29 september 2003 student to student learning effectively using ppt for presentations and case...

29 September 2003

STUDENT TO STUDENT LEARNING

Effectively Using PPT for Presentations and Case Analysis

I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

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Agenda

Why Use PPT

Presentation Design

Importance of Standards

Be Innovative

Lots of words and detail

Little use of visual images

Linear structure

Few words with summary phrases

Large use of visual images

Variety of structures

Mix of words and visual images

Allows innovative use of text and visuals to convey

idea

Supports variety of structure

Reports On Screen PresentationPaper Presentation

Powerpoint can be used as a blank canvas to develop the best method for communicating your ideas. PPT also allows you to blank slide your answer to check logic

WHY USE PPT?

Paper presentations combine the best of written reports and on screen presentations

J:\PD\PRESENTATION SKILLS\BLANK SLIDING.PPT

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Blank sliding helps direct analysis and focuses the development of your presentation

Case SituationIssues and

Questions

Research &

Data Gathering

BlankSliding Analysis Presentation

WHY USE PPT?

The blank slide lists the hypotheses

and structure of how you

plan to answer the questions

Read the case, taking notes of

important factors with

the discussion questions in

mind

Discussion Questions

Cases supplied by

lecturer

Review the data and

numbers to prove or

disprove your analysis

Summarize the results of your analysis into a

form to communicate to others and

yourself

Text document

This lays out the organization and individual messages in bullet point format

Analytical blank slide pack

Shows what data is necessary to derive the answer to a question

A full scale pack, generally with tags

The structure, message, and method of supporting the message with facts is laid out


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Agenda

Why Use PPT

Presentation Design


Be Innovative


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There are several variables that need careful consideration

PRESENTATION DESIGN

Content

Design Delivery

Key Elements of a Presentation

Structure

Think about it early

Make it the arbiter of content

Make every slide reinforce the structure

Simplicity/clarity

Simple is good (it's easier to communicate)

Its easier to go into greater detail than to de-confuse into greater simplicity

Brevity

If the situation demands it, brief is good (it's easier to communicate)

Shorter means easier to control (in logic, in communication and in preparation)


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There are several approaches to presentation design

Note: * developed by Barbara Minto (McKinsey)

PRESENTATION DESIGN

Answer first "Pyramid Structure*"

Alternative presentational

designs

Data first

StorylineChart

descriptions


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Pyramid structures follow a logical flow which is often in line with an “issue driven” workplan

The overall problem is broken down into component parts

divided into intellectually manageable pieces

responsibilities are easily allocated to individuals

The parts should be mutually exclusive (i.e., no overlaps, no gaps) to avoid confusion in the logic

Solving the parts should solve the overall problem

As the case progresses the problem or issue statements can, and should be, replaced by hypotheses and ultimately recommendations and justifications

PRESENTATION DESIGN


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In fact, there are two fundamental types of pyramid structure

PRESENTATION DESIGN

Grouping Structure

(Facts/findings)

(Recomm- endations)

How?

Why?

Do A Do BDo C

You

should

change

Argument Structure

(Recommendations)

A B C

Here's

your

problem

Here's

the

cause

Here's

how to

fix it

You

should

change

How?

Why?

(Facts/findings)


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The “data first” approach is also often used

PRESENTATION DESIGN

Demand Supply Company Impact

Summary / Answer


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For example, a simple “data first” presentation structure could be ...

PRESENTATION DESIGN

Rapid growth in demand in the new sector is

being driven by deregulation

Existing competitors are making attractive returns

Company can overcome barriers to

entry

New market is attractive and company

has sufficient capabilities to ensure

profitable entry


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Agenda

Why Use PPT

Presentation Design


Be Innovative

IMPORTANCE OF STANDARDS

Microsoft’s PPT standards are more aligned to visual rather than written presentations hence it is necessary to customise some slides for your purposes

Charts

Colours in charts need to be consistent in usage

MS charts often look flimsy and unweighted, strengthen lines and match

Colours

Choose your color standards carefully

Think about three groups of two colors, each with a main dark color and lighter alternative. However all colors should fit with each other

Be CONSISTENT

Visuals and Boxes

Make sure boxes with a similar purpose are the same size and shape

Ensure clip to grid is ON

Tables

Decide if you are going to do boxes in ppt or paste in a word table

Word tables are easier but harder to make look “right”

Quotes

Put in “XXX” and reference the line below


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Other tips on the use of Colour

Although the colours should be selected to go with each other, presentations look better if the number of different colours on most pages is kept to two or three

alternatively use different shades of the same colour, for example in a stacked bar

Large areas of the mustard colour are not advised

The following are suggestions. Use sparingly, and bare in mind the aesthetic tastes of the manager / consultant

Large areas of colour can be made more interesting using a two-tone shade that fades from one colour to another e.g.

If companies, countries, products, or people appear on several pages in the same presentation it is a good idea to adopt a colour code whereby the same colour always represents the same party

this is particularly important where there are two graphs on a page



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All slides are based around a simple premiseIMPORTANCE OF STANDARDS

Lots of words and detail

Little use of visual images

Linear structure

Few words with summary phrases

Large use of visual images

Variety of structures

Mix of words and visual images

Allows innovative use of text and visuals to convey

idea

Supports variety of structure

Reports On Screen PresentationPaper Presentation

Powerpoint can be used as a blank canvas to develop the best method for communicating your ideas. PPT also allows you to blank slide your answer to check logic

WHY USE PPT?

Paper presentations combine the best of written reports and on screen presentations

Supporting Data

Key Idea


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LAN020510989-26528-ZXI

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Changes in individual insurance market

GROUP INSURANCE MARKET COULD BECOME LESS STABLE AS A RESULT

• 40-59 year old cohort accounts for majority of employer costs

• Younger employee (20-39 year old) medical costs have become significantly less (25-35%) than group costs

Demographic and utilization changes

• Spread between individual and group administrative costs has narrowed from 30 to 15 percent of premium over past 10 years

• Regulatory changes may make individual market more attractive

Increased attractiveness of individual insurance market relative to group market

Groups left with higher cost employees

Migration of younger employees to individual market

Potential instability of group market

Even ones from McKinsey IMPORTANCE OF STANDARDS

Supporting Data

Key Idea


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Copyright © 2000 , The Boston Consulting Group, Inc., Retail Council of Canada, All Rights Reserved.ECM-12532-00-RetailCouncil-19Jun00-TOR-gc-cj -11-

PERFORMANCE DRIVEN BY MANY FACTORSSimplified Value Driver Framework

Operatingprofit

Costs ofgoods sold

Operatingcosts

Acquisition cost/customer

Retention cost/customer

Site development and maintenance

Order fulfillment cost/order

Transactionalrevenue

Supplementalrevenue

Number ofcustomers

(new and repeat)

Revenue/customer

(new and repeat)

# of unique visitors

Buyers/uniquevisitors

Orders/buyer

Visits/buyer

Orders/visitRevenue/order

Source:TheBostonConsultingGroup

Customer service cost/order

Cost/customercontact

Customer contacts/order

Revenue

Or BCG IMPORTANCE OF STANDARDS

Supporting Data

Key Idea


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At an advanced level your template may involve a few other componentsIMPORTANCE OF STANDARDS


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There are several approaches to presentation design

Note: * developed by Barbara Minto (McKinsey)

PRESENTATION DESIGN

Answer first"Pyramid Structure*"

Alternative presentational

designs

Data first

StorylineChart

descriptions

Page Header that Links to Agenda Item

Notes and Sources File Path

Organizational Logo


A template system only needs a few slides to be effective

Title slide, course, case, date

Agenda slide

Word slide

One page chart

Chart and words

Two charts

Title only blank slide

Core Slides in Your Template Additional Slides in Your Template

Two text boxes

Table

Boxes

Word paste

Organisational chart


Some personal biases in presentations

Clip art….

Points flying in from all angle and other fancy tricks to reveal material

Inappropriate or borderline useful supporting visuals

Dark backgrounds for a presentation that is meant to be printed

Not resizing from onscreen show to letter


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Agenda

Why Use PPT

Presentation Design


Be Innovative

INNOVATION

Again in some situations it is useful to think about the slide as a blank canvas with which to convey your ideas and knowledge

In some situations creating an entirely new slide concept can be the best way to convey a complex idea or interaction

Do not be limited by the boundaries of your template set


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A more creative approach may sometimes be appropriate

Go-Karting

Youth £42

Corporate £42

Family £23 Afternoon Racing

Youth £43*

Corporate £65*

Family £38*

Greyhound Racing

Youth £37*

Corporate £62*

Family £43*

Bingo

Youth £13

Group £13

Family £13Bowling

Youth £24

Corporate £22

Family £15

Ice-Skating

Youth £13

Corporate £11

Family £9

Note: Activity venues in the South London area. Prices include entry, food drink and amusements where appropriate. * denotes cost including betting - see appendix for quoted average betting losses

Source : LEK Interviews (London centres) and Estimates

Cinema

Youth £12

Group £12

Family £7

PRINCIPLES


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Poland - 93

Whilst initially seeming ad-hoc, Dominos expansion strategy has focussed on logical step by step progression along three fronts, Europe, South America and Asia Pacific

INTERNATIONAL

Source: Text – Page 8

USA

Canada - 83

Australia - 83

Japan - 84

UK - 85

Central America - 86

Germany - 87

Taiwan - 87

France - 89

Mexico - 89

Brazil - 92

Spain - 92

Saudi - 92

China - 94

NZ - 96

Ecuador - 95


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Once Sky was unveiled as a viable threat BSB could have considered a range of competitive responses

COMPETITIVE POSITION

Content Satellite DistributionSubscriber

ManagementAdvertising

Corporate

Operations

Move aggressively to secure exclusive premium content customers value e.g. sports

Getting to air before Sky would convey advantage. BSB could:(a)have dropped DMAC for an established technology to speed up development(b)Leased existing capacity to get a service to market first

Additionally BSB could have updated their technology to allow product features Sky could not match

Ensured a large number of dish’s scramblers were available to effectively utilize upfront advertising

Could have cut down the price of the dishes to beat Sky in price (199 vs 250) especially since they went on air during deepening recession

Achieved financing sooner to avoid operational bottlenecks

Replaced or complemented existing management with stronger backgrounds within TV market

Not responded to negative advertising campaign as resulting customer confusion hurt sales for both parties


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Agenda

Why Use PPT

Presentation Design


Be Innovative

PPT and CSIB

CSIB502

Using ppt as the basis for your CSIB and MKT exams requires a detailed understanding of the strengths and weaknesses of the you and the medium

Quick development of concise messages

Varied and innovative format for communicating ideas

Can preset templates for obvious questions

PROS CONS

Need to be proficient to utilise speed

Need some background in thinking and presenting this way

Templates need to be set up in advance

May focus more on ppt than on communication and the answer

May be overly brief in answering

Think carefully about your strategy well in advance and plan accordingly

29 september 2003 student to student learning effectively using ppt for presentations and case...

Documents

innovative slide

case analysis slide

preparation slide

presentation structure

presentation design

innovative use of text

pdpresentation skillsblank

variety of structure