marketing management toyota
TRANSCRIPT
MARKETING MANAGEMENTTOYOTA
ANDRIL JERISH
MISSION AND VISION
MISSION: Toyota seeks to create a more
prosperous society through automotive manufacturing
VISION: Aims to achieve long-term, stable
growth in harmony with environment, the global economy, the local communities it serve and its stakeholders
TOYOTA MOTOR CORPORATION
Country of orgin : JAPAN 1933: production started 1959: global expansion ( brazil) 2014: 14TH largest company in revenue 2012 – till now: largest manufacture
(production) in the world
TOYOTA IN INDIA 5th largest car maker in india after Maruti
Suzuki, Hyundai, Tata and mahindra Entered india in 1997 Joint venture between Toyota motor
corporation and kirloskar group Having 2 manufacturing plant in karnataka Started second plant due to the demand Invested 898crore to increase production
capacity nearly 50%
MANUFACTURNG PLANT IN INDIA
TARGETS FOCUSED:
Cars: Price segment depends upon place Middle aged consumer: target individuals care about - safety,family,quality,security Consumers interest - stye, luxury, comfortTRUCKS: -Professional uses
WORLD WIDE:
PROMOTION
Attractive showroom Advertisement Free test drive Special offer and exhibition Tv programe Conducting rally
SUCCESSFUL FACTORS:
THANK YOU