34374202 market analysis of tata docomo ppt

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BY

BHAKTA RAM RANA

(Regd. No. -5031)

Presented



Market Analysis

y The goal of a market analysis is to determine theattractiveness of a market and to understand its

evolving opportunities and th

reats as th

ey relate to th

estrengths and weaknesses of the firm.



Market Analysis of TATA DOCOMO



Market positiony Market Leader

y Market Follower

y Market Challenger



Market Objectives

y Market Penetration

A strategy for company growth by increasing sales of currentproducts to current market segment without changing theproduct

y New Product Development

A strategy for company growth by offering modified or newproducts to current markets segment.

yBranding

A strategy for company growth through starting up or acquiring business outside the company¶s current productsand markets



Market Segments

y Demographic Bases

Age

Genderoccupation

y Geographic base

Country

City

Local area



Objective:

y To know the awareness about the brand.

y To check quality of brand (i.e., connectivity etc).

y To study the unique product feature of brand.y To know the impact of promotional activities on the

purchasing behavior of the buyer.



Need for the study:

y From this study we can find out the consumers and retailer¶s perception towards TATA DOCOMO and it will give a deepand thorough analysis for the future growth of the company.

y This study would provide the primary cause for the marketshare of TATA DOCOMO in the city like Hyderabad. It willalso provide some vital data to analyze the competitor¶s

position in the market.

y The study would provide a hand in live experience for thetrainee on how one can be able to fulfill the job needs andsatisfactorily carry out his/her work with sincererity andhonesty. It will provide an exposer in the real life work environment.



Scope of the study:

y This study Is conduct by the twin city of Hyderabadand Secundrabad. The scope of the study are given

below -y Building long-term relationship with customers.

y To generate the business for the company whilemaintaining a balance with the company image.



y Analyzing the current environment and requirementof customer and suggesting new ideas in order to

enh

ance th

e sales of th

e company.y Adaptation of different marketing strategies to

promote the product as well as increase the salesopportunities.

y

Gathering and disseminating relevant information tocustomers.



Research & methodologyy The main objective of the researchwas to determine

the impact of sale and promotion offer on the buying

beh

avior of th

e consumer of telecom service.Information based on previous information isresearch.

y Research design

ySample size

y Sampling design



data collection1) Primary data collection:

Interview

Questionnaire survey

2) Secondary data collection:

Books or Report

newspaper

search engine etc



Industry overview

y At 110.01 million connections ' Indian TelecomIndustry' is the fifth largest and fastest growing in the

world.Th

e subscriber baseh

as grown by 40% in 2005and is expected to reach 250 million in 2007.

y Indian Telecom Industry ' is currently expected tocontribute nearly 1% to India's GDP which ish

eartening and estimated to grow furth

er and brigh

tenthe ' Scenario of Indian Telecom Industry .



COMPANY OVERVIEW

y Tata Teleservices Limited is one of Indias leadingprivate telecom service providers, having a pan-India

presence across all of Indias 22 telecomC

irclesy The company offers integrated telecom solutions to its

customers under the Tata Indicom, Tata DOCOMO,Photon and Walky brands, and uses both the CDM A

and GSM

tech

nology platform(s) for its wirelessnetworks.



y Tata Teleservices (Maharashtra) Limited, operates inmore than 325,000 towns and villages across the country.

y November 2008, Tata Teleservices entered into anagreement with Japanese telecom major NTT DOCOMO,and this transaction marks a key step in the strategicevolution of Tata Teleservices Limited

y Mr. A nil Kumar Sardana (M.D)



a or compet tor o

DOCOMO

y Airtel

y Ideay Bsnl

y Aircel

y Vodafone

y Rcom

y Uninor



ar et s are o t e te ecom

industry

Bharati Airtel

24%

Vodafone19%

Idea Cellular11%

BSNL13%

Reliance communication19%

other14%

customer market share



Bharti Airtel

34%

Vodafone21%

Idea Cellular

12%

BSNL10%

Reliancecommunication

12%

other12%

R evenue of market share



SWOT ANALYSISStrength

Weakness

OpportunitiesThreats

y STRENGTHS

y First to introduce seconds tariff plan (Seconds pulse).

y Brand image of Tata services.y Large variety of plans.

y Plans are affordable by any common persons



WEAKNESS

y Signal strength.

y Post paid connections are not available as of now.y Customer service.

y Concentrating only on rural area.



OPPORTUNITIES

y Have a great opportunity to expand its services.

y To introduce any new plans for internet users.

y Introduce 3G compatible services.y To introduce new combined plans like SMS, Internet,Calling integrated offers.



THREATS

y If the signal strength is not increased it may lead tochange in the network service by the customers.

yTata has to clarify whether this 1ps/sec will continuetill its life cycle.

y Heavy competition from all other network providers



4ps

4ps is also called marketing mix.4ps consists of

y Product

y Pricey Place

y Promotion



producty T A T A DOCOMO having good range of Services: Tata

Docomo provides both postpaid and prepaid services.

y

T A T A DOCOMO Quality network: Tata DOCOMOhaving good quality network which provide clarity in voice.



y Price

It having attractive tariff plan: T A T A DOCOMO having

1paisa /sec it is applicable for both prepaid andpostpaid.

Place

It having good range of channels of distribution: As Tata

already exist in this field of telecommunications as TataIndicom. It has wide range of channels of distributionto sell T A T A DOCOMO services



promotiony Advertising: T A T A DOCOMO following different style

of advertising pattern in T Vs and newspapers. Due to

th

at reason it was reach

ing public very fast.y Sales promotion: due to unique feature of T A T A

DOCOMO it helps the sales people to decreaseburden.



INTERPRETATION

All the data are collect for the corporate world. Thesurvey on the basis of market requirement of Tata

Docomo in term of cost and services.



Which network are you presently

subscribed with?



2 . Tata as a the major brand offers various products..



How many connections does your company have as

company paid connection



IF Tata DOCOMO wants to set up a stall inside the premises of the

company so that all the employees can approach with ease, do u

think it would be possible?



what type of connection do most of

your associates sell?



which telecom company you prefer

the most and why?



To know about the customer awareness in the twins city Hyderabad and Secundrabad . I done a research in 17

measure area in twins city those area are like thatBEGUMPET, PRAKASHA M NAGAR, PUNJAGUTT A , A FZ AL GUNJA,DILSUKH NAGAR,SUM AJIGUDA, LALDARWA ZZ A,NTR NAGARA,UDA M BA Z AR

,SEC

UNDRABAD,SIDDIM

BAR BA ZZ AR,ALWAL,HYDERABAD CENTRAL,KOTI,SULT ANBA Z AR,HITEC CIT Y and TRIMULGHERRY.



BEGUMPET



AFZALGUNJA



DILSUKH NAGAR



SECUNDRABAD



TRIMULGIRRY



FINDING

Strong emerging player in the industry & rapidly capture the market share.

The company provides good customer service.

The company to interact to customer so they providesome interesting plan to the customer. Like that roleover plan, diets plan and discover.



RECOMMENDATIONS

y Expansion of network

y Documentation

y Proper installationy Std Sms plan

y Night pack



conclusion

y As per the above statement, whatever i study about my work during the past 45 days. The telecom sector has

registered tremendous growth over the years. As a result,India has become the third largest telecommunicationnetwork in the world.

y T A T ADOCOMO is the first company to introduce persecond / per paisa in India. T A T ADOCOMO have provide

good cost and service to her customer , in the year 2020T A T ADOCOMO become a first position in Indian telecomindustry because of his planning and customersatisfactions.



Thank you

34374202 market analysis of tata docomo ppt

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