30 day blog launch blueprint

30 Day Blog Launch Blueprint

http://www.EnlightenedOnlineMarketers.com/blog/

Introduction First of all, Thank you so much for grabbing this book. Over the next 30 days you will be

creating and launching your authority blog. But before we get started let me give you a

little background of the Authority Blogging Model.

We are living in a day and age where blogs are everywhere. It seems that almost

everyone has some type of blog, whether it be a celebrity or your average joe. People

blog on their own website, social media, video blog, and the list goes on forever. There

are all types of blogs and they exist for a number of different reasons.

Blogs are way of the future for online business. You constantly hear the buzz words

content marketing. Blogs have become an essential part of making money online for

one simple reason.

They work!

A lot of people are doing it big online with blogs alone, while others are growing their

main business with a blog. Many have quit their day jobs and have taken blogging on

full time and are now living the dream lifestyle you only seem to read about.

Well that’s what this book is all about. It won't happen overnight and you won't be rich

tomorrow but by the time you finish this training you will have all the information you

need to create a powerful authority blog.



Taking action and putting the methods into action are whole different story. Before you

even go through book you need the drive to make blogging work for you. Having this

drive and mindset will allow you to put the pieces in place and lead you to success.

Consider this course the complete guide to launching your authority blog, meant to not

only teach the basics but to also provide you the strategies you need for longterm

blogging success.

Let's……….Get………..Started

“Blogging your way to success”

Let me be the first to tell you: this will not be easy and if you are looking for a get rich

quick scheme then you might might want to look for a new method.

This course is about authority blogging but it’s much much bigger than that. Authority

blogging is about setting yourself up for success in creating an online business. Know

that blogging is not a business but it is a tool that you utilize to build authority, and drive

traffic to your business.

Before we get too deep into things I would like to explain conceptually what authority

blogging is and how you can create an authority blog.

What Is Authority Blogging And How Can You Create A Business From It?



Think of authority blogging as becoming the powerhouse or leader in a specific niche

with your blog. When someone is searching for information related to your niche you

want to be the go to person for that information.

To establish authority you don’t have to be the most knowledgeable but you do need to

be the most helpful. This can be done by providing your audience the information

they’re looking for. Basically, you don’t need to be an expert in your niche to start an

authority blog. That will come with time as you build your blog. You do however, need to

know what topics to cover, what people are looking for, provide them that information

and be as helpful as possible.

Too often people put a stop to the process as they fear that they’re not an expert. Or

fear that they’re not the authority to write about a specific topic. I challenge you to

overcome this fear and realize that in time you will become the expert. Heck, with

proper research you don’t need to be the expert.

The more research you do and the more things you learn the more you will know about

your topic. This will allow you to help more and more people. You don’t have to be

smarter than everyone in your niche but you do have to know more than your audience.

Then, you help them get to your level of knowledge and experience by answering their

questions.

Why Authority blogging?



Why is authority blogging one of the best ways to start an online business? Authority

blogging is sustainable, profitable, and one of the most enjoyable way to make money

online.

Most methods are based on a lot of variables. Things rapidly change, things that used

to work don’t work, new things start to work that didn’t before, and many other

unpredictable factors in most online business models

But one thing remains constant: Authority blogs make money every single month.

Authority blogging is sustainable. If you invest your time and effort into an authority blog

you can build a quality online business that will make you money every single month.

That is what it is all about. Getting rewards for your efforts online is one of the greatest

things you can achieve as an Internet marketer.

So now that we know what authority blogging is let's get into the actual process of

creating a profitable authority blog.

Key to success The key to success with authority blogging is consistency. The reason for this is that

consistency produces productivity which leads to results.

Everything you approach on your blog should be based on consistency. This doesn’t

mean that you need to make a blog post every day but what it does mean is you set



aside a certain amount of time every day to work on your blog. You want to plan your

activities and stick to the plan.

Just think about this, you can start out writing 300 words a day to post to your blog. 300

words a day might only take you around a half hour. If you did that five days a week you

would have 1500 words added to your blog every single week.

Now think about what you could do with video content, podcasting or even working on

your own products.

Doing this keeps you focused, productive and working on your business almost every

day. How many days have you spent on an Internet marketing forum or someone else’s

blog trying to learn new tactics and at the end of the day you have nothing to show for?

All those hours wasted searching for techniques when you could’ve been putting work

into your blog , products, or putting money in your pocket

I’m not saying that consuming others content or trying to learn is a bad idea but what I

am saying is that if you set aside time to work on your blog every day you can still be

productive while doing those other things. This method ensures that regardless of what

you do that day you still get something done for your Internet business.

Quick tip:

I do want to point out that every day you won’t have the creative juices, or the means to

get something done. There’ll also be days where creativity and ideas are coming out

like crazy and you are able to overproduce on your goals. This is okay. The two will



typically offset each other. Try to make an effort to stick to your goal every day knowing

that some days it just won’t happen but do your best. In the end it will work out if you

stay focused on the task at hand.

Now head to day 1 to start building your business!

Day 1 – Choosing A Niche Goal: Narrow down a small list of potential niches to enter

Resources: Google Keyword Planner, Forum directories, Article Directories, Niche

Forums

Today is the day you take the first step towards creating a successful blog. The main

goal for today is choosing your niche. There are two primary methods of thought for

choosing a niche for your blog.

1. Choose a niche for profitability 2. Choose a niche that you have an interest in

As someone who has done this for a while I recommend you that you choose something

you have an interest in or are at least willing to learn about it. This does not mean that

you can ignore whether or not there is an audience for that niche or that it is profitable.

That is important too. You need to meet somewhere in the middle and have a

combination of both.



I am a strong believer that the most important thing when choosing a niche is selecting

something that you have an interest in. Blogging requires a lot of content creation and

consistency. Without an interest in your topic you will quickly lose motivation in creating

content and working on it.

How to come up with niche ideas:

● Brainstorming your interests ● Listing what you are good at ● Browse forum directories ● Browse article directories ● Browse Niche Forums ● Use a keyword planner to expand on your list of ideas

There are so many things to consider when choosing a topic for your blog. When it

comes to authority blogging it is very important that you select a topic that you’re going

to be willing to invest a lot of time in. Authority blogging is a much different than building

smaller niche sites and it requires a lot of content and a lot of work.

Try to choose something that is both something you’re passionate about or have an

interest in learning about. Also, you want to choose something that’s profitable.

Something that other people are passionate about and are willing to spend money on.

Lets look at an example:

Interest: Mountain Biking



Within these forums you can get a ton of information. In this next screenshot you can

see how a simple forum can help you narrow down your niche into deeper categories.

The further down you go the more passionate of an audience you can find. This is

where you have a better chance to build an audience and profit from. Take a look

below.



Next let's head over to Ezinearticles to get some ideas. I like to go to the Ezinearticles

sitemap. It breaks things down by category and subcategory. From there you can pick a

subcategory and drill down to articles. This site is loaded with potential ideas for you to

look at.



Take your time and go through all these sites and make a long list of potential niche

ideas. Then narrow it down into things you are most interested in blogging about. With

authority blogs you want to have a lot of people searching for the topics you cover.



Obviously there is no one size fits all but we like to enter niches that have at least

30,000 monthly searches in total for the main keywords that we will be targeting. Again,

this number is not set in stone, consider it more of a guideline. This will ensure there is

a large enough market out there to target. This is part of the profitability piece of the

puzzle. Use this information to eliminate some of the smaller niches before moving on to

the next step.

Day 2 – Analyzing The Market Goal: Explore niche ideas to find out if they have potential, narrow down to the niche of

your choice.

Resources: Keyword Tool, Affiliate marketplaces, Google Search, Buzzsumo

On day two it is time to take your potential niches from step one and begin researching

them. In this step you need to use keyword tools such as the Google Keyword Planner

along with google search to get an idea of what the market is for your niche.

With your keyword tool of choice you want to get an idea of search volume. You also

want to look at related keywords and their search volume. Doing this will give you an

idea of the potential search volume you could receive for each keyword.

Analyzing The Competition



Once you have taken a look at search volume it is time to check the competition.

An oftenoverlooked aspect of blogging is a competitive analysis. It is easily overlooked

because it is much more exciting to begin blogging and doing your own thing instead of

doing research and analyzing other blogs. But let me give you some advice, this is one

of the most critical steps in creating a high quality blog.

With a competitive analysis you can find out a lot of things from other blogs. You can

also take your competitive analysis as in depth as you see fit. An indepth look at the

competition can give you a lot of valuable information.

Start analyzing with a simple Google search. Searching your keywords will give you an

idea of who is ranking for them and how powerful they are.

I like to look at metrics including pagerank, backlinks, and more. I also find it very

important to take a look at the sites that are ranking and get a feel for them.

● Are they blogs or static html sites?

● Are they optimized very well?

● Do they look like quality sites?

● Are they selling or promoting anything?

● Strengths/weaknesses?

● What kind of content are they producing?

● How often are they creating content?



Bonus tip: There is a very cool website buzzsumo.com that lets you search for top

content and influencers based on keywords that you type in. They have an algorithm

that ranks the content and influencers based on social shares, pagerank, page

authority, and more. This is a great place to look for competitors and influencers in your

niche. It can also be a great place to get ideas for content, products, partnerships, guest

blogging spots, finding writers and more. Definitely make a note of this site.

Here is what looking at the top content for the “golfing niche” shows:

Here is what looking at the top influencers for the “golfing niche” shows:



http://buzzsumo.com/

Measuring The Competition

I like to take a look at the top 35 competitors in depth. I will then answer all the

questions listed above. I like to track this information in a competitive analysis

spreadsheet that will help me develop my business strategies and help me identify

weaknesses in the market later on in the process. Here is an example of what this

spreadsheet looks like:



Final Stage Of Niche Research

The last part of research is getting an understanding of what types of products and

affiliate programs exist for the niche. This will allow you to identify what type of products

are in the niche and what is profitable.

Look at competitor products, generate your own product ideas, look for voids in the

market, and even look at affiliate marketplaces and affiliate programs to get an idea.

When you look at affiliate marketplaces you are just trying to get an idea of what kind of

products are available for the niche. This doesn’t mean that you have to monetize with

affiliate products. Do this step to get an idea of what is already out there and to get

potential product ideas.

Checkout affiliate networks such as Amazon's Affiliate Program, Clickbank, Commission

Junction, and many more.

Another great way to find affiliate programs for your niche is Googling your main

keywords along with the words “affiliate program.”



If you niche was Mountain Bikes you would Google:

Mountain Bikes Affiliate Program.

Its as easy as that.

Choose A Niche For Your Blog

Now that you have done all the research it is time to choose your niche. Consider all the

things you reviewed today and make your decision. Also, don’t forget to consider your

interests. It is really hard to write about a topic you are not interested in so this is key.

Day 3 – Defining Goals & Business Direction Goal: Define business goals, layout business direction

Resources: Word Processor or Spreadsheet

Today you want to define your goals, objectives, and overall business direction. You will

want to do the following:

● Define Objectives & Goals

● Set deadlines (short term and long term)



● Set monetary and analytical goals (profit, traffic, subscribers, etc.)

All of the steps in todays plan will have an instrumental impact on the results of your

blog. Everything you do on your blog will need to consider your business goals and

objectives. It is hard to be successful without having a direction. This is where a lot of

bloggers fail, they begin blogging without a goal in mind.

This step can be tough because you may not know exactly what you want to accomplish

or if it is feasible. What you want to establish is a baseline. With your best judgement

you will make some assumptions. Later we will look at our goals and overall direction

and see where we stand.

I find it best to make a plan and stick to it. Giving it a good amount of time will really

allow you to analyze if it is realistic or the right path to take. It is easy to change

directions too often and spin in circles without accomplishing anything. For best results,

put a plan in action and follow it for six months. This will give you enough time to

determine if you should continue on that path.

Objectives And Goals

What are the main objectives for your blog? What exactly are you trying to accomplish?

Be specific with what you are trying to accomplish. In six months are you trying to make

$50 a day with your blog? If so, put it down. Are you trying to attract 1,000 visitors a day

to your blog? Are you trying to build an email list of 1,000 subscribers?



Whatever your goals may be put them down. With your goals set quantitative targets

and a timeframe to accomplish them. This will keep you on track and give you

something you can analyze. Later on you will be tracking results against these targets.

Day 4 – Finding A Target Audience Goal: Identify your target audience

Resources: Niche Forums, Google Search, Other Blogs, Word Processor,

Quantcast.com, Google Trends

Today you will be finding and identifying your target audience. Through this detailed

research you will know exactly who to target with your blog and what they are looking

for. This will let you create content that they are interested in and products they want to

buy.

Finding your target audience might be a little harder than you might expect. You may

also find that your target audience is a lot different than what you might think. So how

do we go about finding our target audience?

The first thing you need to do is analyze what you’re blog is about. What niche did you

choose? How will you be helping people? Now that you know the answers to those



https://www.quantcast.com/

http://www.google.com/trends/

questions, you need to find out where people in your niche are hanging out and find out

what they’re talking about.

I like to start looking for my target audience in forums within my niche. Forums are

helpful in many different ways including finding your target audience.

Forums alone may be enough to help you find your target audience and the main

questions they are looking to answer. People come to forums looking for help or to

share ideas. This can help you find out exactly what they are trying to achieve.

Forums can also help you discover your keywords to target and the content you’re

going to create. However, there are many more ways to find your target audience.

One way is to look for other blogs or websites in your niche. Look at who they are

targeting and what type of content they are creating.

Another great place to find your target audience is social media and sharing websites.

See what kind of content people are sharing with videos, pictures, articles, and more.

Look at what type of questions and interactions are happening.

Once you have a good idea of who your target audience is, define them in as much

detail as you can. This will help you create content and products that fit exactly with

what they are looking for. Put this down in a document so that you always know who

you are targeting with your content.



Create your customer avatar:

Now you want to create your customer avatar. This will represent your ideal customer

and who you will target with your authority blog. In a document define this customer.

Add the following information about them.

● Gender

● Age

● Location

● Occupation

● Income level

● Education level

● Marital Status

● Personality Description

● Interests

● Behaviors

● What social media sites are they on?

Go online and find a picture of someone who represents your ideal customer. Include

this in your customer avatar as well.

If you are unsure of this information here are a few good places to look.



Quantcast – This site gives you demographic information based on a website your

provide. Take a similar or competitor site and put it into Quantcast to see what

information it provides.

Find it here: https://www.quantcast.com/

Google Trends – Google trends can be very informative but for this task we just want

to get location information. Type your keywords into Google Trends and you will see a

regional interest section like the screenshot below.

Be willing to do whatever it takes to find your target audience. I highly recommend that

you don’t make the mistake that 99% of bloggers do and not identify your target

audience. This will make it really hard to grow your audience quickly and effectively.



https://www.quantcast.com/

Day 5 – Keyword Research Goal: Come up with the primary and secondary keywords you will target

Resources: Niche Forums, Google Search, Other Blogs, Keyword Tools

Discovering your main keywords

Now that you have a great understanding of who your target audience is you need to

analyze what they’re talking about, what problems they have, and how you can be the

resource or answer to those problems. This will help us with keyword research. I like to

take this approach first before going to the keyword tools.

You can also analyze what keywords your competitors are targeting by looking at the

source code of their homepage. In the metadescription you will usually see a brief

summary about the website or blog that will include some of their main keywords. Their

blog categories are also a good indicator of the type of keywords they are targeting.

This will give you an idea of what some of your competitors are targeting and what you

may or may not want to target as well. I certainly do not recommend that you copy their

keywords exactly but get an understanding of what kind of things they’re targeting.

You may find that targeting different keywords than your competition is a better option.

This allows you to differentiate your blog and maybe target some keywords that are not



as competitive. This gives you the potential to have a better chance of reaching more

traffic.

All the things mentioned above are a great way to find potential keywords to target for

your authority blog. However, you want to use common sense when you choose your

keywords. Coming up with the main keywords for your site isn’t a mathematical

equation. Use your experience and judgement as you do your keyword research.

Think about what you want your blog to be about and what keywords fit into that topic.

Ultimately, this might be the best way to find your keywords but the other options will be

there to help you or give you ideas that you may have not thought about.

Once you have generated a decent amount of potential keywords it is time to pull up

one of your favorite keyword tools such as:

● Google Keyword Planner

● Word Tracker

● Longtail Pro

Plug each of the keywords you gathered in your prior research into the keyword tools.

Use these to generate a long list of other keywords to target and potential blog post

ideas.

Lets look at an example.



If one of your keywords was internet marketing you could look it up in the Google

Keyword Planner like this.

Step 1

Step 2



Step 3



In the third step you can download the keywords. I like to download them into a CSV

and keep them in a Excel spreadsheet or Google Spreadsheet.

In the next day's lesson we will talk about site structure and SEO which we will discuss

how to come up with your blog's main categories. For each of these categories we

recommend that you do the steps above. We actually keep an entire spreadsheet that

has a tab with each one of our categories. On those tabs you will find keyword data

similar to the screenshot above. We weed out the keywords that don’t make sense and

make blog posts around the others and check them off as we go.



Day 6 – Site Structure And SEO Goal: Layout your site structure, Choose your blog's categories

Resources: Word Processor or Spreadsheet

Today you will be laying out your site structure to be optimized for both visitors and

SEO. You want to establish your structure in an organized manner that flows from main

blog topic to categories, to blog posts within those categories. We want to funnel our

site structure for best results.

One of the first things you need to do when creating your blog is establish categories to

make sure you keep your blog content relevant and targeted. Anytime you write content

it should fit within those categories that you establish. It doesn’t matter whether you’re

writing a new blog post or a complete series.

Anything you write should fit into your overall content strategy and business goals. So

when you choose your categories it is very important that they make sense for your blog

and fall in line with the objective of your business. Creating clear concise categories will

allow you to stay on topic and create meaningful content for your audience.

Blog Silo Structure



Your categories will be the foundation of your blog's SEO strategy. Today we will be

coming up with a nice silo structure for our blog that will be both good for visitors of your

site and the search engines. This type of structure will give your blog organization and

improve your sites functionality, both of which are important in the search engines eyes.

The silo structure will format your website in a way that the search engines understand.

So let's look at an example silo structure.

Example niche: Learn How To Play The Guitar

Each one of the items in the secondary level would be your blog categories. So your

blog home page would be focused on learning guitar and would link to your categories

that are more indepth guitar teachings. You would then support your blog categories

with more indepth posts related to those categories. So let's expand this.

Now we are getting somewhere. We have a nice structure to our site that is all about

learning to play the guitar. It is also very organized so that users and search engines



can easily find content that is related. Some people may only be interested in learning

rhythm guitar. They can go directly to that category which will have a number of posts

related to learning rhythm guitar. With this layout the search engines will know exactly

what your site is about.

Now you can give your blog an SEO boost by interlinking relevant content within

categories. Using the example above I would probably link to my advanced guitar

chords blog post from my basic guitar chords blog post.

Quick tip: An often overlooked aspect of internal linking is linking back to your

categories or homepage. Using the above example you might be working within the

learning basic guitar chords post and somewhere within that blog post might have the

words “learn guitar chords” You can contextually link to the learn guitar chords category.

You can also link back to your homepage with relevant text such as learn guitar. By

doing this you will send relevant link juice to your categories and homepage that will

send link juice to your other posts. A lot of bloggers make the mistake and only link to

other posts.

Another thing to point out in this structure is that it works best to only link to posts within

the same category. Using the example above you would not link to rhythm guitar

techniques from a post in the learn guitar chords category. This makes links more

relevant. Some bloggers don’t follow this methodology but it is something that we do.



Sometimes it is helpful to the user when you link to a post in other categories. In this

situation link out to another category but nofollow the link. The Ultimate Nofollow plugin

allows you to easily make links no follow from within a blog post. (It is a free plugin).

Choosing Categories

When choosing your categories it is important to think back to when you created the

main keywords for your blog. As you create your categories you want to keep those in

mind. The more relevant you keep your content to your business objectives the better

you will be able to convert your traffic. The traffic you receive will be more targeted to

your overall goals and strategy. If you do this you have a better chance to grow your

blog and your business.

Now that you have your main categories go back to the previous days tip and further

your keyword research process for each category. This will help you come with blog

post ideas.

Take your keywords and build a simple spreadsheet or word document similar to the

example we used above. This will be very helpful when we get to content creation and

creating our editorial calendar.



Day 7 – Base Content Creation (Home, About, legal pages, & More) Goal: Create content for standard static HTML pages

Today you want to create content for your static pages. If you are going to have a static

home page you will want to create that. You will also want to create the other necessary

static pages listed below. Nothing too exciting today but all of these things are

necessary to running an authority blog.

Pages:

● About Us

● Contact Page

● Resources Page

● Privacy Policy

● Copyright Notice

● Earnings Disclaimer

● Terms And Conditions

● Website Disclaimer

● Copyright Footer



If you are unsure what kind of content for any of these pages consider looking at similar

sites and competing sites. Use these sites to generate some ideas and inspiration for

your pages.

Day 8 – Content Creation Plan/Strategy Goal: Come up with a content creation plan/strategy. Create your editorial calendar.

Creating The Content Foundation For Your Authority Blog

As we stated earlier, the foundation of your blog will be built upon the content you

create for it. Building the foundation for your blog and writing content is extremely

important and will require planning to be effective. This means you will need clear and

concise goals for the type of content you want to create and focus your authority blog

around.

The reason that we want to do this is to ensure that we are creating content for our

target audience. We are creating content that will let the search engines know what our

site is about and align our content with our keywords. When creating content you want

to not only keep your main keywords in mind but most importantly your target audience

that you identified earlier. Remember these will be the people buying your products

(supporting your business). You have to have the end in mind when you plan out your

content.



How Often Should You Write Blog Posts?

This question comes up a lot. The truth of the matter is that many niches are different.

However, through our testing we have found 2 to 3 posts a week is sufficient. When you

create your editorial calendar you will need to know how many days per week you will

blog and what days of the week your posts will go live. For best results, keep this

consistent. Same amount of posts every week released on the same days.

Create Your Editorial Calendar

One of the most important things that you will do on your authority blog is provide

quality content. If you want to treat this like a true business you’re going to want to have

an editorial calendar. This document will serve as a very strategic planning tool.

Why is this so important? Your content is your fuel for everything that you do. It is what

builds trust and authority with your audience. It is what drives traffic and informs your

audience of the products and services that you offer.

What to include on your editorial calendar:

Publish date – This is the day the post will go live on your blog

Writer – This will be who is actually writing the content or who is responsible for getting

the content. Later on in the course when we get more advanced and talk about

attracting other writers this column may become much more important than it is in the

beginning.



Date assigned – This is the day that you assign the post to a writer.

Type – You can have all different types of content. This can be text articles, video,

curated content, pictures, infographics and many other things. This is where you want to

identify the type of post you’ll be creating.

Keyword – This is the keyword that you will be targeting for this specific blog post.

Headline – The headline will become the title of your post. You really want to focus on

writing great headlines for your blog posts. Headlines that get attention and get people

to click to read your blog.

Category – This is the category that the post will be assigned to. This is very important

especially when you think about the SEO and usability of your site structure. Make sure

that you refer back to some of your other planning documents especially your SEO silo

structure.

These are the exact columns on the editorial calendar that we use in all of Authority

Blogs. Edit the editorial calendar according to your needs and add or remove columns

that you may or may not need. Use your blog categories and keyword research you

completed in the early steps of this course to come up with at least 20 blog post ideas.

Add these to your editorial calendar.

Down the road you will be launching your blog so keep that in mind as you set the dates

for your posts. When you launch your blog you will back date the first 10 articles. So if



you want to post to your blog 3 times a week remember that those first 10 posts should

be backdated from your launch date in intervals of 3 times a week.

Try to come up with at least 20 blog post ideas at this point. When completing the

editorial calendar try to come up with good headlines that will entice readers to click on

them.

Day 9 – Get Set Up Goal: Get a domain, Get Hosting, Install WordPress, WordPress Setup, Setup Google

Webmaster Tools, Setup Google Analytics, Setup WordPress Plugins

Resources: Godaddy, WordPress, Google Webmaster Tools, Google Analytics

Day number six is a big day. At the end of day number six you should have a

functioning blog. You will go through the process of getting a domain, setup hosting,

install WordPress, and various other tasks to get your blog up and running. Everyone

will be using different web hosts and systems so we won’t cover each step in detail. The

good news is that each web host will have tutorials to follow along to get setup as well

as support if you need help.

There are essentially only three things that you need to get your website started. These

three things are:

● Domain Name



● Hosting

● Content Management System

Domain Name

First and foremost you need a domain name. Your domain name is essentially your

place on the web. For example www.yourwebsite.com.

Website Hosting

Once you have your domain name you need somewhere to host it. Think of your

domain name as your address and your hosting your home on the web. Your hosting

account will contain all the files that make up your website.

Content Management System

The final piece of the puzzle is your content management system. For the purpose of

this guide we will be teaching you about using WordPress as your content management

system. Why WordPress?

● Its free!

● It's amazing

● Easy to use

● Manage your website anywhere that has an internet connection

● No HTML or CSS coding skills required

● Themes for designing your website

● Completely customizable

● A lot of users = great support



● Unlimited functionality available with plugins

● search engines like WordPress

● It is what we use on all our authority sites

We won't go into details as there is already a lot of freely available content on the web

about WordPress.

Install Plugins

Here is a list of plugins we recommend to get you started.

● Askimet

● Exclude Pages From Navigation

● Google Analytics

● Pretty Link Lite

● WordPress SEO

● WP Super Cache

● Yet Another Related Posts Plugin

● Ultimate Coming Soon Plugin (allows you to build your site while not being

live, great for pre launch)

Other Things To Set Up

Setup and configure your WordPress Plugins

Setup Google Webmaster Tools



www.google.com/webmasters/tools/

Setup Google Analytics

www.google.com/analytics/

Install A Theme

Install a blogging theme that will work well with an authority site. We love the

StudioPress themes on the Genesis Framework. We prefer a news or magazine style

layout for an authority blog.

Day 10 – Get Social & Secure Your Accounts Goal: Secure your social media accounts, Brand them to your authority blog

Today you want to setup your social media and email accounts. I like to start with

Gmail, Facebook, Twitter, and Google Plus.

Start with Gmail that way you have an email address to sign up for all the social media

accounts. Then go to each of the social sites listed above and sign up trying to use the

name of your website if possible. Otherwise just choose something close that resembles

your blog.



https://www.google.com/webmasters/tools/

http://www.google.com/analytics/

For Twitter and Google+ you’ll be setting up a normal account but for Facebook you’ll

be setting up a Facebook page. You set up a Facebook page under your normal

Facebook account so that way you are the Administrator of the Facebook page. This

will be separate from your personal account but must be set up this way in order to

create one.

When you set up your social accounts you want to brand them to your authority blog.

This means you should use your logo and color schemes where possible. Take

advantage of things like the Facebook page cover photo to add even more branded

possibilities.

When choosing which social sites you should have a presence on think about your

audience. Where do they hang out online? For example, niches like Home Improvement

are Pinterest heavy.

We will get more into how to use social media for driving traffic later. Today you just

want to secure your accounts and update them with your logo and information.

Day 11 – Blog Design & Branding Goal: Create a brand for your website and start designing your blog to match your

brand.



Today is the day you start focusing on branding and building a blog design around your

brand. You want to make something that stands out and is identifiable as your brand.

Branding is going to be all about taking your blog name, logo and design and

differentiating yourself from other blogs and people in your niche. If you have some

design skills I would start with the logo and work from there. If not, you may choose to

outsource the design of a logo to get what you want.

You can even outsource your logo design on Fiverr or cheap online logo designers.

However, just remember that with branding you want to set yourself apart. Sometimes

these cheap logos are just made from stock templates so you might not stand out too

much. Just something to keep in mind.

Tagline:

It is important to also come up with a nice catchy tagline for your blog. This can be very

memorable for your audience and sum up your blog in just a few words. Come up with 4

or 5 words or a short sentence that explains exactly what your blog is about.

Logo

When it comes to your logo focus on simplicity. A lot of people go with complex logo

designs and that’s not what you want. Go over to Google and do an image search of

company logos. Notice how simple and readable the majority of them are? Most of them

will be two to three colors, very readable, and simple.



One thing to really pay attention to is the colors that you choose for your logo. Color can

also represent certain Industries or niches. For example, Medical & health related

businesses usually use blue in their logos. So think about what kind of colors represent

the industry or niche that you are in when choosing colors. This will also come into play

when you design your blog.

If you are good at designing then use Photoshop, GIMP, or other similar software to

make your logo. If not, you want to outsource this task. A quality logo says a lot about

your business.

Blog Design

We don’t need to go into too much depth about designing your blog. What you really

need to know is to make it consistent with your brand and optimize for results. The

reason we don’t focus on blog design is because WordPress and WordPress themes

make it really easy to make a great looking authority blog. To top it off you can

outsource customization or design for a very low price. Not to mention that most paid

themes come with support packages and are usually willing to help you customize the

theme. WordPress has a great userbase that is willing to help.

When choosing a theme for your authority blog we recommend going with a paid theme.

Or start out with a free theme and move to a paid theme as you go. Keep in mind that

you can get a highquality theme anywhere from $50 to $100 so you may just want to

go ahead and go with it to save yourself some headache later.



There are a lot of great theme providers out there but one that we use and highly

recommend are the StudioPress themes for the Genesis Framework. When creating an

Authority Blog we like to choose a magazine or newspaper style theme for our blogs.

Most paid themes give you color options and are easily customized if you are not

comfortable with CSS, HTML and PHP. This way you can get everything to look how

you want it and match your blog theme to your logo. One of the reasons we use the

Genesis framework is that it’s so easy to change colors, add optin boxes and many

other features that make customizing it a breeze.

Day 12 – Create Email List Incentive Goal: Create an email list incentive to build your mailing list

Now you want to create an email list incentive to start the list building process. This will

be what you offer your subscribers for joining your mailing list. You can do this by

creating a free guide, free report, PLR product, email tips, etc. High quality downloads

have proven to have a high success rate for getting email subscribers.

Our method for creating an email list incentive is simple. We create a valuable guide

focusing on the biggest issue our audience is facing. As we mentioned above, you can



go grab a PLR product for your niche. However, we have had the most success when

we created our own high quality professional guides.

The best part is, creating this guide is much easier than you think. It doesn’t have to be

a long report it can be a short report that gives valuable information and answers their

questions.

There are a few places that I go to to find what my audience wants to know the most.

● Magazines sites like magazines.com

● Amazon books

● Niche forums

● Other authority blogs

When you look up magazines in your niche you will often find that the answers your

audience wants to know most are on the covers of these magazines. Highly paid

copywriters are giving you the titles for those questions your audience wants answered.

The same goes with Amazon books. You will see a lot of books covering similar topics.

This is a good indicator that your audience is really looking for this information. You can

even go through the reviews of these books to get some ideas for your free giveaway.

Things that the author didn’t cover or what your audience really liked about their book.

This can be a great indicator of what you should create.

Then you have your niche forums. I have found that the best place to go on a forum is

the general section. The place where people introduce themselves or are able to ask



http://www.magazines.com/

any question they would like. You often see newbies asking questions on exactly what

they want to learn. If you go through a number of pages on a forum like this in the

general section you will get a lot of ideas from what people are asking. You will start to

notice trends and a lot of the same questions will appear. Take note of these questions

and figure out how to formulate that into a highquality guide.

Finally, if you're still struggling to find a direction for your guide you can go to other

authority blogs in your niche. See what kind of products they are offering or what their

most popular posts are. You can check out comments to see what their audience is

asking and looking for. Usually by now you should have found the answer to the

question you’re looking for. This method should be used as a last resort or to get further

information on what you should create. Sometimes I will look at other authority blogs in

my niche just to get an idea of what my competition is.

What constitutes a good free offer, free download, ethical bribe?

There is no question that offering a free download in exchange for an email address is

going to increase conversions. Plain and simple somebody is more willing to give you

the email address if they’re getting something useful in return.

There is always the question of what you should give. Should you give away ebooks, a

training course, a free video, a small report, a free tool, a sneak peek to a training

course, etc.



Everyone has their opinion and idea of what’s best. I want to give you my take on it and

what has proven to work best for me. But before I do that I want to take things from a

reverse angle.

What shouldn’t you be giving away?

I’m going to go right out and say it and say that those of you who are giving away a

fullfledged ebook or training course are giving away too much. When people come to

your squeeze page they want something that they can consume quickly, something that

they can put into action right now. When you give away entire ebooks or training

courses most people are not going to complete it or implement the teachings inside it.

Now that we know what not to do let’s talk about what you should do. People want

something that they can consume quickly and put into action right away. That is why on

my squeeze pages you will find free guides or free reports almost every time. I give

them something they can consume quickly and start taking actionable steps with and

get value from right away.

Now you may say…. no way free reports are overdone or people don’t value them like

they used to. That’s why I use a very special formula to create my free reports and

guides that give people the most value possible.

Here is how it works:

Find the biggest problem or need facing your niche. Give them the exact steps they

need to overcome that problem or need from a high level overview.



This overview should be motivating and thought provocative.

Here’s the kicker…

Finish the report with two or three actionable steps that they can act on right now. Steps

that will get them excited to take action and overcome their problem or achieve their

goal.

Here Is Why This Works

● Its content that they can easily consume

● They’re given a method that works

● It motivates them to take action

● They have actual steps that they can put into place right now

You see we’re giving them a method that works. A proven method that works a matter

of fact. Its up to them to put the pieces together and make it work and some people will

certainly do that. And other people will want help.

These are the people that are going to stay on your list and buy your products. If you

have done a great job theming your squeeze page to match the products you are

offering you can hit a homerun with this method.



Day 13 – Landing Page/Autoresponder Goals: Setup Email List, Setup Email Signup Forms, Setup Website Email, Create

Landing Page

Today you will setup your email list, create your email signup form, create your website

email address, and put together a landing page for your blog. This will allow you to get

subscribers which will lead more traffic to your blog and help your monetize your

blogging efforts. The money is in the list!

The steps that you will do today are very dependent upon the providers that you use

and tools that you use to create your mailing list and squeeze pages.

The Tools

Now I’m going to give you a rundown of some of the tools that we use to handle our

mailing lists and create our squeeze pages. Keep in mind that there are a number of

tools that work well and perform the same tasks. If you already have autoresponder

software or squeeze page creating software it’s probably not necessary to go out and

invest in the software that we recommend unless you don’t see it being capable of

creating what we’re showing you.



We maintain all of our lists and autoresponders with Aweber. Its professional grade

software and handles everything that we need it to do.

All the squeeze pages and sales pages that you find on our blog are created with

Optimizepress or WP Profit Builder. Both of these can be ran as a theme or a plugin on

WordPress. We use the plugin version on our StudioPress themes..

The great thing about these plugins is that they provide tested templates. Templates

that have been proven to convert. If you did a great job creating your free give away you

are already well on your way to high conversion rates because the title of your squeeze

page should be the name of your free guide or report.

People are opting in because of that free giveaway. Yes there’s a lot of Science and

data behind what size font you should use on your landing page. Where to place things.

But let’s face it, a great giveaway is going to convert on an ugly squeeze page better

than a bad giveaway on a awesome looking squeeze page.

Day 14 – Learn How To Create Content Like A Pro Goal: Prepare to create expert level content

Content creation Content creation includes blog posts, article writing, video creation,

podcasting, and more. A lot of the success in authority blogging will be based on the



content that you create for your blog. You may have the best ideas or be the smartest

person in your niche but if you can’t convert those ideas to quality website content it will

be useless. To create a successful authority blog everything is an important part of the

process. From the design to search engine optimization everything will need be fine

tuned and important.

The most important part of your blog, however, will be the content that you produce for

it. Quality content will play a major role in the success of your blog. Creating content

and marketing that content is what blogging is all about. Your content will be the

foundation of creating authority within your niche therefore creating an authority blog.

Starting Out

When you first start out it can be tough. At first it might be a little overwhelming. Not only

do you have to think about planning content but you also have to consider the design

and layout of your blog. Sometimes, you are already exhausted by the time you get to

the content creation stage. However, this will quickly fade and you can begin jumping

into creating epic content.

When you start out you will hit a point where you ask yourself what do I write about? It's

important that you hit the ground running in your blogging efforts and make a great first

impression on your readers. You want people to come back to your website time and

time again. If you continually create quality content this will happen naturally.

The biggest hurdle to clear is getting started. If you have a pretty good ability to write

you are already most of the way there. You don’t have to be a professional writer to

write quality blog content. Your subject matter and how you present it will be the key to



writing quality content. So don’t let your fear of writing stop you from beginning your

blogging career.

Writing for the web will probably be different than most of the writing you have done

before. This can be a difficult transition for some while others find it refreshing. If you

have the experience, skills and knowledge you can take that and make good content.

However, like I said writing for the web is different. You will certainly need to engage the

reader and sale your personality.

Outsourcing Content

Some bloggers even choose to outsource the content creation process to professionals

which is certainly possible. I find the best authority blog method is to create the content

yourself and engage your readers with your personality along with quality content.

Professional writers have all the necessary skills to write well but they don’t have your

experience, your skills, your opinion or your knowledge. They can only write how you

instruct them and on the information that they gather. They cannot write with heart or

passion that you could provide. They can provide quality information but it won’t

resonate with the readers as much.

Formula To The Perfect Blog Post

Coming up with a formula or blueprint to writing the perfect blog post is the easy part.

Taking action and putting the blogging blueprint formula in place is the hard part. When

we blog we are trying to get our ideas out and grow our blog. Its unfortunate, but the

thing is……. we try so hard to push out content that we forget the essentials of making a

blog post the best it can be. So we need to establish a formula to creating the perfect



blog post every time. With the perfect blog post formula you will learn how to: Create an

appealing title for your blog post

● Create content people will share

● Optimize your blog post for search engines

● Properly format your content

● Use images and media to enhance your blog post

So how do we write the perfect blog post?

The hardest part of creating the perfect blog post is actually getting started. You need to

have a solid idea that will generate value for your readers. To get things started with any

blog post I draft a simple title that conveys the message of what my blog post will be

about. I don’t focus on being catchy or writing perfect copy for my title at this point. It’s

all about getting your idea on paper to get your blog post started.

Once I have my topic selected it’s time to create a blog post outline. This outline will

serve as the skeleton or bones of my blog post. This outline will do a number of different

things.

● First of all it will lay out all the things I want to cover in my blog post

● It will allow me to organize things in a logical manner that makes sense

● I will be able to review my outline and make sure that I cover everything

that is necessary, and provide the answer my readers will be looking for



● It will generate ideas. I won’t be staring at a blank screen trying to type the

next great blog post

Outlines have become my secret weapon to writing anything. Before I write a blog post,

a report, a book, a project, or anything, I outline it.

Perfect Blog Post Title

It starts with the title. According to Brian Clark at Copyblogger “On average, 8 out of 10

people will read headline copy, but only 2 out of 10 will read the rest” This means that it

really doesn’t matter if we write the perfect blog post if no one is going to read it! You

have to nail it with the title of your blog post There are some important elements your

title should include in order to make it irresistible. The perfect title for your blog post will

have the following ingredients:

● Curiosity

● Trigger words

● Expectation

● Value

If you can make your reader curious with your blog post title they will be inclined to click

to read more. Trigger words position your title to seem more valuable. In this case the

trigger word is perfect. Good copywriters use trigger words a lot in their titles. If you

want good examples of trigger words check out the titles of product posts in the Warrior

Forum WSO section. You will see a lot of trigger words used such as:

● sizzling hot



● simplest

● instant

● rave reviews

● autopilot

● improved

Writing solid titles is the first step to creating the perfect blog post.

Blog Post Opening Image

If you want to write the perfect blog post you need to learn to use some copywriting

tricks employed by the pros. There is psychology that backs the fact that you can get

more people to read your entire piece of content if you can get them through at least the

first few sentences. So to capture your reader with those first few sentences I like to use

a blog post image.

To make this work I like to use what I call an opening image. With this image you will

align it left or right and wrap your text around it. This will allow you to cut down the width

of your opening few lines to a smaller size.This will put more focus on those first few

lines which will lead to more people reading your content. Using an eye catching image

will also help you reel them in.

Perfect Blog Post Introduction

In your opening paragraph or introduction you want to make sure you highlight your key

points and make it obvious what people will get out of your article. Your title catches the

reader's attention while your introduction hooks them into reading your entire blog post.



People are busy and don’t want to waste their time. It’s important that you prove early

on that you have what they are looking for. Your title made them curious so your

introduction should feed that curiosity with what they want to know. Tell them exactly

how your blog post will solve the problem they came looking to answer.

The Body Of A Perfect Blog Post

The body of your article is where the meat is. The things you highlighted in your

introduction will be discussed in depth in the body. I find it best to break out the body

section into sections aligned with the key points you identified in your introduction. If you

followed my advice of creating an outline for your blog posts than you will be filling in

your outline at this point.

The skeleton you originally created will now be filled in. In the body it is key to present

the facts and provide all the research you have done for your blog post. Answer all the

questions your readers came for. Fill it in with the details they need. In this section you

will also answer the common questions of who, why, where, when, what, and how. In

the body of your article you also want to link to relevant content and provide resources

for your research. Providing verified information gives your blog post validity especially if

it is from a highquality source.

Using Images And Media To Enhance Your Perfect Blog Post

We are in a image sharing age. That is why social media platforms such as Pinterest

and Instagram have become so popular. Also, think of how many images are shared on

Facebook. How many memes are going viral. How many YouTube videos are being



watched and shared. Images and media can have a profound effect on clickthrough

rates to a blog post.

A good image can truly attract readers just like a solid title will. A good image will get

people's attention. If you combine that with an awesome title you will get a ton of

clickthroughs as the image will get their attention and the title will build curiosity and

pull them in.

Blog Post Call to action

You’re writing your blog post for a reason. It could be to grow your audience, gain email

subscriptions, grow your business, etc. Regardless of what your goal is, you have a

goal that you are setting out to achieve by writing content on your blog. This is why you

need to use a call to action or multiple of them to get your readers to take action.

There’s much debate to say how often and where you should put your calls to action.

The important thing is that you are using them. I like to include them within my blog post

and certainly at the end of my blog post.

They’re basically two thoughts here:

The call to action in the middle of my post might be an affiliate link to a software that I

mentioned in my blog post. It could also be a quote that I use that I asked my readers to

share on social networks. At the bottom of my post I definitely want to include a call to

action. If the reader has made it this far you have certainly made a connection with them

and you want to take advantage of that connection by using a call to action. If you

provided them with great value in your post there’s a better chance that they will be



more motivated to take action on something you are telling them to do. Something like

subscribe to your mailing list or checking out your latest product.

Perfect blog Post format

Having a good format is part of writing the perfect blog post. There are a number of

different ways to layout your content. There are certain pieces we want to keep in place

with almost every post such as your opening image and your ending call to action.

However, it is important to note that different content calls for different formats and

layouts. Let's take a look at two high quality blog post formats.

Layout 1

● Post Title

● Opening image aligned left or right

● Introduction

● Body

● Top Tips for main keyword

● Conclusion

● call to action (could be a link to a product, asking for a subscription to your

list, asking for social shares, etc.)

Layout 2

● Headline Opening image aligned left or right

● Introduction

● Subheading



● Body 1

● Call to action 1

● Body 2

● Conclusion

● Call to action 2

As you can see, this blog post format is slightly different. Both have a lot of similarities

but are also different from one another. Find what works best for your content.

Optimizing your blog post for search engines

With everything discussed so far you have created the perfect blog post that is

optimized for your human readers. Now it is time to look at your blog post from a search

engines standpoint. If you don’t optimize your content for search engines you’ll be

missing out on organic search traffic. Optimizing your blog post for search starts with

keywords.

You must first establish which keywords you plan to attack with your blog content. If you

were to use this portion of this report as an example my target keyword is: perfect blog

post. Now that I have identified the keyword I am targeting for this blog post I can begin

to optimize my content around it. It first starts with the title of your blog post and then

you go down. So the keyword the perfect blog post would be in the title of the blog post.

You have to find that balance of optimizing your title for SEO while still creating an

attractive title.

You also want to ensure that your keywords are appearing in the URL of your blog post.

This can be done using a few simple steps in WordPress to make this happen. To do



that you can change your permalink structure in WordPress. Also, if you are using a

plugin such as WordPress SEO you will be able to edit the title of your blog post to fit

more in line with your keywords. You should also update your images to include the

keyword in the alt tag. Just one more step to optimizing your blog post SEO. Now you

have the perfect blog post formula. Take what you learned and go write the next perfect

blog post!

Days 15 – 19 Pillar Blog

Posts

Goal: Create 5 pillar blog posts

Pillar blog posts are an extremely important part of building an authority blog. These are

the posts on your blog that show that you are the authority on your topic.These would

be your 1,000 to 5,000 word posts of your best stuff! This will be tough but over the next

5 Days you will be writing pillar posts for your main blog keywords. The schedule looks

like this:

● Day 15 Pillar Blog Post 1 (Main Keyword) ● Day 16 Pillar Blog Post 2 (Secondary Keyword) ● Day 17 Pillar Blog Post 3 (Secondary Keyword) ● Day 18 Pillar Blog Post 4 (Secondary Keyword) ● Day 19 Pillar Blog Post 5 (Secondary Keyword)



http://authoritypowered.com/days-15-19-pillar-blog-posts/

http://authoritypowered.com/days-15-19-pillar-blog-posts/

It won’t be easy but this will make your blog stand head and shoulders above the competition. And you only have to create these once and they will bring in sales, subscribers, and traffic forever!

Days 20 – 25 Blog Posts

Goal: Create 5 (10 if possible) blog posts.

Days 20 – 25 will be spent creating more content for your blog. However, these won't be

as in depth as your pillar posts that you previously created. These will be posts in the

5001000 word range. Remember to use your planning docs (editorial calendar) to

come up with post ideas. If you really want to amp things up you can try and double

these up. Do a total of 10 instead of 5.

Day 26 – Cleanup And Optimize Goal: Clean up and optimize your blog, test functionality.

As you approach the launch of your blog you want to do a nice cleanup and optimization

review. Go through your blog and do some serious housecleaning. Fix any design flaws

or anything that looks out of place. If you need to make any adjustments to the design

such as header size, logo, color, do it now.



Test the following items:

● sign up forms

● mailing lists

● delivery of your free report

● Contact form

● purchase buttons

And any other interactive element on your blog.

Look through your content and scan for errors. Also, look for linking opportunities

between posts. Any keywords from another post you see consider internal linking if it's

relevant and helpful to the content you are viewing.

Next you want to look at your blog from a strategic point of you. Look for good places in

your content to add calls to action and links to your squeeze page. Check the location of

your optin forms. Is your blog setup to funnel people through your squeeze page?

During the launch we want to quickly build up our subscribers list so we want to make

sure that we are pointing our traffic to the squeeze page. Take every opportunity you

can to optimize for this. This will have a profound effect on the results of our launch.

The more fine tuned your blog is now the faster you will see results.

Day 27 – Traffic Generation



Goal: Start creating a traffic generation strategy for your blog

So let’s talk about traffic. Traffic is one of those things that you never stop hearing

about. And the reason is…without traffic there is no conversions, there are no sales.

And because of that there is too much discussion on traffic.

Yes traffic is important and yes you need traffic to make sales. But too many people

focus so much on driving traffic that they forget about everything else. Let me put it this

way, traffic is useless if you are not going to get results when the traffic gets there. So if

your website is not going to convert then the traffic has no value.

So, only when you are at the point that you know your website is going to convert is

when you should put more focus on driving traffic. And people also put so much focus

on driving traffic and the amount of traffic that they can get that they forget that targeted

traffic is what they need. The overall number of website visits you get isn’t near as

important as the amount of targeted website visits that you get.

So hopefully I have drilled that in your head a little bit and you’re not too stressed about

driving traffic. And frankly, if you have a converting website then you certainly don’t

have to worry about traffic because you can pay for traffic if you are getting a return on

your investment. “Yeah OK, a dollar for a click.”

if I’m going to get $5 in return, sign me up every single time.



So my take on traffic is that if you can convert visitors then you are ready for paid traffic.

And if you’re not you have one of two choices. Trade your time and effort to acquire free

traffic or lose a little money paying for traffic trying to optimize your funnel.

The Importance Of Targeted Traffic

An important part of blogging success is targeted traffic is. Targeted traffic is the best

way to increase sales and conversions.

So what exactly is targeted traffic? Targeted traffic is visitors to your website that are

very passionate or interested in the content or topics of your website. The content of

your website is almost tailored specifically to them in one way or another.

This makes them much more likely to click an advertisement, subscribe to your website

or newsletter, or even buy your products. These are the users that you will find to be the

most interactive and loyal followers of your content.

How do we get targeted traffic?

So now that we know what targeted traffic is we have to figure out how to get that

targeted traffic to our website. One of the easiest ways to do this is to put yourself

directly in front of them. This means you should be searching for places that your

targeted traffic is interested in and present yourself to them in those areas.

Use forum marketing to find targeted website traffic

The first place I like to look is forums and other websites related to my niche or content.

Once you find the online forums related to your niche you can then respond to posts



and add your own posts be being very helpful to the users of that forum. What you don’t

want to do is go out there and promote your links and spam the forums as that’s not

going to work. By simply answering questions, providing great value, and adding a link

to your website in your forum signature you can get that targeted traffic to your website.

Find targeted traffic from similar websites in your niche

The other major area to find the targeted traffic is through similar websites. This can be

a very touchy area so you have to be careful because some of the websites may

actually be competitors. It is important, actually very important that you do not spam

their websites or promote your content directly on their website unless it is authorized by

the website's owner.

The best way to accomplish this is by simply asking them if you can guest post on their

blog or website. So in return for the exposure and a link to your website you provide

them with valuable content to add to their website.

The other way to get targeted traffic from similar websites is a little bit more intrusive.

This is by adding comments to their posts. If you’re adding comments and linking back

to your website it’s a quick way to get banned and to also not have your comments

approved. For best results, I suggest you leave valuable comments on their posts that

actually add to the content. If you’re adding valuable information to their content and

their readers come across your comment then they’re likely to click through to your

website.

Find targeted followers on social media websites



Your competition is a great place to find targeted traffic and there is no better place to

find their fans and followers than on social media platforms. Following your competitors

and peers audience on social media is a great way to attract them to follow you. If their

audiences are actively following them on social media then there is a good chance they

will be interested in what you have to offer. Then it’s up to you to turn that potential

traffic into targeted traffic to your website.

Create sharable content

Another way to gain value from social media is by creating shareable content. Most

people interact with likeminded people on their social media accounts. A lot of their

friends and followers will have similar interests as they do. If you are creating shareable

content that they can share to their following you can turn your followers, followers, into

targeted traffic. Find unique ways to create shareable content such as infographics,

attractive headlines, and more.

Using paid advertisements to get targeted traffic

There is one other way to do this but you have to use a little bit of cash in order to do it.

This would be to actually buy advertising space on similar websites or forums. This is

usually in the form of a banner ads or sidebar ads displaying your graphic along with a

link to your website. Although this way can be very effective it can also be very pricey so

you have to determine if it’s worth it for you to do this. You absolutely need a

converting funnel before you pay for traffic.

Final Thoughts About Traffic



There are a number of ways to get traffic. Here are the key things I want you to take

away today:

● Don’t over focus on traffic

● A converting funnel will allow you to get traffic anywhere you want, even if

you have to pay for it

● Targeted traffic

● Find a traffic source that works best in your niche and your blog.

Day 28 – Monetize Your Blog Goal: Think about how you plan to monetize your blog and start creating a plan to do it.

Now I’m going to give you the primary method that we monetize every blog that we

create and the method that I recommend that you use. Now, I’m also going to give you

a list of a number of different ways that you can monetize your blog. But I will tell you

this I’m only giving you this list because most people want to have it. Most people want

to see what’s out there.

A lot of people are going to have fears about what I’m going to teach you. They’re going

to think they may or may not be qualified to even do what I’m about to teach you. And



here’s my take on it if you are qualified enough to blog on a topic than you’re qualified

enough to do what I’m about to teach you.

Okay, so the way that I recommend that you make money from your blog is by creating

your own products. And notice I did say products not product. And I say this because I

want you to have a funnel or multiple products that you can promote to your audience.

In an ideal world you would have a funnel that consists of a core product, multiple front

end products, and a top tier product or two. Your top tier training would involve

engagement from you whether it be coaching, group teaching, or extremely high level

training where your audience can interact with you.

And this won’t happen overnight and you’re not going to have 5 products starting

tomorrow that you can promote. But if you are following our advice on working on daily

content then there’s a good chance that you have a lot of content already prepared to

start creating products from.

Selling your own products to monetize your website is great because you receive 100%

of the profits! This can be a huge way to substantially increase the amount of money

your website is making.

Other Ways To Monetize Your Blog

So now that you know the best way, lets look at some other potential options. These

can even be methods that you use alongside your own products or put in place before

you create your own products.



There are so many ways you can monetize a blog. This list includes a number of them.

● Build an Email List ● PPC Advertising Networks ● Affiliate Marketing ● Consulting ● Podcasting ● Banner and Paid Advertising ● Premium Website Content ● Private Member Forums ● Selling your own products ● Selling Your Website ● Branded Merchandise ● Donations ● Mentoring

And more. Lets look at each a little more in depth.

Build an email list – An email list is one of the best ways to monetize your website. It

allows you to send offers such as affiliate products and services to subscribers of your

email list. If you launch a product, email subscribers will usually be the first to know

about it and the first to purchase it.

It is also a great way to drive traffic to your website to purchase products, click

advertisements, and more. If you haven’t yet, start building your list..

Another important aspect to consider about an email list is the relationship you can build

with your subscribers. People buy based on a number of factors but trust is one of them.



If you use your email list to build trust with your audience you can make more affiliate

sales and product sales.

As a blogger or website owner email marketing should be one of the number one ways

you monetize your website.

Providing Consulting – Most of us start a website on something we are passionate

about or have become an expert on a particular topic. If you are an expert in your area

you can offer consulting through your website. If your website truly shows that you are

an expert in your realm then people will be interested in your help on their projects.

Offering consulting can be as easy as having a page on your website offering your

consulting information. Make a post about it, link to it, and start providing real help to

those who come to you. Over time you can build a long list of customers through the

use of word of mouth. If you are providing your customers great service they will likely

tell others about your services.

PPC Advertising Networks – PPC advertising is a very common way of monetizing

your website by getting paid for clicks on advertisements that appear on your website.

Google Adsense is a very popular PPC ad network. Most PPC networks require you to

sign up, choose your ad layout, add some code to your website, and get visitors to click

them.

The biggest factor in PPC advertising is traffic. These type of advertisements can make

you a good amount of money but you need a lot of traffic in order to get a good amount



of clicks. However, if you have very targeted traffic along with targeted advertisements

you may also get a lot of clicks that way.

Podcast – Podcasting has become a really great way to extend the reach of your

website to a much larger audience. Podcasting allows you to find new readers and

subscribers by creating content in their preferred way to consume it. A lot of your

podcast listeners will also become followers and possibly subscribers to your website as

well. Providing great content on your podcast is a great way to get those listeners

interested in what else you have to offer on your website.

While the act of podcasting alone will not directly help you monetize your website, it will

help in many other ways. First of all, it will increase the audience size that you interact

with. If you are able to convert podcast listeners to website traffic you raise your

potential to increase your earnings potential on the ways you are already monetizing

your website.

There are multiple ways in which you can monetize a podcast. One of the main ways

you can monetize your podcast is by gaining sponsors. Sponsors are usually set up so

that the sponsor pays you a monthly amount to do a live read or multiple live reads on

your podcast. Podcasts are getting to the point where they are able to reach a very

large audience and as podcasts continue to grow the amount of sponsors available will

only grow.

Another way to monetize your website through a podcast is to allow advertisers to

advertise on your podcast. This is different from a sponsor because it usually involves a



prepared advertisement that is played on your show. Opposed to sponsors that are

normally live reads.

Another great way to monetize your podcast is by having a premium section for your

podcast listeners. This basically works by creating a separate podcast feed or

passwordprotected feed only for premium members. This usually contains additional

content or any premium content that you can provide your members.

You can also monetize your website through your podcast by promoting affiliate

products in which you have an affiliate code for by promoting products on your website.

Basically you can consider these your own live reads as you’re doing an advertisement

for products on your website or products that you’re affiliated with.

Amazon affiliate not promoting products – Yes, you read that correctly, you can earn

affiliate commissions through Amazon without directly promoting Amazon products.

Essentially it works by providing a link on your website to Amazon where your

customers or readers can clickthrough your website to Amazon and anything they

purchase you will make a commission off of.

A lot of podcasters are also monetizing from this because they are promoting the

Amazon link on their website and on their podcasts. If people like the content you

deliver and they want to thank you without buying something from you directly they will

often clickthrough your Amazon link when they purchase things just so that you get a

little cut of it. This is a great way for your readers to give a little bit back to you while

purchasing things they need.



Affiliate Marketing – Affiliate Marketing is a very popular way of monetizing a website.

Affiliate marketing can be summarized as a way for a merchant to have their products

sold by affiliates. In return, affiliates make a commission off of each sale they make.

There are many different ways and platforms for affiliate marketing.

There are websites such as Clickbank, Commission Junction, and Amazon that allow

you to create affiliate accounts and sell products from their store on your website to

make a commission from the sell. The other part of affiliate marketing is affiliating with

companies that you use in your business. A lot of online marketers will have specific

tools or services that they endorse and sell products to their customers as affiliates.

Most affiliate programs work by creating an affiliate ID for their affiliates and that ID is

recognized when a customer clicks through a link from the affiliate. Depending on the

specific affiliate program you associate with you will often be provided banner images,

documentation, advertisement recommendations, and more to support your affiliate

product sales.

● Affiliate Programs ● Commission Junction ● ClickBank ● ejunkie ● Link Share

Banner and Paid Advertising – Banner and paid advertising is way to monetize your

website by allowing others to rent real estate on your website. This method can be very

effective and it allows you to cut out the middleman and directly work with potential

advertisers.



Banner advertisements come in many shapes and sizes and also can be placed in

multiple places on your website. Some of the more common formats include banner ads

directly at the top of your website (one of the first things that visitors will see when they

visit your page). Other popular formats are various sizes of banner ads on the website's

sidebar next to the website content. These type of advertisements usually require your

website to have a large amount of traffic.

Premium Website Content – One great way to monetize your website is to have a

member’s only area for premium content. This allows you to have an area dedicated to

only premium members who pay you a subscription fee to be part of it.

There are many things that you can provide in a premium content section. For example,

if you have a tutorial website you could have your most desired or most indepth

tutorials in your premium content section. A lot of websites have benefited by offering

many of their services for free but having limitations on the free service. Once their

customers realize how powerful their service is and want to expand it they will sign up

for the premium content.

Premium content can be in the form of videos, documents, downloads, audio,

presentations, tools, support, guidance, and any other form of content. This can be a

very successful way to monetize your website especially if you set it up to have

recurring subscriptions.

Private Member Forums – Similar to providing a premium content area on your

website you could also experiment with setting up a private member forums area that



costs the user to access. Private forums can be a great way to monetize your website

because you can set them up as subscription based.

Private member forums can be setup to provide users a lot of valuable information not

displayed on your website. One format that works great is allowing members to ask very

specific questions and get expert feedback. Being able to provide extremely useful

support or information in a private member forum is a great way to monetize your

website.

Selling or renting internal pages of your website – If you have a high traffic website

you can attract many advertisers to your website. One way to monetize this is to allow

them to actually rent a page of your website. This allows them to add their content to a

specific area of your website that might be more beneficial to them than a standard

banner advertisement.

Branded merchandise – If you have a popular blog you can also sell branded

merchandise. A lot of bloggers have monetized by using their original quotes, logos,

and more. Branded merchandise can be anything from tshirts, mugs, pens, badges,

and more. Be creative with your merchandise and start a trend!

Donations – One Quick and easy way to monetize your blog is by simply adding a

donation button to your website. If your blog or website adds a lot of value to the reader

and you have conveniently located donation buttons then there is a decent possibility

they would donate to you. Although this method of monetizing your website won’t bring



in tons of money it can bring in some. It also allows your readers to give back in a way

that makes them feel good.

Mentoring – If you have a lot of authority, knowledge, or experience on a subject you

may consider becoming a mentor. This could be monetized through a number of

different methods where you help or mentor others achieve success. This could be

through Skype calls, phone calls, webinars, face to face, private forum, and more.

The list goes on forever. You can be as creative with your monetization efforts as you

want but remember what I said in the beginning. Product creation is the best way to

monetize an authority blog and the primary way we recommend.

Day 29 – Analyze Results Goal: Identify key blog metrics and create a way to track and monitor them

Analytics and Metrics

In this training we are going to show you how to analyze and monitor metrics on your

blog. One of the biggest mistakes bloggers make when it comes to analytics is over

complicating things. They look at metrics that don’t matter and don’t have a measurable

impact on the success of your online business.



Here’s the thing. When we launch our blog we are trying to get subscribers. Subscribers

that we can send through our sales funnel and back to our blog for traffic.This means

that all the metrics we are going to analyze will revolve around these goals.

The metrics that we are most concerned about are:

● Conversion Rate ● Subscribers ● Value Per subscriber

Plain and simple these are the metrics that are going to provide the most value to our

business. So let's talk about their importance and how you will calculate each metric.

Conversion Rate – This is the number of optins you get (new subscribers to your

mailing list) divided by the total traffic your blog receives. I like to look at these metrics

on a monthly basis. The formula looks like this:

New subscribers/total traffic

So if you had 100 new subscribers and 1,000 visitors you would calculate your

conversion rate like this: 1,000/100=10%

Subscribers – This is a couple of different metrics combined into one. First of all, it is

the total number of subscribers on your email list. Then measure your net change in

subscribers. To do this compare the prior month subscriber count to the current month.



This will give you the net change in subscribers by month. Finally, look at the amount of

new subscribers and unsubscribes.

All of these metrics will provide a lot of value to optimize your content and blog for

optins. You can also measure whether your email campaigns are too aggressive or not

connecting with your audience by the amount of unsubscribes.

Value Per Subscriber – This is the amount of revenue or profit (depending on how you

want to calculate it) divided by the number of subscribers.

So if you made $1,000 in a month and your total subscribers is 100. Than your value

per subscriber would be $10. This can give you a lot of valuable information. If you

know that every new lead on your list is worth at least $10 you know that you can spend

up to $10 to acquire a new lead.

You can also use this to scale up. If you have 100 subscribers worth a $1000 a month

you know that if you scale to 200 subscribers you should make $2,000 a month.

Day 30 – Prepare For Launch Goal: Prepare your blog for launch and test all interactive elements on your site.



As you approach the launch of your blog you want to do a nice cleanup and optimization

review. Go through your blog and do some serious housecleaning. Fix any design flaws

or anything that looks out of place. If you need to make any adjustments to the design

such as header size, logo, color, do it now.

Test the following items:

● sign up forms ● mailing lists ● delivery of your free report ● Contact form ● And any other interactive element on your blog

Look through your content and scan for errors. Also, look for linking opportunities

between posts. Any keywords from another post you see consider internal linking if it's

relevant and helpful to the content you are viewing.

Next you want to look at your blog from a strategic point of you. Look for good places in

your content to add calls to action and links to your squeeze page. Check the location of

your optin forms. Is your blog setup to funnel people through your squeeze page?

During launch we want to quickly build up our subscribers list so we want to make sure

that we are pointing our traffic to the squeeze page. Take every opportunity you can to

optimize for this. This will have a profound effect on the results of our launch. The more

fine tuned your blog is now the faster you will see results.



30 Days And Beyond Congratulations! You have now completed you first 30 days and have your own

Authority Blog. Now that you have the foundation set up you need to take what you

learned about creating content, driving traffic, and monetizing your blog and take

serious action!

Carry on creating 23 blog posts every week and over time you will be amazed at the

amount of traffic you begin to pull in. The next step will be launching your own products

and putting together your product funnel building on everything that you have learned in

this course.



30 day blog launch blueprint

Documents