Analytics Magazine, the website, www.analytics-magazine.com and the monthly email newsletter, Analytics eNews deliver the latest information on the role of analytics in business decision making. These publications are produced by the leading association for advanced analytic professionals, INFORMS (the Institute for Operations Research and the Management Sciences). The editorial mission is to help advance the practice, research, methods and applications of advanced analytics.

AnAlytics is DelivereD through Multiple chAnnels to your prospects

Published six times a year, each digital issue of Analytics Magazine includes timely feature articles, departments and columns written by industry experts, and case studies of analytic applications in business decisions. More than 12,000 business executives, analyst professionals, academics and students receive Analytics Magazine.

The monthly Analytics eNews, emailed to more than 10,000 subscribers, reports on industry news, research studies, company announcements, industry events and career advancement. Analytics eNews provides advance previews of upcoming articles in Analytics and direct links to the website and magazine.

The website, www.analytics-magazine.org, is the daily destination for the analytics industry. The website features industry news, research studies, access to Analytics Magazine, upcoming industry events, new product announcements, industry research, suppler directories, analytic blogs/ videos/podcasts and whitepapers. The content on the website is constantly updated to provide the most current news and information in the analytics industry.

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DISPLAY ADVERTISING:Sharon Baker813.852.9942sharon.baker@mail.informs.org

EMPLOYMENT ADVERTISING:www.informs.org/jpsNiki Sammons443.757.3555jps@informs.org

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H T T P : / / W W W. A N A LY T I C S - M A G A Z I N E . O R G

JULY/AUGUST 2013

DRIVING BETTER BUSINESS DECISIONS

ADVENT OF THE

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TOTAl REGISTERED SubScriberS: 12,000 Analytics readers enjoy the digital for-mat of the magazine, the ability to ac-cess the articles and columns from any location, and to easily share information with colleagues. This type of engagement leads to readers averaging a combined total of 770 hours with each issue, view-ing an average of 102,466 page views per issue.

TITlE Corporate Mgmt..VP/ Directors/Managers 30.1% Analyst 29.9% Academic 18.7% Consultant 15.9% Other 5.4%

PRImARy BuSINESS Consulting Services 17.8% Education 12.6% Business Services/Accounting 11.9% Financial Services/Insurance 11.0% Telecom/Communications 8.4% Manufacturing 6.6% Government/Military 6.4% Engineering Services 4.3% Health Services 4.0% Retail/Wholesale 4.0% Marketing/Advertising 3.1% Transportation 2.9% Mining/Energy/Utilities 2.6% Construction 0.8% Agriculture 0.6% Real Estate 0.2% Other 2.8%

Technical and business executives are increasingly sourcing and consuming information they need from the Internet and digital channels rather than traditional print publications. The Analytics Digital Magazine represents the best of both worlds. As a magazine, Analytics features coverage of descriptive, predictive and prescriptive analytics written by industry experts for active practitioners and business decision makers. Analytics offers an interactive reading and education experience that print publications cannot match.

Analytics was designed to recreate the experience of turning the pages of a print publication online and to provide numerous interactive enhanced features. These features include:

• Accessinformationonanycomputer,smartphoneortablet

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• DownloadAnalyticsasPDF

• Searchfunctionallowsreaderstosearchthroughcurrentissue and all archived issues

• Easytouseprintfunctiontoprintspecificarticlesandadvertisements

• Abilitytoclickonadvertisementstovisitadvertiserswebsite,watch video content or complete contact form

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JANUARY/FEBRUARY 2013DRIVING BETTER BUSINESS DECISIONS

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ADVERTISING CONTACT

Sharon Baker813.852.9942sharon.baker@mail.informs.org

2014 EDITORIAl CAlENDAR *Editorial Calendar subkect to change

FEATURE TOPICS

January/February • Adventures in analytics consulting• ‘Certify’ your career with CAP program• Job market: Why data scientists are in demand

March/April • Can analytics strike it rich in oil industry?• Vehicle routing: Survey of VR products, trends• Mobile and collaboration analytics & BI

May/June • Big data: Can it get any bigger? Of course it can.• Data, text mining: The hunt for valuable insight• Hybrid data: Combining structured & unstructured data

July/August • Healthcare analytics & opportunities• Visual analytics: Seeing is believing• Forecasting: Survey of popular software

September/October • Social media marketing & analytics• Business intelligence meets customer intelligence• Analytics maturity: Descriptive, predictive, prescriptive

November/December • Real-time analytics: What it means for business• Analytics vs. fraud and financial crimes• Decision analysis: Survey of popular software

2014 ADVERTISING SChEDulEBOOK YOUR AD BY AD MATERIALS DUE

January/February December 9, 2013 December 16, 2013

March/April February 7, 2014 February 14, 2014

May/June April 11, 2014 April 18, 2014

July/August June 11, 2014 June 18, 2014

September/October August 11, 2014 August 18, 2014

November/December October 11, 2014 October 18, 2014

Ed Photos

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2014 ADVERTISING SChEDulEBOOK YOUR AD BY AD MATERIALS DUE

January/February December 9, 2013 December 16, 2013

March/April February 7, 2014 February 14, 2014

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July/August June 11, 2014 June 18, 2014

September/October August 11, 2014 August 18, 2014

November/December October 11, 2014 October 18, 2014

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DIGITIAl ADVERTISING RATES :cOLOr ONLY

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The 3X and 6X rate represents a 15% and 30% discount (respectively) and is cost per issue.

ADVERTISING CONTACTSharon Baker813.852.9942sharon.baker@mail.informs.org

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Eachmonththousandsofbusinessexecutives,analyticspractitioners,consultantsand research professionals visit www.analytics-magazine.org. In the last 6 months more than 66,000 visitors have viewed more than 120,000 pages. Your website advertisement is interactive, allowing your prospects to react immediately to your marketingmessage and visit yourwebsite or specific landing page.We offer anumber of ad sizes and formats to allow you to maximize the impact and interest in your products and services

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ONlINE ADVERTISING RATES

AD SIZE 1 Month 3 Months 6 Months 12 Months

Banner (468x60) $866 $746 $653 $554

Half Banner (234x60) $557 $537 $457 $307

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Vertical Banner (120x240) $550 $480 $409 $302

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online ADvertising terMs AnD conDitions•Allratesarenet.•Paymentrequiredwithin15daysofsigningadvertisingagreement.•Subsequentperiodswillbebilledatthebeginningofeachsession.•Adswillbepostedwithin5workingdaysofbeingreceived.•Advertisersholdingtheadspotwillbegiventheoptiontokeepit,butthedecisiontorenewisrequired

nolaterthan15dayspriortoendofexistingcontract.Replacementswillbeselectedona“firstcome,firstserved”basis.

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online ADvertising suBMissionSubmit files to Patton McGinley at patton.mcginley@mail.informs.org

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ADVERTISING CONTACT

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CONTENT/ INTERACTIVE mARkETING OPPORTuNITIESAnalytics-Magazine.org can help you build a successful content marketing programor interactive leadgenerationprogram.Enhanceyourpositionasan industry thought leader and expert in the analytics profession by promoting the following content formats on Analytics-Magazine.org.

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We will design acustomized registration form for your content so that you can identify and contact qualifiedprospects reading your information.You receivecontact information includinge-mailaddresses soyou can follow up with interested potential buyers.

For more information on pricing please call your Analytics Magazine Account Manager.

speciAl online opportunities

CONTENT SPONSORShIPSThe Analytics-Magazine.org website provides in-depth information on anumber of analytics topics, applications and industry solutions. To assist web visitorswhoaredirectlysearchingforspecific informationwehavecreatedTopic Information Center Pages on the website. For each Topic Information Center Page we have aggregated industry news, research, product news and articles from Analytics Magazine in one location. If your company is a leader inoneofthesespecificareas,youcanenhanceyourleadershippositionbybecoming an exclusive sponsor of your area of expertise. Information on the following topic areas will be aggregated in the Analytics Information Center Page:

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Your company can be the exclusive sponsor of an Analytics Information Center Page. Your sponsorship includes a prominent advertisement (250x250 pixels),a250wordcompanyprofileandalinktoyourwebsite.Theannualcostis only $4,800. Monthly sponsorships if available are $500 per month.

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ADVERTISING CONTACT

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Eachmonth the Analytics eNews is delivered to more than 10,000 subscribers. Your advertisement in the Analytics eNews is interactive and generates immediate response from prospects most interested in your product or service.

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ENEwS ADVERTISING RATES

AD SIZE 1 Month 3 Months 6 Months 12 Months

Leaderboard (728 x 90) $1,050 $811 $682 $572

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Vertical Banner (120x240) $500 $436 $373 $275

2014 ENEwS ADVERTISING SChEDulEAD CLOSE MATERIALS DUE MAIL DATE

January January 16 January 21 January 23

February February 13 February 18 February 20

March March 13 March 18 March 20

April April 10 April 15 April 17

May May 15 May 20 May 22

June June 12 June 17 June 19

July July 17 July 22 July 24

August August 14 August 19 August 21

September September 11 September 16 September 18

October October 16 October 21 October 23

November November 13 November 18 November 20

December December 11 December 16 December 18

enews ADvertising terMs AnD conDitions• All rates are net.• Payment required within 15 days of signing

advertising agreement.• Subsequent periods will be billed at the

beginning of each session.• Advertisements should be supplied as GIF

or JPG. No JavaScript, ActiveX, or Flash. We cannot accept ads that use any form of scripting for image delivery and/or click-tracking.

• File size should not exceed 50 kb.

ADVERTISING CONTACTSharon Baker813.852.9942

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ENEwS ADvertising suBMissionSubmit files to Sharon Baker at sharon.baker@ mail.informs.org

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PuBlICATION PERSONNEl

Editor: Peter Horner 770.587.3172 peter.horner@mail.informs.org

Advertising Sales: Sharon Baker 813.852.9942 sharon.baker@mail.informs.org

Employment Advertising: Niki Sammons 443.757.3555 careers@informs.org / www.informs.org

INfORmS OffICESRequests for membership information and all other INFORMS publications should be addressed to www.informs.org or 1.800.4INFORM.

INFORMS Headquarters:5521 Research Park Drive, Suite 200Catonsville, MD 21228, www.informs.org

Thisbi-monthlydigitalpublicationisthepremiermagazineforcareeropportunities inanalytics.Thedigital magazine provides the analytics community with a reliable stream of information, ideas and industry developments. This trusted and reliable source draws the continued interest and loyalty of the analytics professionals who regularly visit and subscribe to Analytics Magazine. Place your job opening with Analytics and guarantee exposure to the largest and most targeted group of candidates in the analyticsfield.

Please note: The above pricing is the cost for an Upgrade to posting an ad at INFORMS Career Center. The price for your employment ad in the digital edition is added to the cost of the online job posting at INFORMS Career Center.

SubmiSSion inStructionS:Select the option for print upgrades when entering your online job posting. Ad copy entered for your onlinepostingwillalsobeusedforyourprintadorifyouprefersubmitaPDFofyouradvertisement(seesubmission instruction below). To add a company logo or other artwork to your print advertisement, pleasesendviaFTPorE-mailahighresolutionimage(300dpiorhigher)tocareers@informs.org.Ouradvertising consultant will approve the format of the print ad and fax a copy for your approval. Please include your contact information including fax and size preference.

Please note: INFORMS Employment Print Advertising is only sold in-conjunction with an INFORMS Career Center online posting.

2014 EmPlOymENT ADVERTISING RATES(COlOR OR BlACk & whITE)

1/4 page - 3-3/8” x 4-7/8” 1/2 page - 3-3/8” x 10” (vertical) Full page - 7” x 10”

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eMPLOYMeNT ADVerTiSiNG cONTAcT:INFORMSAdvertisingDepartment5521ResearchParkDriveSuite 200Catonsville,MD21228phone: +1.443.757.3500 / fax: +1.443.757.3515 / email: careers@informs.org