PresentedBY BHAKTA RAM RANA (Regd. No. -5031)

Market Analysisy The goal of a market analysis is to determine the

attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.

Market Analysis of TATA DOCOMO

Market positiony Market Leader y Market Follower y Market Challenger

Market Objectivesy Market Penetration A strategy for company growth by increasing sales of current products to current market segment without changing the product y New Product Development A strategy for company growth by offering modified or new products to current markets segment. y Branding

A strategy for company growth through starting up or acquiring business outside the companys current products and markets

Market Segmentsy Demographic Bases

Age Gender occupation y Geographic base Country City Local area

Objective:y To know the awareness about the brand. y To check quality of brand (i.e., connectivity etc). y To study the unique product feature of brand. y To know the impact of promotional activities on the

purchasing behavior of the buyer.

Need for the study:y From this study we can find out the consumers and retailers perception towards TATA DOCOMO and it will give a deep and thorough analysis for the future growth of the company. y This study would provide the primary cause for the market share of TATA DOCOMO in the city like Hyderabad. It will also provide some vital data to analyze the competitors position in the market. y The study would provide a hand in live experience for the trainee on how one can be able to fulfill the job needs and satisfactorily carry out his/her work with sincererity and honesty. It will provide an exposer in the real life work environment.

Scope of the study:y This study Is conduct by the twin city of Hyderabad

and Secundrabad. The scope of the study are given below y Building long-term relationship with customers. y To generate the business for the company while maintaining a balance with the company image.

y Analyzing the current environment and requirement

of customer and suggesting new ideas in order to enhance the sales of the company. y Adaptation of different marketing strategies to promote the product as well as increase the sales opportunities. y Gathering and disseminating relevant information to customers.

Research & methodologyy The main objective of the research was to determine

the impact of sale and promotion offer on the buying behavior of the consumer of telecom service. Information based on previous information is research. y Research design y Sample size y Sampling design

data collection1) Primary data collection: Interview Questionnaire survey 2) Secondary data collection: Books or Report newspaper search engine etc

Industry overviewy At 110.01 million connections ' Indian Telecom

Industry' is the fifth largest and fastest growing in the world. The subscriber base has grown by 40% in 2005 and is expected to reach 250 million in 2007. y Indian Telecom Industry ' is currently expected to contribute nearly 1% to India's GDP which is heartening and estimated to grow further and brighten the ' Scenario of Indian Telecom Industry .

COMPANY OVERVIEWy Tata Teleservices Limited is one of India s leading

private telecom service providers, having a pan-India presence across all of India s 22 telecom Circles y The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks.

y Tata Teleservices (Maharashtra) Limited, operates in

more than 325,000 towns and villages across the country. y November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited y Mr. Anil Kumar Sardana (M.D)

Maj r c MO

tit r f

y Airtel y Idea y Bsnl y Aircel y Vodafone y Rcom y Uninor

Mark t s ar i ustry

ft

t l c

customer market share

other 14% Bharati Airtel 24%

Reliance communication 19%

Vodafone 19% BSNL 13% Idea Cellular 11%

Revenue of market shareother 12%

Reliance communication 12%

Bharti Airtel 34%

BSNL 10%

Idea Cellular 12%

Vodafone 21%

SWOT ANALYSISStrength Weakness Opportunities Threats STRENGTHS First to introduce seconds tariff plan (Seconds pulse). Brand image of Tata services. Large variety of plans. Plans are affordable by any common persons

y y y y y

WEAKNESSy Signal strength. y Post paid connections are not available as of now. y Customer service. y Concentrating only on rural area.

OPPORTUNITIESy Have a great opportunity to expand its services. y To introduce any new plans for internet users. y Introduce 3G compatible services. y To introduce new combined plans like

SMS, Internet, Calling integrated offers.

THREATSy If the signal strength is not increased it may lead to

change in the network service by the customers. y Tata has to clarify whether this 1ps/sec will continue till its life cycle. y Heavy competition from all other network providers

4ps4ps is also called marketing mix.4ps consists of y Product y Price y Place y Promotion

prod cty TATA DOCOMO having good range of Services: Tata

Docomo provides both postpaid and prepaid services. y TATA DOCOMO Quality network: Tata DOCOMO having good quality network which provide clarity in voice.

y Price

It having attractive tariff plan: TATA DOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. Place It having good range of channels of distribution: As Tata already exist in this field of telecommunications as Tata Indicom. It has wide range of channels of distribution to sell TATA DOCOMO services

promotiony Advertising: TATA DOCOMO following different style

of advertising pattern in TV s and newspapers. Due to that reason it was reaching public very fast. y Sales promotion: due to unique feature of TATA DOCOMO it helps the sales people to decrease burden.

DATA ANALYSIS AND ETATION INTEAll the data are collect for the corporate world. The survey on the basis of market requirement of Tata Docomo in term of cost and services.

Which network are yo presently s bscribed with?

2 . Tata as a the major brand offers vario s prod cts ..

How a connections oes our company a e as company pai connection

IF Tata DOCOMO wants to set p a stall inside the premises of the company so that all the employees can approach with ease, do think it wo ld be possible?

what type of connection do most of yo r associates sell?

which telecom company yo prefer the most and why?

To know about the customer awareness in the twins city Hyderabad and Secundrabad . I done a research in 17 measure area in twins city those area are like that BEGUMPET, PRAKASHAM NAGAR, PUNJAGUTTA, AFZAL GUNJA,DILSUKH NAGAR,SUMAJIGUDA, LAL DARWAZZA,NTR NAGARA,UDAM BAZAR ,SECUNDRABAD,SIDDIMBAR BAZZAR,ALWAL,HYDERABAD CENTRAL,KOTI,SULTAN BAZAR,HITEC CITY and TRIMULGHERRY.

BEGUMPET

AFZALGUNJA

DILSUKH NAGAR

SECUNDRABAD

TRIMULGIRRY

FINDINGStrong emerging player in the industry & rapidly

capture the market share. The company provides good customer service. The company to interact to customer so they provide some interesting plan to the customer. Like that role over plan, diets plan and discover.

RE OMMENDATIONSy Expansion of network y Documentation y Proper installation y Std Sms plan y Night pack

concl siony As per the above statement, whatever i study about my work during the past 45 days. The telecom sector has registered tremendous growth over the years. As a result, India has become the third largest telecommunication network in the world. y TATADOCOMO is the first company to introduce per second / per paisa in India. TATADOCOMO have provide good cost and service to her customer , in the year 2020 TATADOCOMO become a first position in Indian telecom industry because of his planning and customer satisfactions.

Thank you