The Direct, Data and Digital Marketing Event

Event RationaleEvent Rationale

• RegionalRegional - There is no marketing based event outside of London and the South East that keeps marketing professionals abreast of new techniques, new media, new technologies and business practice within the direct, data and digital marketing communities.

• InnovativeInnovative - There is a growing dissatisfaction with other London based shows that are now regarded as tired and lacking in energy, imagination and innovation. The 3D Marketing Show will deliver a high quality, high energy and high content marketing event.

• Solutions BasedSolutions Based - There is demand for a community based, content driven event that will deliver solutions for the marketing professional.

The Direct, Data and Digital Marketing Event

What is the 3D Marketing What is the 3D Marketing Show?Show?• Event dedicated exclusively to direct, data and digital marketing

solutions.• The only genuine marketing event outside of London which attracts a

completely new audience.• Content rich, feature led event & underpinned by a high quality

speaker programme with top industry speakers.• A community led event offering visitors and exhibitors unique

networking opportunities including the Rendezvous networking bar and The Zone cyber café.

• Supported by key trade associations such as the CIM.• High production values throughout the whole event from event

marketing to on site production.

The Direct, Data and Digital Marketing Event

Who will visit 3D Who will visit 3D Marketing?Marketing? • 3D Marketing3D Marketing will deliver an audience of senior decision makers

from the private and public sector.

• By Job TitleBy Job Title – Marketing Director, Marketing Manager, Campaign Manager, New Media Manager, Data Manager, Online Marketing Manager, Brand Manager, Account Director, Data Manager. Creative Director

• By Vertical SectorBy Vertical Sector – Finance, Information Communication &Technology, Retail, Public Sector, Media, Manufacturing, Construction, Utilities, Leisure

The Direct, Data and Digital Marketing Event

Why visit 3D Why visit 3D Marketing?Marketing?• Discover new, innovative and exciting marketing solutions.

• Make contact with new suppliers.

• Develop relationships with existing contacts.

• Attend a wide range of seminars and workshops.

• Network within the marketing community, through special features such as the unique Rendezvous networking bar and The Zone cyber café.

The Direct, Data and Digital Marketing Event

3D Marketing: Exhibitor 3D Marketing: Exhibitor ProfileProfile• Carefully selected organisations from the the direct, data and digital

marketing community will be invited to exhibit.

• Direct MarketingDirect Marketing – Postal Operators and Distributors, Mailing Houses, Telemarketing, Direct Marketing Agencies

• Data MarketingData Marketing – List Brokers, Credit Reference, Address Enhancement, Database

• Digital MarketingDigital Marketing – Internet Service Providers, Web Developers, Email Marketing, Direct Marketing Agencies, Email Broadcasters

The Direct, Data and Digital Marketing Event

Why exhibit at 3D Why exhibit at 3D Marketing?Marketing?

• Launch new products and services• Reach new customers• Network with the marketing community• Grow market presence• Maximise sales opportunity• Educate and inform clients• Support existing clients

The Direct, Data and Digital Marketing Event

Where & When?Where & When?

The NEC Birmingham, Hall 11The NEC Birmingham, Hall 11Central geographic location, attracting an audience from right across the UK.

3-4 November 20093-4 November 2009Conveniently timed to avoid a clash with any other marketing events in the calendar.

The Direct, Data and Digital Marketing Event

3D Marketing Summit3D Marketing Summit

Timeline & venue under consideration:Timeline & venue under consideration: Spring 2009 at Ricoh Arena, Coventry

Approach:Approach: Use the Summit as a way to build interest

in a regional marketing event with a view to full scale roll-out in late Autumn 2009

The Direct, Data and Digital Marketing Event

What is the 3D Marketing What is the 3D Marketing Summit?Summit?

• High level one day conference with competitive delegate rates

• Attracting senior marketing professionals from across UK• Strategic content dealing with key issues of the day• Inspirational keynote (e.g. Alan Sugar or Duncan Bannatyne)• Underpinned by sponsorship & shell scheme exhibition• Support from CIM in terms of:

– Programme content– Sourcing speakers– Access to membership data– Added event credibility

The Direct, Data and Digital Marketing Event

Product PositioningProduct Positioning

• Seize the high ground in terms of the debate on the future of marketing

• Genuine Thought Leadership from the industry’s most respected & progressive thinkers

• Offering a vision of the future – the technologies & customer profiles of tomorrow

• Firsthand practical advice on how to capitalise on new marketing opportunities & how to build market share

The Direct, Data and Digital Marketing Event

Proposed FormatProposed Format

• Keynote Address• Strategically led plenary sessions• Practical workshops & breakouts• Panel debate led by team of experts