RACING IS NO T ONLY A DREAM – IT’S A PASSION

2018

MEET BOBBYEARNHARDT

BORN September 1, 1987 in Salisbury, North Carolina

RACING IS IN HIS BLOOD• Grandfather: DALE EARNHARDT , also known as “The Intimidator”, is

considered one of the best NASCAR drivers of all time• Uncle: DALE EARNHARDT JR. , two-time Daytona 500 winner and

has won the Most Popular Driver Award fifteen times (consecutively 2003-2017)

Made his first start in ARCA TRUCK SERIES in 2013 with sixth place finish in overall points

Claimed prestigious title ROOKIE OF THE YEAR in 2013

Won the MOST POPULAR DRIVER AWARD in 2013

Bobby Earnhardt had always had DREAMS TO RACE , giving them up at 15 to help his brother, Jeffrey, race. Finally in 2013, Bobby surprised the crowd with competing an entire season in the ARCA Truck Series. A NEW GENERATION OF RACING HAS BEGUN.

Thank you for your interest in Earnhardt Shearer Racing – the partnership that combines the passions for racing and agriculture. This team is determined to promote small businesses and the Midwest agricultural community by offering some very affordable advertising opportunities with national exposure.

With the Earnhardt name, you know Bobby is popular on and off the track. His social media presence on Facebook is remarkable, reaching over 94,000 fans. That alone is quite an audience. Bobby also has a Twitter and Instagram following.

At Earnhardt Shearer Racing, we are very proud of our accomplishments in 2017. Bobby achieved more than our expectations by successfully racing in the ARCA series. Because of his experience and skills demonstrated in the ARCA series, Bobby received approval from NASCAR to race in the NASCAR Xfinity series. The number of Xfinity series races he completed in 2017 opens the door for him to compete for “Rookie of the Year” in 2018. The 2018 campaign could be the springboard for the next Earnhardt to rise to prominence in the sport.

Our goal is quite simple – to race to win on and off the track. We strive to achieve a positive outcome with successful promotion of our partners. Sponsorship and advertising packages are always available.

Best regards,

Earnhardt Shearer Racing

A LETTER FROM ESR

SPONSORSHIPWORKS

BRAND EXPOSURENascar is unique because each car is considered a 180 mph billboard. Cars are seen by thousands of fans at the track and millions watching at home. NASCAR is the largest spectator sport in the world.

FAN LOYALTYNASCAR fans are more appreciative of sponsors than any other sports market. Fans are brand and product loyal which makes NASCAR attractive as a marketing option.

• Fans are three times as likely to purchase a sponsors’ products or services in comparison to non-fans

• 93% of fans said sponsorship is very important to the existence of NASCAR

• 83% of fans say they like or somewhat like a lot of corporate sponsors

• 51% of fans feel that by purchasing sponsors’ products they are contributing to the sport

TV AUDIENCENASCAR is the second highest rated televised sport in America, second only to the National Football League. NASCAR Races, practice, and qualifying sessions in 2015 were shown live on FOX Sports and NBC Sports Networks.

DEMOGRAPHICSNASCAR has an estimated 392 million fans. NASCAR fans live in areas that mirror the US population.

Popularity by region:

CUSTOMER AND EMPLOYEE ENGAGEMENTSponsors can show their customers how valued they are by taking them to a VIP experience at the race track. Employees will have the opportunity to enjoy the NASCAR experience while rooting on their company’s car at track. Employers will also build morale and loyalty while doing this.

midwest

118

south

108

west

83

northeast

83

* The examples and statistics used are for NASCAR

SPONSORSHIPBENEFITS & COST

DECALS ON THE VEHICLEThere are a variety of options for placement. Logo and company name will be showcased for fans at the track and fans watching at home to see. Sponsor will have full ability to design the car with company branded colors and logos.

SOCIAL MEDIA / PRAnnouncement of sponsorship will be made. There will be additional sponsor exposure through our Facebook and Twitter pages. Photos from the race track will be captured each race weekend and sent to sponsors for their own use.

WEB ADVERTISINGSponsor logos and link will be placed on the Earnhardt Shearer Racing website.

94,000+ likes on Facebook

CONTACT

JOHN SHEARER , Owner / President of Racing Operations

620.654.6507 john@earnhardtshearerracing.com

2018SCHEDULE

2/17 DAYTONA INT. SPEEDWAY

2/24 ATLANTA MOTOR SPEEDWAY

3/3 LAS VEGAS MOTOR SPEEDWAY

3/10 PHOENIX INT. RACEWAY

3/17 AUTO CLUB SPEEDWAY

4/7 TEXAS MOTOR SPEEDWAY

4/14 BRISTOL MOTOR SPEEDWAY

4/20 RICHMOND INT. RACEWAY

4/28 TALLADEGA SUPERSPEEDWAY

5/5 DOVER INT. SPEEDWAY

5/26 CHARLOTTE MOTOR SW

6/2 POCONO RACEWAY

6/9 MICHIGAN INT. SPEEDWAY

6/17 IOWA SPEEDWAY

6/30 CHICAGOLAND SPEEDWAY

7/6 DAYTONA INT. SPEEDWAY

7/13 KENTUCKY SPEEDWAY

7/21 NEW HAMPSHIRE MOTOR SW

7/28 IOWA SPEEDWAY

8/4 WATKINS GLEN INT.

8/11 MID-OHIO SPORTS CAR COURSE

8/17 BRISTOL MOTOR SPEEDWAY

8/25 ROAD AMERICA

9/1 DARLINGTON RACEWAY

9/8 INDIANAPOLIS MOTOR SW

9/15 LAS VEGAS MOTOR SPEEDWAY

9/21 RICHMOND INT. RACEWAY

9/29 CHARLOTTE MOTOR SW

10/6 DOVER INT. SPEEDWAY

10/20 KANSAS SPEEDWAY

11/3 TEXAS MOTOR SPEEDWAY

11/10 PHOENIX INT. RACEWAY

11/17 HOMESTEAD-MIAMI SW