4 Brands Using Google+ Effectively

For content-driven brand awareness, a Google+ profile is proving to be the perfect opportunity toconnect with consumers, build traffic, and benefit from SEO. We'll take a look at how businesses arereaching the platform's 540 million users.

Cadbury masters visual content

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Honing in on the happiness factor Cadbury endorses, its campaign #freethejoy has reeled in 3.8million users by offering a showcase of compelling feel-good videos and images. A recent studysuggested that Google+ profiles that use images and videos are expected to increase engagement byover a qu

http://www.adweek.com/socialtimes/4-brands-using-google-effectively/618642