how to launch a speaking career with your blog - connie albers
TRANSCRIPT
How to Launch aSpeaking Career
with Your Blogwith Connie Albers
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StartwithWHY?
Understanding your why will determinemuch of what you do to get your speaking
career off the ground.
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AUDIENCEDefineyour
T A R G E TThis will determine who you reach
out to in the next step.
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AUDIENCESeek out
events thatC A T E R
Start off with smaller local events.
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to your
peopleConnectwith the
R I G H TReach out to those individuals, not
from a perspective of what they cando for you, but with an interest in howYOU can help THEM further what they
are doing.
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Develop sincere andauthentic relationships withthe right people.
Best place to findpeople in your niche:LinkedIn
plannerContact
theE V E N T
Understand that you aren’t pitching yourself to the audience. Youare pitching yourself to the event planner. Understand their goals.
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TIPS:Start with a simple introductory email. Let them know who you are. Tell them about the message that you believe would add value totheir audience.Be honest.Keep your messages short.
too pushyDON'TBE
Learn to WAIT. Don't expectthem to send you an
immediate reply.
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It’s okay to follow up with acourtesy email, but berespectful of the fact that theyare busy.
@
negotiate theterms
Consider the following terms when it's time to negotiate:
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An honorariumTravel expensesLodgingMeals
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