27346743-management-toyota (2)

8/7/2019 27346743-Management-Toyota (2)

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GROUP MEMBERS

SAMRAT NANDY

VYOMESH RANJAN

PULKIT AGGARWAL


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HISTORY OF TOYOTA

INTERNATIONALLY The history of Toyota started in 1933 with the

company being a division of Toyoda Automatic

Loom Works devoted to the production of

automobiles under the direction ofKiichiro

Toyoda.Kiichiro Toyoda had travelled to

Europe and the United States in 1929 to

investigate automobile production and hadbegun researching gasoline-powered engines

in 1930.He was encouraged to develop

automobile


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In 1934, the division produced its first Type A

Engine, which was used in the first Model A1

passenger car in May 1935 and the G1 truck inAugust 1935.After the world war II,

commercial passenger car production started

in 1947 with the model SA


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TOYOTAS 1ST AUTOMOBILES

A1

G1 TRUCK


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VISION

To be the most respected and

successful enterprise,

delighting customers with awide range of products and

solutions in the automobile

industry with the best people

and the best technology.


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MISSION

Action, Commitment and

Teamwork

To achieve position in:

Respect & Corporate Image Quality &

Safety

Customer Satisfaction Production &

Sales Profitability Best Employer


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Achieving Customer Satisfaction

World Class Product Quality

Best EmployerFostering the Spirit of Teamwork

I Inculcating Ethical & Honest Practices

CORE VALUES


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COMPANYS CORPORATE GOALS TO CAPTURE THE AUTOMOBILE MARKET

PRODUCE ENVIRONMENTALLY AND SOCIALLY SAFECARS

EVERY NEW PRODUCTION PLANT AND PRODUCT

MUST BE MORE EFFICIENT THAN THE PLANTS AND

PRODUCTS LAST BUILD TO STEADILY INCREASE CORPORATE VALUE AS A TOP

MANAGEMENT PRIORITY,

CONTINUE TO INTRODUCE AND PRODUCE

PRODUCTS THAT FULLY CATER TO CUSTOMER NEEDS

TO BECOME AN EVEN MORE COMPETITIVE GLOBAL

COMPANY(TMC, 2006)


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COMPANY DEPARTMENTAL GOALS

PRODUCTION MUST BE ACCORDING TO THECOMPANYS VISION

COORDINATION OF DEPARTMENTS

CLEAN AND SAFE ENVIRONMENT TEAMWORK

COMBINING PERFECTION AND ART TOGETHER

CONSUMING LESS INPUTS,SHOWING MORE OUTPUT

COMPLETION OF WORK WITHIN STANDARD TIME SETBY COMPANY

WORKING WITH SINCERNESS AND DIGNITY


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COMPANYS ENVIRONMENTAL

ANALYSIS

(SWOT ANALYSIS)INTERNAL ANALYSIS

:STRENGTH

BRAND IMAGE

MARKET LEADERSHIP

EASY AVAILABILITY OF SPARE PARTS

DEALERSHIP NETWORK

SUITABLE FOR RURAL AREA

: WEAKNESS

ALWAYS CHARGE THE PREMIUM PRICE

MANAGEMENT CONTROL BY LOCAL PARTNER

DIV

ERSITY OF CULTURE IN WORK

ERS


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EXTERNAL ANALYSISOPPERTUNITIES: Innovation -first to develop commercial mass-produced hybrid gas-

electric vehicles (gas and electric), e.g. Prius model. Based onadvanced technologies and R&D activity. With oil prices at an alltime high - this investment and widening of product portfolio fitsconsumers looking to alternative sources of fuels away from gasguzzling cars.

To expand more aggressively into new segments of the market. The

launch of Aygo model by Toyota is intended to take market share inyouth market.

To produce cars which are more fuel efficient, have greaterperformance and less impact on the environment.

To develop new cars which respond to social and institutional needsand wants. The development of electric cars, hybrid fuels, andcomponents reduces the impact on the environment. Toyota's Eco-Vehicle Assessment System (Eco-VAS) has helped in production,usage, and disposal.

Continued global expansion - especially in the emerging marketse.g. China and India, Russia, where population and demand isaccelerating.


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THREATS:

Saturation and increased competition, intense marketing campaigns

increasing competitive pressures. Shifts in the exchange rates affecting profits and cost of raw

materials.

Predictions of a downturn in the economy e.g. recession, will affectcar purchases (especially new cars). As household budgets tighten -

this could lead a decline in new car sales and possible rationalizationof dealerships.

Changing demographics e.g. number of large families is declining.Undermining the demand for large family cars.

Changing usage - families using the car less for taking children toschools. Home deliveries. Businesses - restricting business travel

(tele-conferencing). Governments encouraging alternative forms oftransport - cycling and incentives to use public transport acrossEurope.

Rising oil prices (fuel costs) and the costs of maintaining cars.Increase in families who have chosen not to own a car, or decided to

use their car less.


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PEST ANALYSIS

POLITICAL FACTOR

ECONOMIC FACTOR

SOCIOCULTURE FACTOR

TECHNOLOGICAL FACTOR


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POLITICAL FACTOR

In political factor you must consider issues such as:

1.How stable is the political environment?

2.Will government policy influence laws thatregulate or tax your business?

3.What is the government's position on marketing

ethics?


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ECONOMIC FACTORS

You need to look at :

1. Interest rates.

2. The level of inflation Employment level per

capita.

3. Long-term prospects for the economy GrossDomestic Product (GDP) per capita, and so on.


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SOCIOCULTURAL FACTORS

Factors include :

1.What are attitudes to foreign products andservices?

2.How much time do consumers have for

leisure?


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TECHNOLOGICAL FACTORS

Consider the following points:

1. Does technology allow for products and services to bemade more cheaply and to a better standard ofquality?

2.Do the technologies offer consumers and businessesmore innovative products and services such as Internetbanking, new generation mobile telephones, etc?

3.How is distribution changed by new technologies e.g.

books via the Internet, flight tickets, auctions, etc?4.Does technology offer companies a new way tocommunicate with consumers e.g. banners, CustomerRelationship Management (CRM), etc?


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KEY RESEARCH AREAS IN

MANAGEMENT

Planning Analysis :

Different Departments

Product Planning

Finance Planning

Market Planning

Human resource Planning

Sales Planning

Admin Planning


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ORGANIZING AND STAFFING ANALYSIS

ORGANIZATIONAL CULTURE


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THANK YOU FOR YOUR KIND

ATTENTION


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ANY QUESTIONS???

27346743-management-toyota (2)

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