Fun&Funk Team | A Crash Course on Creativity 2013

Standford University

Chewing Gum

What else ?Sunday, May 12, 13

Back in time• Chewing gum in various forms

has existed since at least 5,000 years ago during the Neolithic.The ancient Aztecs used chicle as a base.

• The Greeks chewed gum, made from the resin of the mastic tree and many other cultures have chewed gum-like substances made from plants, grasses, and resins.

Sunday, May 12, 13

In recent time• The American Indians chewed

resin made from the sap of spruce trees. Around 1850 a gum made from paraffin wax was developed.

• Modern chewing gum was first developed in the 1860s when chicle was imported from Mexico for use as a rubber substitute Synthetic gums were first introduced after chicle no longer satisfied the needs of making good chewing gum

Sunday, May 12, 13

Some figures..• Number of sticks of chewing

gum made every year 3.74 trillion.

• Tons of chewing gum consumed each year 100,000 T.

• Total time gum would be chewed every year if each piece of gum was chewed for 30 min,187 billion hours.

• Oldest piece of chewing gum is 9000 years.

Sunday, May 12, 13

Surprising benefits• Chewing Gum can help you

concentrate.

• Mint gum can wake you up.

• Chewing increases blood flow

to the brain.

• Gum chewing helps you pay

Attention.

• Chewing gum can reduce

cravings for sweets.

• Chewing can prevent acid

reflux.Sunday, May 12, 13

Focus on Taste and Smell• In 1880, William White

produced the first flavored gum, Yucatan.

• From that first moment to present time, several techniques had been developed to provide natural taste, and even biotechnology has arosen in the the industry to provide natural flavours wich are strong enough to flavour the gum

Sunday, May 12, 13

How can OPEC help us to enjoy delicious food even more?

Chewing gum is made from synthetic rubber, which in

turn is made from oil, which comes from OPEC.

Sunday, May 12, 13

Gum!!! Not just for chewing• Consuming food takes more than 10

percent of our life. Food is a primal source of energy.• Not surprisingly we have

transformed it into an art.• How can we improve this lofty

process furthermore?• Chewing gum can be a creative way

to identify the flavour of food.• Don`t you ever have any doubts in a

restaurant when it is time to order ?• May you taste that strange ice cream

flavour before you by it ?• And what about that strange new

spice that you want to use to innovate your favourite meal?

Sunday, May 12, 13

Gums taste-testers make cooking lessons incredibly more effective

Sunday, May 12, 13

You can try Before you by...

Scare of new discoveries ?

Just chew and taste !

Sunday, May 12, 13

No more disappointed clientsNot guessed properly your last meal order ?

When it´s time to order..

..taste the flavour in advance

Sunday, May 12, 13

Enjoy health-friendly delicious

Traditional beautiful cherry on top of your cake in fact is chewing

gum, which is extremely helpful after tasty dessert to keep your teeth helthy

Sunday, May 12, 13

Gum flower on every

Beautiful flowers – chewing gums, can make your teeth even more healthier

Sunday, May 12, 13