Alexandra Goddard 3D Artist & Designer

Alex.Goddard@3Der.co.uk www.3Der.co.uk

07791541144

ABOUT ME

• 1st Class Degree in 3D Digital Design & Animation

• D&AD exhibitor 2010 and 2011 • Featured in Digital Design

Magazine July 2012 • Adaptable • Natural problem solver

• Worked for international clients • Varied skill set and range of

projects • Character Designer • Low Poly Designer • Graphic Designer • Web Designer

SOFTWARE & SKILLS

• 3DS Max • Maya • ZBrush • 3D modelling & animation

principles • Rendering & Compositing

• Illustrator • Photoshop • After Effects • Flash • HTML & CSS • Web Content Management

EMPLOYMENT & EXPERIENCE

General Freelance Projects JAN 2012 - PRESENT

Clients and projects, ranging from companies to individuals, each with different needs and requiring a varying set of skills.

Character Artist: Modelling; unwrapping; sculpting and texturing characters based off provided design sketches; producing additional props and clothing; generating facial blend shapes.

Setting up rigging in Maya using The Setup Machine, plus adding additional rigging with custom controllers for hair, clothing and various other props.

Low Poly Characters: Modelling, unwrapping and texturing very low-poly characters designed for mobile game engine implementation.

Environment Artist: Creating environments based off design drawings, adding detailing, creating props and texturing.

Web Design & Development: Working with various content management systems including custom built, Concrete5 and Wordpress, along with coding from the ground up.

Coding in HTML5 and CSS3; integrating JQuery, PHP and JavaScript; constructing custom contact forms; maintaining branding; editing images; improving SEO and integrating analytics.

Editing content for alternate language microsites and re-designing banners with the correct text.

Graphic Design: Replicating branding for promotional marketing campaigns including newspaper ads, large outdoor banners and other printed materials.

Motion Tracking & VFX: Using motion tracking software to integrate 3D characters into pre-filmed environments; recording motion capture, cleaning the data and applying to custom character rigs in MotionBuilder; followed by compositing and applying visual effects in After Effects.

Software/Skills Developed: Maya, 3DS Max, ZBrush, Photoshop, Illustrator, After Effects, V-Ray, Mental Ray, Dreamweaver, HTML5, CSS3, PHP, JavaScript, JQuery, Google Analytics, Browser Testing, Wordpress, Motion Builder, SynthEyes, MotionBuilder, FumeFX, Krakatoa, Thinking Particles, PFlow

SquareZero MARCH 2013

Award winning animation and visual effects specialists based in Shoreditch, London, with a focus on holographics, live events, post production and 3D graphics.

Runner Duties: Delivering important assets across London; providing hospitality to visiting clients; making sure the studio environment is kept organised and catering to the needs of senior staff and freelancers.

Gapuma 3D Animation: International logistics services – “Your Local Global Trader”

The aim of the animation was to show the different logistics processes and highlight the efficiency of Gapuma’s services.

The project involved refining vehicle and camera animation; maintaining a consistent visual style; setting up render passes and compositing these passes into scene shots.

Software/Skills Developed: Maya, Mental Ray, Photoshop, Illustrator, After Effects

Sweethaven Computers SEPT 2010 - AUG 2012

Computing experts in Reigate, Surrey, with over 35 year experience; providing an extensive range of specialist products and services for retail, business and education.

Web Design: Web content management using Concrete5; creating custom blocks and template themes; integrating SEO, analytics and e-commerce systems; building branded and service orientated microsites; coding promotional email newsletters; producing static

image content and animated flash banners.

Graphic Design: Creating and integrating branding guidelines following a recent company re-brand; producing full page newspaper ads; leaflets; info graphic materials; posters; icons and imagery for web application; updating documents and providing variations of designs for promotional materials such as carrier bags and mouse mats.

Producing individual assets and complete campaigns, for brands such as Lenovo, Epson, Samsung, Microsoft and AVG.

Integrating design and usability so that materials can be updated easily for new campaigns and promotions by the sales staff.

Large Scale Graphics: Vehicle livery design and visualisation on 3D models; window vinyl design; large outdoor banners and liaising with printing companies.

Managed Printing 3D Animation: 3D animated motion graphic, giving an overview of a newly introduced managed print services for schools and businesses.

The design process involved writing the script; making a 2D animatic; 3D character, prop and camera animation; particle and smoke effects; setting up render passes and compositing. Further post production involved animating 2D kinetic typography; plus mixing the sound effects and track.

Further work involved the creation of a dedicated microsite, writing copy and creating still graphics; designing a PHP and JavaScript calculator form along with creating and integrating custom blocks and new themes for the CMS.

Software/Skills Developed: Illustrator, Photoshop, Dreamweaver, Concrete5, HTML, CSS, PHP, JavaScript, Google Analytics, Browser Testing, Flash, After Effects, 3DS Max, V-Ray, Mental Ray, FumeFX

Seven Shuffles JAN 2010 & MAY - JULY 2010

Post production specialists with studios based in Mayfair, London and Jingumae, Tokyo, producing 3D animation, visual effects, interactive media and 3D projection mapping for TV, web and mobile.

Exile: A multi award winning, highly popular Japanese boy band and dance group.

The project outcome was a series of 3D animated Stage backing visuals for Exile’s 2010 ‘Fantasy’ tour, which sold to 1.1 million people.

The work contributed to the design of the 3D environment and the Initial animated backing visuals for ‘Futatsu No Kuchibiru’ (Two Lips) from the band’s 2010 single ‘The Generation - Futatsu No Kuchibiru’.

Cartier/Openers: Renowned luxury French jeweller and watch maker/Japanese web magazine featuring fashion; jewellery; design

and lifestyle

The end product was a 3D animation of several watches, finally unveiling Cartier’s new model ‘Cartier de Calibre’. The video was produced for Japanese web magazine ‘Openers’ as part of their promotional campaign.

The tasks involved Improving and finalising materials, lighting and render settings in V-Ray for all of the watch models.

Understeer: Popular Japanese motoring magazine show

The episode featured a segment on Gran Turismo 5, where the presenters of the show, Manabu Kawaguchi, Koji Ozowa and creator of the Gran Turismo series Kazunori Yamauchi, were all transformed into game characters with stylised low poly heads.

The work included modelling the heads with a specific poly limit in mind, so they could represent a typical polygonal game character; they were printed as 2D nets to be assembled as and worn during the episode.

Software/Skills Developed: 3DS Max, V-Ray, Photoshop, team management

EDUCATION & QUALIFICATIONS

Degree SEPT 2008 - MAY 2011

University of Greenwich, London, UK

BA (Hons) 3D Digital Design and Animation (1st Class)

A Levels SEPT 2006 - JUNE 2008

Reigate College, Surrey, UK

Maths (A) Physics (B) Geography (B)

Degree Modules

• 3D animation • Lip syncing • Digital Sculpting • Final Major Project – Human

Hybridisation, exhibited at D&AD’s New Blood 2011

• Architectural Visualisation • Digital Application Visualisation • Computing & Programming • Design process & Animation • Interactive Media Product

• Sound & Music production • Dissertation - Narrative Within

Digital Media • Stop motion animation • Life drawing & art theory • Storyboarding for various modules • Essay writing & research • Sorrell Young Designer’s

Programme – Lambeth College re-branding, exhibited at D&AD’s New Blood 2010

Software/Skills Developed: 3DS Max, ZBrush, V-Ray, Mental Ray, Photoshop, Illustrator, After Effects, Flash, ActionScript 2.0, Sound Booth, Dreamweaver, XHTML, CSS, Java, Motion Builder, Boujou, Wordpress, Project Management, FumeFX, RayFire, PFlow