2016 trial hsc business studies examination directions to

Paramount Education

2016 Trial HSC Business Studies Examination

Directions to participating schools/colleges

Dear Coordinators/Head Teachers,

Please note the following directions/guidelines, which govern the use of our

examination papers:

A security period applies to the use of these examination papers. For this

Business Studies Trial HSC examination, the security period will be:

Start of Week 2, Term 3, 2016 End of week 7, Term 3, 2016

The examination is Copyright Act protected. Multiple photocopies may be

made by the purchasing school/college. But it is illegal for non-purchasing

schools to make use of this examination in any way or form

Space is provided on the cover page for your individual school/college

letterhead/logo

All copies of papers are to be collected at the completion of the

examination. These may be returned to students at any time after week 7,

term 3, 2016

Please ensure that copies of this examination are securely stored away as per

normal procedure for formal examinations

Your cooperation and professionalism are sought in regards to the above-

mentioned conditions in order to ensure fairness to all concerned

Every effort has been made to ensure that the examination paper is free of

error, fair to students of all ability levels and that it contains questions from

across all Syllabus areas of the Business Studies HSC Course. Your

feedback/evaluation of this examination would always be appreciated

Thank you

Paramount Education

1

Student Name:_____________ Student Number

2016

BUSINESS STUDIES

TRIAL HSC EXAMINATION

General Instructions

Reading time – 5 minutes

Working time – 3 hours

Write using blue or black pen

Board-approved calculators

may be used

Use Multiple Choice Answer

Sheet provided

Write your Name and/or Student

Number at the top of this page, page 9,

11, 13, 14, 15, and the Multiple Choice

Answer Sheet

Total marks – 100

Section I Pages 3-8

20 marks

Attempt Questions 1-20

Allow about 35 minutes for this section

Use Answer Sheet provided

Section II Pages 9-20

40 marks


Allow about 1 hour and 15 minutes for this section

Section III 1

20 marks

Attempt Question 26


Section IV Page 22

Attempt either Question 27 or 28


This exam paper must not be taken out of the examination room

Disclaimer This Business Studies HSC Trial Examination has been prepared by practicing teachers in accordance with the Board of Studies

documents, Principles for Setting HSC Examinations in a Standards-Referenced Framework (BOS Bulletin, Vol 8, No 9, Nov/Dec

1999) and Principles for Developing Marking Guidelines Examinations in a Standards Referenced Framework (BOS Bulletin, Vol 9,

No 3, May 2000). These papers, however, are for Teachers/schools’ professional use only with their respective students and are not

intended to be representing ‘advice’, nor interpreting the Board of Studies’ intentions in any way. Paramount Education accepts no

liability for any misrepresentation related to this Trial HSC exam question paper. Advice on HSC examination issues should only be

sought from the NSW BOSTES.

2

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3

Section I

Multiple Choice (20 marks)



Use the Answer Sheet provided.

1 George is a casual worker at ABC plumbing supplies.

Which one of the following statements is true regarding George’s employment?

(A) George is entitled to the employer superannuation contribution

(B) George is not allowed to work for another employer on a casual basis

(C) George is exempt from paying income tax

(D) George is entitled to two weeks of annual leave only

2 Which of the following refers to the concept of ‘cost leadership’?

(A) Where a business aims to be the highest cost operator in a particular industry

(B) Where a business aims to have the lowest labour costs in a particular industry

(C) Where a business charges the lowest price possible in a market in order to gain an

initial market share for their product/service

(D) Where a business sells a product below cost price in order to entice customers to their

store

3 Tiger Airlines has made a decision to sell 25% of its passenger seats at a price below average

costs.

Which of the following is a pricing strategy that describes Tiger Airlines’s action?

(A) Price penetration

(B) Cost-based pricing

(C) Price points

(D) Loss leader

4 Which of the following is a measure of the cost of effectiveness of human resource

management?

(A) Size of the market share

(B) Corporate culture in the business

(C) Level of business profitability

(D) Extent of job enlargement

4

5

Which of the following leadership style would be appropriate for the management of David’s

teaching staff?

(A) Autocratic leadership style

(B) Laissez faire leadership style

(C) Coercive leadership style

(D) Democratic leadership style

6 Fiat produces a range of cars from the small Fiat 500 to the medium sized 500x and large

Freemont people carriers. All these are aimed to suit different people’s tastes and budgets.

From a marketing point of view, what is Fiat’s strategy an example of?

(A) Market sharing

(B) Market segmentation

(C) Market monopolisation

(D) Market orientation

7 Which of the following is a form of hedging by a global business?

(A) Derivatives

(B) Offshore borrowing

(C) Payments in advance

(D) Exchange rate speculation

8 Which one of the following defines what is meant by ‘corporate social responsibility’?

(A) Where a business is aware of the many legal requirements on business operations

(B) Where a business is seen to be caring for the environment only

(C) Where a business is expected to provide for social events in order to allow for

‘bonding’ between staff

(D) Where a business is expected to conduct its affairs with the highest regard for all its

stakeholders

David is the Mathematics Key Learning Area Coordinator at a selective Sydney high

school. He has a team of teachers that are highly experienced and skilled in their

particular field of education.

5

Examine the following financial data which is supplied by Quantum Enterprises in order to

answer Question 9:

Sales $845 000

COGS $612 000

Wages $8 700

Rent $4 000

telephone $2 000

9 Which of the following represents the gross and net profits for Quantum Enterprises?

(A) $233 000 and $218 300

(B) $1 457 000 and $247 700

(C) $247 000 and $14 700

(D) $233 000 and 830 300

10 Which of the following is NOT one of a business’s operations performance objectives?

(A) Dependability

(B) Customisation

(C) Flexibility

(D) Packaging

11 Which of the following refers to ‘supply chain management’?

(A) Resource supplies, supplies to customers and supplier rationalisation

(B) Sourcing supplies, logistics and product distribution

(C) Raw material supplies, outsourcing and vertical integration

(D) Global sourcing, outsourcing and horizontal integration

12 IBM computers produces its microchip in Silicon Valley, USA. A lot of the computer

component parts, though, are sourced from several countries around the world.

Which of the following refers to this global practice?

(A) Global logistics

(B) Global positioning

(C) Global web

(D) E-commerce

6

13 Examine the following financial data which is supplied by Sunsoon Pty. Ltd. in order to

answer Question 13

Current liabilities $49 000

Owner’s equity $395 000

Non-current liabilities $190 000

Gearing ratio = total debts ÷ owner’s equity x 100/1

Which of the following options is the correct gearing ratio and its explanation for Sunsoon

Pty. Ltd.?

Gearing Ratio Explanation

(A) 60.5% For every 60.5 cents of debt, owner provides $1.00 of

funds

(B) 35.7% For every 35.7 cents of owner’s funds, there is $1.00

of debt

(C) 60.5% For every $1.00 of debt, owner provides 60.5 cents of

funds

(D) 48.1% For every 48.1 cents of debt, owner provides $1.00 of

funds

14 Which of the following tends to occur during the development stage of the human resource

management process?

(A) Performance appraisal

(B) Induction of employees

(C) Development of job description

(D) Recruitment of new staff

15

What stage of the product life cycle would La Belle be at?

(A) Introduction stage

(B) Growth stage

(C) Maturity stage

(D) Decline stage

Maison, a ladies perfume products manufacturer, is currently attempting to

differentiate its biggest seller, La Belle, from those of its competitors, adopt

competitive pricing and continue to promote its range of La Belle products on the

Australian market.

7

16 Which of the following is a benefit of global branding?

(A) Payments for the product are carried out efficiently between a business and its clients

(B) Low cost in setting up user-friendly websites for the business

(C) Fast communication between a business and its customers

(D) Economies of scale are achieved by the business

17

Which of the following concepts is illustrated by Alex’s situation above?

(A) Intrinsic awards

(B) Performance pay

(C) Extrinsic awards

(D) Identifying staffing needs

18 Examine the following financial data which is supplied by Apex Enterprises in order to

answer Question 18

Opening stock $41 000

Sales $452 000

Closing stock $79 000

Purchases $153 000

Operating expenses $174 000 Net profit ratio = net profit ÷ sales x 100/1

Which of the following is the net profit ratio for Apex Enterprises?

(A) 148%

(B) 36.1%

(C) 67.3%

(D) 124.3%

Alex is a law firm associate of Hirscheys Lawyers, located in Sydney’s CBD. His

salary is reviewed annually by the firm’s board to determine his future pay increase.

While several factors are considered in the review, the main determining factor is how

much money Alex is able to generate for his law firm.

8

19 The Australian dollar ($A) depreciates in value relative to the U.S. dollar ($US).

Which of the following scenarios is the likely effect of the Australian dollar’s depreciation?

(A) Imports into Australia become

cheaper

Demand for Australian exports

increase

(B) Australian business is encouraged

to invest overseas

Overseas business is encouraged to

invest in Australia

(C) Demand for Australia’s exports

would increase

Demand for overseas imports would

decrease

(D) More Australian tourists would

travel overseas

Less overseas tourists would come

into Australia

20

Which of the following is a marketing strategy being exemplified in the case above?

(A) Physical evidence

(B) Promotion

(C) Product

(D) Processes

End of Section I

Shumack and Lloyd solicitors have a number of offices in Melbourne city

providing legal services to their clients. Their staffs are always expected to be:

Well presented by wearing the firm’s uniforms which carry the firm’s

logo

Keep their offices clean, safe and inviting to clients

Conduct themselves in a most professional manner around other staff

and clients

9


Trial HSC Business Studies

Section II

40 marks


Allow about 1 hour and 15 minutes for this section

Answer the questions in the space provided

Question 21 (10 marks)

Marks

(a) Identify ONE stakeholder group which may have influenced Electron management

to push for reduced staffing costs. 1

…………………………………………………………………………………

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(b) Outline ONE advantage and ONE disadvantage of external recruitment for

Electron. 2

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Question 21 continues on page 10

Matthew is the Human Resources Manager of Electron Ltd., a distribution

company of computer hardware and software. While the company is

successful in many respects, a number of issues need to be attended to in

the human resources division:

– High staff turnover

– Staffing costs have significantly increased in recent years

– Enterprise agreement with the relevant union is due for negotiation

10

(c)

(d)

Explain the process involved in enterprise agreements (EA’s) as an

employment contract. 3

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Discuss ONE monetary and ONE non-monetary reward strategy that could be

used by Electron in order to achieve greater retention of staff. 4

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End of question 21

11

Student Name _________________ Student Number


Marks

(a) Identify ONE possible target market for Motorola

…………………………………………………………………………………..

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1

(b)

(c)

Outline ONE advantage to Motorola from differentiating its mobile phone

products

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Explain how Motorola can benefit from relationship marketing

…………………………………………………………………………………..

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2

2

Motorola, the mobile phone company, has had a reasonable market share in the

global market. However, with the Apple i-phone growth worldwide, Motorola

has experienced a slow growth in recent years. Also, the company is facing

greater price competition by other leading mobile phone companies, which has

added to worsening global market sales for Motorola.

12

(d)

Propose and justify TWO marketing strategies that could be used by Motorola

to improve sales and/or product positioning.

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End of Question 22

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13



Kennedy Enterprises has provided you with the following financial information:

Kennedy Enterprises

financial statement for the year ended 30 June 2015

Industry

average

$

Sales 520 000

Cost of goods sold 234 000

Gross profit 286 000

Operating expenses

Administrative 53 000

Selling and distribution 35 500

Financial 3 500

Net profit ……?

$

500 000

195 000

305 000

42 000

25 000

4 000

234 000

Marks

(a)

(b)

(c)

Identify the type of financial statement above

…………………………………………………………………………………..

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Calculate the net profit ratio for Kennedy Enterprises (show all workings) (Net profit ratio = net profit ÷ sales revenue x 100/1)

…………………………………………………………………………………

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Comment on the profitability of Kennedy Enterprises in comparison to its

industry average

…………………………………………………………………………………

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End of Question 23

1

1

2

14


Question 24 (7 Marks)

Read the following scenario to answer the questions that follow:

Marks

(a)

(b)

Identify ONE influence on Green Valley Dairy’s operation function.

…………………………………………………………………………………..

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Recommend and outline ONE appropriate method/approach of inventory

management to Green Valley Dairy.

…………………………………………………………………………………..

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1

2

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(c) Discuss TWO management strategies that could be used in response to the

influence of globalisation on Green Valley’s operations. 4

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End of Question 24

Green Valley Dairy are manufacturers and suppliers of a range of dairy products to the

NSW and Victorian markets. Refrigeration is essential for their product transportation and

distribution.

15



Marks

(a)

(b)

Identify ONE source of internal finance and ONE source of external finance

that may be available to Excel Doors.

…………………………………………………………………………………..

…………………………………………………………………………………..

Briefly explain the interdependence between the operations and finance

functions in a business.

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2

2

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(c)

Describe TWO financial considerations that Excel Doors’ management needs

to make before they commit to any external sourcing of finance.

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2

The Operations Manager of Excel Doors has requested a bigger budget for

his department for 2017 from the company’s financial controller. The

request is mainly for the cost of replacing some outdated machinery with

technologically advanced ones to make the business’s operations more

efficient and competitive in local and overseas markets.

16

(d)

Discuss the impact of global terrorism and a continuing financial crisis in the

Euro zone on global financial management.

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End of Question 25

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Section II – Extra writing space

If you use this space, clearly indicate which question you are answering.

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Section II – Extra writing space

If you use this space, clearly indicate which question you are answering.

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Trial HSC Business Studies

Section III

Question 26

(20 marks)

Attempt Question 26


Answer the question in a SEPARATE writing booklet.

In your answer you will be assessed on how well you:

Demonstrate knowledge and understanding relevant to the question

Apply the hypothetical business situation

Communicate using relevant business terminology and concepts

Present a sustained, logical and cohesive response in the form of a business report


You have been employed by DMX Quad Bikes to prepare a report for the management on the

issues outlined above.

In your report, recommend and justify strategies for financial and human resource management that

the company could implement to improve business performance.

DMX Quad Bikes are a manufacturing and distributing company of leisure quad

bikes based in Sydney. The company supplies some markets in Asia, the Middle East

as well as the Australian market.

Recently, the management sought the expertise of a business consultant in regards to

two issues requiring urgent attention:

Debts have accumulated over recent years causing liquidity problems in the

company

The workers’ union has recently called on members for a work stoppage as a

result of increasing workplace injuries as well as anger over management

policies that could result in a number of factory jobs being made redundant.

22

Section IV

(20 marks)

Attempt either Question 27 OR 28


Answer the question in a SEPARATE writing booklet.

In your answer you will be assessed on how well you:

Demonstrate knowledge and understanding relevant to the question

Apply relevant business case study/studies and contemporary business issues

Communicate using relevant business terminology and concepts

Present a sustained, logical and cohesive response


Explain how consumer laws as well as ethical considerations impact upon the marketing activities

of a business.

OR


With reference to particular business/businesses you have studied, outline the influences of

globalisation and government policies on operations management and assess the appropriate

management strategies that can be used in response to these influences.

End of paper

23


Answer Sheet-Section 1 (20 marks)

Use this Answer Sheet to answer Section 1

Select the alternative A, B, C, or D that best answers the question and indicate

your choice with a cross (x) in the appropriate space on the grid below

A B C D

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

24

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Paramount Education

2016 HSC TRIAL BUSINESS STUDIES EXAMINATION

MARKING GUIDELINES

Section I

(20 marks)

Questions 1-20 (1 mark each)

Question Answer Syllabus Outcomes Targeted

Performance Bands

1 A H1, H4 3

2 C H4, H5 3

3 C H1, H4, H5 4

4 B H1, H4, H6 4

5 D H4, H5, H6 4

6 B H1, H2, H4 5

7 A H2, H5, H6 5

8 D H4, H5, H6 4

9 A H10 5

10 D H4, H5 4

11 B H2, H4, H5, H6 4

12 C H1, H4, H5 4

13 A H10 5

14 B H2, H4, H5 3

15 C H1, H4 4

16 D H1, H4, H5 4

17 B H2, H4, H5, H6 4

18 B H10 4

19 C H2, H5, H6 5

20 A H2, H5, H6 4

Section II

DISCLAIMER

These Marking Guidelines are intended for the professional assistance of teachers and ultimately their respective students. They

are meant to be used as ‘suggested answers’ by teaching practitioners. No guarantee is implied in these guidelines in relation to

any external exam such as the HSC. Paramount Education accepts no liability therefore for any misuse, misinterpretation, or

misrepresentation of these marking guidelines by the end users

2

Section II

(40 marks)


(a) (1 mark)

Outcomes Assessed: H1, H4

Targeted Performance Bands: 3

Criteria Mark

Clearly identifies ONE stakeholder group which may have influenced

Electron management to push for reduced staffing costs

1

Answers could include:

– Shareholders

– Management

(b) (2 marks)

Outcomes Assessed: H1, H2, H4


Criteria Mark

Clearly outlines ONE advantage and ONE disadvantage of external

recruitment for Electron.

2

Sketches an outline of either ONE advantage and/or ONE disadvantage of

external recruitment for Electron.

1


Advantages of external recruitment may include:

– New ‘blood’ into the business

– Wider recruitment pool

– Allows business to seek specific skills

– New ideas, skills and perspectives

Disadvantages of external recruitment may include:

– Requires much time and effort

– New employee may not fit culture

– Risk of unknown employee

– Loss of productivity in orientation and induction of new staff

3

(c) (3 marks)



Criteria Marks

Clearly explains the process involved in enterprise agreements (EA’s) as an

employment contract.

3

Sketches a limited explanation of the process involved in enterprise

agreements (EA’s) as an employment contract.

1-2


– Usually collective agreements between an employer and a group of employees or their

industry unions which may involve negotiations, mediation and/or conciliation

– Enterprise agreements complement or ‘add-on’ to an existing industry award

– Once agreements are finalised, they need to be certified by Fair Work Australia

– Agreement must satisfy ‘the better off overall test’

(d) (4 marks)

Outcomes Assessed: H2, H4, H5, H6


Criteria Marks

Clearly discusses ONE monetary and ONE non-monetary reward strategy

that could be used by Electron in order to achieve greater retention of staff. 4

Provides a limited discussion of ONE monetary and ONE non-monetary

reward strategy that could be used by Electron in order to achieve greater

retention of staff.

2-3

Sketches an outline of ONE monetary or ONE non-monetary reward

strategy that could be used by Electron in order to achieve greater retention

of staff.

1


Monetary awards may include:

– Wages/salary

– Commission/bonus

– Share options

– Salary packaging

– Bonus plan etc.

Non-monetary rewards may involve:

– Flexible work arrangements

– Company car

– Recreation facilities

– Awards/recognition

4


(a) (1 mark)



Criteria Marks

Clearly identifies ONE possible target market for Motorola 1

(b) (2 marks)



Criteria Marks

Correctly outlines ONE advantage to Motorola from differentiating its

mobile phone products 2

Identifies and sketches ONE advantage to Motorola from differentiating its

mobile phone products 1


- Innovation assists in getting a bigger market share

- Builds a perception that the product is superior to other products

(c) (2 marks)



Criteria Marks

Correctly explains how Motorola can benefit from relationship marketing 2

Sketches a limited explanation of how Motorola can benefit from

relationship marketing 1


– Customer loyalty

– Referrals through ‘word of mouth’

– Provides Motorola with a competitive advantage

(d) (4 marks)



Criteria Marks

Clearly proposes and justifies TWO marketing strategies that could be used

by Motorola to improve sales and/or product positioning. 4

Provides a limited proposal and justification of TWO marketing strategies

that could be used by Motorola to improve sales and/or product positioning. 2-3

Sketches an outline of ONE marketing strategy that could be used by

Motorola to improve sales and/or product positioning. 1

5


Marketing strategies may include:

Product

Price

Promotion

Place

People

Process

Physical evidence


(a) (1 mark)



Criteria Marks

Correctly identifies the type of financial statement 1


– Income or revenue statement

(b) (1 mark)

Outcomes Assessed: H10


Criteria Marks

Clearly calculates the net profit ratio for Kennedy Enterprises and shows all

workings

1


- Net profit = 37.3%

(c) (2 marks)



Criteria Marks

Clearly comments on the profitability of Kennedy Enterprises in comparison

to its industry average 2

Sketches a comment on the profitability of Kennedy Enterprises in

comparison to its industry average 1

6


– Net profits generated by the business are below the industry average. Obviously

expenses incurred by the business are far higher than average and therefore need to be

reduced in order to regain some healthier rate of profit.


(a) (1 mark)

Outcomes Assessed: H4


Criteria Marks

Clearly identifies ONE influence on Green Valley Dairy’s operation

function

1


– Globalisation

– Technology

– Government policies

– Consumer’s quality expectations

– The law

– Corporate social responsibility

(b) (2 marks)



Criteria Marks

Clearly recommends and outlines ONE appropriate method/approach of

inventory management to Green Valley Dairy

2

Sketches an outline of ONE appropriate method/approach of inventory

management to Green Valley Dairy

1


– JIT

– FIFO

7

(c) (4 marks)



Criteria Marks

Clearly discusses TWO management strategies that could be used in response

to the influence of globalisation on Green Valley’s operations. 4

Provides a limited discussion of TWO management strategies that could be

used in response to the influence of globalisation on Green Valley’s

operations.

2-3

Sketches a basic outline of ONE management strategy that could be used in

response to the influence of globalisation on Green Valley’s operations. 1


– Scanning and learning

– Economies of scale

– Global sourcing of inputs

– Research and development


(a) (2 marks)



Criteria Marks

Clearly identifies ONE source of internal finance and ONE source of

external finance that may be available to Excel Doors 2

Identifies either ONE source of internal finance or ONE source of external

finance that may be available to Excel Doors 1


Internal finance

– Capital (owner’s)

– Retained profits

External finance may include:

– Mortgage

– Debentures

– Leasing

– Factoring

– Commercial bills

– Overdraft

(b) (2 marks)



Criteria Marks

Clearly and briefly explains the interdependence between the operations

and finance functions in a business.

2

Sketches a brief outline of the interdependence between the operations and

finance functions in a business.

1

8


Operations provide the production of goods/services which generate revenue/sales for the

business

The finance function provides the operations function with funds towards purchasing

inputs and providing payments for resources

(c) (2 marks)



Criteria Marks

Clearly describes TWO financial considerations that Excel Doors’

management needs to make before they commit to any external sourcing of

finance

2

Provides a limited description of ONE financial consideration that Excel

Doors’ management needs to make before they commit to any external

sourcing of finance

1


– Level of debt commitment (gearing)

– Cost of the particular type of external debt (interest rate and fees)

– Affordability (projected levels of profits generated by the business)

– Other options available

(d) (4 marks)



Criteria Marks

Clearly discusses the impact of global terrorism and a continuing financial

crisis in the Euro zone on global financial management

4

Provides a limited discussion of the impact of global terrorism and a

continuing financial crisis in the Euro zone on global financial

management

2-3

Sketches a poor outline of the impact of either global terrorism or a

continuing financial crisis in the Euro zone on global financial

management

1


– Fears of uncertain times lead to less trade and financial flows between countries

– Lower levels of foreign investments

– May cause volatility/fluctuations in exchange rates which may in turn cause losses to

businesses

9

Section III


Outcomes Assessed: H1- H6

Targeted Performance Bands: 2-6

Criteria Marks

Clearly recommends and justifies strategies for financial and human resource

management that the company could implement to improve business

performance.

Integrates appropriate business terms, relevant concepts, and relates to the

stimulus material in the question

Synthesises own information with the information provided to develop a

sustained, logical and well-structured response

17-20

Recommends and justifies strategies for financial and human resource

management that the company could implement to improve business

performance.

Consistently uses business terms, relevant concepts, and relates to the stimulus

material in the question

Uses own information and the information provided to develop a logical and

well-structured response

13-16

Provides an adequate understanding of some strategies for financial and human

resource management that the company could implement to improve business

performance.

Makes some use of business terms, relevant concepts, and relates to the stimulus

material in the question

Uses own information and the information provided to develop a coherent

response

9-12

Sketches some aspects of certain strategies for financial or human resource

management that the company could implement

Uses some business terms and/or concepts

Uses information to develop a generalised response

5-8

Lists aspects of some financials and/or human resource strategies

Uses some economic terms and/or concepts

Presents a limited response

1-4

Answers could include: Strategies for the finance function

towards improving business performance

may include:

- Cash flow management

– Working capital (liquidity)

management

- Profitability management

- Global financial management

Strategies for the human resources

function towards improving business

performance may include:

– Leadership styles

– Job design

– Recruitment

– Training and development

current and future skills

– Performance management

– Rewards management

– Global strategies

10




Criteria Marks

Provides a clear and comprehensive explanation of how consumer laws as well

as ethical considerations impact upon the marketing activities of a business

Integrates appropriate business terms, relevant concepts, and makes reference

to relevant case study/studies

Presents a sustained, logical and cohesive response to the question

17-20

Explains how consumer laws as well as ethical considerations impact upon the

marketing activities of a business

Consistently uses business terms, relevant concepts, and makes reference


Uses own information to develop a logical and well-structured response

13-16

Provides an adequate explanation of how consumer laws as well as ethical

considerations impact upon the marketing activities of a business

Makes some use of business terms, relevant concepts, and may make some

reference to relevant case study/studies

Uses own information to develop a coherent response

9-12

Sketches some aspects of how consumer laws or ethical considerations impact

upon the marketing activities of a business



5-8

Lists aspects of some legal or ethical considerations impacting on the marketing

activities of a business

Uses some economic terms and/or concepts


1-4


Consumer law considerations

– Australian Consumer Law (ACL),

2011 (Cth)

– The Competition and Consumer Act,

2010 (Cth)

– Deceptive and misleading advertising

– Price discrimination

– Implied conditions- consumer

guarantees

– Warranties

Ethical considerations:

– Ethical criticisms of marketing

– Truth and accuracy in advertising

– Good taste in advertising

– Products that may damage health

– Engaging in fair competition

– Sugging

11




Criteria Marks

Provides a clear and comprehensive outline of the influences of globalisation

and government policies on operations management and clearly assesses the

appropriate management strategies that can be used in response to these

influences

Integrates appropriate business terms, relevant concepts, and makes reference


Synthesises own information with the information provided to develop a

sustained, logical and well-structured response

17-20

Outlines the influences of globalisation and government policies on operations

management and assesses the appropriate management strategies that can be

used in response to these influences

Consistently uses business terms, relevant concepts, and makes reference


Uses own information and the information provided to develop a logical and

well-structured response

13-16

Provides an adequate outline of the influences of globalisation and government

policies on operations management and adequately outlines the appropriate

management strategies that can be used in response to these influences

Makes some use of business terms, relevant concepts, and may make some

reference to relevant case study/studies

Uses own information and the information provided to develop a coherent

response

9-12

Sketches some aspects of the influences of globalisation and government

policies on operations management and may mention some strategies that can be

used in response to these influences



5-8

Lists some aspects of operation management



1-4


Influences of globalisation and government

policies

– Global integration

– Trade and financial flows

– Global web

– Foreign direct investment

– International organisations

– Free trade policy

– Reduction in trade protection

– Austrade and Ausindustry

– Fiscal and monetary policy

Operations management strategies may include:

– Supply chain management

– Outsourcing

– Inventory management

– Quality management

– Overcoming resistance to change

– Global factors

2016 trial hsc business studies examination directions to

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