how brands can effectively use display advertising
TRANSCRIPT
How Brands Can Effectively Use
Display Advertising
Kristin Vick– Account Manager at Hanapin
Marketing– PPC Hero Blogger– @krisvick
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AGENDA
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1.Quick Review: What is Display Advertising?2.How can you use it?3.What results can you expect?4.Conclusion
What is Display Advertising?
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Step-By-Step – Creating an SQR Pivot Table
IMAGE ADS
VIDEO/AUDIO ADS
How Can You UseDisplay Advertising?
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Step-By-Step – Creating an SQR Pivot Table
Remarketing (Retargeting)
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Upselling
Take advantage of your customer list, and encourage your customer to come back more often. Entice them to buy more, or upgrade.
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Step-By-Step – Creating an SQR Pivot Table
Upselling
Create Custom Lists to Build a Target Audience
Target similar products or services that make the most sense
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Step-By-Step – Creating an SQR Pivot Table
Inform & Remind
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Step-By-Step – Creating an SQR Pivot Table
ContextualContextual targeting allows you to target potential customers by targeting keyword topics/content of specific website.
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Step-By-Step – Creating an SQR Pivot Table
BehavioralBehavioral targeting allows you to target potential customers by using their online browsing behavior.
What Kind of Results Can You Expect?
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Step-By-Step – Creating an SQR Pivot Table
Benchmarks• Cost• > $1.00
• Click-Through Rate• > .8% and below
• Conversion Rate• Approx. 1%
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Step-By-Step – Creating an SQR Pivot Table
Reminders:There are almost 10x’s more the opportunity to show a display ad over search. Be careful how much budget you allocate to display!
CONCLUSION
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Step-By-Step – Creating an SQR Pivot Table
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