MEDIA KIT

ABOUT SMCA

Social Media (SM) is still a new thing in Austria. Therefore the marketing and communication sector is making its first steps into the dyna-mic world of Social Media. SMCA is the leading blog in Austria for SM, SM Marketing and SM Communication. It provides top information about very recent SM campaigns, SM back-ground stories and the latest development in the world of social networks.

AUDIENCE

Although Facebook has 2.7 million users in Austria, the actually SM soft skill of the random user has yet to be developed. However there is a small group of SM sensitive people who work in emerging marketing agencies or in marketing management. Beside journalists, students and innovators this group of SM affiliates are the main readers of SMCA.

CONTACT

We offer several advertising opportunities on SMCA. In case you want individual advertise-ment, we are excited to create a personalized ad package for you. Please contact us

media@socialmediaclub.at

BANNER

There can be placed all kinds of banners on the Homepage and in the different categories.SMCA is an exclusive platform providing tailored ad solutions for a specific audience: therefore we offer fix banner prices only for one month.

COVERSTORY

P1

P2P2 P2P3

COVERSTORYP4P4

P4

P1P2P2

P2P3

COVERSTORYP1 - 300 €

P2 - 150 €

P3 - 100 €

P4 - 1.000 €

HOMEPAGE CATEGORY*

P1 - 150 €

P2 - 75 €

P3 - 50 €

P4 - 700 €

P4

Categories*

(Social Media, Campaigns, Design& Art, Tech, Opinion)

50% off the main prices, except P4

BANNER SICES

P1 Custom Banner= 440x260; P2/3 Medium Rectangle= 300x250

P4 on request; custom banner on request

Prices per Month (P4 = per Week)

1 Posting = 700 €

2 Postings = 1.400 €

3 Postings = 1.900 €

4 Postings = 2.500 €

5 Postings = 3.000 €

ADVERTORIALS

ADVERTORIAL

An advertorial is an advertisement in the form of an editorial, which reflects the sales message of the client. The article is written in the context of the blog and looks like a “normal” article, although it must be highlighted as advertisement.

BrandedChannel

Branded Homepage(HP) (weekly)

Branded Category (C)(weekly)

Advertorial

2.000,-unit price 2.480,-

Packages1.300,-

unit price 1.550,-700,-

unit price 780,-300,-

unit price 370,-

X

X

XX*2 X

Banner P2/P3 (HP)

Banner P1 (C)

Banner P2/P3 (C)

X

X

XX

Facebook and TwitterPosting XX X

BrandedCategory(C)

Advertorial+SM

Banner

FIGURES BLOG, MARCH 2012

Pageviews/month: 16.000

ALEXA RANKING: 90.140 international/ 299 Austria

compared to Werbeplanung.at 109.151 international/ 491 Austria APA.at 70.980 international/ 386 Austria

FIGURES FACEBOOK, MARCH 2012

LIKES: 1.707 TALKING ABOUT: 200 WEEKLY TOTAL REACH: 4.636

TWITTER: 1.814 FOLLOWER