2018€¦ · followers in social media 3 750 000. events and special projects * source: mediascope,...
TRANSCRIPT
2018
30 yearsin Russia
84
23
more than
PERIODICAL MAGAZINES
SPECIAL ISSUES
The first Russian issue of the magazine Burda Moden, 1987
Leaderin audience of magazines
TOP–10 PUBLISHING HOUSES IN RUSSIAHalf-year audience. Russia (‘000, оnly magazines)
cumulative half-year audience of magazines
25 903 50042,5% of Russian population
25 903,5
23 573,6
22 108,2
16 839,6
14 277,3
11 433,2
10 836,7
9 289,2
7 891,8
6 806,1
Burda Media Company
Hearst Shkulev Publishing
Bauer Media
Independent Media
7 Dney
Za rulem
Toloka
Vokrug Sveta
ACMG
Press-Courier
Source: Mediascope, NRS-Russia 2017-4 (May–October)
№1in distributionin Russia
22323
PERIODICAL MAGAZINES
PARTNERS- PUBLISHERS
ON ASSESSMENT OF DISTRIBUTION COMPANIES
OF THE RUSSIAN FEDERATION
Digitalprojects
Source: Google Analytics, February 2018
Monthly audience of Burda Media Company websites
6 363 000Followers in Social Media
3 750 000
Eventsand special projects
* Source: Mediascope, NRS-Russia 2017-4 (May–October)
Promotion of events in Burda Media Company editions (Russia, people)*
>11,5 millionAdvertising campaign on TV, radio and Internet (Moscow, people)
>8 million
~34 million Total audience monthly
Internet (website, social media,newsletters)
E-commerce(selling via internet)
Digital(mobile tablets, apps,video content)
Magazines & special editions(Normal issues, supplements,stand alone editions)
Events (Parties, awards, promotions, stand alone events)
Burda Academy(courses of professional sewing, design and clothes’ modeling, interior design, workshops, style tips)
BurdaPrint
Print. From mass-market to luxury Luxury
Premium
Mass-segment
The range of «Burda» magazines covers the entire needs of the Russian audience, offering unique professional and entertaining content.
Print. TOP editions in RussiaWOMEN’S MAGAZINES
1 Cosmopolitan 3 175 800
2 Karavan istorij 2 594 700
3 Burda 1 749 000
4 Lisa 1 500 400
5 Domashnij Ochag 1 239 800
6 Kollectsija Karavana Istorij 1 223 200
7 Glamour 1 205 000
8 Lisa. Dobrye sovety 990 200
9 Zhenskie secrety 805 400
10 Elle 695 300
AUTOMOBILE EDITIONS1 Za rulem 4 645 300
2 Automir 868 100
3 Autoreview 856 200
4 Pyatoe koleso 771 800
5 Top Gear 754 400
6 Automobili 338 600
7 Quattroruote 211 000
8 Autopanorama 175 400
MEN’S EDITIONS1 Maxim 1496 900
2 Men's Health 1014 900
3 Playboy 587 700
4 GQ 536 200
5 Esquire 400 400
INTERIOR EDITIONS1 Idei vashego doma 1 060 100
2 Interior + Design 722 800
3 Lisa. Moy uyutny dom 470 300
4 SALON-interior 285 400
5 Moy lubimy dom 232 000
6 Elle Decoration 187 300
7 Architectural Digest 150 400
8 Interni 73 100
Cumulative audience (Lisa + Burda + Lisa. Dobrye sovety)
3 686 300 people (6,0%)
Cumulative audience (Automir + Quattroruote + Playboy)
1 510 300 people (2,5%)
Cumulative audience (Idei vashego doma + Lisa. Moy uyutny dom + SALON-interior)
1 658 700 people (2,7%)
Source: Mediascope, NRS-Russia 2017-4 (May-October)
56%of Burda International Russia editions covers the audience of the age of
18-49the most interesting target audience for advertisers
Print. Audienceportrait
45
30
16
Print. Ad specials
3
Portfolio of non-standard advertising formats includes many realized projects. We are always open for new solutions to achieve the highest performance of advertising campaigns.
BurdaDigital
Digital. Social media reach
*February 2018
Total:
3 749 336*followers
7 666 319views on YouTube
1 326 564 followers
4 864followers
912 619 followers
245 076 followers
86 680followers
1 101 092followers
7 666 319views
72 422followers
followus!
BurdaNetwork.ruBURDA DIGITAL NETWORK — IS AN EXPERT OF NATIVE ADVERTISING
We connect brands with the right audience; in blogs and sites of our partners we create materials and interactive projects special for each of our clients. All publications are released in accordance with individual stylistics of every media outlet and involving social media and banner advertising support.
Our network comprises over 300 partners who write for various topics, the network includes famous bloggers and video bloggers in the field of fashion, beauty, food, travelling, celebrities having popular social media pages, outlets for male audience, young mothers and for those who are into technologies.
Digital.
Digital. Sites
7dach.ru is a club of dacha lovers, for everyone who like to spend time out of town, look after the garden and decor their houses and land plots. The site represents a community where every user can create his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.
Lisa.ru Joint internet project of most popular women’s magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, entertainment, travel , astrology)
Source: Google Analytics, February 2018, Social media, February 2018
1 533 073unique visitors
5 594 571views
Social media:
183 312 136 636 105 029 27 229 3 465 431
views
1 876 219unique visitors
6 698 946views
Social media:
39 124 37 000 12 955
Digital. Sites
Verena.ru This is the first web-site in Russia where legally posted content from the magazines about knitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than a hundred new schemes to crochet and knitting illustrated workshops and video tutorials.
BurdaStyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.
Time on site: more than 5 minDepth of views: more than 5 pages
Source: Google Analytics, February 2018, Social media, February 2018
401 888unique visitors
4 478 002views
Social media:
204 448 164 031 48 603
1 022 333unique visitors
12 731 776views
Social media:
369 564 492 756 25 132 91 405 4 164 610
views
Digital. Sites
Salon.ru Is the latest tendencies and most prominent events in architecture and design; collections of interiors; portfolios of Russian and foreign architectors and decorators.
Ivd.ru Leading on-line project focused on reconstruction and interior decoration. A team of professionals in close cooperation with famous designers and architects working on the project .
Source: Google Analytics, February 2018, Social media, February 2018
67 046unique visitors
173 755views
Social media:
3 287 12 633 1 817 1 804
454 125unique visitors
1 464 807views
Social media:
22 281 15 373 2 030
PlayboyRussia.com PlayboyRussia.com is an official website of Playboy magazine in Russia. As the legendary male magazine, the website provides users with exclusive photoshoots of the most beautiful women in the world, spectacular photographic reports, interviews with celebrities, car reviews, men’s fashion trends, and in addition, with exciting videos, the latest and most fascinating news every day, tests and competitions.
iChip.ru iChip.ru publishes latest IT news, own texts and equipment reviews, practical advice on how to work with all kind of modern digital equipment. One of the most important competitive advantages of the resource is direct access to testing of different devices carried out by CHIP test laboratory in Germany.
Source: Google Analytics, February 2018, Social media, February 2018 Digital. Sites
211 089unique visitors
1 307 852views
Social media:
40 664 1 131 862 64 600 27 643 7 647
780 511unique visitors
1 767 689views
Social media:
35 513 6 063 21 593 1 017
BurdaEvents
Events. Schedule 2018
Q1January-March
Lisa Beauty Day 3rd of March (Moscow, Vegas)
HOW IT WAS IN 2018
PLAYBOY VS PokerStars 22nd of March (Sochi)
HOW IT WAS IN 2017
Q2April-June
Automir 20th Anniversary 5th of April (Moscow)
Moy rebenok Festival 26th of May (Moscow, Sokolniki)
HOW IT WAS IN 2017
PLAYBOY Football Party FIFA-2018June-July (6 cities)
Q3July-September
Summer Festival Burda Fest 25th of August (Moscow, Sokolniki)
HOW IT WAS IN 2017
Burda Fashion StartSeptember (Moscow)
HOW IT WAS IN 2017
PLAYBOY F1 Party28th of September (Sochi)
HOW IT WAS IN 2017
Q4October-November
PLAYBOY Playmate of the YearNovember (Moscow)
HOW IT WAS IN 2017
Architectural New Year 2019December (Moscow)
HOW IT WAS IN 2017
Events. Burda Fashion StartCompetition for young and talented designers, where participants create a capsule collection of 3 looks for spring-summer season 2018, partially using sewing patterns from Burda magazine and present the collection at the final show.The whole process of creating collections is in the format of “Reality Show”, to be fully involved in the process of sewing and fashion-magic.
10 series lasting 20-30 minutes
>2 000 000 views of videos on social networks
BurdaFest Burda Fest is a big summer festival held by Burda Media for the 4rd time. The festival represents all range of interests for different audience: families, young women, kids, mothers etc. Live music by popular performers adds a special gloss to the event.
over
35 000visitors
Media campaign reach:
10 000 000 people
40entertainment zones
HOW IT WAS: HOW IT WAS:
Events. Lisa Beauty Day Interactive playground with beauty master classes and lectures. Workshops of experts in the world of fashion, beauty and health,bloggers and experts fromthe editorial office of Liza magazine.
over
25 000visitors
‘Lisa. My Child’ The first festival of “Lisa. My Child” Magazine was held in 2015 and was dedicated to the 15th anniversary of the magazine. Nowadays we call this event an annual festival for mothers and children, for future parents and for the whole family. For the third time the festival will take place at Sokolniki Park (fountain square).
HOW IT WAS: HOW IT WAS:
over
35 000visitors
Media campaign reach:
~15 million people
36partners
Events. Playmate of the YearClosed party dedicated to the best Playmate according to Playboy magazine.The most beautiful models compete for the title of the Best Girl of the year. Unique atmosphere of PLAYBOY party and star performances attended by celebrities, VIP guests and journalists.
over
2000visitors
Playboy Party A series of parties of the legendary men’s magazine.Each PLAYBOY party — is a beautiful and sexy photoshooting with bunnygirls, star performances, spectacular show,famous DJs sets and much more.
over
500visitors per event
Russiato be confirmed
HOW IT WAS: HOW IT WAS:
Pursuit of happiness
Burda Publishing House CJSC Polkovaya str. 3, bld. 4 Moscow, 127018, Russia +7(495) [email protected]
www.burda.ru