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2019 Online KT Conference: Innovative KT Strategies That Work

Hosted by AIR’s Center on KTDRROctober 28, 30, and November 1, 2019

Copyright © 2018 American Institutes for Research (AIR). All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from AIR. Submit copyright permissions requests to the AIR Publications Copyright and Permissions Help Desk at copyright_PS@air.org. Users may need to secure additional permissions from copyright holders whose work AIR included after obtaining permission as noted to reproduce or adapt materials for this presentation.

Transmedia Knowledge for Innovating Knowledge Translation

Jon McKenzieCornell University

Transmedia Knowledge for Innovating Knowledge Translation

Jon McKenzie

Professor of Practice, Department of English, Cornell Universityjvm62@cornell.edu • labster8.net

2019 Online Knowledge Translation ConferenceNovember 1, 2019

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Cornell entomologist Michael Hoffman speaking at the March for Science rally at Ithaca Commons, April 22, 2017.

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Transmedia knowledge is knowledge that moves

across media—papers, podcasts, comics—

to engage multiple stakeholders: researchers,

community members, policymakers, young people,

and the general public.

Transmedia knowledge

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transmedia knowledge

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• New audiences: community members, nonspecialist peers, funders, alumni, general public

• New ways of making arguments: inductive, deductive, abductive, conductive (associative)

• New evidence tracks: beyond textual: dynamic data, visual, aural, interactive, immersive

• Co-creation of knowledge: communities, patients, research collaborators

• Produce impact: communicate discoveries, change perceptions, inform policies, heighten funding, enhance treatment, improve and save lives

Why transmediate your research?

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transmedia knowledge

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Scholarly journal article 10

IMRAD Template(Introduction-Method-Research-And-D iscussion)

Adoption in b iomedical journals

0

20

30

40

50

60

70

80

90

100

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Approximate adoption rate of IMRAD Template in biomedicine, based on percentage of IMRAD articles in BMJ, JAMA, Lancet, and NEJM, 1935-1985.

Chart based on Olson and Sollaci & Pereira.

1930 1935 1945 1950 1955 1960 1965 1970 1975 1980 1985 19901940

Year

Perc

enta

ge o

f IM

RA

D a

rtic

les

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Scholarly journal article 12

Information Comics

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https://www.youtube.com/watch?v=Mj2WWtllGaU

Video starts at 4:33; ends at 6:25.

expert knowledge common knowledge

episteme doxa

eidos (ideas) imagos (images)

logos (logic) mythos (stories)

dialectics (method) mimesis (ritual)

West other

university popular culture

scholar rhapsodist

Transmedia Knowledge

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Science Rap Academy

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https://www.youtube.com/watch?v=VrTGclugG0k&t=16s

PechaKucha: 20 slides, 20 secs each

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PechaKucha

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https://www.youtube.com/watch?v=cveD01nwgScVideo starts at 0:08; ends at 2:16.

Community Installation

Ella Baker Center for Human Rights, Forward Together, and Research Action Design Thanks to Megan Comfort, Research Triangle Institute 18

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• Why transmediate knowledge across forms?

• What are different transmedia forms?

• How to start transmediating your research?

Transmedia Knowledge

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Article Presentation Story

Written explanation of ideas and evidence

Oral delivery to explain and persuade

Artistic presentation of emotion and experience

Logical, argumentative Facts and storytelling Dramatic/narrative plot

Interpret, analyze, evaluate Illuminate, interpret Experience, express, sense

Findings, evidence Motivation, engagement Memories, associations

Clear, simple style Believable, engaging Expressive, theatrical

Table based on Duarte, Resonate 21

A narrative “sparkline” by Nancy Duarte

Diagram based on Duarte, ResonateDuarte sparkline based on Tufte’s data sparkline. 22

“The Art of Explanation" by Lee LeFever

less understanding more understanding

Why? How?

storycontext connections descriptions

Diagram based on LeFever, The Art of Explanation 23

WhyWhatHow Sparkline by McKenzie

less understanding more understanding

Why How

what is?

what could be?

the callto adventure

the callto action

beginning middle endWhat

storycontext connections descriptions

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Core Why-What-How Questions

Why is your research important?

What is the core question or potential solution?

How can other stakeholders get involved?

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Scientific Poster

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Jon McKenzieCornell University • jvm62@cornell.edu

Presentations and workshops

• Transmedia knowledge

• KT innovation

• Broader impacts

• Science communication

• Stakeholder engagement

• Design thinking problem-solving

• Strategic storytelling

• Professional development30

References

Birch, J., Ruttan, L., Muth, T., & Baydala, L. (2009). Culturally competent care for aboriginal women: A case for culturally competent care for aboriginal women giving birth in hospital settings. International Journal of Indigenous Health, 4(2), 24–34.

deVuono-Powell, S., Schweidler, C., Walters, A., & Zohrabi, A. (2015). Who pays? The true cost of incarceration on families. Oakland, CA: Ella Baker Center, Forward Together, Research Action Design.

Duarte, N. (2010). Resonate: Present visual stories that transform audiences. Hoboken, NJ: John Wiley and Sons.

Holder, M. (2015). Let’s promote wellness in patients. YouTube. PechaKucha talk for the British Columbia Patient Safety & Quality Council [Video file]. Retrieved from https://www.youtube.com/watch?v=cveD01nwgSc&t=10s

Hopkins, Z., & Nahuelpan, A. (2012). It takes a village. The Healthy Aboriginal Network.

LeFever, L. (2012). The art of explanation. Hoboken, NJ: John Wiley and Sons.

McKenzie, J. (2016). DesignLab & the democratization of digitality. [Video file]. TEDx UW–Madison.Retrieved from https://www.youtube.com/watch?v=YmYgTy2VkBU

McKenzie, J. (2019). Transmedia knowledge for liberal arts and community engagement: A StudioLab manifesto. London: Palgrave-Macmillan.

Olson, R. (2015). Houston, we have a narrative: Why science needs story. Chicago, IL: University of Chicago Press.

Sollaci, L., & Gomes Pereira, M. (2004). The introduction, methods, results, and discussion (IMRAD) structure: A fifty-year survey. Journal of the Medical Library Association, 92(3), 364–367 31

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Disclaimer

The contents of this presentation were developed under grant number 90DPKT0001 from the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR). NIDILRR is a Center within the Administration for Community Living (ACL), Department of Health and Human Services (HHS). The contents of this presentation do not necessarily represent the policy of NIDILRR, ACL, HHS, and you should not assume endorsement by the Federal Government.

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The contents of this presentation were developed under grant number 90DPKT0001 from the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR). NIDILRR is a Center within the Administration for Community Living (ACL), Department of Health and Human Services (HHS). The contents of this presentation do not necessarily represent the policy of NIDILRR, ACL, HHS, and you should not assume endorsement by the Federal Government.