SUMMER TRAINING PROJECT

ONCONSUMER SATISFACTION WITH OMAXE

BUILDERS

Submitted

To

UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW

For partial fulfillment of degree in

MASTER OF BUSINESS ADMINISTRATION (MBA)2009– 2011

By: ADITYA GUPTA

Roll. No. 0929270003

DEPARTMENT OF MANAGEMENT STUDIESMEERUT INSTITUTE OF TECHNOLOGY, MEERUT

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STUDENT DECLARATION

I hereby declare that the dissertation entitled “CONSUMER SATISFACTION WITH OMAXE

BUILDERS” submitted in the fulfillment for the requirements of the Master of Business

Administration from “Meerut Institute of Technology” Meerut. Is my original work and not

submitted for the award of any other degree/diploma/ fellowship or other similar titles or prizes.

ADITYA GUPTA

Roll No. – 0929270003

M.B.A. III Sem

2

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ACKNOWLEDGEMENT

At the very beginning, I wish to render my deep sense of gratitude with special thanks and due

regard to Mr. Parbhat Kumar (Head of Department M.B.A.) MIT, Meerut under whom I

required the privilege of working. His invaluable guidance and thoughtful consideration had

been the key motivating factor throughout my project, which enabled me to complete my project

so efficiently and effectively.

I wish to express my respectable thanks and gratitude to Ms.Shipra srivastva (Faculty of

M.B.A.) theoretical knowledge about the subject.

I feel immense pleasure to offer my thanks to faculty members, who co-operated in analysis of

data and helped me to understand some behavioral aspects of consumers. I am very thankful to

my friends who directly and indirectly helped me in collection of data and material related to the

research topic.

(ADITYA GUPTA)

M.B.A III sem

.

CONTENTS4

PREFACE

REAL ESTATE INDUSTRY OVERVIEW

HISTORY OF OMAXE BUILDERS GROUP

COMPANY PROFILE

MAJER PLAYER IN REAL ESTATE

OBJECTIVE OF STUDY

RESEARCH METHODLOGY

DATA ANALYSIS AND INTERPRETATION

FINDING

CONCLUSION

LIMITATIONS

QUESTIONNAIRES

BIBLIOGRAPHY

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PREFACE

With the ongoing revolution in M.B.A. where Innovations are taking at the blink of eye; it is

impossible to keep the pace with the emerging trends.

Excellence is an attitude that that whole of human race is born with. It is the environment that

makes sure that whether the result of this attitude is visible or otherwise. A Well planned,

properly executed and evaluated Research-training helps a lot in inculcating a professional

attitude. It provides a linkage between the student and industry to develop an awareness of

industrial approach to problem solving, based on a broad understanding of process and mode of

operation of real estate.

During this period, the student gets the real experience for working in the actual Industry

environment. Most of the theoretical knowledge that has been gained during the course of their

studies is put to test here. Apart from this the student gets an opportunity to learn the latest

technology, which is immensely helps in them in building their career.

I had the opportunity to have a real experience on many ventures, which increased my sphere of

knowledge to great extent. I got a chance to learn many new technologies and was also

interfaced to many instruments. And all this credit goes to organization Omaxe builders group.

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REAL ESTATE INDUSTRY – AN OVERVIEW

The Indian real estate sector has witnessed a revolution, driven by the booming economy,

favorable demographics and liberalized foreign direct investment (FDI) regime. Growing at a

scorching, 35 per cent the realty sector is estimated to be worth US$ 15 billion and anticipated to

grow at the rate of 30 per cent annually over the next decade, attracting foreign investments

worth US$ 30 billion, with a number of IT parks and residential townships being constructed

across-India.

The second largest employing sector in India (including construction and facilities management),

real estate is linked to about 250 ancillary industries like cement, brick and steel through

backward and forward linkages. Consequently, a unit increase in expenditure in this sector has a

multiplier effect and the capacity to generate income as high as five times.

ALL-ROUND DEVELOPMENT

Rising income levels of a growing middle class along with increase in nuclear families, low

interest rates, modern attitudes to home ownership (the average age of a new homeowner in 2006

was 32 years compared with 45 years a decade ago) and a change of attitude amongst the young

working population from that of 'save and buy' to 'buy and repay' have all combined to boost real

state demand.

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According to 'Real state Skyline of India 2007-08', a study by research firm, Indices Analytics,

there will be demand for over 24.3 million new dwellings for self-living in urban India alone by

2015. Consequently, this segment is likely to throw huge investment opportunities. In fact,

anestimated US$ 25 billion investment will be required over the next five years in urban housing,

says a report by Merrill Lynch.

Simultaneously, the rapid growth of the Indian economy has had a cascading effect on demand

for commercial property to help meet the needs of business, such as modern offices, warehouses,

hotels and retail shopping centers. Growth in commercial office space requirement is led by the

burgeoning outsourcing and information technology (IT) industry and organized retail. For

example, IT and ITES alone is estimated to require 150 million sqft across urban India by 2010.

Similarly, the organized retail industry is likely to require an additional 220 million sqft by 2010.

Going Global

Simultaneously, many Indian realtors are making a name for themselves in the international

market through significant investments in foreign markets.

Prudential Real Estate Investors has acquired Round Hill Capital Partners Kabushiki

Kaisha, a Japanese asset management firm.

Embassy Group has inked a deal with the Serbian government to construct a US$ 600

million IT park in Serbia.

Parsvnath Developers has tied up with the Al-Hasan Group in Oman.

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Puravankara Group is doing a project in Sri Lanka - a high-end residential complex,

comprising 100 villas.

The Hiranandanis are constructing 5000 5-star hotel rooms, which will come up between

Abu Dhabi and Dubai.

Ansals API tied up with Malaysia's UEM Group to form a joint venture company, Ansal

API-UEM Contracts Pvt Ltd, which plans to bid for government projects in Malaysia.

Kolkata's South City Projects is working on two projects in Dubai.

Government Initiatives

The Government has introduced many progressive reform measures to unlock the potential of the

sector and also meet increasing demand levels.

100 per cent FDI allowed in realty projects through the automatic route.

In case of integrated townships, the minimum area to be developed has been brought

down to 25 acres from 100 acres.

Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed by increasingly

larger number of states.

Enactment of Special Economic Zones Act.

Minimum capital investment for wholly-owned subsidiaries and joint ventures stands at

US$ 10 million and US$ 5 million, respectively.

Full repatriation of original investment after three years.

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51 per cent FDI allowed in single brand retail outlets and 100 per cent in cash and carry

through the automatic route.

Road Ahead

With the economy surging ahead, the demand for all segments of the real estate sector is likely to

continue to grow. The Indian real estate industry is likely to grow from US$ 12 billion in 2005 to

US$ 90 billion in by 2015.

Given the boom in residential housing, IT, ITeS, organised retail and hospitality industries, this

industry is likely to see increased investment activity. Foreign direct investment alone might see

a close to six-fold jump to US$ 30 billion over the next 10 years.

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REAL STATE INDUSTRY IN INDIA

OVERVIEW

All immovable properties including land, structures on it and all other natural resources can be

classified as real estate. Realtors, builders, brokers, buyers and sellers are the major players of

the real estate industry. All types of residential, commercial and industrial properties fall under

its domain. With its huge growth potential it has emerged as a major field of business in recent

time.

The real estate sector in India is flourishing rapidly with a growth rate of 30 percent each year.

About 80 percent of the real estate development in India has been in the field of residential

housing. The remaining 20 percent of the real estate includes office, shopping malls,

entertainment centers, hotels, multiplexes and hospitals. India’s booming outsourcing business

industry and consumption-led growth are contributing significantly to its real estate growth. The

outsourcing business houses including call centers, technical consultancy services, medical

transcription units and programming houses constituted around 10 million square feet of real

estate growth in India till 2003. In last couple of years the share of commercial sector in the

overall real estate growth has been more prominent.

Considering the advantages of significantly lower cost of operations in India, several

multinational companies across the globe are expressing their willingness to shift their operations

to India. According to a 2003 estimate, the demand for office space by the ever expanding IT and

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IT-enabled service sectors in India would be around 66 million square feet, in the next five years.

These multinational companies have realized the fact that in order to flourish their business, the

skilled Indian work force can be of great use to them. So they need to provide the Indian

professionals with all the facilities of modern life starting from real state to entertainment, so that

they can give their best in the work place and at the same time be happy with their standard of

living. This trend has set off the development of world-class entertainment centers and business

centers, across the country, thereby bringing a radical change in the lives of urban population in

India. The growing demand of skyscrapers in all the metropolitan cities across the country has

changed the image Indian skyline.

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INDIAN REAL ESTATE REPORT

"If the human race wishes to have a prolonged and indefinite period of material prosperity, they

have only got to behave in a peaceful and helpful way toward one another." -Winston Churchill.

The heresy of typical Indians has changed the orthodox mindset of building and designing a

house to live in it. A ramification of this is that houses are nowadays counted as a transitory

asset. The idea of buying a house that will last a lifetime has gradually vanished. The buzzword

nowadays is 'investment'. Both the policymakers and the stockbrokers share an united view in

this aspect (although moved by different intentions). “The growth in the real sector is not unreal”

said S.K.Jain, President Global Infocom. In this study we make an attempt to vivisect the real

and unreal components in this eye-catching sector.

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THE REAL ESTATE BOOM

Indian real sector has seen an unprecedented boom in the last few years. This was ignited and

fueled by two main forces. First, the expanding industrial sector has created a surge in demand

for office-buildings and dwellings. The industrial sector grew at the rate of 10.8 percent in 2006-

07 out of which a growth of 11.8 percent was seen by the manufacturing sector. Second, the

liberalization policies of government have decreased the need for permissions and licenses

before taking up mega construction projects. Opening the doors to foreign investments is a

further step in this direction. The government has allowed FDI in the real estate sector since

2002. FDI was deemed necessary in the view of making the sector more organized and

increasing professionalism. Farmers. The villages adjacent to the metro cities have experienced

skyrocketing land prices. This has induced farmers to sell their land for good money.

The real estate market in India is yet in a nascent stage and the scope is simply unlimited. It does

not resemble a bubble that will burst. An unhindered growth for the next twenty years is almost

sure. This is because the outsourcing business in India is going in great guns and this entails a

huge demand for commercial buildings and urban real state besides improvement in

infrastructure.

The organised retail market in India is also accelerating with players like WalMart, Bharti,

Reliance etc. looking forward to make a foray thus stepping up the demand for real estate.

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According to former Planing Commission Advisor Tarun Das, a price index for the real state

market to track price movement must be incorporated. The government must ensure that there is

no shortage of funds. SEBI's(Securities Exchange Board of India) recent harbinger of permitting

real estate mutual funds in both private and public sector will go a long way in attracting funds

from small investors who emphasize on certain return. Another impediment that can be eased on

the discretion of government is the existing tax laws and other complex regulations relating to

multidimensional real estates such as industrial parks and SEZs(Special Economic Zone).

RITES(Real Estate Investment Trusts) of the type introduced in U.S.,U.K. and Germany should

be imitated and explored.

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REAL ESTATE TRENDS IN INDIA

 India, like many other parts of the world is zooming away in the face of a real

estate boom. In India there is a real estate boom in any direction you wish to see.

Whether it is Bangalore, Pune, Calcutta or Chennai or Hyderabad or even already

sky high Mumbai and Delhi - the story is the same.

Now apartments are more than just houses. They are about lifestyle. So while the

first housing colonies had nothing but a security guard, these new housing colonies

have a gym (spa, jacuzzi, steam), swimming pool (heated, lined with Italian

marble).

Some have a multiplex, shopping complex. There are those which offer a servant

entrance. The next step is creating an ambience. What does one differentiate in a

house? So you now have themed houses.

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The concern is that in India, stock prices are at the height of a boom. As it happens,

a boom in one sector translates into a boom in another sector with investors

rushing to park their money in a safe place. Also, add the foreign exchange glut in

India fuelled to a great extent by software engineers parking their dollar salaries in

real estate (especially near the tech hubs). Low interest rates (relatively, as

compared to 10 years back) over the last few years made bank loans easier.

Driven by positive growth in the economy, real estate in India is booming. The

year 2006 started on a promising note when the Government of India opened the

construction and development sector in February 2006, and allowed 100 per cent

foreign direct investment (FDI) under the 'automatic route' in order to spur

investment in the vital infrastructure sector. The government has thrown open the

lucrative parts of the Indian realty market to global investors for the first time.

The relaxation of the FDI ceiling saw big names joining hands with the Delhi-

based developments to announce India's largest FDI in the realty sector. Groups

showing interest in India include major Indian and international companies.

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The development of real estate in India focuses on two primary areas: retail

and residential.

The global real-estate consulting group Knight Frank has ranked India 5th in the

list of 30 emerging retail markets and predicted an impressive 20 per cent growth

rate for the organized retail segment by 2010.

The organized segment is expected to grow from a mere 2 per cent to 20 per cent

by the end of the decade, it said.

The boom is also attracting interest from foreign players. In recent years, non-

resident Indians (NRIs) have played a very important role in transforming the

Indian real estate market. Opening-up of the Indian economy provided them with

new opportunities and they have shown a great deal of confidence in the changed

set up. Since 1994, NRIs have invested a sizeable amount, of which a big chunk

has found its way into the property market. Participation by NRIs has brought

about a lot of maturity in the market which in the past had solely banked on the

actual users.

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COMPANY PROFILE

The beginnings

Incorporated as Omaxe Builders Private Limited in 1989, to undertake construction

& contracting business, the company changed its constitution to a limited company

known as Omaxe Construction Ltd., in 1999. The name of the company has now

changed to Omaxe Ltd in 2006.

Omaxe was founded by Shri. Rohtas Goel, a first generation entrepreneur, a civil

engineer by qualification and a visionary. With over two decades of experience in

construction and real estate development, Rohtas Goel, as Chairman & Managing

Director of Omaxe Ltd., has been at the forefront of the real estate industry,

following its motto “Turning Dreams into Realty” through building world class

residential and commercial projects.  

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As a civil construction and contracting company, Omaxe successfully executed

more than one hundred and twenty industrial, institutional, commercial and

residential projects for a number of prestigious Indian private, public sector and

Multinational's clients such as Amity University, LG, Pepsi, Samsung, Wave

Cinemas, National Brain Research Centre, P.G.I. M.E.R, Apollo Hospitals and

Delhi High Court.

To capture the opportunities offered by the growing real estate market in India,

Omaxe entered the real estate development business in 2001.

Today and Tomorrow

In the span of a few years, Omaxe Ltd. has experienced exponential growth and

success, crowned by its landmark IPO oversubscribed by 68 times in 2007, and is

now amongst the largest public-listed real estate development companies in India.

The company has completed and delivered 17 projects across India, covering

sprawling 10.68 million sq ft of total area, consisting of 9 Group Housing projects,

2 integrated townships and 6 commercial projects. 

The company currently has 53 projects under execution and planning. Among

these are 21 Group Housing projects, 21 Integrated Townships including a Hi-Tech

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City, 9 shopping malls and commercial complexes and 2 Hotel projects. These 53

projects are located in 38 towns in 10 states in northern, central and southern India.

Besides, there are 8 ongoing infrastructure & contracting projects.

To undertake such expansion, Omaxe Ltd. today, is backed by a professional and

competent Team Omaxe: a constantly growing workforce of currently over thirteen

hundred professionals, including highly-qualified engineers, architects, Chartered

Accountants, MBA’s, etc. With high standards in line with Mr. Goel’s vision and

ambitions, Team Omaxe makes Omaxe Ltd. a strong, structured and high-growth

ISO-certified company with a bright future. Taking forward our vision to provide

an environment of professionalism, competence, teamwork and service excellence,

Omaxe is working towards benchmarking our HR policies with the best employers

and international standards.

Thanks to its strong experience in construction, Omaxe’s uniqueness also lies in

the fact that the company doesn't give its projects on sub contract: while assuring

timely completion, this also allows keeping pace with the progress in construction

technology, helping to give clients “value for money”.

Today, OMAXE enjoys a reputation of being one of India's leading real estate

developers with an indelible focus on customer satisfaction. Omaxe has adopted

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quality system standards that integrate technological and design innovations with a

strong technical base to provide state-of-the-art real estate options. Omaxe has also

been the first to:

offer Penalty Clause

introduce Sample Flats concept

offer ready-to-move-in homes

Besides this, Omaxe is the first to have created and implemented the concept of

Eco Friendly City, integrating Environment Protection Measures in all projects,

with a defined implementation process.

For Omaxe, environment protection and innovative architecture and practices are

the standards of today and tomorrow’s in real estate development.

Achievements & Awards

Omaxe was the first Construction Company of northern India to receive an ISO

9001:2000 Certification.

Omaxe has received a number of awards from the industry as recognition of its

continued commitment and efforts towards achieving excellence in concept and

construction quality. 25

‘Svedala’, ‘Udyog Ratna', ‘Pride of the Country', ‘Arya Vaidya Sala' & ‘Industrial

Award' are some of the many prestigious awards that have honored Omaxe in the

past years.

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Chairman's Message

They say partnerships are all about seeing the other person’s viewpoint. At Omaxe,

we take a certain pride in our vision and insight of your world. It helps us

appreciate your needs better. It is no secret that when you choose Omaxe, you

choose to escape mediocrity, and take a giant leap into a bigger and better future.

I sincerely thank you all for always standing beside through the journey of Omaxe.

Started with a modest beginning of constructing quality real estate, today Omaxe

stands tall after giving new-age homes to more than 30,000 families. We cater to

multiple geographies with real estate projects in all ranges. Our focus has been on

the common man of the country not only limited to Tier-I cities but to reach such

destinations which are new to organized real estate. In reciprocation, the market

today has grown to recognize us as a responsible leader of tomorrow.  We believe

that value creation is an everlasting phenomenon and trust is not built overnight.

Our endeavor is to always surpass the expectations of our stakeholders because

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Omaxe doesn’t just build best-selling architectural masterpieces We construct

bridges, with those who are special to us. Someone like YOU.

 Rohtas Goel

Non-profit engagement

Social

Rohtas Goel has always endeavored to work for the betterment of society. As par

with Omaxe’s Corporate Social Responsibility, he has created Omaxe Foundation,

a Non-Profit Society with the mission to act as enabler, catalyst and partner of

organizations and individuals who dream of making a difference. Omaxe

Foundation drives to achieve lasting improvement in the quality of life of the

deprived through a process that identifies opportunities and builds relationships for

greater understanding and promotes rights of all men, women, and children, thus

creating a critical mass of social capital. Omaxe Foundation is presided by Mrs.

Sushma Goel.

 

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VISION & MISSION

OUR VISION

Commitment towards Quality, Integrity and Value Creation for all

stakeholders / customers.

Implement Best Business Practices that goes beyond customer expectations.

Establish new benchmarks for the industry by besting existing standards.

Deliver high quality Residential and Commercial projects that correlate with

Global Developers.

Lead the real estate industry with high caliber, efficient manpower and

cutting edge technology.

To ensure continuous delight for our customers and stakeholders by always

staying a step ahead of the curve.

Accelerate the limits of excellence through path breaking innovation and

professionalism.

 

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OUR MISSION

To create a progressive organization that can boast of International

Standards in Integrity, Ethics, Corporate Social Responsibility and Business

Transparency.

To create a culture of professionalism, core competence, teamwork,

leadership and service excellence.  

To conceive and deliver quality that conforms to the best practices of Eco –

Friendly development.

To leverage modern cost effective techniques resulting in quality, durability,

wealth creation and value multiplication.

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Omaxe Management

Top management of the company is led and guided by the Chairman and

Managing Director, Mr. Rohtas Goel. Mr. Goel a leader himself has successfully

raised a team of leaders. The team has proved itself in odds and challenges sticking

firmly to the value system. The top management team has the right blend of rich

experience and professional qualification for their respective responsibilities. The

team believes in making shoulders strong than praying for lighter loads. This team

of torch bearers of OMAXE has made an indelible mark in corporate world and

now making value additions to our company. A brief profile of these top

management professionals is as follows:

Mr. Rohtas Goel

Chairman and Managing Director

Rohtas Goel, 47 years, is the promoter of the Omaxe group and has nurtured it

from a construction renowned brand in today’s real estate industry in India. Since

aegis, his dynamic leadership vision reflects his skills in driving business into a

success.

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Mr. Sunil Goel

JOINT MANAGING DIRECTOR

Sunil Goel, 45 years, is postgraduate in Mathematics, has over Sixteen years of

rich experience in the real estate sector. Under his guidance, Omaxe Ltd has

achieved a rapid pace of growth and excellence in construction.

Mr. Jai Bhagwan Goel

Director

Mr. J. B. Goel, 49 years, is graduate in Civil Engineering A.M.I.E., has over

twenty six years of experience in Engineering, Construction & Real Estate and

Infrastructure Development.

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FINANCIALS

Financial year 2009-2010

Omaxe Ltd has earned consolidated revenues of Rs. 1014.70 Crore for the year

ended March 31, 2010

Company has posted a Net Profit of Rs. 112.55 Crore

EBITDA stood at Rs. 196.61 Crore

The EPS at the end of the financial year was at Rs. 6.48

 

Particulars

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CODE OF BUSINESS CONDUCT & ETHICS

Philosophy

The Company is committed to the adoption of best corporate governance practices

which ensure accountability of management and maximisation of stakeholders

value. We shall strive to put in place process, system, control and governance

structures for protecting and furthering the interest of our stakeholders.

National Interest

The Company shall be committed in all its actions to benefit the economic

development of the country and work towards making India a developed nation. It

shall not undertake any project or activity to the detriment of the national interest

or those that will have any adverse impact on the social and cultural life. The

Company shall conduct its business affairs in accordance with the economic

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development, foreign policies, objectives and priorities of the nation and shall

strive to make a positive contribution to the achievement of such goals at the

regional, national and international levels.

Stakeholders

The Board of Directors of the Company shall duly and fairly inform its

stakeholders about all relevant aspects of the Company's business, and disclose

such information in accordance with the respective regulations and agreements.

People

We believe in line of our HR Philosophy to uphold the values which are at the core

of our business ethics, honesty, integrity, team work, objectivity, self respect and

human dignity. We believe in fair & trustworthy relationships.

Equal-Opportunities

The Company shall provide equal opportunities to all its employees and all

qualified applicants for employment, without regard to their race, caste, religion,

colour, ancestry, marital status, sex, age, nationality, disability and veteran status.

Employees of the Company shall be treated with dignity and in accordance with

the Company’s policy.

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Employee policies and practices shall be administered in a manner that ensures in

all matters equal opportunity is provided to those eligible and the decisions are

merit-based.

As a good corporate citizen, OMAXE Limited is committed to a gender friendly

workplace. This is in order to enhance equal opportunities for men and women; to

prevent/stop/redress sexual harassment at the workplace and to guarantee good

employment practices. Sexual harassment includes unwelcome sexually

determined behaviour such as: unwelcome physical contact; a demand or request

for sexual favour; sexually colored remarks; showing pornography and any other

unwelcome physical, verbal or non-verbal conduct of a sexual nature. The

Company maintains an open door for reporters; encourages employees to report

any harassment concerns and is responsive to employee complaints about

harassment or other unwelcome and offensive conduct.

Elimination of Child Labour

It is the Company’s policy not to support child labour. The Company is committed

to implement the provisions of the Child Labour (Prohibition and Regulation) Act,

1986. The Company is aware of social reality of the existence of child labour and

recognises that this evil cannot be eradicated by simply setting up rules or

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inspections. Towards this end, the Company is committed to work in a pro-active

manner to eradicate child labour by actively contributing to the improvement of

children’s social situation.

Safety, Health and Environment

The Company attaches great importance to a healthy environment and to the safety

of its employees. The Company shall be committed to prevent the wasteful use of

natural resources and minimise any hazardous impact on environment.

Ethical Conduct

Every employee of the Company, which shall include a whole-time director and

the managing director shall deal on behalf of the company with professionalism,

honesty and integrity, as well as high morale and ethical standards. Such conduct

shall be fair and transparent and be perceived to be as such by third parties.

Transparency and Accountability

All Company employees shall ensure that their actions in the conduct of business

are totally transparent except where the need of business security dictates

otherwise. Such transparency shall be brought through appropriate policies,

systems and processes, including appropriate involvement of more than one

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manager in recording decision logic and maintaining supporting records. All

managers shall voluntarily ensure that their areas of operation are open to audit and

the conduct of their activities are totally auditable.

Conflict of Interest

All Company employees must avoid situations in which their personal interest

could be in conflict with the interest of the Company. The guiding principle is that

any conflict or potential conflict must be disclosed to higher management for

guidance and appropriate action

Gifts and Donations

The Company and its employees shall neither receive nor offer or make, directly or

indirectly, any illegal payments, remuneration or comparable benefits which are

intended to or perceived to obtain business or uncompetitive favours for the

conduct of its business, however, the company and its employees may accept and

offer nominal gifts which are customarily given and are of commemorative nature

for special events.

The Company and its employees shall not offer or give any Company’s fund or

property as donation to any government agency or their representatives, directly or

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through intermediaries, in order to obtain any favourable performance of official

duties.

Financial Reporting and Records

The Company shall prepare and maintain its accounts truly and fairly in

accordance with the accounting and financial reporting standards which represent

the generally accepted guidelines, principles, laws and regulations of the country in

which the Company conducts its business affairs.

Internal accounting and audit procedures shall fairly and accurately reflect all of

the Company's business transactions and disposition of assets. All required

information shall be accessible to Company’s auditors and other authorised parties

and government agencies. There shall be no willful omissions of any company

transactions from the books and records.

Any willful material misrepresentation of and/or misinformation on the financial

accounts and reports shall be regarded as a violation of this code, apart from

inviting appropriate civil or criminal action under the relevant laws.

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Regulatory Compliance

Every employee of the Company shall, in his or her business conduct, comply with

all applicable laws and regulations, both in letter and in spirit, in all the territories

in which he or she operates. If the ethical and professional standards set out in the

applicable laws and regulations are below that of the code, then the standards of

the code shall prevail.

Protecting Company’s Assets

The assets of the Company should not be misused but employed for the purpose of

conducting the business for which they are procured. These include tangible assets

such as equipment and machinery, systems, facilities, materials, resources as well

as intangible assets such as proprietary information, relationship with customers

and suppliers, etc.

Selecting Suppliers

The Company’s suppliers make significant contributions to our success. To create

an environment where our suppliers have an incentive to work with the Company,

they must be confident that they will be treated lawfully and in an ethical manner.

Selection of suppliers is to be made on the basis of merit, price, quality and

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performance. The Company’s policy is to select significant suppliers or enter into

significant supplier agreements through a competitive bid process where ever

possible. Under no circumstances should any Company employee, agent or

contractor attempt to coerce suppliers in any way. The confidential information of

a supplier is entitled to the same protection as that of any other third party .

Competition

The Company shall compete only in an ethical and legitimate manner. It prohibits

all actions that are anti-competitive or otherwise contrary to laws that govern

competitive practices in the market place.

Intellectual Property Policy

We have an utmost obligation to ourselves to identify and protect the intellectual

properties, trade secrets and other confidential information owned by the Company

and it’s clients or associates because it is critical to our success. By “Intellectual

Property Rights (IPR)”, we mean generally patented or potentially patentable

inventions, trademarks, service marks, trade names, copyrightable subject matter

and trade secrets.

We have an obligation to protect the Company’s IPR and Client IPR at all times.

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Political Non-Alignment

The Company shall not support, directly or indirectly, any specific political party

or candidate for political office. The Company shall not offer or give any

Company’s fund or property as donation, directly or indirectly, to any specific

political party, candidate or campaign.

Public Representation of the Company

The Company honours the information requirement of the public and its

stakeholders. In all its public appearance with respect to disclosing Company and

business information to public constituencies such as the media, the financial

community, employees and stakeholders, the Company shall be represented only

by specifically authorised directors and employees. It will be the sole responsibility

of these authorised representatives to disclose information to the concerned public.

Confidential Information/Publicity

No employee shall disclose or use any confidential information gained in the

course of employment with the Company for personal profit or for the advantage

of any other person. No employee shall provide any information either formally or

43

informally to the press or to any other publicity media unless specifically

authorised to do so.

Disciplinary Actions

The Company will take appropriate action against any employee, agent, contractor

or consultant whose actions are found to violate these policies or any other policy

of the Company. Disciplinary actions may include immediate suspension/

termination of employment or business relationship at the Company’s sole

discretion. Where the Company has suffered a loss, it may pursue its remedies

against the individuals or entities responsible. Where laws have been violated, the

Company will cooperate fully with the appropriate authorities.

Every employee shall be responsible for the implementation of and compliance

with this code in his professional environment. Failure to adhere to the code could

attract the most severe consequences, including termination of employment.

Every employee of the Company shall promptly report to the management any

actual or possible violation of this code, or an event he or she becomes aware of

that could affect the business or reputation of his/her or any other group Company.

44

Accountability

The Board of Directors (BOD) shall oversee the Company’s adherence to ethical

and legal standards. All employees and the members of the BOD shall undertake to

stop or prevent actions that could harm customers, the system or reputation of the

Company.

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PROJECTS

Uttar Pradesh

With over 165 million people, Uttar Pradesh is India's most populous state, as well

as the world's most populous sub-national entity. Dotted with various holy shrines

and piligrim places, full of joyous festivals, it plays an important role in the

politics, education, culture, industry, agriculture and tourism of India. The Major

cities are Agra, Allahabad, Bareilly, Ghaziabad, Gorakhpur, Lucknow, Mathura

etc. Uttar Pradesh is the 'second largest economy in India after Maharashtra and is

the 'IT-Hub' of North India, with a share of software exports. Omaxe has a

resounding presence in the major cities of UP like Noida, Greater Noida, Lucknow,

Ghaziabad etc.

 

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Greater Noida With 18-hole Greg Norman Golf course, Night Safari being set up,

220-acre Amusement Park, sprawling Shopping Malls etc , Greater Noida has

become an Ideal destination for IT industry & Real Estate Developers. Icing on the

cake is the Noida-Greater Noida Express Highway , connecting NOIDA and

Greater NOIDA, has improved connectivity of NOIDA and Greater NOIDA at the

regional level, thereby improving prospects of attracting new Industries, Trade,

Commerce and Development of Infrastructure. Omaxe projects in Greater Noida

are NRI City and Palmgreens.

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Greater Noida - Uttar Pradesh

Omaxe Arcade

Overview

Greater Noida is strategically located in the National Capital Region. It is

thoughtfully planned as a state-of-the-art city with world class ambience and top-

of-the line benefits. Greater Noida is the culmination of a relentless effort towards

excellence with efficient water supply, uninterrupted private power supply,

underground drainage system and above all an eco-friendlyenvironment. Unlike

other city, the basic foundation at Greater Noida already exists. Many high-rise

commercial and office complexes compliment residential colonies. It is beautifully

laid-out with wide roads and avenues and is well- connected through the Express

Highway, and the Taj Express highway, which is underway.

 

 

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Further development of IT Parks, a Biotech Park, Toy City, Special Economic

Zone and an Export Promotion Park are on the anvil. Plans are afoot for an

International Airport to facilitate tourism, cargo, aviation and non- aviation

facilities The city envisages to create an infrastructure and facilities for a

population of 6 lakhs by the end of the year 2003.

The first free-hold shopping arcade in Greater Noida

-- Where excellence speaks for itself

Greater Noida - Uttar Pradesh

Nri City Centre

 Overview

The Rs.50 crore Mall located on the Greater Noida Expressway is going to be a

must visit for the movers & shakers of the Capital & NCR region. NRI City Center

promises its visitors a Singapore like shopping experience. It heralds a super

luxurious life-style and provides all modern day conveniences. Spread across an

area of around 1, 25,000 Sq.Ft. the four storied state-of-the-art edifice offers varied

experiences for the whole family under one roof with a dedicated car parking

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ensuring a smooth start to one’s visit. The Project is expected to complete within a

period of two and a half years.

 

 The NRI City Centre is designed to serve as a complete shopping cum

entertainment destination. NRI City Center’s ground and upper ground floors are

dedicated to 100% shopping - from durables to accessories, entertainment to

lifestyle products. The first floor provides three different attractions - for

entertainment a 2-screen Multiplex, for food connoisseurs a Food Court plus multi-

cuisine restaurants and lastly the branches of renowned Banks.. The top floor is a

kid zone comprising of toyshops, entertainment wings, restaurants & much more –

a complete fun and magical world, where the parents can leave their kids to have

the time of their life.

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Noida - Uttar Pradesh

The Forest

Overview

Project “The Forest” is only for 105 families. Located at Sector-92, Noida

adjoining Green reserves of approx. 325 acres. Beautiful landscaped park in the

Central Area with Theme Garden & children's play area. All apartments facing

“FOREST” & “CENTRAL PARK”. Only two apartments on every floor. All

apartments are three sides open. All apartments are centrally Air-conditioned. Each

Apartment consists of living room, lounge & dining room apart from 4 Bedrooms

with servant room.

 

 Construction Area Ratio (approx.) : Open Area -75% Construction area-

25%

Every apartment has a health club inbuilt in the master bedroom fitted with sauna,

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steam bath, Jacuzzi, Shower Cubical & Massage Chair etc. One business lounge,

recreation center on the Ground Floor for every tower. Beautiful Rivulet around

every tower. External façade having Aluminum composite panel cladding.

Earthquake resistant RCC structure. Hi-tech security systems. R.O. Water Plant in

every apartment & 24 hrs. water supply through water softening plant. Fire

fighting systems. Two glass elevators in every Tower. Spacious sit out Area in

balcony. 100% power backup facility. Dedicated three car parking – two in the

basement and one in the open.

Separate store room (15x10) space in the basement with every apartment. Fully

reflective glass on front. All external glazing with sliding aluminum with colour

reflective glass.

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Noida - Uttar Pradesh

Royal Residency

Overview

Royal Residency is located at D-11, Sector 44 bringing all the comforts and joy of

a healthy living for Elite class. The designing, ambience & comfort are a class

apart, which speaks about your unique style.

 

 

The apartments are super deluxe luxury, which have been designed with at most

care for depicting a unique matchless life style which till now was a distant dream.

Noida is an excellent well planned township with well maintained greens, which

promises you a cleaner and healthier living. Noida has a good infrastructure &

facilities like Hospitals, Schools, Markets, Malls, Parks and no traffic hustle bustle.

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Noida - Uttar Pradesh

Grand Woods

Overview

Omaxe GrandWoods, spread over approx. 23 acre, with 325 acres of lush green

forest surrounding is like living in the lap of Mother Nature. And yet, with every

convenience of modern life at your disposal including the best location i.e. Noida

expressway for easy connectivity, healthy environment and ambiance, superior

design, high quality of construction and also boasts of high quality neighborhood.

 Omaxe GrandWoods is made up of over 1243 high construction quality and

elegant apartments that live-up to everything one looks for in life. And with the

options ranging from 2 bedrooms, 3 bedrooms to 3 bedroom + servant quarters

with an area ranging from 1110 sq ft to 1940 sq ft (Apprx.) , there is one to fit the

dreams of burgeoning upper middle class. Huge sit-out balconies to soak up the

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sun, superior finish, quality fittings etc. make GrandWoods a highly sought-after

address.

Omaxe GrandWoods has everything you need ranging from earthquake resistant

structure, high-tech security system & fire fighting system, 100% power back up,

round the clock water supply to dedicated car parking open and

covered(basement / stilt), two elevators in every tower etc. to facilitate your safety

and comfort.

Omaxe GrandWoods offers an ambience to live in complete harmony with nature.

The surrounding green cover provides much needed relief against pollution. It is

also ideal for a walk in the morning or evening to rejuvenate oneself in a stressful

life. The complex is equipped with environmentally sensitive measures such as

rainwater harvesting for replenishing ground water, environment friendly waste

disposal, sewage treatment and incinerators. At Omaxe GrandWoods, beautifully

landscaped Central Park, Tree-lined avenues & walkways capturing the freshness

of nature shows nature is at its colourful best.

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Noida - Uttar Pradesh

Omaxe Twin Towers

Omaxe Twin Towers Nestled in the prized location of Sector – 50, Noida,

envisioned by Omaxe and shaped by Omiros One Architecture, Australia, Omaxe

Twin Tower an environmentally sustainable project and one of the most

technologically advanced creations in NCR is giving twin privilege of luxury and

comfort. Omaxe Twin Tower is one of the tallest residential towers with 19 floors

in NCR to be designed with every convenience of modern life at your disposal

including the Premium Luxury apartments & penthouses at best location i.e.

approx. 10min drive from DND flyway enabling easy connectivity, a 28 acre park

in the close vicinity which means healthy environment and ambiance, luxurious

design, high quality of construction and also boasts of high quality neighborhood.

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Noida - Uttar Pradesh

The Forest Spa

Overview

A rich environment to envelope yourself in.

When warm, sultry air gives way to a fresh, refreshing breeze; when blaring car

horns turn to sweet chirping of birds; when tired, watery eyes start feeling

rejuvenated, you know you have reached The Forest Spa.

 

 

Forest Spa is a luxury retreat complete with gorgeous apartments, breathtaking

sceneries and unbelievable peace. These ultra comfy apartments and penthouses

are nestled in the vicinity of 325 acres of lovely reserve forest and are the very

epitomes of luxury living. What’s more, they are for life.

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Only for the privileged few.

Calling Monarchs of the 21st century to indulge in a life coveted by many but

enjoyed only by a few. A lifestyle that belongs exclusively to the very cream of the

society elite. So exclusive, in fact, gracious families will ever get to live amidst its

haloed portals.

The refined facilities

The magic begins the moment you step into the Forest Spa. Forest Spa is a heady

mix of luxury apartments and limited edition penthouses.

Each apartment complex come with facilities like central air conditioning,

unhindered view of the club, swimming pool and the central park, and a dedicated

parking space for 2 cars, Car wash area in basement, Launderette, Service lift,

driver’s Lounge area with toilet, Servant Room with separate entry. Separate Store

Room in basement, Smart security system, Internet for every room  (Y-Max), Bidet

in Toilet, Cupboard of 2.5’ Depth, Ground floor with exclusive lawn.

And that’s just a beginning, Every apartment unit has a health club in the master

bathroom, with sauna, steam, Jacuzzi and shower facilities; a stunning glass facia

and vaastu-friendly architecture to boot. And there’s more: imported modular

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kitchen cabinets, open kitchen with granite counters, imported marble flooring, a

mineral water plant in every kitchen, and an ultra modern chimney and hub.

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Hotels

Chairman’s Vision

Looking at the present scenario of the growing hospitality business in India,

Omaxe Ltd has decided to put a mark in the hospitality industry after creating

landmarks in the fields of residential & commercial projects.

Looking at the growing economy, the increase of international arrivals and the

2010 Commonwealth Games, India needs to cater to a lack of capacity of hotel

rooms. Omaxe Ltd. has created a dedicated subsidiary, Omaxe Hotels Ltd., which

will venture into most Indian cities in different hotel categories and verticals:

luxury hotels, business hotels, mid-market segment hotels, service apartments,

destination resorts and also a special vertical of Exclusive Clubs with world-class

spas.

The vision is to create a hotel for each and every person traveling in this country

according to his/her needs, requirements, budget, location & services.

As with real estate development, Omaxe will ensure that its know-how and

dedication puts Omaxe Hotels Ltd. among industry leaders and that the trust from

stakeholders and investors grows leaps and bounds.

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The trust factor in our products will also result from the tie-ups with world’s

leading hotel chains and operators, bringing in the best from all parts of the world

at one place.

 

Omaxe Hotels Philosophy

We at Omaxe Hotels believe in our values & capacities to give the best in terms of

design, construction and services, creating benchmarks and destinations in India

that would cater to in every type of traveler , be it business, leisure, transit, etc,

with value for money.

We believe in:

 , , Building hotels which are environment-friendly, use ecological technology,

equipment and processes,

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 , , Bringing innovation and perfection with the best of technology and cultures

from different parts of the world with an Indian touch, to make our guests feel on

top of the world.

We will see that we exceed in every department from creative marketing to cost-

control and valued operations while maintaining international standards in very

aspect, providing impeccable service, great cuisine, contemporary interiors and

architecture and creating a experience which is unmatched.

Indian hospitality news

The Indian hospitality industry is poised for tremendous growth. The demand-

supply imbalance has prompted several national and international hotel companies

to focus their energy towards expansion in India.

In 2005, the proposed new supply of branded and quality hotels for the ten markets

covered by us was 22,400 rooms. This rose to 48,500 in 2006 and today has further

grown to 77,500. In fact, if we were to take all new supply, there would be a total

of 102,000 rooms entering the Indian hotel industry within the next five years.

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Foreign tourist arrivals in India are showing an increasing trend, estimated at 4.9

million in 2007, from 4.43 million in 2006 and 3.94 million in 2005. Last year,

52.9 million domestic tourists have traveled a growth of 14.6% from 2006.

Indeed, a growing part of the demand is being created domestically, indicating a

strong base and consequently strengthening the argument for further development

of hotels, especially in the mid-market and lower categories.

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MAJOR PLAYERS IN REAL ESTATE

Four major real estate title and escrow companies face class actions filed for a variety of business

practices, including allegedly charging customers for services performed by other companies

involved in the residential real estate settlement process.

The class actions also allege that two of the companies are earning interest from pooling clients'

funds and steering customers to the companies' own higher-cost subsidiaries for unnecessary

services.

Title companies act as the middlemen in residential real estate transactions by taking money

from the buyer or the buyer's lender in exchange for the title They also pay off the seller's loans

and give the balance of funds to the seller.

The new crop of lawsuits challenging the companies' practices follows scores of antitrust

lawsuits claiming that the industry's major players fixed prices.

The new lawsuits filed in federal court in California and Washington state accuse Chicago Title

Insurance Co., Fidelity National Title Co., First American Title Insurance Co. and Old Republic

Title Ltd. of participating in at least one of the four questioned schemes.

According to court papers, all of the companies improperly charged fees for reconveyance,

which is the process of extinguishing liens and trust deeds connected to loans paid off in the

transaction. According to the cases, the lender of prior mortgages on the real estate typically does

this work and charges a fee. Bushbeck v. Chicago Title Insurance Co., No. 2:08-cv-00755 (W.D.

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Wash.); Cornelius v. Fidelity National Title Co., No. 2:08-cv-00754 (W.D. Wash.); McFerrin v.

Old Republic Title Ltd., No. 3:08-cv-05309 (W.D. Wash.).

The First American lawsuit also accuses the company of allegedly using a fraudulent scheme to

"reap duplicate, unearned, and unreasonable" reconveyance fees by steering customers to a

subsidiary for reconveyance work, even though the prior lender was doing the reconveyance

work. Jankanish v. First American Title Insurance Co., No. 3:08-cv-02460 (N.D. Calif.).

The Fidelity National and First American lawsuits also claim the companies kept interest earned

from funds and loans escrowed by the customers and their lender during the real estate

settlement process, without disclosing that they were retaining pooled interest.

Plaintiffs lawyer Steve Berman, the managing partner of Seattle's Hagen’s Berman Sobol

Shapiro, said the title insurance industry is "completely nontransparent" so it's easy for the

companies to overcharge consumers.

Homebuyers receive a raft of documents when they show up for their closing and they're

"incomprehensible for most people" Berman said.

Most of the companies haven't listed lawyers on the cases yet, and Old Republic's attorneys at

Seattle's Riddell Williams referred questions to the company. Through spokespeople, all four

companies said they don't comment on pending litigation. The industry's trade association, the

American Land Title Association in Washington, could not immediately be reached for

comment.

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The latest crop of lawsuits looking at title companies' fees and business practices is part of a long

line of recent cases challenging the sector.

Gordon Schnell of Constantine Cannon in New York believes his New York federal antitrust

case against more than a dozen title insurance companies has stimulated litigation across the

industry.

Advance Realtor was established in 1995 as a Real Estate Consultancy firm. Advance Realtors

specializes in property management services of Retail, Commercial, Industrial and Residential

properties for present and future development that provide comfortable, reasonably priced

properties for our clients and a good return on the property investment.

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Ansals Properties

It's a name that dominates the skyline of a fast changing Delhi. It's a name synonymous with

world-class construction, with advanced technology, with value-added environments. One of the

leading real estate developers and builders of the country

Appaswamy Real Estates Ltd.,

The Group is engaged in such diversified activities as Property Development, Construction,

Hoteliering, Chits & Finance and Generation of Non-conventional Power through Wind Mills. 

Archkons

Archkons is a team of individual talents in architecture, interior design/decoration, construction,

engineering, environmental planning and repairs & maintenance dedicated to serve you to the

last detail

Prasvnath Developers

The incredible foresight and financial acumen of the Parsvnath Group of companies are wholly

focused on strategic growth. Since its inception in 1984, it has created edifices of magnificence

throughout the length and breath of the Country. Recently, an impressive line-up of 57 projects

covering over 40 million sq ft spread over 17 cities in 7 states, worth over Rs.5000 crore are on

the anvil. Parsvnath, has by today, become synonym to perfection.

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MAIN COMPANIES IN INDIA

Sunrise- Agriland Development and Research Pvt. Ltd

For big corporate houses and individuals, fully cultivated agriland is available in Bhilwara-

Ajmer district. Only 125km-150km away from Jaipur, India. Size: Min. 200 to Max. 2000 acre,

Rate: INR 80k - INR 1,10,000 per acre. Suitable for Investment/Cultivation/Bio Fuel.

 Welcome Landmark Developers Pvt. Ltd

The Vision of company to Develop the Shopping Malls, Townships, Industrial & Institutional

Parks, Group Real state and Infrastructure Activities. Earlier company has carried out Kalptaru

Shopping Mall, Parinay Plaza, Vaibhav Apartment, Welcome Tower to name a few.

Axiom Estates

Axiom Estates is the largest provider of India property service internationally. Our extensive

network, marketing & sourcing arrangements with leading players in Indian real estate, our

direct presence across India & internationally, gives us incomparable access to drivers of the

Indian real estate.

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Churchill Builders and Developers Pvt. Ltd.

Diamond Valley is a farmhouse township near Jaipur Delhi Highway. This project will facilitate

secure, peaceful, fully maintained farmland with pool, playground and Water Park. Project

development to start in March 2008 to complete by March 2009. Pre-launch booking and

registration is now open.

Akar Marbles Industries

We are specialized in Products like Marble, Granite, Sandstones, Slate stone, Limestone,

Quartzite, Bidasar, Flooring Patterns, Handicrafts, Table Tops, Stone Fire Place, Stone Pillars,

Stone Fountain, Stone Figure. We offer a wide range of marble artifacts.

Patni Builders & Colonizers Ltd.

Patni Builders Private Limited and Patni Colonisers are the operating divisions of Patni Group.

Our new project 'Adinath City' is on Ajmer Road. Being the most upcoming area of Jaipur,

Ajmer road is poised for spectacular growth with eight lane express highway and many

upcoming township projects.

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OBJECTIVES OF THE STUDY

Along with all this the basic objectives of the study undertaken are as follows:

1. To find out the facilty provided by omax builders.

2. To find out the consumer satisfaction with omax builders.

3. To know the consumer satisfaction level with omax builders.

4. To find out the attribute emphasize by Omaxe builders to do well in India.

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RESEARCH METHODOLOGY

Research methodology is a systematic way, which consists of series of action steps, necessary to

effectively Omaxe builders real state out research and the desired sequencing to these steps. The

marketing research is a process of involves a no. of inter-related activities, which overlap and do

rigidly follow a particular sequence. It consists of the following steps:-

Formulating the objective of the study

Designing the methods of data collection

Selecting the sample plan

Collecting the data

Processing and analyzing the data

Reporting the findings

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Objective of Study

Research Design

Sample Design

Data Collection

Data Analysis

Report of findings

RESEARCH DESIGN

Research design specifies the methods and procedures for conducting a particular study.

A research design is the arrangement of conditions for collection and analysis of the data in a

manner that aims to combine relevance to the research purpose with economy in procedure.

Research design is broadly classified into three types as

Exploratory Research Design

Descriptive Research Design

Causal Research Design

I have chosen the descriptive research design.

DESCRIPTIVE RESEARCH DESIGN:

Descriptive research studies are those studies, which are concerned with, described the

characteristics of particular individual.

In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what

he wants to measure and must find adequate methods for measuring it along with a clear cut

definition of population he want to study. Since the aim is to obtain complete and accurate

information in the said studies, the procedure to be used must be Real state fully planned. The

research design must make enough provision for protection against bias and must maximize

reliability, with due concern for the economical completion of the research study.

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METHOD ADOPTED

The method adopted for the study is survey method. The data is collected through questionnaires.

The sample size for Real state market is 50. The sampling used for collecting data from the

customers is accidental sampling.

SURVEY PLACE - The project has been done in India with “Omaxe builders Housing”.

SURVEY TOOL

For the purpose of the study, data of last year 2008 and 2006 has been taken into survey. Thus

for Real state out the study the method adopted is questionnaire method for the purpose of data

collection. These questionnaires are in the form of structured one. There were basically two types

of questionnaires that were designed.

1. Questionnaire for customers

FIELDWORK

The questionnaire administrating covered a period of 25 days. All the market visited and the

appropriate person collected the appropriate data through filling questionnaire.

Apart from these 50 customers has been surveyed through especially designed questionnaire to

know the scope of real state in India

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DATA ANALYSIS AND INTERPRETATION

1. How many time to leave in omax builders building?

Interpretation:

In the survey I find that more consumer 55% are live 0 to 5 years and 20% consumer have 5 to

10 years.

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2. Are you satisfied with services provided by omaxe?

Interpretation:

In the survey I find that more 80% consumer are satisfied with Omaxe builders group and 20%

are not satisfied with Omaxe builders group.

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3. Are you satisfy with facility provided by Omaxe builders?

Interpretation:

In the survey I find that more 80% are satisfied with the services and facility provided by Omaxe

builders group and 20% are not satisfied.

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4. Are you satisfy from the pricing of Omaxe builders?

Interpretation:

In the survey I find that in India Omaxe builders group 75% are satisfied pricing policy and 25%

are not satisfied.

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5. Are you satisfy from the security, and other entrainment facility

provided by Omaxe builders?

Interpretation:

In the survey I find that in India Omaxe builders group 40% says yes and 60% are says no.

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6. Which class of customer targeting by the company?

Interpretation:

In the survey I find that Omaxe builders group target the upper class and after that he targeting

the upper middle.

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7. According to you which attributes affect the customer attract to

Omaxe builders?

Interpretation:

In the survey I find that in India Omaxe builders group 60% in price, 50% in security, 30%

hospital and transport facility and 10% entertainment facility.

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FINDINGS

1. Real estate markets are rising in India because of stiff competition between real state

companies. Every company is launching new sites with attractive prices and with more

facility in order to capture the market.

2. Customers are getting easy and hassle free finance option for purchasing the house

because of emergence of various financial institutions in India.

3. Total sales of most real estate companies are increasing.

4. Real estate companies like Omaxe builders, Sunrise, welcome, Churchill and other are

doing well in the market of India.

5. More than 40% of real estate market has gone up in India in last one year.

6. Real estate market is also rising in India because of easy finance options provided by

various financial institutions.

7. Almost all Real estate companies sales have increased in last one year.

8. Finance sales of Real state are increasing very fast than cash sales.

9. In Real estate segment there are various models available for every class of customer.

10. In customer survey it has been found that there is a lot of scope for vehicle finance in

India in future.

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CONCLUSION

Indian real sector has seen an unprecedented boom in the last few years. This was ignited and

fueled by two main forces. First, the expanding industrial sector has created a surge in demand

for office-buildings and dwellings. The industrial sector grew at the rate of 10.8 percent in 2006-

07 out of which a growth of 11.8 percent was seen by the manufacturing sector. Second, the

liberalization policies of government have decreased the need for permissions and licenses

before taking up mega construction projects. Opening the doors to foreign investments is a

further step in this direction. The government has allowed FDI in the real estate sector since

2002. FDI was deemed necessary in the view of making the sector more organized and

increasing professionalism. Farmers. The villages adjacent to the metro cities have experienced

skyrocketing land prices. This has induced farmers to sell their land for good money.

The real estate market in India is yet in a nascent stage and the scope is simply unlimited. It does

not resemble a bubble that will burst. An unhindered growth for the next twenty years is almost

sure. This is because the outsourcing business in India is going in great guns and this entails a

huge demand for commercial buildings and urban real state besides improvement in

infrastructure.

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LIMITATIONS OF SURVEY

1. Sample size of customers is very small i.e. 50 people as compared to survey place i.e.

India.

2. In our customer survey some people was not ready to fill the questionnaire.

3. Sometimes due to lack of respondent’s support it has become difficult to get required

information.

4. The data collected is approximate as it is obligatory for every company to disguise its

actual data.

5. The tool we used for the study was the structured questionnaire which is itself has narrow

scope.

6. The analysis done has got limited scope.

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QUESTIONNAIRE

1. Are you know about Omaxe builders?

a. Yes b. No

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2. Are you satisfied with Omaxe builders?

a. Yes b. No

3. Are you satisfy with facility provided by Omaxe builders?

a. Yes b. No

4. Are you satisfy from the pricing of Omaxe builders?

a. Yes b. No

5. Are you satisfy from the security, and other entrainment facility provided by Omaxe

builders?

a. Yes b. No

6. Which class of customer targeting by the company?

a. Upper class

b. Upper middle

c. Middle lower

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7. According to you which attributes affects the customer attract to Omaxe builders?

a. Security

b. Price

c. Hospital facility

d. Transport facility

e. Entertainment facility

8. Is Omaxe builders group show the market growth in real estate in India?

a. Yes b. No

9. Are Omaxe builders group provide you loan facility

a. Yes b. No

10. Any suggestions

___________________________________________________________________

___________________________________________________________________

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BIBLIOGRAPHY

BOOK REFERENCE

Burns & Bush, Business Research, second edition, page-290, Paragraph- 71

G.C. Berry, Marketing research, New Delhi, 2005

Title - Marketing Management, Author - Philip Kotler, Publisher - Hall of India

Pvt. Ltd., Edition - 11th .

Title - Marketing Management, Author - Saxena & Ranjan, Publisher - Tata

McGraw-Hill Publishing company Ltd.

BUSINESS MAGAZINE & NEWS PAPER

The Times of India

The Economic Times

4Ps, Pitch, Business & Economy

WEB SITE:

www.omaxe.com

www.realestate.com

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