digital2018 MEDIA KIT

11.30.17

digital THE POP CULTURECATALYST

THE US BRAND

A PRIORITY DESTINATION Us Weekly is a pop culture authority; a leading entertainment destination and resource for lifestyle through the lens of celebrity.

A TRUSTED SOURCE Us sparks the conversation with its trusted up-to-the-minute headlines and direct-from-the-source content reflecting the audience’s many passion points.

AN INFLUENTIAL ENVIRONMENTAdvertisers benefit from Us Weekly’s editorial scope and copious product mentions influencing over 30 million consumers with “must-have-now” essentials.

1.5.18

digitalENGAGING 30 MILLION CONSUMERS ACROSS SCREENS

DIGITAL

MOBILE WEB

SOCIAL

9.1 MILLION

NEWSLETTER

386k DAILY

FANS & FOLLOWERS

19.8 MILLION UNIQUE VISITORS

17.8 MILLION UNIQUE VISITORS

OPT-IN SUBSCRIBERS

Source: comScore Media Matrix, November 2017

1.5.18

digitalYOUNG, AFFLUENT AND SAVVY

23% MOMS

Source: comScore Media Matrix, November 2017

MEDIAN AGE 39.9FEMALE 61%W18-49 37%

W25-49 34%MEDIAN HHI $94,148

19.8MILLIONUNIQUES

32% A18-34MILLENNIALS

1.10.18

digital

INITIATIVE DESCRIPTION FLIGHT

2018 DIGITAL EDITORIAL SCHEDULE

Best Diets The inside scoop on how our favorite celebs maintain their fab figures, including fitness and nutrition inspiration to help start 2018 off with health and wellness in mind. 12/27 - 1/26

Golden Globes Kicking off Awards season with a nod to the best in film and television. The robust coverage captures the unforgettable moments from the red carpet, the broadcast, and post-event highlights.

1/3 - 1/12

Winter/ Midseason TV

A look at what’s coming up for midseason TV, in addition to coverage of the hottest shows throughout the season with exclusive sneak peeks, clips, and interviews. 1/4 - 4/30

Sundance Film Festival

Daily updates from Park City, with reports on the most talked about movies, deals, and celebrity appearances at the most popular independent film showcase. 1/15 - 2/2

SAG Awards Red carpet galleries and candid moments from the event that shows actors recognizing their peers for the best performances of the year. 1/17 - 1/26

Grammys Highlights from the biggest night in music include show-stopping looks and the most talked about moments from the broadcast and post-show parties. 1/24 - 2/2

Valentine’s DayShowcasing how the stars are celebrating Valentine’s Day with their special someones, the hottest gifts to get for your loved ones, and exclusive tips on how you can celebrate holiday.

1/29 - 2/14

Super Bowl Includes exclusive reporting on the halftime show, best moments from the halftime performances, and viral ads. 1/31 - 2/9

2018 Winter Olympics

Inside access into Pyeongchang‘s 2018 Winter Olympics and an exclusive look into the lives and performances of the athletic superstars. 2/5 - 2/28

Spring Fashion Week An inside peek into New York’s Spring Fashion Week, from celebs in the front row to the exclusive after parties. 2/7 - 2/18

OscarsThe pinnacle event of awards season is chronicled with winner predictions, “red carpet ready” style and beauty tips, the best of red carpet fashion, and detailed post-show recaps.

2/28 - 3/9

Best Makeovers The best of celebrity makeovers with stunning before and after photos, as well as expert tips and inspiration for transformations just in time for spring. 3/21 - 4/4

1.10.18

digital2018 DIGITAL EDITORIAL SCHEDULE (CONTINUED)

INITIATIVE DESCRIPTION FLIGHT

Coachella Coverage of the most talked about performances, celebrity fashions, and appearances at the two-weekend event. 4/11 - 4/25

Met Gala All the red carpet looks, exclusive interviews, and behind-the-scenes scoop from this mega fashion showcase. 4/25 - 5/6

MTV Movie Awards A comprehensive wrap-up of the most talked about moments of the evening. 5/2 - 5/11

Mother’s Day Mother’s Day Gift Guide, as well as profiles of Hollywood Moms and how they spend their special day with family. 5/2 - 5/16

Cannes Film Festival Stunning red carpet showcases, insider details on the best looks, and the top news coming out of this international film festival. 5/7 - 5/23

Royal Wedding All the details surrounding the biggest media moment of the year, from wedding planning scoop to extensive up-to-the-minute coverage of the big day. 5/7 - 5/26

Summer TV A look at readers’ favorite series returning to the screen this summer, along with others that are making their TV debut. 5/23 - 8/29

Best BodiesCelebrating the strongest and healthiest physiques in Hollywood. Coverage includes fitness guides, nutrition tips, exclusive interviews, and other tools to help you get in summer shape.

5/30 - 6/15

Summer Style Includes coverage on the celeb-approved warm weather fashion trends and the staples to update your summer wardrobe. June - July

Father’s Day Father’s Day Gift Guide and special editorial feature on Hollywood Dads. 6/11 - 6/20

July 4th At-home entertaining tips and recipes to celebrate America’s birthday, along with photo-rich content on celebrities’ festivities. 7/2 - 7/9

Back to School Exclusive coverage of some of our favorite celebrity moms as they navigate the busy back-to-school season, along with shopping guides for must-buy essentials. 8/1 - 8/31

Labor Day Weekend Showcasing how celebs are spending their last few days of summer, along with star-studded entertaining tips for the long weekend. 8/22 - 9/5

1.10.18

digital2018 DIGITAL EDITORIAL SCHEDULE (CONTINUED)

INITIATIVE DESCRIPTION FLIGHT

MTV VMAs Exclusive coverage of MTV’s most outrageous performances, red carpet arrivals galleries, and an overview of the night’s big winners. 8/22 - 9/5

Fall Fashion Inside access into celebrities’ fall fashion styles, the newest fall trends, and what to buy across apparel, footwear, and accessories. 8/29 - 9/28

Fall Fashion Week Reporting on New York’s Fashion Week, from celebs in the front row to exclusive photos from Us Weekly’s signature “Most Stylish New Yorkers” fête. 9/5 - 9/14

Fall TV Fall TV season kicks off with exclusive coverage of the most anticipated new shows, new faces, and returning favorites. 9/5 - 10/26

Primetime Emmys Celebrating the best of TV with exclusive coverage of winner predictions, style and beauty tips, and red carpet highlights. 9/12 - 9/21

Halloween Coverage of this family-fun holiday includes expert tips for throwing a Halloween bash and popular costumes among celebs. 10/17 - 11/2

CMAsInside access into the popular Country Music Awards. A look into the red carpet fashion, the top country artists, the best country releases, and various interviews and galleries from the night.

11/5 - 11/14

People’s Choice Awards

The winners’ list, the best-dressed on the red carpet, and pre- and post-show highlights from the celebration of the biggest pop culture personalities of the year, as voted on by the public.

11/7 - 11/16

AMAs Exclusive coverage of the American Music Awards, showcasing hot new artists and best releases from the past year. Includes interviews, galleries, and celebrity playlists. 11/14 - 12/23

Victoria’s Secret Fashion Show

Celebrating the 23rd year of one of the most widely broadcasted runway shows to date with the world’s leading fashion models. Exclusive coverage on the musical performances, the top looks, and models’ runway-ready secrets.

11/21 - 12/5

Holidays with UsExpert tips and the latest trends for a celeb-inspired holiday season. Includes Gift Guide of the hottest gifts, tips for a stylish holiday season, and entertaining tips for festive gatherings.

11/21 - 12/31

Best of 2018 Best of 2018 initiative offers a recap of the most compelling stories of the year. 11/22 - 12/30

digitalAD SPECS

STANDARD AD TYPE SPECIFICATIONSDIMENSIONS

LEADERBOARD 728x90* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

BOX 300x250

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

HALF PAGE AD(Articles) 300x600

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

PUSH DOWN (Homepage Only) 970x66

* Dimensions: collapsed state: 970x66 static banner & expanded state: 970x418 * File size: 970x66: 60K max; 970x418: 100K initial load and up to 300K subsequent load max* Expansion: Auto expansion frequency capped at 1 per user per day (must auto collapse after 8 seconds), subsequent expansions must be user initiated on click only * Animation: 1 loop, 7 seconds on frequency capped auto expanded 970x418 panel; 1 loop up to 30 seconds max for subsequent user initiated expanded 970x418 panel * May include video functionality; up to 30 seconds; for site served creative: provide MOV file. FLVs will not be accepted.* Must contain a clearly defined Expand & Close click button in upper right of expanded panel (X CLOSE) – no smaller then 16pt font – user initiated expansion on rollover not allowed – click to expand and click to collapse * All ads must open a new window on click * See complete specs: http://tinyurl.com/qy7qk6f

Usmagazine.com uses DFP to serve advertisements

USMagazine.com reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout.

Turnaround Times:

* Rich Media, Site Served and/or Flash assets must be received within 5 business days prior to start date.

* Standard GIF/JPG, INRED, IFRAME, Javascript tags must be received within 3 Business Days prior to start date.

* For Custom Ad Units being created by UsMagazine, assets must be received within 20 business days prior to start date.

10.19.16

digitalSTANDARD AD TYPE SPECIFICATIONSDIMENSIONS

MARQUEE (Homepage, Channel Pages and Articles)

970x125

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

SUPER MARQUEE(Homepage, Channel Pages and Articles)

970x250

* 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second* All ads must open a new window on click* All sound and expansion must be user initiated* See complete specs: http://tinyurl.com/qy7qk6f)

VIDEO

NEWSLETTER BOX

16:9, 640x360

300x250

* Video can be site served or via VAST tag; 4MB max file size; MOV formats only; :15 seconds for PreRoll

* Aspect Ratio: 16:9; 1x1 tracking accepted on PreRoll

* JPEG site served (1x1 3rd party click tracking accepted – no 3rd party impression tracking)* 60K max file size

SKIN 1900x1300

* Static site served only* File size: 150K* 1900x1300 total size of skin; Center is 1280 px in width; 310 px width for left and

right panels each. Account for a space of 160 pixels in height at the top to allow for header overlap and utilize 150x600 of the inner portion for the branded area

SPONSOR LOGO PNG or PSD* Site served logo only* PNG or PSD hi res transparent logo, static only (no animation), no borders – must

be resizable to accommodate a widths ranging from 40 px to 140 px

MOBILE SITE

Various (3rd party tracking

accepted)

See complete specs: http://tinyurl.com/qy7qk6f

AD SPECS (CONTINUED)

CUSTOM AD UNITS/PAGES (10 BUSINESS DAY LEAD TIME)

• Please send the below assets for ALL customizations

• Branding/Messaging • Style Guide • Fonts • Product Shots • 1x1 3rd Party Tracking

RICH MEDIA REQUIREMENTS: Accepted vendors: Atlas, DoubleClick, Sizmek, Pointroll, Innovid, Celtra Ad types not accepted: Floating, Popup/Under, AutoExpanding & AutoSound

* Dynamic Logic/Safecount & Insight Express Studies are required to use the node format only. In banner recruitment only for Vizu and all other surveys.

11.30.17

digital

FOR INQUIRIES, PLEASE CONTACT:

CONTACT US

Victoria Lasdon Rose Vice President & Chief Revenue Officer

Victoria.Rose@UsMagazine.com212.484.3424

Brian KennedyHead of Integrated Sales

Brian.Kennedy@UsMagazine.com212.484.3490

11.30.17