discussed a few things that distinguish college goers from other demographics, before you widen out there’s some more you should know. College students, though impres-sionable, still want to feel like indi-viduals within a crowd. Going back to the vanity example, girls who want the vanity would want it individualized to their own personal style. As a designer, your goal is to cater to their aesthetics and understand that certain styles are expressed differently depending on a person. For example, the hipster look is very popular with young people today,

Get to Know Your Customer

but there are many different variations of “hipster”. You have 50’s vintage, 70’s cool, tribal obsessed, and many more categories that fit under the umbrella of hipster. As a designer, do not assume that your college-based demographic fits within a general description just because they are young. Simply put, they have the creative expression of children, yet the individual mindset of adults. College students are the in-between of the usual demographics, which is not only more challenging, but also more fun to work with.

In conclusion, expanding your clientele to college students will give you as a designer a fresh creative outlet and will bring in a good profit. Our magazine will help you to understand how to work with your new demographic in regards to budget and personal taste. Building a loyal clientele now will benefit you in the future because the college students of today will be the middle-aged homeown-ers of tomorrow. So we urge you to take a leap of faith, and design for a whole new group of eager customers.

Light colors will make your room appear bigger, unlike dark colors which make your room feel cramped and claustrophobic.

Mirrors give the illusion of depth. They also reflect natural light making the room appear brighter during the day.

Stacked storage bins will help you organize your small things. No more having them sit out taking up room. Put them away in this space saving storage unit.

Since you don’t have the choice of adding extra windows getting natural light lamps will help brighten up the room. You will be surprised how much this helps.

Get creative with your furniture. Use inno-vative furniture that doubles as storage, so you can organize your clutter.

Cut the clutter. Nothing makes your space feel more cramped than having too much stuff.

HOW

TO

SAVE

SPACE

Large paintings help catch your eye. You will see the room from the floor to the ceiling instead of what is directly ahead of you.

Glass tables instead of wooden help keep the appearance of the room as open and free space.

Look into purchasing French inspired curtains that run from the ceiling to the floor so that your eye can roll over the length of the curtains.

Coordinate your wall and furniture col-or. Matching colors help your room flow whereas different colors divide your room up.

Use multipurpose furniture, so that you don’t need as much, and you have a place to put your clutter.

A wall mounted television will help free more space that you could otherwise use for more important items.

Plain green and green design ed Storage boxes. Target $10 each

Pink towels $12 Flower pattern cosmetic bas-ket. Target $10

Soft torquiose pillow. $15 Pink flower pil-low. Target $15

Colorful flower bedding. $45

Too cheap to pass up! Create your perfect dorm room for the perfect price!

How to Budget!from home. There is nothing with bring-ing things from home from your room to use. All of their things do not have to be brand new. Ask older sibling or a friend/neighbor for items and redecorate them to fit the student’s style. Be creative. Have the students make their own picture frames or hanging letters. Let the students know they can make it easy to budget.

2 Figure out their style. Everyone is growing up in college which means ev-eryone want to appear older. This is the perfect opportunity to recreate your im-age. You have total freedom to look how you want to. You don’t have to go out and buy all new outfits to recreate your look. You can have 7 different looks with just a few things. Dressing up jeans with heels, a blouse, a blazer, and a scarf will turn an everyday look into a perfect date night look. If you take away the heels and blazer and throw in some flats and fedora you will have a classic day time look. It’s very easy to come up with dif-ferent mix and match looks on a budget. You just have to play around with what you have to see what looks the best pared together. This way no money is spent and you have a completely new look.

3 Finally, figure out what look they want to create with their makeup. You can create a look for little cost. Everyone wants to go for a runway look that en-tails expensive makeup, but we can tell you how to not spend a ton of money to look the same as they do. College girls go to the drug store nearest you and you

can find all products you need to achieve your perfect “you” look. If you need tips or don’t know how to create the look that you want, YouTube How to… and it will take you step by step on how to create your look. If you want to try out how to do a new look, do it on a friend to practice before you work on yourself. See budgeting can be easy, you just have to know how to budget and what areas you need to pay more attention to.

as college students pre-pare for the next school year they all have some kind of a budget that they need to fol-low. While planning the cost of decorating a dorm room for college students, professionals need to realize that they have a small budget and need to re-spect that. Each student is very different in the things they like to do all the way down to their style. To create a unique look for all kinds of students there are a few tips you need to know.

1 Find out what kind of stu-dent they are. This way you find out what they are involved in and base your theme off of that. You will need to start with the bed-ding so that all accessories ordi-nate with the theme of the room. Help them be organized. As a student they will spend a lot of time studying and need to keep their things in an organized man-ner. These things can be found at Target for a low price. Make sure the students personality comes through their room. Use things

1) Raising the bed. Whether this means getting bed risers or getting a whole new bed it will greatly increase your space for storage or work room. Since all of the room above your bed is all wasted wall space you need to make use of the space you can get under it. If you chose the route of bed risers you will be able to get under bed storage bins for clothes or other miscellaneous items. A loft bed will allow you to put a desk under your bed instead of having it take up more space somewhere else in the room.

5) Use hooks. You can find hooks to put on the back of your door or you can get decorative ones to hang on the wall. These would be great for scarves, jewelry, belts, and even jackets instead of having them take up room in your drawers or closet.

4) Decorating. Think about getting a bulletin board for your pictures or picture frames that hang on the wall so they don’t take up room on your desk or dresser. When shopping for lamps you may consider getting ones that sit on the floor or clip to the bed, so they don’t take up space on your desk. If you are really right on floor space you could even get hanging lamps. Instead of having picture frames all over your desk or dresser you can hang the pictures on the wall with Sticky Tak.

2) Your bathroom. Baskets will be your best friend. Since your bathroom is small it will look very crowded with everything on your counter, so you will want to put it in baskets to store under your counter. You can stack things in baskets, so you will be able to fit more in the space. Another thing to consid-er would be a shower head storage unit to hold your shampoo, body wash and other shower necessities.

3) Make the best of your closet. By using door shoe hangers and wonder hangers. Wonder hangers allow you to fit up to 6 garments on a hanger. The door shoe hanger would keep the floor in your closet available for extra storage. The wonder hanger would give you more space in your draws because you will be able to fit more in your closet. You may also want to suggest the use of vacuum bags to store off-season clothes in, so they aren’t taking up room on hangers.

SPACE, SPACE, AND LESS SPACE

l

Expecting more

paying less year

after year...

1. I’m kind of a nerd so I have a ton of books I read for fun, not to mention all my textbooks. The problem is, I share a dorm room and pretty much have just a wall to myself. Where do I put my books!?! - @bookworm

Your problem is a common one, it sucks having to live in such a tight space but its part of the college experience. What we recommend is to use your space go-ing up instead of out. What that means is use lots of shelving going up your wall, using up wall space instead of floor space. A really tall bookshelf would be the perfect solution to your problem.

2. I like having my own private desk space, and though I have enough room for a small desk next to my bed, I would prefer to a large desk area for all my stuff. How would I do that without cutting chunk out of my bed? Btw, I’m willing to buy new furniture if needed. - @NoSpace

Here are three suggestions. One, you can get a loft bed with a desk underneath; it gives a ton of work space without taking up all your floor space. Two, an in folding bed with integrated storage and desk space is a great three-in-one option. Three, get a fold out desk that you can set up against the wall, which might present a problem because you can’t just leave all your things on the desk. Pick whichever option works best with you and your budget.

3. I have naturally really blond hair, green eyes, pale skin, and some freckles but I really want a change this year. I’m willing to be daring but my school is kinda conservative and I don’t want to look washed out. What should I do? – @BoredBlonde

It’s awesome that you want to take a risk; college is a time where a lot of stu-dents find themselves and sometimes that includes changing up your look to fit your personality. For you, we would recommend going red. Not Kool-Aid red, but think Emma Stone. That dark, rich red color looks great on pale skin and Emma is a natural blond like you and she looks hot. Plus, they say red-heads have more fun (wink, wink).

4. I’m on a tight budget but my sorority’s having a coed cocktail par-ty. I’m pretty good at sewing, what could I do with this dress to make it look different? - @emptywallet

Well, this dress is pretty conservative,

They Ask Us...

which is good because you have a lot of fabric to work with. First of all, since the shape of the bodice is pretty much set in the front, we recommend that you cut out the back following the line made by the front of the dress into a scooped back (classy in the front, party in the back). That would instantly turn it into a halter top. Then we recommend that you short-en the dress to mid-thigh length and use the extra fabric to make a fuller skirt by adding layers. This will offset the thick-ness of the sash and you’ve instantly got a sweet but also sexy cocktail dress. You’ll have your sorority sisters asking you to cut their dresses before you know it.

5. I accidently or-dered 100 yards of black tulle instead of 10 for a fashion project! The fashion de-partment is hosting a dinner for our par-ents to see what we’ve made and I’m in charge of decorating. I might as well use the extra 90 yards to decorate somehow, what can I do with it? - @toomuchtulle

The great thing about tulle is that there’s so much that you can do with (100 yards of leather is a different story). Since this is wa dinner, you want an element of class and sophistication with your deco-ration, so doing this wrong could make it look like a craft project. Depending on the venue, tulle can look really beautiful

hanging from the ceiling, either really billowy and draped around the perime-ter, or our personal favorite, extending from a central light source in a canopy formation. Also, since your tulle is black, we recommend that you string twinkle lights or pearls along the strips of fabric to attract light and not have the overall feel of the room to be brought down by the dark color. Moreover, make sure the tablecloths are a light color for the rea-son we just mentioned. Hope this helps!

6. My frat is hosting a coed pool party and it’s a pirate theme. I’m a dude with absolutely no decorating skills but I “volunteered” to lead the execu-tion of this party. Help!- @fratfreshman

Well this sounds like a ton of fun, but your decorations will really deter-mine the difference between an excuse to splash around half-naked… and an awesome opportunity to splash around half-naked. We won’t make this compli-cated, so here it goes: Floatation devices: beach balls, floaties, and blowup swords. Decorations: balloons, streamers (plas-tic, not paper because wet paper makes a mess), and pirate flags. Food: treasure chest “punch” bowl, a cool pirate cake, and “virgin” margaritas with the lit-tle red swords in them. Games: slip-n-slide, a plank (which you can push the girls off of), and volleyball. Have fun!

Recreate your look withONE: Tank, Target $7.50Sweater, Target $10Jeans, American Eagle $25

TWO: Tank , Target $7.50Skirt, Target $5

THREE: Tank, Target $7.50Sweater, Target $10Skirt, Target $5

TWO

THREE

FOUR FIVE

FOUR: Tank, Target $7.50Leggings, Walmart $5

FIVE:Tank, Target $7.50Sweater, Target $10Skirt, Target $5Leggings, Walmart $5

ONE

the same pieces!ONE: Red Dress, Forever 21 $15Black Jacket, Love Culture $10Belt, Target $3Shoes, Target $15Accessories, Forever 21 $18

TWO: Red Dress, Forever 21 $15Jean Vest, Love Culture $7.50Shoes, Old Navy $15

THREE: Red Dress, Forever 21 $15Plad Shirt, Old Navy $10Purse, Forver 21 $12Shoes, Target $12

ONE TWO THREE

Runway Looks for Less!

Carly is show-casing our weekend look. This is more classy for dates and drinks with the girls. All products can be found at Target.

Bethsy has gone with a more edger look that is typically a night out look. All products found a Target and Walgreens.

Kelsey is wear-ing a more nat-ural toned make up. All products can be found at Walgreens, Target, and Wal Mart.

NUDE LOOK

EDGY LOOK

VINTAGE LOOK

How to get runway looks with drug store prices!

EdgyVintage Nude

Want to look good for every occasion of the day? Follow these easy tricks and get the look that you want.

To get the vintage look that Carly is wearing is very easy. First thing you need to do is apply the lighter eye shad-ow on your eye lid starting from the inner corner and going out. Once compete-ly covered, add the darker shadow to the middle of the crease of your eye and spread out. Blend until you are satisifed with the look. Next add a couple of coats of mascarra to make your eyes really pop. To finish add a tough of colored lip gloss and you good to go out!

To get the edgy look Bethsy is wearing you first need to add eye liner all around your eyes. Then add a black eye shadow to the lid of your eye and blend as needed. After you add the eye shadow go back and add a darker coat of eye shadow in the outter corner of your eye. Next add thick mascar-ra to your top lashes. This will make it so your eyes look bigger and bolder. To finish the look add a dark lip stick to compete it.

To get Kelsey’s nude look you need to first add a light layer of eyeliner to the top and bottom of your eyes. next add a light pink shad-ow to your lid. Then add a golden shimmer on top of the pink layer. After that add a little mascarra to make your eyes pop. Next apply bluch to your cheek bones to add some warmth. To finish the look add clear shimmer or a nude colored lip gloss.

SALLY HASEN

BEAUTY YOU SEE.BEAUTY YOU FEEL.

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