360insights report on eea norway grants 2013
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360Omnibus
Prepared for: Norway Embassy
Date: July, 2013
EEA and Norway Grants Awareness and
General Knowledge among Romanians
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Content
Research Outline
Key Findings
Main Results on EEA and Norway Grants
360 Omnibus next wave
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Research
Outline
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Study design
The current survey was designed according to the following methodology:
Type of survey 360Omnibus
Data collection method CATI (Computer Assisted Telephone Interview)
Coverage All urban (big, medium and small urban areas);
CoverageUrban representative in terms of age, gender, region,
urbanization level
Sample N=807 respondents, males& females, aged between 16-64 y.o.
Fieldwork June 2013
Questionnaire Designed by 360insightsaccording to client specific needs
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Sample structure
Base: all respondents(N=807)
The investigated sample has the following socio-demographics characteristics:
Region
Center West 36%
East & South-East 22%
South 25%
Bucharest 17%
City size
1500 RON) 24%
DK/ Refusal 15%
Average personal income 1 291 RON
Household Income (RON)
Low ( < 1500 RON) 21%
Medium (1500 2500 RON) 27%
High (> 2500 RON) 33%
DK/ Refusal 19%
Average income/ HH 2 637 RON
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Research Objectives
The current survey was designed as to answer the following objectives:
CORE RESEARCH OBJECTIVES: General assessment of knowledge and perception towards EEA
and Norway Grants, among urban Romanians.
SPECIFIC RESEARCH OBJECTIVES:
Level of awareness, if they are aware of EEA & Norway Grants;
Knowledge about EEA and Norway Grants (if they know since when they are available in
Romania, for what domains/ areas are offered, for whom B2C or B2B target);
General perception on EEA and Norway Grants;
Media usage;
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Key
findings
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Key Findings
Awareness: 18% of urban Romanians declare they are aware of existence of EEA & Norway Grants.
Profiling those aware: Highest levels of awareness is met within Bucharest and medium to high
status people. Adults 25-44 y.o. also seem to be better informed on grants existence.
Knowledge & perception on grants*: After being informed on presence on these grants, Romanians
suppositions are that EEA & Norway Grants:
are present in Romania for a couple of years now
address mainly to public institutions and NGOs
target as key domains environment and education sectors
The grants offering has a positive impact on Romania, enhancing Romanians opinion on
Norway and generally improving Norway & Romania relationship. Yet, they think obtaining
this funds is not simplistic (Romanians have little experience on this and process is difficult).
* All respondents were asked about knowledge and perception on Grants even if they knew or not about their
existence. Those unaware were informed on the presence of these grants and asked generally about their
expectations/ assumption on the programme
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Main results on EEA
and Norway Grants
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Awareness of EEA & Norway Grants amongUrban Romania
18%
82%
Aware
Non-aware
18% of urban Romanians
say they have heard of the
EEA & Norway Grants.
On socio-demographics,
the audience with thehighest levels of awareness
is met within Bucharest,
medium to high status
people (education &
income). On ages, adults
seem more informed (25-
44 y.o.) see next slides for
scores on socio-demo.
Q.: Have you heard about EEA & Norway Grants offered for Romania?
Base: all respondents(N=807)
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19% 18%14%
23%
16% 17% 18%
23%
15%17%
22% 21%
15%13%
Centre &
West,
N=290
East &
SE,
N=177
South,
N=205
Bucharest,
N=135
< 50k,
N=240
50k 199k,
N=234
>200k,
N=198
Bucharest,
N=135
16-18
y.o.,
N=62
19-24
y.o.,
N=109
25-34
y.o.,
N=185
35-44
y.o.,
N=166
45-54
y.o.,
N=181
55-64
y.o.,
N=104
Awareness of EEA & Norway Grants amongUrban Romania details on socio-demographics
Q.: Have you heard about EEA & Norway Grants offered for Romania?
Base: all respondents, ineach socio-demo split
18% 18%14%
19% 20%16%
20% 20%
12%
21%23%
Aware
scores
Region City size Age intervals
Male,
N=391
Female,
N=416
Low,
N=148
Medium,
N=388
High,
N=271
Low,
N=196
Medium
, N=302
High,
N=190
Low,
N=169
Medium,
N=215
High,
N=267
Gender Education Personal income HH income
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Romanians Knowledge on EEA and Norway Grants
12%
13%
17%
27%
31%
Less than 6 months
Between 6-12 months
Between 1-2 years
More than 2 years
Don't know
on Time Since these Funds Are Offered to Romania
Q.: Since when do you think that EEA & Norway Grants offer funding to Romania?
Romanians think that the grants are
available in Romania since the last
couple of years.
Yet, almost 1/3 of the respondents
said they have no idea about thestarting time of this programme.
Dont know answer is even higher
among elderly and, as expected,
among those that didnt know before
the interview about these grants.
Base: all respondents(N=807)
* All respondents were asked about knowledge and perception on Grants
even if they knew or not about their existence. Those unaware were
informed on the presence of these grants and asked generally about their
expectations/ assumption on the programme
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Romanians Knowledge on EEA and Norway Grants
50%
49%
35%
29%
21%
12%
Public institutions
NGOs
Private companies
Entrepreneurs
Common people
Dont know
on Target Addressed
Q.: To whom do you think that EEA & Norway Grants are addressed?
People think these grants are
addressed mainly to public institutions
and NGOs.
Business sector (companies or
entrepreneurs) are also considered inthe target.
The everyman, common Romanian, is
less perceived as a possible
beneficiary of the grants.
12% opt for dont know answer,
being uncertain of the addressability
of the grants. Higher value for dont
know among elderly and low status
people.
Base: all respondents(N=807)
* All respondents were asked about knowledge and perception on Grants
even if they knew or not about their existence. Those unaware were
informed on the presence of these grants and asked generally about their
expectations/ assumption on the programme
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Romanians Knowledge on EEA and Norway Grants
64%
52%
37%
33%
25%
25%
13%
Protection of the environment
Research and scholarships
Preservation of cultural heritage
Social issues
Justice & internal affairs
Civil society
Do not know
on Sectors/ Issues Addressed
Q.: For what sectors/ domains do you think that EEA & Norway Grants are addressed?
Romanians think that the
funding is mainly addressed to
environment and education
areas.
Lower scorings for civil societyand justice/ internal affairs.
13% say they wouldnt know
the sectors more among
elderly target.
Base: all respondents(N=807)
* All respondents were asked about knowledge and perception on Grants
even if they knew or not about their existence. Those unaware were
informed on the presence of these grants and asked generally about their
expectations/ assumption on the programme
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Romanians Knowledge on EEA and Norway Grants
detailed on those aware(those who knew about EEA & Norway Grants before the interview)
Base: all respondents, N=807All aware, N=145
Time Since these Funds Are
Offered to Romania
Target Addressed
Sectors/ Issues Addressed
Total
sample
Those
aware
Less than 6 months 12% 8%
Between 6-12 months 13% 19%
Between 1-2 years 17% 22%
More than 2 years 27% 32%
Dont know 31% 19%
Average - no. years 1,5 1,6
Note: In green/redvalues significantly higher/ lowercompared to total sample, tested at 95% confidence level
Total
sample
Those
awareEnvironment protection
64% 68%
Research and scholarships52% 56%
Cultural heritage preservation37% 48%
Social issues33% 37%
Justice & internal affairs
25% 25%Civil society
25% 33%
Do not know13% 6%
Total
sample
Those
aware
Public institutions 50% 54%
NGOs 49% 57%
Private companies 35% 46%
Entrepreneurs 29% 37%
Common people 21% 28%
Dont know 12% 7%
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Norway offering grants makes me have a better opinion about Norway
EEA and Norway Grants have a positive impact on Romania
Grants objective is to strengthen relationship between Romania & Norway
I would like to know more information regarding these grants
Grants objective is to contribute to social & economic development in Romania
The funds allocated to Romania by EEA and Norway Grants are high
Romanians have experience in applying for these grants and implement the projects
EEA and Norway Grant application process is easy
Romanians General Perception on EEA and Norway Grants
68%
67%
64%
63%
61%
33%
27%
24%
Totally agree +
Agree scores
Q.: To what extent do you agree with each of the following statements on EEA & Norway Grants?
Base: all respondents(N=807)
Romanians seem grateful for the positive impact of the grants on Romania, saying this enhances
their opinion on Norway and generally Norway & Romania relationship.
2/3 also declare they would like to know more about Grants.
Yet, they think obtaining this funds is not simplistic (little experience, process is difficult).
* All respondents were asked about knowledge and perception on Grants
even if they knew or not about their existence. Those unaware were
informed on the presence of these grants and asked generally about their
expectations/ assumption on the programme
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Total sample Those aware
Norway offering grants makes me have a better opinion about Norway 68% 72%
EEA and Norway Grants have a positive impact on Romania 67% 72%
Grants objective is to strengthen relationship between Romania & Norway 64% 66%
I would like to know more information regarding these grants 63% 73%
Grants objective is to contribute to social & economic development in Romania 61% 66%
The funds allocated to Romania by EEA and Norway Grants are high 33% 37%
Romanians have experience in applying for these grants and implement the projects 27% 28%
EEA and Norway Grant application process is easy 24% 27%
Romanians General Perception on EEA and Norway Grants
Note: In green/redvalues significantly higher/ lowercompared to total sample, tested at 95% confidence level
Base: all respondents, N=807All aware, N=145
detailed on those aware(those who knew about EEA & Norway Grants before the interview)
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Media Means Used Weekly all urban
Q.: Which of the following media means do you use at least weekly?
Base: all respondents(N=807)
93%
77%
64% 60%
News on TV 85%
Shows on TV 80%
Commercials on TV 67%
Documentaries on TV 65%
ANY TV ANY INTERNET ANY WRITTEN PRESS RADIO
Browsing the Internet 70%
Social networking sites 53%
News website 37%
Ads on the Internet 35%
Forums on the internet 23%
Blogs 17%
Newspapers 52%
Magazines 45%
TV and internet are key media means used. Classic press and radio are also reaching high incidence.
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Media Means Used Weekly
97%
79%
66%62%
Higher usage of TV shows, news websites and
blogs coming upon their higher status.
detailed on those aware(those who knew about EEA & Norway Grants before the interview)
Note: In green/redvalues significantly higher/ lowercompared to total sample, tested at 95% confidence level
Base: All aware,N=145
Shows on TV 88%
News on TV 85%
Commercials on TV 73%
Documentaries on TV 71%
ANY TV ANY INTERNET ANY WRITTEN PRESS RADIO
Browsing the Internet 72%
Social networking sites 49%
News website 47%
Ads on the Internet 42%
Forums on the internet 27%
Blogs 25%
Newspapers 55%
Magazines 49%
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Media Means Used Weekly details on socio-demographics
Q.: Which of the following media means do you use at least weekly?
TV is more used by mature and elder target, while internet has youth as main advocates. Radio is the choice of a medium to high status target, same for magazines, more read by women.
TOTAL
SAMPLE
Sex Age interval Education Personal income
Male Female16-18
y.o.
19-24
y.o.
25-34
y.o.
35-44
y.o.
45-54
y.o.
55-64
y.o.Low
Mediu
mHigh Low
Mediu
mHigh
807 391 416 62 109 185 166 181 104 148 388 271 196 302 190
ANY TV 93% 94% 93% 89% 85% 89% 99% 96% 98% 95% 93% 93% 93% 94% 94%
News on TV 85% 86% 85% 74% 75% 79% 94% 89% 94% 90% 85% 84% 86% 88% 85%
Shows on TV 80% 79% 81% 79% 67% 72% 85% 87% 88% 85% 79% 79% 79% 84% 81%
Commercials on TV 67% 64% 69% 65% 72% 66% 66% 66% 68% 72% 66% 65% 69% 68% 71%
Documentaries on TV 65% 69% 61% 60% 55% 65% 63% 75% 63% 59% 61% 73% 64% 63% 71%
ANY INTERNET 77% 83% 72% 94% 94% 86% 79% 64% 55% 54% 76% 92% 67% 76% 91%
Browsing the Internet 70% 77% 64% 87% 90% 78% 72% 58% 46% 45% 69% 87% 60% 70% 87%
Social networking sites 53% 56% 51% 79% 83% 66% 49% 33% 24% 36% 53% 63% 49% 55% 55%
News website 37% 45% 30% 47% 49% 37% 39% 33% 24% 18% 36% 50% 26% 34% 56%
Ads on the Internet 35% 39% 32% 52% 45% 42% 33% 27% 21% 20% 34% 45% 29% 33% 48%
Forums on the internet 23% 26% 20% 31% 37% 26% 23% 16% 8% 9% 22% 31% 19% 20% 32%
Blogs 17% 17% 17% 29% 18% 19% 19% 13% 7% 7% 18% 21% 14% 17% 22%
ANY WRITTEN PRESS 64% 60% 67% 61% 61% 59% 71% 65% 63% 61% 65% 63% 58% 65% 69%
Newspapers 52% 51% 54% 35% 52% 51% 58% 54% 54% 50% 53% 52% 45% 55% 58%
Magazines 45% 36% 53% 50% 39% 39% 54% 44% 47% 34% 50% 44% 42% 47% 48%
RADIO 60% 65% 56% 61% 61% 60% 59% 61% 61% 47% 63% 65% 50% 60% 74%
Base: all respondents, ineach socio-demo split
Note: In green/redvalues significantly higher/ lowercompared to total sample, tested at 95% confidence level
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360Omnibus
next wave
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360OMNIBUS
Data collection method
o CATI (Computer Assisted Telephone Interview)
Coverage
o Urban representative (big, medium and small urban areas) in terms of age, gender,
region, urbanization level
o Boost may be done upon client request (e.g. on age, income, urbanization level, etc)
Sampleo 800 respondents, males & females, aged 16-64 years old
Timing
o Data collection beginning of September, results receive end of September
Deliverables
o Tables, SPSS database and/or executive report (TBD)
Bonus data included
o Varied topic from wave to wave (i.e. media usage, spare time spending etc)
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Contact
detailsContact Details:[email protected]
360insights
Siriului 22-26 St., CSDA Building,
Sector 1, Romania
Tel: +40 21 527 01 01
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