information 4.0 for industry 4.0 (tcworld 2016)

Information 4.0for

Industry 4.0

Enabling Information Interoperability

Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.

Commentary

This presentation was delivered in Stuttgart Germany at TCWorldin November 2016

The Information Energy track assembled key contributors: Ray Gallon, Andy McDonald, Marie Girard, Rahel Anne Bailie, Fabrice Lacroix & organizer Wim Hooghwinkel

This presentation represented the fourth, and most complete, iteration in 2016 of the concept of Content 4.0

Some commentary has been added and some minor adjustments made

Information 4.0 for Industry 4.0

Industry 1.0 to 4.0

Web 1.0 to 4.0

Content 1.0 to 4.0

Information 1.0 to 4.0


@joegollner | @gnostyx 3

Industry 1.0 to 4.0The History of Industrial Innovation provides

the core point of reference

Industry 1.0 – Division of Labor & Water/Steam Power


Industry 2.0 –Assembly Line & Scientific Management


Industry 3.0 – Computer Aided Manufacturing & Lean


Industry 4.0 – Intelligent Manufacturing & Smart Parts


The Steps to Industry 4.0 Intelligent Automation


Source: www.allaboutlean.com

Web 1.0 to 4.0A surprisingly similar historical trajectory

is found in how we discuss the Evolution of the Web

Web 1.0 – Connecting Information Sources Pages


Web 2.0 – Connecting People Social Media


Web 3.0 – Connecting Knowledge Representations


Web 4.0 – Connecting Intelligent Agents


Increasing Intelligence of Connected Components


Web 3.0 Web 4.0

Web 1.0 Web 2.0

Web PagesWeb Sites

PortalsSearchEngines

Blogs SocialMedia

Wikis Multi-UserGaming

Taxonomies

Ontologies

Artificial Intelligence

SemanticSearch

Natural Language Processing

Semantic Enterprise

AgentNetworks

SemanticRecommendation

Incr

easi

ng

Kn

ow

led

ge C

on

nec

tivi

ty &

Rea

son

ing

Increasing Social Connectivity & Engagement

Adapted from Source:

Nova Spivak, John Breslin, Mills Davis -in Semantic Web Report

2008

Content 1.0 to 4.0What do we find when we apply a similar trajectory

to the evolving concept of content?

So What do we Mean by “Content” - Exactly

Content is what we plan, design, create, reuse & manage so that we can deliver effective information transactions

Content is potential information

Information is a transaction(an action) that contains & delivers content

Content is published as Information


The Transactional Nature of Information

InformationThe meaningful organization of data that is communicated in a specific context and for a specific purpose

Information is an action for which individuals & organizations are held accountable

A document is an information transaction occurring within a specific process contextand having a specific legal meaning


Content & Information – A Complex Relationship


ContentAcquisition

ContentManagement

ContentEngagement

ContentDelivery

ContentStrategy

InformationProduct

UserTask

Guidance

Feedback

The Content domain and the Information domainare distinctly separate but intimately connected

Content 1.0 – Content & Format are One


Content 1.0 – Applies to Traditional Publishing


Content 1.0 – Applies to Most Web / Mobile Sites


Content 1.0 – Output Focused


No separationbetweenthe contentand theinformationproduct beingpublished

Content

Product

Content1.0

Content 2.0 – The Separation of Content & Format


Content 2.0 – Content Managed as Content


Content is separated from format &it is used to produce two or moreinformation products

Product

Product

Content

Content2.0

Content 2.0 – Single Source Publishing


Content 3.0 – “Integrated” Content


Content 3.0 – Connecting the Content Dots


Semantics

Product

Product

Source

Source

ProductContent

Content3.0

Multiple authoritativesources

Shared semantics

Numerous information events

Content 3.0 – End-to-End Lifecycle Integration


Design

Guidelines

Process

Specifications

Part

Standards

Document

Services

Data

Services

Logic

Services

Operational

Feedback

Content

Evolution

Manufacturing

Logistics

Design

Intent

Plans

Deviations

Issues

Changes

Documentation

Notes

Production

Content 4.0 – Smart Content


Content 4.0 – Self-Assembling & Self-Rendering


ProductSource

SourceProduct

ProductSource

Semantics

ProductSource

SourceProduct

ProductSource

Semantics

ProductSource

SourceProduct

ProductSource

Semantics

Content thatassembles, transforms,& renders,

dynamicallyin response to contexts &agent needs

Content4.0

Content

Content Objects

Content 4.0 – What does it look like – really?


Data Logic

Analytics Media

Text

Smart Content

Data Logic

Analytics Media

Text

Smart Content

Data Logic

Analytics Media

Text

Smart Content

Data Logic

Analytics Media

Text

Smart Content

Validation Processing




Content Molecules and Content Objects

Content MoleculesContent created & managed at a fine-grained level Small

Independent

Combinable

Content ObjectsUnits of Behavior

Context for Molecules

Released into the world


Commentary

A common goal today is “provide answers not search results”

Much more complex notion than it appears or is assumed

Content Molecules

Refer to the smallest unit of content that can be offered as part of a useful “micro-information experience”

A specific answer to a specific question

Generally provided with trackback to supporting context & related content

Content objects provide this context & behaviour

One FormatOne Owner

One DeliveryOne Publisher

Many FormatsOne Owner

One DeliveryOne Publisher

Many FormatsMany Owners

Many DeliveriesOne Publisher

Many FormatsMany Owners

Many DeliveriesMany Publishers

Portal

CRM

Product DB

Feedback

EmbeddedHelp

SupportKnowledge

Base

Virtual Product

VirtualSupply Chain

Content MoleculesDiscovery

Agent

ChatBot

Information 1.0 Information 2.0 Information 3.0 Information 4.0

Content 1.0:Publications

Content 2.0:Topics

Content 3.0:Components

Content 4.0:Objects

Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0

Content 4.0 for Information 4.0

Content Object

Information 1.0 to 4.0The Information Domain emphasizes a critically important

dimension – that of transactional authority & responsibility

Information 1.0 Empire of Documents

@joegollner | @gnostyx 37 Connecting Records

Information 2.0 Electronic Data Exchange

@joegollner | @gnostyx 38 Connecting Businesses

Information 3.0 Digital Business Processes

@joegollner | @gnostyx 39 Connecting Processes

Information 4.0 Infinite Instantaneous Interactions

@joegollner | @gnostyx 40 Connecting Actions

Commentary

Information 1.0

The Empire of Documents & the surprising efficiency in how paperwork used to be handled in the past

Information 2.0

EDI transactions for standardized business document transactions

Information 3.0

Digital Business Processes that have enabled rapid globalization

Information 4.0

Continuous information exchanges between agents

What does Industry 4.0 ask of us as Communicators?



All of these TrendsCome Together

Enable a new generation of emergenthuman-cyber-physicalsystems

Make it possible to implement, leverage, sustain & understand these systems


Commentary

Human-cyber-physical is an important concept

Emphasizes that people are ultimately responsible for deployed automation

The accurate understanding of automation, and the appropriate communication of that understanding, is fundamentally important

Puts technical communication at the center of the Industry 4.0, IoT, Big Data & cognitive computing revolutions

Information 4.0 / Content 4.0 are basic building blocks for Next Generation Systems

Commentary 4.0INFORMATION for

demands Content 4.0

Information 4.0 demands that we work on Content 4.0


Implications

Inescapable Trends in Technical Communication

Content becomes much more precise & technical

Content creation becomes much more collaborative

Content creation becomes one part in a total system

Content activities become much more complex


So what does this mean for Communicators?

Priorities changeEnd User Documentation More selective

More carefully refined

More thoroughly tested

Product & Process Design Documentation More sophisticated

More important

More machine-readable

Team Collaboration More about the human side


Commentary

The Good News is that:

Standards, tools and practices exist that have evolved over decades to support these demands

DITA stands out here

Engineering models & methodologies exist for managing the resulting complexity

Cognitive computing has advanced so as to be able to assist in the transition

Can be applied to accelerate content processes, reduce costs & scale to needed levels

Implications of Content 4.0 – The Complexity Curve

Escalating complexitycannot be avoided

But complexity can be managed within engineered systems


Content 1.0 Content 2.0 Content 3.0 Content 4.0

Collaboration at the Heart of Content Technologies

We are headed inthe right direction

There are engineering precedents to follow

Content Technologies are evolving to meet the need

The burden of complexity can be shared & managed


The Good / Bad News – Information 4.0 is already here


The future is already here…it’s just not very evenly distributed

- William Gibson

Helping Organizations Adapt to this Brave New World


Joe GollnerManaging DirectorGnostyx Research Inc.1 Rideau Street, Suite 700Ottawa, Ontario, [email protected]

Twitter: @joegollner

Content Philosopher Blog:www.gollner.ca

[email protected]

Gnostyx Research Inc. is an independent consultancy that designs smart content solutionsand helps organizations to cost-effectively modernize how they acquire, deliver & manage content.

Gnostyx draws on over 25 years of experience designing & managing the deployment & evolution of large-scale industrial content management & publishing systems that are sustainable and that can scale to the levels of performance & reliability demanded by Industry 4.0

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