Transmedia & Mobile

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Post on 17-Oct-2014

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A presentation on the role of mobile in transmedia storytelling. Give at the Groucho Club in London at an even organized by Four Colman Getty. The style was Pecha Kucha - 20 slides x 20 secs each! http://en.wikipedia.org/wiki/Pecha_Kucha http://offthepage.net/

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<p>Mobile Culture June 2013</p> <p>Robert PrattenCEO &amp; Founder</p> <p>@robprattenEurope: +44 207 193 4567</p> <p>USA: +1 415 287 4150http://tstoryteller.com</p> <p>Using Mobile to tell Transmedia Stories</p> <p>Consumer Recreation Services</p> <p>CONSUMER BRANDS</p> <p>TRANSMEDIA STORYTELLING</p> <p>@belen_santa</p> <p>Storytelling to engage todays consumers</p> <p>Conducttr = Lego for transmedia storytellers</p> <p>Twitter ChatBack Personal Content Locker</p> <p>SMS Voting</p> <p>Behavioral targetingFacebookCharacters</p> <p>CRM</p> <p>CMS</p> <p>Mobile as a portal between realities</p> <p>READ</p> <p>RECORD</p> <p>REVEAL</p> <p>RECEIVE</p> <p>REACT</p> <p>Dorina Basarab left Kirk her email address (dbasarab@gmail.com) and told him to email when he was ready to fight.</p> <p>Welcome to the fight!Dark forces are plotting against us.</p> <p>Location-based Location-awareVs</p> <p>Code Runner</p> <p>Subtlemob - location as context for storytelling</p> <p>http://productofcircumstance.com/</p> <p>http://www.flickr.com/photos/bellatrix6/ http://www.flickr.com/photos/tarnie/</p> <p>Locals VisitorsVs</p> <p>Tweet #PASSION</p> <p>Lead a better life - get </p> <p>connected and help </p> <p>us build an AppiCiti(www.appiciti.com)</p> <p>Tweet #WISDOM</p> <p>Lead a better life - get </p> <p>connected and help </p> <p>us build an AppiCiti(www.appiciti.com)</p> <p>Tweet #REALITY</p> <p>Lead a better life - get </p> <p>connected and help </p> <p>us build an AppiCiti(www.appiciti.com)</p> <p>Tweet #FREEDOM</p> <p>Lead a better life - get </p> <p>connected and help </p> <p>us build an AppiCiti(www.appiciti.com)</p> <p>On</p> <p>line</p> <p>On</p> <p> Lo</p> <p>cati</p> <p>on</p> <p>HEAD HEART</p> <p>EGO SOUL</p> <p>Transbay Connected Cities </p> <p>Chalmatia, New Orleans</p> <p>Bring the World to the location &amp; the location to the World</p> <p>Mobile is a doorway into </p> <p>our minds</p>