2018 Media Planner

The integrated media channels of Cleaning & Maintenance Management (CMM) connect you with your target audiences when, where, and how they look for information to make their buying decisions.

As the market continues to evolve, brands must communicate directly with end customers to build awareness and manage their marketing message. This is where CMM comes in!

CMM has been the industry’s leading informational resource for cleaning and maintenance professionals since 1964. Using integrated media channels, CMM connects marketers with their target buyers—the most influential building service contractors (BSCs) and in-house facility professionals who look to CMM for solutions to the critical issues they face in their businesses and operations.

Whether looking to build brand awareness, drive thought leadership, generate qualified leads, drive website/social engagement, introduce new products, and/or provide support for distribution, CMM can help create a comprehensive campaign to drive results and deliver a real return on your investment.

CMM—Where Facility Service Providers Find Solutions

SEPTEMBER 2015

www.CMMOnline.com2015 RESTROOM CARE

SPOTLIGHTBest cleaning practices for

good business and health

Also inside:• Removing mold and mildew

• Cleaning the women’s restroom

• Online exclusive sneak peek

• Pricing trends and pitfalls

Trade media (print and digital magazines, websites,

e-newsletters) are the most utilized information

resources in the cleaning/maintenance industry.

Sources: 2016 CMM In-House/Facility Management Survey and 2016 CMM BSC Survey Reports

CMM has been the industry’s leading informational resource for cleaning and maintenance professionals since 1964. Using integrated media channels, CMM connects marketers with their target buyers—the most influential building service contractors (BSCs) and in-house facility professionals who look to CMM for solutions to the critical issues they face in their businesses and operations.

Whether looking to build brand awareness, drive thought leadership, generate qualified leads, drive website/social engagement, introduce new products, and/or provide support for distribution, CMM can help create a comprehensive campaign to drive results and deliver a real return on your investment.

Trade media (print and digital magazines, websites,

e-newsletters) are the most utilized information

resources in the cleaning/maintenance industry.

SEPTEMBER 2015

SEPTEMBER 2015

www.CMMOnline.com

www.CMMOnline.com

SEPTEMBER 2015

www.CMMOnline.com

www.CMMOnline.com2015 RESTROOM CARE

SPOTLIGHTBest cleaning practices for

good business and health

Also inside:• Removing mold and mildew

• Cleaning the women’s restroom

• Online exclusive sneak peek

• Pricing trends and pitfalls

Audience Profile

REACH YOUR KEY CUSTOMERSCMM maintains the industry’s most diverse and influential audience, reaching seven vertical market segments and providing access to decision-makers with legitimate buying power—96 percent are involved in purchasing decisions.

Purchasing Resonsibility - Products In-House/FM BSCs

Cleaning supplies (mops, microfiber, carts, can liners) 91% 83%

Cleaners and disinfectants 91% 83%

Carpet care equipment (including vacuums) 85% 80%

Carpet care chemicals 84% 75%

Floor pads/supplies 83% 74%

Floor finish/coatings 82% 74%

Paper products (towels, tissue, etc.) 86% 67%

Employees’ safety equipment 81% 71%

Hard floor care equipment 75% 72%

Hand soap/sanitizers 87% 58%

Odor control products/chemicals 78% 65%

Restroom dispensers (paper, soap) 86% 54%

Batteries (equipment) 65% 53%

Uniforms/apparel 49% 59%

Matting 77% 24%

Quality assurance programs 41% 34%

Material handling equipment 53% 16%

Ice and snow removal 44% 19%

Grounds care equipment 40% 22%

Measurement equipment (infrared, ATP, IAQ, moisture) 31% 23%

Pest/bird control 37% 10%

Sources: 2016 CMM In-House/Facility Management

33,300Total Qualified Circulation

of readers are involved

in purchasing decisions.

in purchasing

96%

BSCs:45%

In-House/FMs: 55%

• Environmental Services Director

• Maintenance Supervisor

• Physical Plant Safety Director

• Maintenance Director

• Building Services Manager

• Buildings Facility Engineer

• Business Owner

and More…

FACILITY MANAGER TITLES INCLUDE:

45% of BSCs have revenues

over $5 million.

Average in-house/facility manager responsibilities include

25.4 buildings and

1.1 million sq. ft.

IN-HOUSE/FACILITY MANAGERS BY FACILITY TYPE

Education

Health Care

Office/Government

Retail/Commercial

Hospitality/Lodging

Industrial

0% 5% 10% 15% 20% 25%

2.3%

2.5%

3.6%

5.2%

17%

24%

Sources: 2016 CMM In-House/Facility Management Survey Report, 2016 CMM BSC Survey Report, and June 2016 BPA Brand Report

For additional survey results as they become available, visit www.cmmonline.com or contact micah@issa.com.

JANUARY FEBRUARY MARCH APRIL MAY JUNE

Feature Topics

State of the Facility Service Industry

Security in the Digital AgeSpring Cleanup: Streamlining

Products and ServicesDo Top Salaries Yield

Top Employees?Workloading: Staffing for Summer Building Traffic

Innovations in Building Infrastructures

Product Developments and Innovations for 2018

Exterior Maintenance Planning

Certification: What's the Payout?

The Custodian-Robotic Relationship

In-House FM Benchmarking Survey

Facility Manager Profiles

Disaster Recovery Carpet Care Impact of the Gig EconomyIncorporating Tech

Into TrainingHard Floor Care Employee Handbook 101

In Focus (Product Coverage)

Disinfection Tools & Accessories Restrooms Software & Mobile Technology Dispensers Vacuums

Sponsorship Opportunities

Technology ShowcaseCarpet Care

Company ProfilesFloor Care Showcase FM Solutions Showcase

Hard Floor Care Company Profiles

Restroom Care Showcase

Webcasts Carpet Care* Hard Floor Care*

e-newslettersEducation Facility Management Education Carpet Care* Education Facility Management

BSC BSC Facility Management BSC

JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER

Feature Topics

Restroom CarePlanning for Budget

ContingenciesMaking Tough

Management ChoicesDeep Cleaning

Women in the Workforce Smart Recruitment Strategies Infection Prevention New Developments in Cleaning Products and Safety

Priortizing Equipment Investments ISSA/INTERCLEAN Preview Inside ISSA/INTERCLEAN BSC Benchmarking Survey

In Focus(Product Coverage)

Towels & Tissue Floor Care Technologies Hand Hygiene Waste Management & Recycling

Sponsorship Opportunities

Exterior Maintenance ShowcaseWorth Seeing at

ISSA/INTERCLEANISSA/INTERCLEAN Company Profiles

Innovations for 2019 Showcase

Webcasts Restroom Care* Infection Prevention*

e-newslettersEducation | BSC Facility Management Restroom Care* Facility Management Education Infection Prevention*

Hard Floor Care* Education | BSC BSC Facility Management

Topics are subject to change. Sponsorship deadlines and additional digital opportunities coming soon.

Bidding & EstimatingHow to properly price facility spaces and contracts

Contractor SuccessBusiness strategy solutions for BSCs

Let's Talk ShopManagement-level operational considerations

Sustainable SolutionsConservation strategies for leaner and greener operations

Facility FocusAn in-depth look at facility operations

Industry NewsThe latest company, people, and industry updates

In FocusTargeted advice and category specific products

Maintenance MattersA review of responsibilities outside of day-to-day cleaning

Personnel & PoliciesHuman resources and talent management tips

Products & ServicesNew industry offerings in the changing marketplace

Tackling Trouble AreasSolutions for common facility cleaning challenges

Tips From the TrainersAdvice from certified industry experts

COLUMNS & DEPARTMENTS:*Special Advertising Package Opportunity

2018 Editorial Calendar

Cleaning & Maintenance ManagementISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com

SALES

Micah Ogburn Business and Sales Directormicah@issa.com | 847-982-3486

Abby Ingraham Sales Account Executiveabby@issa.com | 847-982-3484

EDITORIAL

Lisa VeeckISSA Media Communications & Publications Directorlisav@issa.com | 847-982-0800

Kelly F. Zimmerman Managing Editorkelly@issa.com | 847-982-3487

Kathleen Misovic Assistant Editorkathleen@issa.com | 847-982-0800

Interested in writing for CMM?

Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial calendar.

For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.

Contact the CMM sales team to discuss the integrated media mix that will help you meet your 2018 marketing objectives.

Contacts

ISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com

ISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com

abby@issa.com | 847-982-3484

EDITORIAL

Lisa VeeckISSA Media Communications & Publications Directorlisav@issa.com | 847-982-0800

Kelly F. ZimmermanManaging Editorkelly@issa.com | 847-982-3487

Kathleen MisovicAssistant Editorkathleen@issa.com | 847-982-0800

Interested in writing for CMM?

Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial

For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.

847-982-0800 | CMMonline.com

Interested in writing for CMM?

Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial

For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.