2016 media kit - information services...

Media KitSupermarket News is the food-retail industry’s leadingresource for news, insights and information

2016

Supermarket News is the leading media brand in the food-retail industry. No other brand reaches more senior-level decision makers across as many platforms.

We cover the entirefood-retail industry —from retailers to wholesalers, large chainsto independent grocers.

57,000+magazine readers

265,000+eNews subscriptions

272,000+website unique visitors

31,000+social following

The Most Extensive Coverage of the Food-Retail IndustryMore points of contact than any other food-retail brand

Our audience helps you reach the most buyers in the$1.1T food-retail industry

620K+points ofcontact

food-restaurant.penton.com

DRUGSTORES

SUPERCENTERS

SUPERMARKETS

NATURAL/ORGANIC RETAILERS

DOLLAR STORES

CONVENIENCE STORES

WHOLESALE CLUBS

INFORMWe provide deep

knowledge, data and insights with editorial

integrity to professionals in the food retail industry

Our Brand PromiseConnecting your brand to influential decision-makers in food-retail

CONNECTWe reach and engage users on every media

platform including print, digital, events and custom

marketing programs

DELIVERWe deliver targeted,

creative, multi-platform programs that drive a measurable return on

investment

PRINT

DIGITAL

EVENTS

MARKETING


Print Digital Events Marketing Services

Magazine

Supplements

Classified

High Impact Ads

Inserts

Website

Rich Media Ads

eNewsletter

Video

Content Channels

Native Advertising

Mobile/Tablet App

Email Campaigns

Custom Events

Webinars

White Papers

Custom Research

Lead Generation

Infographics

Focus Groups

Audience Extension

Lead Lifecycling

The Penton Food & Restaurant Group does more than just provide you with a target audience. We offer a suite of media products that can be optimized to help your message meet specific marketing goals—from lead generation to product and technology announcements to broad-market brand building.

Integrated Opportunities to Grow Your BusinessDeliver your message in the food-retail industry’s most effective environment


EDITORIAL ENVIRONMENTTrusted, Fresh, Essential. Supermarket News (SN) is the brand food-retail professionals count on for the competitive intelligence, news, and information to make smart business decisions. In addition to being the news and trends leader, providing next-level data and information is a pillar of SN’s content positioning. With exclusive rankings (Top 75 Retailers, Top 50 Independents, Top 10 Online Retailers), as well as primary research reports (Whole Health, Center Store, Fresh Foods), SN is the most trusted destination for information.

ENGAGEMENT LEADERSN provides content and resulting engagement no one else in the industry can claim. It is content as well that drives paid subscriptions in both the magazine and digital platform, another strong engagement indicator and unique trait of this SN audience. Additionally, SN has tallied more than 97,000 registrants to SupermarketNews.com, ensuring a quality audience is receiving your messaging.

AUDIENCE/CIRCULATION/READERSHIPAs SN continues to evolve, it boasts the most trafficked website and largest total audience in the industry, delivering decision makers who can take your business to the next level. Via the print magazine (nearly 30,000 subscriptions) and the largest digital audience (including 270,000 unique visitors and 1 million pageviews per month), SN is the most dominant in food-retail. In addition, SN sends out more than 1.1 million eNewsletters each month and has the most followers and social engagement of any food-retail brand.

ADVERTISINGIntegrated programs that deliver results. Supermarket News offers the largest audience in food-retail. The expansiveness of the audience not only provides widespread scale, but also a critical mass for more

targeted promotions based on demographics or topical interests. SN also delivers the most ways to reach this audience, whether it be through the magazine, website, eNewsletters, mobile or live events. From tactical lead generation and product announcements to broad, strategic brand building and through leadership, more advertisers turn to SN to help delivery their marketing message.

THE NEW CONSUMERSupermarket News has always tapped into the latest trends and happenings in the food-retail industry. In 2016, SN will expand its coverage of the next generation of grocery shoppers.

SN will dive deep into the changing consumer: Who are they? What do they want from a grocery supplier? How do they want to get it? How can you be ready to meet their needs? With a sharpened focus on the consumer across all platforms, SN will provide retailers and suppliers the information they need to grow future business.

The New Consumer program will also be the stage for celebrating two new Supermarket News awards, the Retail Achievement Awards and Culinary Achievement Awards.

SN is also an expert at executing custom events. We can leverage our extensive audience to create both large and intimate events in a live or virtual format.

At a Glance


Understanding the Market

THE MARKETThe wide word of food-retail is one that exceeds $1 trillion in sales. Food and beverage sales exceed $600B a year, making it the largest retail category by a wide margin. This market is flush with opportunity, with stores carrying anywhere from 15,000-60,000 product SKUs.

Right now, the industry currently going through a renaissance. Traditional grocers are being challenged by smaller, fresh formats featuring natural and organic products. And the emergence of online retail is disrupting the way business has been done for decades.

Research shows that decisions are made across all level of an organization including Operations, Marketing, Purchasing, R&D and of course the Owner/President/C-level. SN is the only brand that can help you reach all levels of an organization to make sure your products/services are top of mind when decisions are made.

HOW SUPERMARKET NEWS CAN HELP YOU CAPITALIZE ON THE MARKETPenetrating food-retail requires three things: product differentiation, a story/promotion and the access to the right retail decision makers to sell them and keep them sold. SN is the leader in making this connection. Not only does SN have the largest audience in the food-retail industry, but we are also experts in building and nurturing the story of marketers to show how valuable their products can be.


Source: Willard Bishop

2012 2013

$1.11$1.13

2019

$1.31*

2014

$1.18

*projected

FOOD RETAIL INDUSTRY SALES (in trillion)

TOTAL AUDIENCE PROFILETRAFFIC + ENGAGEMENT

The brand food-retail professionals count on for the competitive intelligence, news, and information to make smart business decisions

Audience

1 Supermarket News - AAM Consolidated Media Report (Dec 2015),2 Eloqua, 3 Publisher’s Data, 4 SN User Profile (2015), 5 SN Subscriber Study (2013)

Food-retail is big business, estimated at over $1 trillion in sales across all segments. Supermarket News boasts the most trafficked website and largest total audience in the industry, delivering decision makers and influencers who can take your business to the next level.


28,725subscribers(audited)1

MAGAZINE

COMPANY TYPES5

retailers74%

wholesalers6% food brokers1%

manufacturers9%

food associations& agencies2%

edu. institutions& others8%

ENEWSLETTERS

1M+eNews delivered(monthly avg)2

SOCIAL

31,000+social following3

WEBSITE

97,000+total registrants3

1,084,490monthly pageviews(audited)1

272,151monthly uniques(audited)1

72% involved in purchasing products, services and/or supplies (approving, recommending, influencing, selecting, etc.)

INFLUENTIAL DECISION-MAKERS4

620,000+ points of contact

2016 Editorial Calendar

food-restaurant.penton.com Latest audit statement for SN is available at http://bit.ly/snaudit

Departments and topics subject to change || Updated 8-29-16

FEATURED THEME / NEW CONSUMER

SEGMENT TRENDS

SPECIAL AD SECTION*

BONUS DISTRIBUTION

FRESH MARKETCENTERSTOREDELI / PREPARED FOODS MEAT / SEAFOOD BAKERY PRODUCE

JANClose: 12/4Materials: 12/11

Industry Realignment: Top 75 Retailer RankingsMarketer of the Year

EquipmentUpdate

Beef Cakes/Decorations

RootVegetables

Coffee FMI Midwinter

FEBClose: 1/8Materials: 1/15

Top 50 Small Chains & Independent Rankings Breakfast Meat Conference Preview

Breads &Rolls

Cross-Promotion Opportunities

Gluten-Free NGA / Meat Conference

MARClose: 2/5Materials: 2/12

Wellness Transformation:SN’s Annual Whole Health Survey

Cheese Seafood Gluten-Free Leafy Greens Cereal Expo West /Seafood Expo

APRClose: 3/11Materials: 3/18

Millennial Revolution:What’s Next for Younger Shoppers

Salad Bars Power of Meat Deep Dive

Desserts Value Added Innovations

Condiments& Hot Sauce

MAYClose: 4/8Materials: 4/15

Perishables in Transition: SN’s Annual Fresh Foods SurveyIDDBA Preview

Frozen • New Natural IDDBA

JUNClose: 5/6Materials: 5/13

The Growth Issue: Fastest Growing RetailersFMI Connect Show Issue

Heat-and-Eat Meals Grilling Healthy vs. Indulgent

United Fresh Preview

Specialty FMI Connect / United Fresh / World Tea Expo

JULClose: 6/10Materials: 6/17

Online Shopping Leaders: The Digital Top 10AD STUDY

Deli Meat Chicken Central Bakeriesvs. In-Store

Power of ProduceDeep Dive

Healthy Snacks

• New Natural

AUGClose: 7/8Materials: 7/15

SN’s Annual Product Categories Issue — Comprehensive data on category sales changes across fresh, grocery and nonfood along with insights on forces behind the movement.

SEPClose: 8/5Materials: 8/12

SN Special Issue — What’s Next as Retailers Reinvent for Changing Consumers: A deep dive into shopper behavior changes, from digital to prepared foods, and profiles retail award winners.

• Produce Expo East

OCTClose: 9/9Materials: 9/16

SN’s Annual Center Store Survey Holiday Catering Turkey Pies/Cakes PMAPreview

Beverages • New Natural PMA

NOVClose: 10/7Materials: 10/14

The SN Roundtable — Financial Analysts Forecast Industry Performance & New Directions

Full-ServiceRestaurants at Retail

Pork Doughnuts Citrus PrivateLabel

• Gourmet PLMA

DECClose: 11/4Materials: 11/11

Change Drivers — SN’s Power Ranking of Leaders & Influencers Transforming the Industry

2017 Forecast & Trends • New Natural

* Special advertising sections allow marketers to tell their story in a special section dedicated to specific topics.

Print OpportunitiesMagazine

28,725subscribers*

57,450total circulation with pass-along**

RUN-OF-PRINT

1x 6x 12x

Full Page $ 9,200 $ 7,820 $ 7,360

Junior Page $ 7,350 $ 6,250 $ 5,880

1/2 Page (Horizontal) $ 5,800 $ 4,930 $ 4,640

1/3 Page (Vertical) $ 4,700 $ 4,000 $ 3,760

1/4 Page (Square) $ 3,200 $ 2,720 $ 2,560

Strip Ad $ 2,900 --- ---

Full Page Spread $ 15,000 --- ---

1/2 Page Spread $ 9,500 --- ---

SUPERMARKET NEWS

PREMIUM POSITIONS

Full Page Cover Tip (2-sided) $ 27,500

1/2 Page Cover Tip (2-sided) $ 16,000

Cover II (Inside Front) $ 10,580

Cover III (Inside Back) $ 10,120

Cover IV (Back) $ 11,040

Pages 3, 5, 7, 9 $ 10,580

SPECIAL UNITS

Business Reply Card $ 5,380

Front Cover Box $ 4,500

MECHANICAL CHARGES

Press Stop $ 925 (net)

* Supermarket News - AAM Consolidated Media Report (Dec 2015)** Supermarket News - Beta Study (Apr 2014)


CROSS-PUBLICATION / TARGETING OPPORTUNITIESFrequency can be combined among Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. For questions regarding regional splits, demographic splits and combination programs, please contact us.

AUDIT STATEMENTThe latest audit statement is available here: http://bit.ly/snaudit

SUPPLIED INSERTS

FULL PAGE JUNIOR PAGE

Supplied Insert (2-page) $ 9,650 $ 8,695



NOTE: Rates are gross unless noted

Print SpecsMagazine

Upload Files To:penton.sendmyad.com

Production Contact:Kathy Daniels - Production Manager913-967-1828 | [email protected]: 913-514-3686 | 9800 Metcalf Ave, Overland Park, KS 66212

Send Insertion Orders To:[email protected]: 913-514-7000

AD SIZES NON-BLEED BLEED (see sidebar)

Full Page Spread 19.5" (w) x 11.5" (d) 20" (w) x 12" (d)*

1/2 Page Spread 19.5" (w) x 5.75" (d) 20" (w) x 6.25" (d)*

Full Page 9.5" (w) x 11.5" (d) 10" (w) x 12" (d)*

Junior Page 7" (w) x 8.625" (d)

1/2 Page (Horizontal) 9" (w) x 5.75" (d) 10" (w) x 6.25" (d)*

1/3 Page (Vertical) 3.25" (w) x 11" (d)

1/4 Page (Square) 5.125" (w) x 5" (d)

Strip Ad 9" (w) x 2.625" (d) 10" (w) x 3" (d)*

Front Cover Box 4.5" (w) x 1.5" (d)

Full Page Cover Tip Contact us for more info

1/2 Page Cover Tip Contact us for more info

TRIM SIZE: 10" (w) x 12" (d)

* BLEED ADS

For bleed ads, please add bleed of 0.125" beyond the listed dimensions.

This will set up invisible bleed and trim page boxes that SendMyAd will use to check the ad size, as SendMyAd is based off of the trim size of an ad.

www.penton.com/sma/pgtrim.pdf

PRINTING PROCESS &BINDING METHOD• Web Offset, saddle Stitch• Business reply cards & inserts jog to head• Inserts tip to front of signature

COLOR PROOFSWOP approved color proof

ADVERTISING MATERIALSSee attached guidelines for submission.

Only one solid color should be used in one area. Total density of all four colors should not exceed 300% in any area of the separation. Exaggerated contrast should be used for greater fidelity and impact. Allow for 5-7% gain, which occurs in web offset printing.

NOTES• Keep live matter 0.25" from trim• Keep crop marks out of bleed area• Face, foot, head trim: 0.125"

1/2 Page (Horizontal)

1/3 Page (Vertical)1/4 Page (Square)

Full Cover Tip

Full PageJunior Page

Full Page Spread1/2 Page Spread

Strip Ad 1/2 Cover TipFront Cover Box

Print OpportunitiesClassifieds

28,725subscribers*

57,450total circulation with pass-along**

SN CLASSIFIEDS

1x 3x 6x 12x

1/8 Page (5") $ 810 $ 726 $ 648 $ 540

1/6 Page (6") $ 1,080 $ 968 $ 864 $ 720

1/4 Page (10") $ 1,620 $ 1,452 $ 1,296 $ 1,080

1/3 Page (13") $ 2,160 $ 1,936 $ 1,728 $ 1,440

1/2 Page (20") $ 3,240 $ 2,904 $ 2,292 $ 2,160

* Supermarket News - AAM Consolidated Media Report (Dec 2015)** Supermarket News - Beta Study (Apr 2014)

Leslie Wolowitz212-204-4399 | [email protected]

COLUMN SIZES

1 column 2.125" / 13 picas

2 columns 4.50" / 27 picas



1/6 Page(2 columns x 3")

1/3 Page(2 columns x 6.5")

1/8 Page(2 columns x 2.5")

1/4 Page Vertical(2 columns x 5")

1/2 Page Horizontal(4 columns x 5")

1/2 Page Vertical(2 columns x 10")

AD FORMATS

2.125"

4.50"

6.75"

9.25"

NOTE: Minimum ad size is 1 column x 1"

Digital OpportunitiesSupermarketNews.com

WEBSITE DISPLAY ADS

Leaderboard (728 x 90) $ 85 / CPM†

Leaderboard + Trailerboard Combo (728 x 90) $ 90 / CPM†

Right Rectangle (300 x 250) - Top $ 85 / CPM†

Right Rectangle (300 x 250) - Mid $ 55 / CPM†

Trailerboard (728 x 90) $ 35 / CPM†

In-Article (180 x 150) $ 85 / CPM†

† Minimum 25,000 impressions per monthNOTE: Additional $10/CPM for rich media & video ad units

728 x 90

SUPERMARKETNEWS.COM

300 x 250

180 x 150

300 x 250

728 x 90

WEBSITE SPONSORSHIPS

Homepage Takeover (50,000 est. impressions with homepage webskin) $ 4,410 / week

Introstitial Ad (80,000 est. impressions) $ 8,300 / week

Webskin (100,000 est. impressions; excludes homepage) $ 10,000 / week

Pagewrap (100,000 est. impressions; excludes homepage) $ 11,500 / week

Floor Ad $ 8,300 / week

SUPERMARKETNEWS.COM

Introstitial

SUPERMARKETNEWS.COM

Webskin

Webskin

Floor Ad

1,084,490

ADDITIONAL WEBSITE OPPORTUNITIES

White Paper $ 8,500 / month

SNVOICE (sponsored/custom content program) Contact Us

Video Hosting & Promotion Contact Us

272,151 5:36 2.28

SUPERMARKETNEWS.COM



monthly pageviews(audited)1

monthly uniques(audited)1

time on site(monthly avg)2

pages per visit(monthly avg)2

1 Supermarket News - AAM Consolidated Media Report (Dec 2015),2 Adobe Analytics

Digital OpportunitiesSN eNewsletters

1-5x 6-19x 20-39x 40x+

Modified Leaderboard Ad (670 x 90) $ 1,560 $ 1,465 $ 1,275 $ 1,020

Right Rectangle Ad (300 x 250) - Top $ 1,320 $ 1,240 $ 1,165 $ 1,095

Right Rectangle Ad (300 x 250) - Mid $ 935 $ 880 $ 825 $ 775

In-Stream Ad $ 1,180 $ 1,110 $ 1,045 $ 980

Featured Product/Recipe/Classified $ 450 --- --- ---

Single-Sponsored SN Daily $ 5,500 includes one 670 x 90, two 300 x 250, one in-stream ad, and featured product

SNVOICE Native (Native Advertising) Contact Us

42,000+ weekdaysSN DAILYSN’s flagship eNewsletter, a daily must read for the food-retail community

delivered* (avg) frequency

* Eloquafood-restaurant.penton.com


670 x 90

SN DAILY

In-Stream300 x 250

300 x 250

Featured

BREAKING NEWS 28,000+ 1-2x/monthBroadcasting extremely engaging content based on breaking news.

delivered* (avg) frequency

Exclusive Sponsorship (one 670 x 90 ad) $ 4,500 / month

SN BREAKING NEWS ALERT

670 x 90

CUSTOM EBLASTSReach out to a targeted list of food-retail professionals with a customized message.

Custom HTML eBlast (minimum spend of $1,000 required) $ 450 / CPM

CUSTOM EBLAST

Modified Leaderboard

SingleBox

SN PRODUCT WATCH

Two BoxCombo

Custom Four Box Combo

37,000+ monthlyPromote and relay the benefits of specific products.

PRODUCT WATCHdelivered* (avg) frequency

Top Tier (Positions #1 to #8) $ 1,050 / box

Second Tier (Positions #9 to #16) $ 795 / box

Two Box Combo $ 1,375

Custom Four Box Combo $ 2,640

Third Tier (Positions #17 to #24) $ 600 / box

Modified Leaderboard + Two Box Combo $ 4,320

Single-Sponsored Product Watch $ 8,500

eNewsdelivered* (avg)

eNewsfrequency

websiteduration

BAKERY

10,000+ monthly 1 month $ 6,000 / month

PRODUCE


DELI


MEAT


DAIRY


SEAFOOD


ORGANIC & NATURAL


Digital OpportunitiesSN Segment Sponsorships

Target your messaging with our Segments in Focus program. The combo of eNewsletter and digital ads reach readers with content tailored to their needs to drive maximum engagement.

SN SEGMENTS IN FOCUS

* Eloquafood-restaurant.penton.com

SN

300 x 250

eNewsletter Ads(1x deployment)

Ads (one 670x90, two 300x250) on specific product category segment report

Website Display Ads(sponsorship duration)

Ads (two 728x90, two 300x250) tagged to the specific product category landing page and related content pages on supermarketnews.com

Mobile Display Ads(sponsorship duration)

Mobile ads (one 320x50, two 300x250) tagged to the specific product category segment on m.supermarketnews.com

728 x 90

SUPERMARKETNEWS.COM

300 x 250

300 x 250

728 x 90

Segment

670 x 90

SN SEGMENT REPORT

300 x 250

300 x 250


Event OpportunitiesExclusive Show Sponsorships

EXCLUSIVE SHOW SPONSORSHIP


Supermarket News has your pre-, during-, and post-event promotion covered. Become the exclusive sponsor of one of our show packages and maximize your impact around these flagship industry events.

728 x 90

SUPERMARKETNEWS.COM

300 x 250

300 x 250

728 x 90

EVENT

670 x 90

EVENT ENEWSLETTER

300 x 250

Magazine Full page magazine ad within the issue of Supermarket News distributed at the event

SponsoredeNewsletter(3x deployment)

Ads (one 670x90, one 300x250) in three special report eNewsletters dedicated to the event

Landing Page(sponsorship duration)

Logo placement and ads (two 728x90, two 300x250) tagged to the specific event landing page on supermarketnews.com

Article Pages(sponsorship duration)

Ads (two 728x90, two 300x250) tagged to the specific event article pages on supermarketnews.com

Industry Event Dates

2016

Natural Products Expo East Sep 21-24, 2016 $ 20,000 (net)

PMA Fresh Summit Oct 14-16, 2016 $ 15,000 (net)

PLMA Nov 13-15, 2016 $ 10,000 (net)

2017

FMI Midwinter Jan 28-31, 2017 $ 15,000 (net)

NGA Show Feb 12-15, 2017 $ 15,000 (net)

NAMI Meat Conference Feb 19-21, 2017 $ 15,000 (net)

Natural Products Expo West Mar 8-12, 2017 $ 20,000 (net)

IDDBA Jun 4-6, 2017 $ 15,000 (net)

FMI Connect Jun 13-15, 2017 $ 20,000 (net)

FULL PAGEPRINT AD

* Eloqua



With the abundance of information available and directed at professionals today, the aggregation and organization of topical content is becoming more vital in catching a share of their attention. It’s only reasonable that a wholesaler executive looking into new or expanded product selections, a retailer CTO looking into the latest checkout technoloyg, or a discount store CMO looking to adopt new marketing strategies all would welcome a dedicated home for content that fits their information needs.

That’s the idea behind the SNVOICE program. We can help you tailor a digital program on a particular segment, topic or field to create versatile landing destinations for your target audience — positioning you as a thought leader.

728 x 90

WEBSITE

300 x 250

300 x 250

728 x 90

Content Box

300 x 250(RH/FM only)

670 x 90

ENEWSLETTER

300 x 250

Content Box

SPONSORED CONTENT PACKAGE

Landing Page• Sponsorship of exising website topic located on navigation bar• Ad takeover on content channel• Content box on content channel (logo with 3 product listings)

Articles Pages • Ad takeover on primary article pages tagged to topic

SponsoredeNewsletter(1x month)

• Ad takeover in eNewsletter• Content box in eNewsletter (logo with 3 product listings)• eNewsletter sign-up on registration form to gain new subscribers

Native ContentDistribution(1x month)

• Ability to include one native article in eNewsletter content stream and website channel content stream (must be provided by advertiser; custom content available for additional charge)

House Ads • House ads with advertiser logo to drive additional traffic (ad creation and frequency determined by Penton)

Contact us for details

CUSTOM CONTENT PACKAGE

Landing Page• Sponsorship of new custom topic• Ad takeover on content channel• Content box on content channel (logo with 3 product listings)

Articles Pages • Ad takeover on primary article pages tagged to topic

SponsoredeNewsletter(1x month)

• Ad takeover in eNewsletter• Content box in eNewsletter (logo with 3 product listings)

Native ContentDistribution(1x month)

• Ability to include one native article in eNewsletter content stream and website channel content stream (must be provided by advertiser; custom content available for additional charge)

House Ads • House ads with advertiser logo to drive additional traffic (ad creation and frequency determined by Penton)


CONTENT CHANNEL + ENEWS PROGRAM

CustomSNVOICE

Content eNewsletter

Content Channel

CustomSNVOICE (cont.)


Build ongoing conversations between your brand and our audience by providing value through relevant content in-stream. With the proliferation in mobile usage and social sharing, native advertising integrates high-quality content into the audience’s user experience.

728 x 90

WEBSITE

300 x 250

300 x 250

728 x 90

300 x 250(RH/FM only)

eNewsletter Content Stream

Website Content Stream

CONTENT DISTRIBUTION

Content is distributed via multiple content streams — through our

website and eNewsletter.

Display ads surround the content page — keeping your brand

“top of mind” next to the content.

A central hub for your content — with ads and a content box for

product promotions. (for large programs)

CONTENT CONSUMPTION CONTENT ENGAGEMENT

NATIVE ADVERTISING (hosted on SupermarketNews.com)

NATIVE ADVERTISING (hosted on advertiser’s website)

Website Content Stream1x placement on website newsfeed Featured

eNewsletter Content Stream1x placement in flagship eNews newsfeed SN Daily

Content Page Ad TakeoverAd takeover on the content page

(2) 728 x 90(2) 300 x 250


Readers interested in your content click through and are redirected to your website for engagement

Content is distributed via multiple content streams — through our website and eNewsletter.

Content Page

NATIVE ADVERTISING PROGRAM

CONTENT DISTRIBUTION CONTENT CONSUMPTION CONTENT ENGAGEMENT

Website Content Stream1x placement on website newsfeed Featured

eNewsletter Content Stream1x placement in flagship eNews newsfeed SN Daily


STRATEGIC INSIGHTS STUDYCreate an actionable marketing plan out of audience-centered research using current trends to forecast evolving opportunities and designs marketing programs that allow brands to impact the “white space” in the market.

ONLINE FOCUS GROUPSGain the insights of an in-person session in one consolidated screen with a sophisticated online platform that brings together participants who represent the target buyers and decision makers for feedback and reactions.

CUSTOM RESEARCHGain valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans.

RICH MEDIA & NATIVE ADSHigh impact ad formats designed to drive engagement and awareness of an advertiser’s brand and messaging — using videos, photos, social media and animation to tell brand and product stories.

SMARTREACHTM (DIRECT MARKETING)Target and engage audiences from Penton’s database of 18 million global B2B decision-makers with programs that range from list rental to lead generation, audience extension, targeted email campaigns, and more.

BEHAVIORAL / RETARGETINGPenton SmartReachTM Web Target is a sophisticated digital marketing solution that leverages content consumption and user behavior on the web to predict buying behavior in real-time.

ENEWSLETTERSCreate highly engaging editorial content with your target customer/market in mind that educates and informs in a competitive-free environment and generates new business for your company.

INFOGRAPHICSAdd infographics to your content strategy to help build awareness around your brand, drive traffic to your website and encourage social sharing of your content.

CONTENT CHANNELSAlign your products and services to position your company as a thought leader in the industry with an exclusive share of voice (competitor-free) environment surrounding a relevant topic for your target audience.

WHITE PAPERS / ESSENTIAL GUIDESEstablish subject matter expertise and thought leadership to drive high quality leads by providing solutions to industry problems and making recommendations for using emerging technologies or expand on research results.

Discovery Awareness Consideration Purchase Advocacy

Marketing ServicesCustom Solutions


Marketing ServicesCustom Solutions (cont.)

LEAD LIFECYCLINGLead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

TARGETED LEAD ENGAGEMENT PROGRAMLeverage a four-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase, accelerating leads through the sales funnel.

CONTENT SYNDICATION LEAD TOUCHLeverage a three-touch nurturing program that promotes lead quality more than lead quantity, keeping the conversation going by generating interesting and engaging contacts.

VIRTUAL BRIEFING CENTERAn interactive virtual environment designed to provide a persistent online destination to showcase products and engage audiences.

IN-PERSON EVENTSBring people together with an open and receptive environment for new product and service information, while giving attendees an opportunity to interact with your products and services in a memorable way.

VIRTUAL EVENTSBring hundreds to thousands of attendees into an interactive environment that provides education, opportunities for networking and interaction with providers of valued products and services — all online.

WEBINARSYour best prospects are individuals who are actively looking for solutions and education. Webinars are a cost-effective way to generate a large number of leads and align your company with industry experts.

VIDEO BLOGCover topic areas that are relevant to your product or service with video blogs that deliver brief, punchy content that engages your target audience.

EBOOKS & DIGITAL MAGAZINESEstablish your brand as an authority in your industry with rich content in a magazine-style format. Added to our website or yours, they are a great way to bring in new traffic and generate leads.

Discovery Awareness Consideration Purchase Advocacy

TOP 10 CARDSBrief, “punchy” pieces designed to provide a series of tips or steps to help your customers solve a problem or guide them in a buying decision — reinforcing your credibility as a market expert.


Contact InfoBusiness

SALES

ADOPERATIONS

MARKETING & COMMUNICATIONS

EVENTS

AUDIENCE DEVELOPMENT

MONIQUE MONACO-LEVYGroup Show DirectorT: [email protected]

JESSE PARZIALEShow ManagerT: [email protected]

JASON BOGOVICDirector, MarketingT: [email protected]

JESSE YEUNGMarketing ManagerT: [email protected]

ANN TEICHMANMarketing SpecialistT: [email protected]

ERICA NAMTALOVDirector, User MarketingT: [email protected]

DESIREE TORRESSr. Director, User MarketingT: [email protected]

SALESSUPPORT

LYDIA MAYERDigital Operations ManagerT: [email protected]

JOHN PETROVICDigital Production ManagerT: [email protected]

KATHY DANIELSPrint Production ManagerT: [email protected]

LORRAINE MANNIXClient Support ManagerT: [email protected]

ISABEL ERESEClient Support ManagerT: [email protected]

JENNIFER FREUNDClient Support ManagerT: [email protected]

LYNNE MCLAUGHLINClient Support ManagerT: [email protected]

LAURA VISCUSIVice President / Market Leader


DAVID DESIMONEAccount ManagerSupermarketT: [email protected]

REBECCA ROBERTSRegional Sales ManagerLower Midwest / Mountain / Ontario / Int’lT: [email protected]

JERRY RYMONTRegional Sales ManagerMI / OH / Strategic Business Development for SupermarketT: [email protected]

SHERYLEN YOAKRegional Sales ManagerWest / West CanadaT: [email protected]

JEFF CHRISTERSONRegional Sales ManagerSoutheastT: [email protected]

JODY KUDLESSRegional Sales ManagerNortheast / East CanadaT: [email protected]

LESLIE WOLOWITZAccount ManagerOperators / Classifieds / Real EstateT: [email protected]

KENT SCHOLLADirector, SalesT: [email protected]

Contact InfoEditorial


SARAH LOCKYERExecutive Director, ContentT: [email protected]

CONTENT PRODUCTION &

ENGAGEMENT

CHRIS ROBERTOContent Design SpecialistT: [email protected]

JOE ANDERSONContent Design SpecialistT: [email protected]

MARCELLA VENEZIALESr. Content ProducerT: [email protected]

CHRISTI RAVNEBERGDirector, Content ProductionT: [email protected]

EDITORIAL

ALICIA STEINContent Production SpecialistT: [email protected]

DON CUPPETT JR.Content Production ManagerT: [email protected]

LEIGH ANNE ZINSMEISTERContent ProducerT: [email protected]

BECKY SCHILLINGDirector, ContentT: [email protected]

MIKE BUZALKAExecutive Features EditorT: [email protected]

TARA FITZPATRICKSr. EditorT: [email protected]

MEGAN ROWEManaging EditorT: [email protected]

ALAN LIDDLEDirector, Data & Event ContentT: [email protected]

LISA JENNINGSWest Coast Bureau ChiefT: [email protected]

JONATHAN MAZESr. Financial EditorT: [email protected]

BRET THORNSr. Food EditorT: [email protected]

RON RUGGLESSSouthwest Bureau ChiefT: [email protected]

JENNA TELESCADirector, ContentT: [email protected]

JULIE GALLAGHERSr. Content ManagerT: [email protected]

LIZ WEBBERSr. Digital ManagerT: [email protected]

JON SPRINGERRetail EditorT: [email protected]

2016 media kit - information services...

Documents