38938601-omaxe-builders-consumer-satisfaction
TRANSCRIPT
SUMMER TRAINING PROJECT
ONCONSUMER SATISFACTION WITH OMAXE
BUILDERS
Submitted
To
UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW
For partial fulfillment of degree in
MASTER OF BUSINESS ADMINISTRATION (MBA)2009– 2011
By: ADITYA GUPTA
Roll. No. 0929270003
DEPARTMENT OF MANAGEMENT STUDIESMEERUT INSTITUTE OF TECHNOLOGY, MEERUT
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STUDENT DECLARATION
I hereby declare that the dissertation entitled “CONSUMER SATISFACTION WITH OMAXE
BUILDERS” submitted in the fulfillment for the requirements of the Master of Business
Administration from “Meerut Institute of Technology” Meerut. Is my original work and not
submitted for the award of any other degree/diploma/ fellowship or other similar titles or prizes.
ADITYA GUPTA
Roll No. – 0929270003
M.B.A. III Sem
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ACKNOWLEDGEMENT
At the very beginning, I wish to render my deep sense of gratitude with special thanks and due
regard to Mr. Parbhat Kumar (Head of Department M.B.A.) MIT, Meerut under whom I
required the privilege of working. His invaluable guidance and thoughtful consideration had
been the key motivating factor throughout my project, which enabled me to complete my project
so efficiently and effectively.
I wish to express my respectable thanks and gratitude to Ms.Shipra srivastva (Faculty of
M.B.A.) theoretical knowledge about the subject.
I feel immense pleasure to offer my thanks to faculty members, who co-operated in analysis of
data and helped me to understand some behavioral aspects of consumers. I am very thankful to
my friends who directly and indirectly helped me in collection of data and material related to the
research topic.
(ADITYA GUPTA)
M.B.A III sem
.
CONTENTS4
PREFACE
REAL ESTATE INDUSTRY OVERVIEW
HISTORY OF OMAXE BUILDERS GROUP
COMPANY PROFILE
MAJER PLAYER IN REAL ESTATE
OBJECTIVE OF STUDY
RESEARCH METHODLOGY
DATA ANALYSIS AND INTERPRETATION
FINDING
CONCLUSION
LIMITATIONS
QUESTIONNAIRES
BIBLIOGRAPHY
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PREFACE
With the ongoing revolution in M.B.A. where Innovations are taking at the blink of eye; it is
impossible to keep the pace with the emerging trends.
Excellence is an attitude that that whole of human race is born with. It is the environment that
makes sure that whether the result of this attitude is visible or otherwise. A Well planned,
properly executed and evaluated Research-training helps a lot in inculcating a professional
attitude. It provides a linkage between the student and industry to develop an awareness of
industrial approach to problem solving, based on a broad understanding of process and mode of
operation of real estate.
During this period, the student gets the real experience for working in the actual Industry
environment. Most of the theoretical knowledge that has been gained during the course of their
studies is put to test here. Apart from this the student gets an opportunity to learn the latest
technology, which is immensely helps in them in building their career.
I had the opportunity to have a real experience on many ventures, which increased my sphere of
knowledge to great extent. I got a chance to learn many new technologies and was also
interfaced to many instruments. And all this credit goes to organization Omaxe builders group.
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REAL ESTATE INDUSTRY – AN OVERVIEW
The Indian real estate sector has witnessed a revolution, driven by the booming economy,
favorable demographics and liberalized foreign direct investment (FDI) regime. Growing at a
scorching, 35 per cent the realty sector is estimated to be worth US$ 15 billion and anticipated to
grow at the rate of 30 per cent annually over the next decade, attracting foreign investments
worth US$ 30 billion, with a number of IT parks and residential townships being constructed
across-India.
The second largest employing sector in India (including construction and facilities management),
real estate is linked to about 250 ancillary industries like cement, brick and steel through
backward and forward linkages. Consequently, a unit increase in expenditure in this sector has a
multiplier effect and the capacity to generate income as high as five times.
ALL-ROUND DEVELOPMENT
Rising income levels of a growing middle class along with increase in nuclear families, low
interest rates, modern attitudes to home ownership (the average age of a new homeowner in 2006
was 32 years compared with 45 years a decade ago) and a change of attitude amongst the young
working population from that of 'save and buy' to 'buy and repay' have all combined to boost real
state demand.
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According to 'Real state Skyline of India 2007-08', a study by research firm, Indices Analytics,
there will be demand for over 24.3 million new dwellings for self-living in urban India alone by
2015. Consequently, this segment is likely to throw huge investment opportunities. In fact,
anestimated US$ 25 billion investment will be required over the next five years in urban housing,
says a report by Merrill Lynch.
Simultaneously, the rapid growth of the Indian economy has had a cascading effect on demand
for commercial property to help meet the needs of business, such as modern offices, warehouses,
hotels and retail shopping centers. Growth in commercial office space requirement is led by the
burgeoning outsourcing and information technology (IT) industry and organized retail. For
example, IT and ITES alone is estimated to require 150 million sqft across urban India by 2010.
Similarly, the organized retail industry is likely to require an additional 220 million sqft by 2010.
Going Global
Simultaneously, many Indian realtors are making a name for themselves in the international
market through significant investments in foreign markets.
Prudential Real Estate Investors has acquired Round Hill Capital Partners Kabushiki
Kaisha, a Japanese asset management firm.
Embassy Group has inked a deal with the Serbian government to construct a US$ 600
million IT park in Serbia.
Parsvnath Developers has tied up with the Al-Hasan Group in Oman.
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Puravankara Group is doing a project in Sri Lanka - a high-end residential complex,
comprising 100 villas.
The Hiranandanis are constructing 5000 5-star hotel rooms, which will come up between
Abu Dhabi and Dubai.
Ansals API tied up with Malaysia's UEM Group to form a joint venture company, Ansal
API-UEM Contracts Pvt Ltd, which plans to bid for government projects in Malaysia.
Kolkata's South City Projects is working on two projects in Dubai.
Government Initiatives
The Government has introduced many progressive reform measures to unlock the potential of the
sector and also meet increasing demand levels.
100 per cent FDI allowed in realty projects through the automatic route.
In case of integrated townships, the minimum area to be developed has been brought
down to 25 acres from 100 acres.
Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed by increasingly
larger number of states.
Enactment of Special Economic Zones Act.
Minimum capital investment for wholly-owned subsidiaries and joint ventures stands at
US$ 10 million and US$ 5 million, respectively.
Full repatriation of original investment after three years.
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51 per cent FDI allowed in single brand retail outlets and 100 per cent in cash and carry
through the automatic route.
Road Ahead
With the economy surging ahead, the demand for all segments of the real estate sector is likely to
continue to grow. The Indian real estate industry is likely to grow from US$ 12 billion in 2005 to
US$ 90 billion in by 2015.
Given the boom in residential housing, IT, ITeS, organised retail and hospitality industries, this
industry is likely to see increased investment activity. Foreign direct investment alone might see
a close to six-fold jump to US$ 30 billion over the next 10 years.
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REAL STATE INDUSTRY IN INDIA
OVERVIEW
All immovable properties including land, structures on it and all other natural resources can be
classified as real estate. Realtors, builders, brokers, buyers and sellers are the major players of
the real estate industry. All types of residential, commercial and industrial properties fall under
its domain. With its huge growth potential it has emerged as a major field of business in recent
time.
The real estate sector in India is flourishing rapidly with a growth rate of 30 percent each year.
About 80 percent of the real estate development in India has been in the field of residential
housing. The remaining 20 percent of the real estate includes office, shopping malls,
entertainment centers, hotels, multiplexes and hospitals. India’s booming outsourcing business
industry and consumption-led growth are contributing significantly to its real estate growth. The
outsourcing business houses including call centers, technical consultancy services, medical
transcription units and programming houses constituted around 10 million square feet of real
estate growth in India till 2003. In last couple of years the share of commercial sector in the
overall real estate growth has been more prominent.
Considering the advantages of significantly lower cost of operations in India, several
multinational companies across the globe are expressing their willingness to shift their operations
to India. According to a 2003 estimate, the demand for office space by the ever expanding IT and
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IT-enabled service sectors in India would be around 66 million square feet, in the next five years.
These multinational companies have realized the fact that in order to flourish their business, the
skilled Indian work force can be of great use to them. So they need to provide the Indian
professionals with all the facilities of modern life starting from real state to entertainment, so that
they can give their best in the work place and at the same time be happy with their standard of
living. This trend has set off the development of world-class entertainment centers and business
centers, across the country, thereby bringing a radical change in the lives of urban population in
India. The growing demand of skyscrapers in all the metropolitan cities across the country has
changed the image Indian skyline.
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INDIAN REAL ESTATE REPORT
"If the human race wishes to have a prolonged and indefinite period of material prosperity, they
have only got to behave in a peaceful and helpful way toward one another." -Winston Churchill.
The heresy of typical Indians has changed the orthodox mindset of building and designing a
house to live in it. A ramification of this is that houses are nowadays counted as a transitory
asset. The idea of buying a house that will last a lifetime has gradually vanished. The buzzword
nowadays is 'investment'. Both the policymakers and the stockbrokers share an united view in
this aspect (although moved by different intentions). “The growth in the real sector is not unreal”
said S.K.Jain, President Global Infocom. In this study we make an attempt to vivisect the real
and unreal components in this eye-catching sector.
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THE REAL ESTATE BOOM
Indian real sector has seen an unprecedented boom in the last few years. This was ignited and
fueled by two main forces. First, the expanding industrial sector has created a surge in demand
for office-buildings and dwellings. The industrial sector grew at the rate of 10.8 percent in 2006-
07 out of which a growth of 11.8 percent was seen by the manufacturing sector. Second, the
liberalization policies of government have decreased the need for permissions and licenses
before taking up mega construction projects. Opening the doors to foreign investments is a
further step in this direction. The government has allowed FDI in the real estate sector since
2002. FDI was deemed necessary in the view of making the sector more organized and
increasing professionalism. Farmers. The villages adjacent to the metro cities have experienced
skyrocketing land prices. This has induced farmers to sell their land for good money.
The real estate market in India is yet in a nascent stage and the scope is simply unlimited. It does
not resemble a bubble that will burst. An unhindered growth for the next twenty years is almost
sure. This is because the outsourcing business in India is going in great guns and this entails a
huge demand for commercial buildings and urban real state besides improvement in
infrastructure.
The organised retail market in India is also accelerating with players like WalMart, Bharti,
Reliance etc. looking forward to make a foray thus stepping up the demand for real estate.
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According to former Planing Commission Advisor Tarun Das, a price index for the real state
market to track price movement must be incorporated. The government must ensure that there is
no shortage of funds. SEBI's(Securities Exchange Board of India) recent harbinger of permitting
real estate mutual funds in both private and public sector will go a long way in attracting funds
from small investors who emphasize on certain return. Another impediment that can be eased on
the discretion of government is the existing tax laws and other complex regulations relating to
multidimensional real estates such as industrial parks and SEZs(Special Economic Zone).
RITES(Real Estate Investment Trusts) of the type introduced in U.S.,U.K. and Germany should
be imitated and explored.
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REAL ESTATE TRENDS IN INDIA
India, like many other parts of the world is zooming away in the face of a real
estate boom. In India there is a real estate boom in any direction you wish to see.
Whether it is Bangalore, Pune, Calcutta or Chennai or Hyderabad or even already
sky high Mumbai and Delhi - the story is the same.
Now apartments are more than just houses. They are about lifestyle. So while the
first housing colonies had nothing but a security guard, these new housing colonies
have a gym (spa, jacuzzi, steam), swimming pool (heated, lined with Italian
marble).
Some have a multiplex, shopping complex. There are those which offer a servant
entrance. The next step is creating an ambience. What does one differentiate in a
house? So you now have themed houses.
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The concern is that in India, stock prices are at the height of a boom. As it happens,
a boom in one sector translates into a boom in another sector with investors
rushing to park their money in a safe place. Also, add the foreign exchange glut in
India fuelled to a great extent by software engineers parking their dollar salaries in
real estate (especially near the tech hubs). Low interest rates (relatively, as
compared to 10 years back) over the last few years made bank loans easier.
Driven by positive growth in the economy, real estate in India is booming. The
year 2006 started on a promising note when the Government of India opened the
construction and development sector in February 2006, and allowed 100 per cent
foreign direct investment (FDI) under the 'automatic route' in order to spur
investment in the vital infrastructure sector. The government has thrown open the
lucrative parts of the Indian realty market to global investors for the first time.
The relaxation of the FDI ceiling saw big names joining hands with the Delhi-
based developments to announce India's largest FDI in the realty sector. Groups
showing interest in India include major Indian and international companies.
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The development of real estate in India focuses on two primary areas: retail
and residential.
The global real-estate consulting group Knight Frank has ranked India 5th in the
list of 30 emerging retail markets and predicted an impressive 20 per cent growth
rate for the organized retail segment by 2010.
The organized segment is expected to grow from a mere 2 per cent to 20 per cent
by the end of the decade, it said.
The boom is also attracting interest from foreign players. In recent years, non-
resident Indians (NRIs) have played a very important role in transforming the
Indian real estate market. Opening-up of the Indian economy provided them with
new opportunities and they have shown a great deal of confidence in the changed
set up. Since 1994, NRIs have invested a sizeable amount, of which a big chunk
has found its way into the property market. Participation by NRIs has brought
about a lot of maturity in the market which in the past had solely banked on the
actual users.
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COMPANY PROFILE
The beginnings
Incorporated as Omaxe Builders Private Limited in 1989, to undertake construction
& contracting business, the company changed its constitution to a limited company
known as Omaxe Construction Ltd., in 1999. The name of the company has now
changed to Omaxe Ltd in 2006.
Omaxe was founded by Shri. Rohtas Goel, a first generation entrepreneur, a civil
engineer by qualification and a visionary. With over two decades of experience in
construction and real estate development, Rohtas Goel, as Chairman & Managing
Director of Omaxe Ltd., has been at the forefront of the real estate industry,
following its motto “Turning Dreams into Realty” through building world class
residential and commercial projects.
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As a civil construction and contracting company, Omaxe successfully executed
more than one hundred and twenty industrial, institutional, commercial and
residential projects for a number of prestigious Indian private, public sector and
Multinational's clients such as Amity University, LG, Pepsi, Samsung, Wave
Cinemas, National Brain Research Centre, P.G.I. M.E.R, Apollo Hospitals and
Delhi High Court.
To capture the opportunities offered by the growing real estate market in India,
Omaxe entered the real estate development business in 2001.
Today and Tomorrow
In the span of a few years, Omaxe Ltd. has experienced exponential growth and
success, crowned by its landmark IPO oversubscribed by 68 times in 2007, and is
now amongst the largest public-listed real estate development companies in India.
The company has completed and delivered 17 projects across India, covering
sprawling 10.68 million sq ft of total area, consisting of 9 Group Housing projects,
2 integrated townships and 6 commercial projects.
The company currently has 53 projects under execution and planning. Among
these are 21 Group Housing projects, 21 Integrated Townships including a Hi-Tech
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City, 9 shopping malls and commercial complexes and 2 Hotel projects. These 53
projects are located in 38 towns in 10 states in northern, central and southern India.
Besides, there are 8 ongoing infrastructure & contracting projects.
To undertake such expansion, Omaxe Ltd. today, is backed by a professional and
competent Team Omaxe: a constantly growing workforce of currently over thirteen
hundred professionals, including highly-qualified engineers, architects, Chartered
Accountants, MBA’s, etc. With high standards in line with Mr. Goel’s vision and
ambitions, Team Omaxe makes Omaxe Ltd. a strong, structured and high-growth
ISO-certified company with a bright future. Taking forward our vision to provide
an environment of professionalism, competence, teamwork and service excellence,
Omaxe is working towards benchmarking our HR policies with the best employers
and international standards.
Thanks to its strong experience in construction, Omaxe’s uniqueness also lies in
the fact that the company doesn't give its projects on sub contract: while assuring
timely completion, this also allows keeping pace with the progress in construction
technology, helping to give clients “value for money”.
Today, OMAXE enjoys a reputation of being one of India's leading real estate
developers with an indelible focus on customer satisfaction. Omaxe has adopted
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quality system standards that integrate technological and design innovations with a
strong technical base to provide state-of-the-art real estate options. Omaxe has also
been the first to:
offer Penalty Clause
introduce Sample Flats concept
offer ready-to-move-in homes
Besides this, Omaxe is the first to have created and implemented the concept of
Eco Friendly City, integrating Environment Protection Measures in all projects,
with a defined implementation process.
For Omaxe, environment protection and innovative architecture and practices are
the standards of today and tomorrow’s in real estate development.
Achievements & Awards
Omaxe was the first Construction Company of northern India to receive an ISO
9001:2000 Certification.
Omaxe has received a number of awards from the industry as recognition of its
continued commitment and efforts towards achieving excellence in concept and
construction quality. 25
‘Svedala’, ‘Udyog Ratna', ‘Pride of the Country', ‘Arya Vaidya Sala' & ‘Industrial
Award' are some of the many prestigious awards that have honored Omaxe in the
past years.
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Chairman's Message
They say partnerships are all about seeing the other person’s viewpoint. At Omaxe,
we take a certain pride in our vision and insight of your world. It helps us
appreciate your needs better. It is no secret that when you choose Omaxe, you
choose to escape mediocrity, and take a giant leap into a bigger and better future.
I sincerely thank you all for always standing beside through the journey of Omaxe.
Started with a modest beginning of constructing quality real estate, today Omaxe
stands tall after giving new-age homes to more than 30,000 families. We cater to
multiple geographies with real estate projects in all ranges. Our focus has been on
the common man of the country not only limited to Tier-I cities but to reach such
destinations which are new to organized real estate. In reciprocation, the market
today has grown to recognize us as a responsible leader of tomorrow. We believe
that value creation is an everlasting phenomenon and trust is not built overnight.
Our endeavor is to always surpass the expectations of our stakeholders because
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Omaxe doesn’t just build best-selling architectural masterpieces We construct
bridges, with those who are special to us. Someone like YOU.
Rohtas Goel
Non-profit engagement
Social
Rohtas Goel has always endeavored to work for the betterment of society. As par
with Omaxe’s Corporate Social Responsibility, he has created Omaxe Foundation,
a Non-Profit Society with the mission to act as enabler, catalyst and partner of
organizations and individuals who dream of making a difference. Omaxe
Foundation drives to achieve lasting improvement in the quality of life of the
deprived through a process that identifies opportunities and builds relationships for
greater understanding and promotes rights of all men, women, and children, thus
creating a critical mass of social capital. Omaxe Foundation is presided by Mrs.
Sushma Goel.
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VISION & MISSION
OUR VISION
Commitment towards Quality, Integrity and Value Creation for all
stakeholders / customers.
Implement Best Business Practices that goes beyond customer expectations.
Establish new benchmarks for the industry by besting existing standards.
Deliver high quality Residential and Commercial projects that correlate with
Global Developers.
Lead the real estate industry with high caliber, efficient manpower and
cutting edge technology.
To ensure continuous delight for our customers and stakeholders by always
staying a step ahead of the curve.
Accelerate the limits of excellence through path breaking innovation and
professionalism.
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OUR MISSION
To create a progressive organization that can boast of International
Standards in Integrity, Ethics, Corporate Social Responsibility and Business
Transparency.
To create a culture of professionalism, core competence, teamwork,
leadership and service excellence.
To conceive and deliver quality that conforms to the best practices of Eco –
Friendly development.
To leverage modern cost effective techniques resulting in quality, durability,
wealth creation and value multiplication.
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Omaxe Management
Top management of the company is led and guided by the Chairman and
Managing Director, Mr. Rohtas Goel. Mr. Goel a leader himself has successfully
raised a team of leaders. The team has proved itself in odds and challenges sticking
firmly to the value system. The top management team has the right blend of rich
experience and professional qualification for their respective responsibilities. The
team believes in making shoulders strong than praying for lighter loads. This team
of torch bearers of OMAXE has made an indelible mark in corporate world and
now making value additions to our company. A brief profile of these top
management professionals is as follows:
Mr. Rohtas Goel
Chairman and Managing Director
Rohtas Goel, 47 years, is the promoter of the Omaxe group and has nurtured it
from a construction renowned brand in today’s real estate industry in India. Since
aegis, his dynamic leadership vision reflects his skills in driving business into a
success.
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Mr. Sunil Goel
JOINT MANAGING DIRECTOR
Sunil Goel, 45 years, is postgraduate in Mathematics, has over Sixteen years of
rich experience in the real estate sector. Under his guidance, Omaxe Ltd has
achieved a rapid pace of growth and excellence in construction.
Mr. Jai Bhagwan Goel
Director
Mr. J. B. Goel, 49 years, is graduate in Civil Engineering A.M.I.E., has over
twenty six years of experience in Engineering, Construction & Real Estate and
Infrastructure Development.
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FINANCIALS
Financial year 2009-2010
Omaxe Ltd has earned consolidated revenues of Rs. 1014.70 Crore for the year
ended March 31, 2010
Company has posted a Net Profit of Rs. 112.55 Crore
EBITDA stood at Rs. 196.61 Crore
The EPS at the end of the financial year was at Rs. 6.48
Particulars
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CODE OF BUSINESS CONDUCT & ETHICS
Philosophy
The Company is committed to the adoption of best corporate governance practices
which ensure accountability of management and maximisation of stakeholders
value. We shall strive to put in place process, system, control and governance
structures for protecting and furthering the interest of our stakeholders.
National Interest
The Company shall be committed in all its actions to benefit the economic
development of the country and work towards making India a developed nation. It
shall not undertake any project or activity to the detriment of the national interest
or those that will have any adverse impact on the social and cultural life. The
Company shall conduct its business affairs in accordance with the economic
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development, foreign policies, objectives and priorities of the nation and shall
strive to make a positive contribution to the achievement of such goals at the
regional, national and international levels.
Stakeholders
The Board of Directors of the Company shall duly and fairly inform its
stakeholders about all relevant aspects of the Company's business, and disclose
such information in accordance with the respective regulations and agreements.
People
We believe in line of our HR Philosophy to uphold the values which are at the core
of our business ethics, honesty, integrity, team work, objectivity, self respect and
human dignity. We believe in fair & trustworthy relationships.
Equal-Opportunities
The Company shall provide equal opportunities to all its employees and all
qualified applicants for employment, without regard to their race, caste, religion,
colour, ancestry, marital status, sex, age, nationality, disability and veteran status.
Employees of the Company shall be treated with dignity and in accordance with
the Company’s policy.
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Employee policies and practices shall be administered in a manner that ensures in
all matters equal opportunity is provided to those eligible and the decisions are
merit-based.
As a good corporate citizen, OMAXE Limited is committed to a gender friendly
workplace. This is in order to enhance equal opportunities for men and women; to
prevent/stop/redress sexual harassment at the workplace and to guarantee good
employment practices. Sexual harassment includes unwelcome sexually
determined behaviour such as: unwelcome physical contact; a demand or request
for sexual favour; sexually colored remarks; showing pornography and any other
unwelcome physical, verbal or non-verbal conduct of a sexual nature. The
Company maintains an open door for reporters; encourages employees to report
any harassment concerns and is responsive to employee complaints about
harassment or other unwelcome and offensive conduct.
Elimination of Child Labour
It is the Company’s policy not to support child labour. The Company is committed
to implement the provisions of the Child Labour (Prohibition and Regulation) Act,
1986. The Company is aware of social reality of the existence of child labour and
recognises that this evil cannot be eradicated by simply setting up rules or
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inspections. Towards this end, the Company is committed to work in a pro-active
manner to eradicate child labour by actively contributing to the improvement of
children’s social situation.
Safety, Health and Environment
The Company attaches great importance to a healthy environment and to the safety
of its employees. The Company shall be committed to prevent the wasteful use of
natural resources and minimise any hazardous impact on environment.
Ethical Conduct
Every employee of the Company, which shall include a whole-time director and
the managing director shall deal on behalf of the company with professionalism,
honesty and integrity, as well as high morale and ethical standards. Such conduct
shall be fair and transparent and be perceived to be as such by third parties.
Transparency and Accountability
All Company employees shall ensure that their actions in the conduct of business
are totally transparent except where the need of business security dictates
otherwise. Such transparency shall be brought through appropriate policies,
systems and processes, including appropriate involvement of more than one
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manager in recording decision logic and maintaining supporting records. All
managers shall voluntarily ensure that their areas of operation are open to audit and
the conduct of their activities are totally auditable.
Conflict of Interest
All Company employees must avoid situations in which their personal interest
could be in conflict with the interest of the Company. The guiding principle is that
any conflict or potential conflict must be disclosed to higher management for
guidance and appropriate action
Gifts and Donations
The Company and its employees shall neither receive nor offer or make, directly or
indirectly, any illegal payments, remuneration or comparable benefits which are
intended to or perceived to obtain business or uncompetitive favours for the
conduct of its business, however, the company and its employees may accept and
offer nominal gifts which are customarily given and are of commemorative nature
for special events.
The Company and its employees shall not offer or give any Company’s fund or
property as donation to any government agency or their representatives, directly or
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through intermediaries, in order to obtain any favourable performance of official
duties.
Financial Reporting and Records
The Company shall prepare and maintain its accounts truly and fairly in
accordance with the accounting and financial reporting standards which represent
the generally accepted guidelines, principles, laws and regulations of the country in
which the Company conducts its business affairs.
Internal accounting and audit procedures shall fairly and accurately reflect all of
the Company's business transactions and disposition of assets. All required
information shall be accessible to Company’s auditors and other authorised parties
and government agencies. There shall be no willful omissions of any company
transactions from the books and records.
Any willful material misrepresentation of and/or misinformation on the financial
accounts and reports shall be regarded as a violation of this code, apart from
inviting appropriate civil or criminal action under the relevant laws.
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Regulatory Compliance
Every employee of the Company shall, in his or her business conduct, comply with
all applicable laws and regulations, both in letter and in spirit, in all the territories
in which he or she operates. If the ethical and professional standards set out in the
applicable laws and regulations are below that of the code, then the standards of
the code shall prevail.
Protecting Company’s Assets
The assets of the Company should not be misused but employed for the purpose of
conducting the business for which they are procured. These include tangible assets
such as equipment and machinery, systems, facilities, materials, resources as well
as intangible assets such as proprietary information, relationship with customers
and suppliers, etc.
Selecting Suppliers
The Company’s suppliers make significant contributions to our success. To create
an environment where our suppliers have an incentive to work with the Company,
they must be confident that they will be treated lawfully and in an ethical manner.
Selection of suppliers is to be made on the basis of merit, price, quality and
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performance. The Company’s policy is to select significant suppliers or enter into
significant supplier agreements through a competitive bid process where ever
possible. Under no circumstances should any Company employee, agent or
contractor attempt to coerce suppliers in any way. The confidential information of
a supplier is entitled to the same protection as that of any other third party .
Competition
The Company shall compete only in an ethical and legitimate manner. It prohibits
all actions that are anti-competitive or otherwise contrary to laws that govern
competitive practices in the market place.
Intellectual Property Policy
We have an utmost obligation to ourselves to identify and protect the intellectual
properties, trade secrets and other confidential information owned by the Company
and it’s clients or associates because it is critical to our success. By “Intellectual
Property Rights (IPR)”, we mean generally patented or potentially patentable
inventions, trademarks, service marks, trade names, copyrightable subject matter
and trade secrets.
We have an obligation to protect the Company’s IPR and Client IPR at all times.
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Political Non-Alignment
The Company shall not support, directly or indirectly, any specific political party
or candidate for political office. The Company shall not offer or give any
Company’s fund or property as donation, directly or indirectly, to any specific
political party, candidate or campaign.
Public Representation of the Company
The Company honours the information requirement of the public and its
stakeholders. In all its public appearance with respect to disclosing Company and
business information to public constituencies such as the media, the financial
community, employees and stakeholders, the Company shall be represented only
by specifically authorised directors and employees. It will be the sole responsibility
of these authorised representatives to disclose information to the concerned public.
Confidential Information/Publicity
No employee shall disclose or use any confidential information gained in the
course of employment with the Company for personal profit or for the advantage
of any other person. No employee shall provide any information either formally or
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informally to the press or to any other publicity media unless specifically
authorised to do so.
Disciplinary Actions
The Company will take appropriate action against any employee, agent, contractor
or consultant whose actions are found to violate these policies or any other policy
of the Company. Disciplinary actions may include immediate suspension/
termination of employment or business relationship at the Company’s sole
discretion. Where the Company has suffered a loss, it may pursue its remedies
against the individuals or entities responsible. Where laws have been violated, the
Company will cooperate fully with the appropriate authorities.
Every employee shall be responsible for the implementation of and compliance
with this code in his professional environment. Failure to adhere to the code could
attract the most severe consequences, including termination of employment.
Every employee of the Company shall promptly report to the management any
actual or possible violation of this code, or an event he or she becomes aware of
that could affect the business or reputation of his/her or any other group Company.
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Accountability
The Board of Directors (BOD) shall oversee the Company’s adherence to ethical
and legal standards. All employees and the members of the BOD shall undertake to
stop or prevent actions that could harm customers, the system or reputation of the
Company.
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PROJECTS
Uttar Pradesh
With over 165 million people, Uttar Pradesh is India's most populous state, as well
as the world's most populous sub-national entity. Dotted with various holy shrines
and piligrim places, full of joyous festivals, it plays an important role in the
politics, education, culture, industry, agriculture and tourism of India. The Major
cities are Agra, Allahabad, Bareilly, Ghaziabad, Gorakhpur, Lucknow, Mathura
etc. Uttar Pradesh is the 'second largest economy in India after Maharashtra and is
the 'IT-Hub' of North India, with a share of software exports. Omaxe has a
resounding presence in the major cities of UP like Noida, Greater Noida, Lucknow,
Ghaziabad etc.
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Greater Noida With 18-hole Greg Norman Golf course, Night Safari being set up,
220-acre Amusement Park, sprawling Shopping Malls etc , Greater Noida has
become an Ideal destination for IT industry & Real Estate Developers. Icing on the
cake is the Noida-Greater Noida Express Highway , connecting NOIDA and
Greater NOIDA, has improved connectivity of NOIDA and Greater NOIDA at the
regional level, thereby improving prospects of attracting new Industries, Trade,
Commerce and Development of Infrastructure. Omaxe projects in Greater Noida
are NRI City and Palmgreens.
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Greater Noida - Uttar Pradesh
Omaxe Arcade
Overview
Greater Noida is strategically located in the National Capital Region. It is
thoughtfully planned as a state-of-the-art city with world class ambience and top-
of-the line benefits. Greater Noida is the culmination of a relentless effort towards
excellence with efficient water supply, uninterrupted private power supply,
underground drainage system and above all an eco-friendlyenvironment. Unlike
other city, the basic foundation at Greater Noida already exists. Many high-rise
commercial and office complexes compliment residential colonies. It is beautifully
laid-out with wide roads and avenues and is well- connected through the Express
Highway, and the Taj Express highway, which is underway.
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Further development of IT Parks, a Biotech Park, Toy City, Special Economic
Zone and an Export Promotion Park are on the anvil. Plans are afoot for an
International Airport to facilitate tourism, cargo, aviation and non- aviation
facilities The city envisages to create an infrastructure and facilities for a
population of 6 lakhs by the end of the year 2003.
The first free-hold shopping arcade in Greater Noida
-- Where excellence speaks for itself
Greater Noida - Uttar Pradesh
Nri City Centre
Overview
The Rs.50 crore Mall located on the Greater Noida Expressway is going to be a
must visit for the movers & shakers of the Capital & NCR region. NRI City Center
promises its visitors a Singapore like shopping experience. It heralds a super
luxurious life-style and provides all modern day conveniences. Spread across an
area of around 1, 25,000 Sq.Ft. the four storied state-of-the-art edifice offers varied
experiences for the whole family under one roof with a dedicated car parking
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ensuring a smooth start to one’s visit. The Project is expected to complete within a
period of two and a half years.
The NRI City Centre is designed to serve as a complete shopping cum
entertainment destination. NRI City Center’s ground and upper ground floors are
dedicated to 100% shopping - from durables to accessories, entertainment to
lifestyle products. The first floor provides three different attractions - for
entertainment a 2-screen Multiplex, for food connoisseurs a Food Court plus multi-
cuisine restaurants and lastly the branches of renowned Banks.. The top floor is a
kid zone comprising of toyshops, entertainment wings, restaurants & much more –
a complete fun and magical world, where the parents can leave their kids to have
the time of their life.
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Noida - Uttar Pradesh
The Forest
Overview
Project “The Forest” is only for 105 families. Located at Sector-92, Noida
adjoining Green reserves of approx. 325 acres. Beautiful landscaped park in the
Central Area with Theme Garden & children's play area. All apartments facing
“FOREST” & “CENTRAL PARK”. Only two apartments on every floor. All
apartments are three sides open. All apartments are centrally Air-conditioned. Each
Apartment consists of living room, lounge & dining room apart from 4 Bedrooms
with servant room.
Construction Area Ratio (approx.) : Open Area -75% Construction area-
25%
Every apartment has a health club inbuilt in the master bedroom fitted with sauna,
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steam bath, Jacuzzi, Shower Cubical & Massage Chair etc. One business lounge,
recreation center on the Ground Floor for every tower. Beautiful Rivulet around
every tower. External façade having Aluminum composite panel cladding.
Earthquake resistant RCC structure. Hi-tech security systems. R.O. Water Plant in
every apartment & 24 hrs. water supply through water softening plant. Fire
fighting systems. Two glass elevators in every Tower. Spacious sit out Area in
balcony. 100% power backup facility. Dedicated three car parking – two in the
basement and one in the open.
Separate store room (15x10) space in the basement with every apartment. Fully
reflective glass on front. All external glazing with sliding aluminum with colour
reflective glass.
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Noida - Uttar Pradesh
Royal Residency
Overview
Royal Residency is located at D-11, Sector 44 bringing all the comforts and joy of
a healthy living for Elite class. The designing, ambience & comfort are a class
apart, which speaks about your unique style.
The apartments are super deluxe luxury, which have been designed with at most
care for depicting a unique matchless life style which till now was a distant dream.
Noida is an excellent well planned township with well maintained greens, which
promises you a cleaner and healthier living. Noida has a good infrastructure &
facilities like Hospitals, Schools, Markets, Malls, Parks and no traffic hustle bustle.
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Noida - Uttar Pradesh
Grand Woods
Overview
Omaxe GrandWoods, spread over approx. 23 acre, with 325 acres of lush green
forest surrounding is like living in the lap of Mother Nature. And yet, with every
convenience of modern life at your disposal including the best location i.e. Noida
expressway for easy connectivity, healthy environment and ambiance, superior
design, high quality of construction and also boasts of high quality neighborhood.
Omaxe GrandWoods is made up of over 1243 high construction quality and
elegant apartments that live-up to everything one looks for in life. And with the
options ranging from 2 bedrooms, 3 bedrooms to 3 bedroom + servant quarters
with an area ranging from 1110 sq ft to 1940 sq ft (Apprx.) , there is one to fit the
dreams of burgeoning upper middle class. Huge sit-out balconies to soak up the
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sun, superior finish, quality fittings etc. make GrandWoods a highly sought-after
address.
Omaxe GrandWoods has everything you need ranging from earthquake resistant
structure, high-tech security system & fire fighting system, 100% power back up,
round the clock water supply to dedicated car parking open and
covered(basement / stilt), two elevators in every tower etc. to facilitate your safety
and comfort.
Omaxe GrandWoods offers an ambience to live in complete harmony with nature.
The surrounding green cover provides much needed relief against pollution. It is
also ideal for a walk in the morning or evening to rejuvenate oneself in a stressful
life. The complex is equipped with environmentally sensitive measures such as
rainwater harvesting for replenishing ground water, environment friendly waste
disposal, sewage treatment and incinerators. At Omaxe GrandWoods, beautifully
landscaped Central Park, Tree-lined avenues & walkways capturing the freshness
of nature shows nature is at its colourful best.
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Noida - Uttar Pradesh
Omaxe Twin Towers
Omaxe Twin Towers Nestled in the prized location of Sector – 50, Noida,
envisioned by Omaxe and shaped by Omiros One Architecture, Australia, Omaxe
Twin Tower an environmentally sustainable project and one of the most
technologically advanced creations in NCR is giving twin privilege of luxury and
comfort. Omaxe Twin Tower is one of the tallest residential towers with 19 floors
in NCR to be designed with every convenience of modern life at your disposal
including the Premium Luxury apartments & penthouses at best location i.e.
approx. 10min drive from DND flyway enabling easy connectivity, a 28 acre park
in the close vicinity which means healthy environment and ambiance, luxurious
design, high quality of construction and also boasts of high quality neighborhood.
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Noida - Uttar Pradesh
The Forest Spa
Overview
A rich environment to envelope yourself in.
When warm, sultry air gives way to a fresh, refreshing breeze; when blaring car
horns turn to sweet chirping of birds; when tired, watery eyes start feeling
rejuvenated, you know you have reached The Forest Spa.
Forest Spa is a luxury retreat complete with gorgeous apartments, breathtaking
sceneries and unbelievable peace. These ultra comfy apartments and penthouses
are nestled in the vicinity of 325 acres of lovely reserve forest and are the very
epitomes of luxury living. What’s more, they are for life.
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Only for the privileged few.
Calling Monarchs of the 21st century to indulge in a life coveted by many but
enjoyed only by a few. A lifestyle that belongs exclusively to the very cream of the
society elite. So exclusive, in fact, gracious families will ever get to live amidst its
haloed portals.
The refined facilities
The magic begins the moment you step into the Forest Spa. Forest Spa is a heady
mix of luxury apartments and limited edition penthouses.
Each apartment complex come with facilities like central air conditioning,
unhindered view of the club, swimming pool and the central park, and a dedicated
parking space for 2 cars, Car wash area in basement, Launderette, Service lift,
driver’s Lounge area with toilet, Servant Room with separate entry. Separate Store
Room in basement, Smart security system, Internet for every room (Y-Max), Bidet
in Toilet, Cupboard of 2.5’ Depth, Ground floor with exclusive lawn.
And that’s just a beginning, Every apartment unit has a health club in the master
bathroom, with sauna, steam, Jacuzzi and shower facilities; a stunning glass facia
and vaastu-friendly architecture to boot. And there’s more: imported modular
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kitchen cabinets, open kitchen with granite counters, imported marble flooring, a
mineral water plant in every kitchen, and an ultra modern chimney and hub.
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Hotels
Chairman’s Vision
Looking at the present scenario of the growing hospitality business in India,
Omaxe Ltd has decided to put a mark in the hospitality industry after creating
landmarks in the fields of residential & commercial projects.
Looking at the growing economy, the increase of international arrivals and the
2010 Commonwealth Games, India needs to cater to a lack of capacity of hotel
rooms. Omaxe Ltd. has created a dedicated subsidiary, Omaxe Hotels Ltd., which
will venture into most Indian cities in different hotel categories and verticals:
luxury hotels, business hotels, mid-market segment hotels, service apartments,
destination resorts and also a special vertical of Exclusive Clubs with world-class
spas.
The vision is to create a hotel for each and every person traveling in this country
according to his/her needs, requirements, budget, location & services.
As with real estate development, Omaxe will ensure that its know-how and
dedication puts Omaxe Hotels Ltd. among industry leaders and that the trust from
stakeholders and investors grows leaps and bounds.
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The trust factor in our products will also result from the tie-ups with world’s
leading hotel chains and operators, bringing in the best from all parts of the world
at one place.
Omaxe Hotels Philosophy
We at Omaxe Hotels believe in our values & capacities to give the best in terms of
design, construction and services, creating benchmarks and destinations in India
that would cater to in every type of traveler , be it business, leisure, transit, etc,
with value for money.
We believe in:
, , Building hotels which are environment-friendly, use ecological technology,
equipment and processes,
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, , Bringing innovation and perfection with the best of technology and cultures
from different parts of the world with an Indian touch, to make our guests feel on
top of the world.
We will see that we exceed in every department from creative marketing to cost-
control and valued operations while maintaining international standards in very
aspect, providing impeccable service, great cuisine, contemporary interiors and
architecture and creating a experience which is unmatched.
Indian hospitality news
The Indian hospitality industry is poised for tremendous growth. The demand-
supply imbalance has prompted several national and international hotel companies
to focus their energy towards expansion in India.
In 2005, the proposed new supply of branded and quality hotels for the ten markets
covered by us was 22,400 rooms. This rose to 48,500 in 2006 and today has further
grown to 77,500. In fact, if we were to take all new supply, there would be a total
of 102,000 rooms entering the Indian hotel industry within the next five years.
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Foreign tourist arrivals in India are showing an increasing trend, estimated at 4.9
million in 2007, from 4.43 million in 2006 and 3.94 million in 2005. Last year,
52.9 million domestic tourists have traveled a growth of 14.6% from 2006.
Indeed, a growing part of the demand is being created domestically, indicating a
strong base and consequently strengthening the argument for further development
of hotels, especially in the mid-market and lower categories.
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MAJOR PLAYERS IN REAL ESTATE
Four major real estate title and escrow companies face class actions filed for a variety of business
practices, including allegedly charging customers for services performed by other companies
involved in the residential real estate settlement process.
The class actions also allege that two of the companies are earning interest from pooling clients'
funds and steering customers to the companies' own higher-cost subsidiaries for unnecessary
services.
Title companies act as the middlemen in residential real estate transactions by taking money
from the buyer or the buyer's lender in exchange for the title They also pay off the seller's loans
and give the balance of funds to the seller.
The new crop of lawsuits challenging the companies' practices follows scores of antitrust
lawsuits claiming that the industry's major players fixed prices.
The new lawsuits filed in federal court in California and Washington state accuse Chicago Title
Insurance Co., Fidelity National Title Co., First American Title Insurance Co. and Old Republic
Title Ltd. of participating in at least one of the four questioned schemes.
According to court papers, all of the companies improperly charged fees for reconveyance,
which is the process of extinguishing liens and trust deeds connected to loans paid off in the
transaction. According to the cases, the lender of prior mortgages on the real estate typically does
this work and charges a fee. Bushbeck v. Chicago Title Insurance Co., No. 2:08-cv-00755 (W.D.
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Wash.); Cornelius v. Fidelity National Title Co., No. 2:08-cv-00754 (W.D. Wash.); McFerrin v.
Old Republic Title Ltd., No. 3:08-cv-05309 (W.D. Wash.).
The First American lawsuit also accuses the company of allegedly using a fraudulent scheme to
"reap duplicate, unearned, and unreasonable" reconveyance fees by steering customers to a
subsidiary for reconveyance work, even though the prior lender was doing the reconveyance
work. Jankanish v. First American Title Insurance Co., No. 3:08-cv-02460 (N.D. Calif.).
The Fidelity National and First American lawsuits also claim the companies kept interest earned
from funds and loans escrowed by the customers and their lender during the real estate
settlement process, without disclosing that they were retaining pooled interest.
Plaintiffs lawyer Steve Berman, the managing partner of Seattle's Hagen’s Berman Sobol
Shapiro, said the title insurance industry is "completely nontransparent" so it's easy for the
companies to overcharge consumers.
Homebuyers receive a raft of documents when they show up for their closing and they're
"incomprehensible for most people" Berman said.
Most of the companies haven't listed lawyers on the cases yet, and Old Republic's attorneys at
Seattle's Riddell Williams referred questions to the company. Through spokespeople, all four
companies said they don't comment on pending litigation. The industry's trade association, the
American Land Title Association in Washington, could not immediately be reached for
comment.
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The latest crop of lawsuits looking at title companies' fees and business practices is part of a long
line of recent cases challenging the sector.
Gordon Schnell of Constantine Cannon in New York believes his New York federal antitrust
case against more than a dozen title insurance companies has stimulated litigation across the
industry.
Advance Realtor was established in 1995 as a Real Estate Consultancy firm. Advance Realtors
specializes in property management services of Retail, Commercial, Industrial and Residential
properties for present and future development that provide comfortable, reasonably priced
properties for our clients and a good return on the property investment.
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Ansals Properties
It's a name that dominates the skyline of a fast changing Delhi. It's a name synonymous with
world-class construction, with advanced technology, with value-added environments. One of the
leading real estate developers and builders of the country
Appaswamy Real Estates Ltd.,
The Group is engaged in such diversified activities as Property Development, Construction,
Hoteliering, Chits & Finance and Generation of Non-conventional Power through Wind Mills.
Archkons
Archkons is a team of individual talents in architecture, interior design/decoration, construction,
engineering, environmental planning and repairs & maintenance dedicated to serve you to the
last detail
Prasvnath Developers
The incredible foresight and financial acumen of the Parsvnath Group of companies are wholly
focused on strategic growth. Since its inception in 1984, it has created edifices of magnificence
throughout the length and breath of the Country. Recently, an impressive line-up of 57 projects
covering over 40 million sq ft spread over 17 cities in 7 states, worth over Rs.5000 crore are on
the anvil. Parsvnath, has by today, become synonym to perfection.
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MAIN COMPANIES IN INDIA
Sunrise- Agriland Development and Research Pvt. Ltd
For big corporate houses and individuals, fully cultivated agriland is available in Bhilwara-
Ajmer district. Only 125km-150km away from Jaipur, India. Size: Min. 200 to Max. 2000 acre,
Rate: INR 80k - INR 1,10,000 per acre. Suitable for Investment/Cultivation/Bio Fuel.
Welcome Landmark Developers Pvt. Ltd
The Vision of company to Develop the Shopping Malls, Townships, Industrial & Institutional
Parks, Group Real state and Infrastructure Activities. Earlier company has carried out Kalptaru
Shopping Mall, Parinay Plaza, Vaibhav Apartment, Welcome Tower to name a few.
Axiom Estates
Axiom Estates is the largest provider of India property service internationally. Our extensive
network, marketing & sourcing arrangements with leading players in Indian real estate, our
direct presence across India & internationally, gives us incomparable access to drivers of the
Indian real estate.
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Churchill Builders and Developers Pvt. Ltd.
Diamond Valley is a farmhouse township near Jaipur Delhi Highway. This project will facilitate
secure, peaceful, fully maintained farmland with pool, playground and Water Park. Project
development to start in March 2008 to complete by March 2009. Pre-launch booking and
registration is now open.
Akar Marbles Industries
We are specialized in Products like Marble, Granite, Sandstones, Slate stone, Limestone,
Quartzite, Bidasar, Flooring Patterns, Handicrafts, Table Tops, Stone Fire Place, Stone Pillars,
Stone Fountain, Stone Figure. We offer a wide range of marble artifacts.
Patni Builders & Colonizers Ltd.
Patni Builders Private Limited and Patni Colonisers are the operating divisions of Patni Group.
Our new project 'Adinath City' is on Ajmer Road. Being the most upcoming area of Jaipur,
Ajmer road is poised for spectacular growth with eight lane express highway and many
upcoming township projects.
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OBJECTIVES OF THE STUDY
Along with all this the basic objectives of the study undertaken are as follows:
1. To find out the facilty provided by omax builders.
2. To find out the consumer satisfaction with omax builders.
3. To know the consumer satisfaction level with omax builders.
4. To find out the attribute emphasize by Omaxe builders to do well in India.
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RESEARCH METHODOLOGY
Research methodology is a systematic way, which consists of series of action steps, necessary to
effectively Omaxe builders real state out research and the desired sequencing to these steps. The
marketing research is a process of involves a no. of inter-related activities, which overlap and do
rigidly follow a particular sequence. It consists of the following steps:-
Formulating the objective of the study
Designing the methods of data collection
Selecting the sample plan
Collecting the data
Processing and analyzing the data
Reporting the findings
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Objective of Study
Research Design
Sample Design
Data Collection
Data Analysis
Report of findings
RESEARCH DESIGN
Research design specifies the methods and procedures for conducting a particular study.
A research design is the arrangement of conditions for collection and analysis of the data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
Research design is broadly classified into three types as
Exploratory Research Design
Descriptive Research Design
Causal Research Design
I have chosen the descriptive research design.
DESCRIPTIVE RESEARCH DESIGN:
Descriptive research studies are those studies, which are concerned with, described the
characteristics of particular individual.
In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what
he wants to measure and must find adequate methods for measuring it along with a clear cut
definition of population he want to study. Since the aim is to obtain complete and accurate
information in the said studies, the procedure to be used must be Real state fully planned. The
research design must make enough provision for protection against bias and must maximize
reliability, with due concern for the economical completion of the research study.
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METHOD ADOPTED
The method adopted for the study is survey method. The data is collected through questionnaires.
The sample size for Real state market is 50. The sampling used for collecting data from the
customers is accidental sampling.
SURVEY PLACE - The project has been done in India with “Omaxe builders Housing”.
SURVEY TOOL
For the purpose of the study, data of last year 2008 and 2006 has been taken into survey. Thus
for Real state out the study the method adopted is questionnaire method for the purpose of data
collection. These questionnaires are in the form of structured one. There were basically two types
of questionnaires that were designed.
1. Questionnaire for customers
FIELDWORK
The questionnaire administrating covered a period of 25 days. All the market visited and the
appropriate person collected the appropriate data through filling questionnaire.
Apart from these 50 customers has been surveyed through especially designed questionnaire to
know the scope of real state in India
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DATA ANALYSIS AND INTERPRETATION
1. How many time to leave in omax builders building?
Interpretation:
In the survey I find that more consumer 55% are live 0 to 5 years and 20% consumer have 5 to
10 years.
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2. Are you satisfied with services provided by omaxe?
Interpretation:
In the survey I find that more 80% consumer are satisfied with Omaxe builders group and 20%
are not satisfied with Omaxe builders group.
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3. Are you satisfy with facility provided by Omaxe builders?
Interpretation:
In the survey I find that more 80% are satisfied with the services and facility provided by Omaxe
builders group and 20% are not satisfied.
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4. Are you satisfy from the pricing of Omaxe builders?
Interpretation:
In the survey I find that in India Omaxe builders group 75% are satisfied pricing policy and 25%
are not satisfied.
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5. Are you satisfy from the security, and other entrainment facility
provided by Omaxe builders?
Interpretation:
In the survey I find that in India Omaxe builders group 40% says yes and 60% are says no.
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6. Which class of customer targeting by the company?
Interpretation:
In the survey I find that Omaxe builders group target the upper class and after that he targeting
the upper middle.
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7. According to you which attributes affect the customer attract to
Omaxe builders?
Interpretation:
In the survey I find that in India Omaxe builders group 60% in price, 50% in security, 30%
hospital and transport facility and 10% entertainment facility.
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FINDINGS
1. Real estate markets are rising in India because of stiff competition between real state
companies. Every company is launching new sites with attractive prices and with more
facility in order to capture the market.
2. Customers are getting easy and hassle free finance option for purchasing the house
because of emergence of various financial institutions in India.
3. Total sales of most real estate companies are increasing.
4. Real estate companies like Omaxe builders, Sunrise, welcome, Churchill and other are
doing well in the market of India.
5. More than 40% of real estate market has gone up in India in last one year.
6. Real estate market is also rising in India because of easy finance options provided by
various financial institutions.
7. Almost all Real estate companies sales have increased in last one year.
8. Finance sales of Real state are increasing very fast than cash sales.
9. In Real estate segment there are various models available for every class of customer.
10. In customer survey it has been found that there is a lot of scope for vehicle finance in
India in future.
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CONCLUSION
Indian real sector has seen an unprecedented boom in the last few years. This was ignited and
fueled by two main forces. First, the expanding industrial sector has created a surge in demand
for office-buildings and dwellings. The industrial sector grew at the rate of 10.8 percent in 2006-
07 out of which a growth of 11.8 percent was seen by the manufacturing sector. Second, the
liberalization policies of government have decreased the need for permissions and licenses
before taking up mega construction projects. Opening the doors to foreign investments is a
further step in this direction. The government has allowed FDI in the real estate sector since
2002. FDI was deemed necessary in the view of making the sector more organized and
increasing professionalism. Farmers. The villages adjacent to the metro cities have experienced
skyrocketing land prices. This has induced farmers to sell their land for good money.
The real estate market in India is yet in a nascent stage and the scope is simply unlimited. It does
not resemble a bubble that will burst. An unhindered growth for the next twenty years is almost
sure. This is because the outsourcing business in India is going in great guns and this entails a
huge demand for commercial buildings and urban real state besides improvement in
infrastructure.
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LIMITATIONS OF SURVEY
1. Sample size of customers is very small i.e. 50 people as compared to survey place i.e.
India.
2. In our customer survey some people was not ready to fill the questionnaire.
3. Sometimes due to lack of respondent’s support it has become difficult to get required
information.
4. The data collected is approximate as it is obligatory for every company to disguise its
actual data.
5. The tool we used for the study was the structured questionnaire which is itself has narrow
scope.
6. The analysis done has got limited scope.
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QUESTIONNAIRE
1. Are you know about Omaxe builders?
a. Yes b. No
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2. Are you satisfied with Omaxe builders?
a. Yes b. No
3. Are you satisfy with facility provided by Omaxe builders?
a. Yes b. No
4. Are you satisfy from the pricing of Omaxe builders?
a. Yes b. No
5. Are you satisfy from the security, and other entrainment facility provided by Omaxe
builders?
a. Yes b. No
6. Which class of customer targeting by the company?
a. Upper class
b. Upper middle
c. Middle lower
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7. According to you which attributes affects the customer attract to Omaxe builders?
a. Security
b. Price
c. Hospital facility
d. Transport facility
e. Entertainment facility
8. Is Omaxe builders group show the market growth in real estate in India?
a. Yes b. No
9. Are Omaxe builders group provide you loan facility
a. Yes b. No
10. Any suggestions
___________________________________________________________________
___________________________________________________________________
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BIBLIOGRAPHY
BOOK REFERENCE
Burns & Bush, Business Research, second edition, page-290, Paragraph- 71
G.C. Berry, Marketing research, New Delhi, 2005
Title - Marketing Management, Author - Philip Kotler, Publisher - Hall of India
Pvt. Ltd., Edition - 11th .
Title - Marketing Management, Author - Saxena & Ranjan, Publisher - Tata
McGraw-Hill Publishing company Ltd.
BUSINESS MAGAZINE & NEWS PAPER
The Times of India
The Economic Times
4Ps, Pitch, Business & Economy
WEB SITE:
www.omaxe.com
www.realestate.com
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