location: 1616 Hwy 68 N, Oak Ridge | mail: PO Box 268 • Oak Ridge, NC 27310 | fax: (336) 644-7006

advertising@pscommunications-inc.com (336) 644-7035, ext. 10

www.pscommunications-inc.com

2016ADVERTISE

WITH US IN

whe

re o

ur re

ader

s ar

e

1

311

220

29

our readers

live here

and they work, play, shop and dine

here – and all over

Summerfield

Oak Ridge

Kernersville

High Point

Greensboro

Stokesdale

5 miles

10 m

iles

4 miles

68

421

70

40

40

73

85

it’s all local to usWhen we first began publishing a community newspaper in November 1996, the Internet was in its infancy and smartphones, tablets, Wi-Fi, Facebook and Twitter were unheard of.

Now 19 years later, the Internet is a source of instantaneous news about what’s going on regionally, statewide, nationally and in-ternationally, and in the race for what news source can be the first to make a story go viral, weekly magazines and daily newspa-pers are struggling to redefine their role.

But despite the explosion in technological advances and ways of connecting with the world, one thing has remained constant: people still want information about what’s going on in their neighborhood and com-munity, whether it’s about things like how roadwork will impact their daily travels,

a new restaurant opening up, a rash of home break-ins, or details about a prop-erty tax increase.

That’s why residents in northwest Guilford County repeatedly thank us for providing a connection to their world that is personally relevant.

In addition to the Northwest Observer, which is published in print and digitally each week, PS Communications publishes one semi-annual and three annual special-focus publications and hosts a frequently visited and updated community Facebook page and website. All of our products are exclusively targeted to northwest Guilford County and are personally relevant to our staff as well, since we live, work and volun-teer in the communities that we cover.

As the ways in which news and informa-tion is delivered and received continue to evolve, we are as committed to adapting to them as we are to adhering to our original mission of providing “hyper-local” news, stories and information that is per-sonally valued by residents of northwest Guilford County.

Thanks for taking the time to learn more about us.

Cordially, Patti Stokes, president/owner PS Communications

who our readers are

2

Data gathered from the 2000 & 2010 US Census

Population

Percent growthsince 2000

Median household income

Median value of owner- occupied home

Bachelor degree or higher

Mean travel time to work

Oak

Rid

ge

6,185

55%

$100,208

$333,700

50.9%

24.6 min

Sum

mer

field

10,232

46%

$98,438

$331,000

51.8%

27.5 min

Sto

kesd

ale

5,047

54%

$76,976

$196,500

34.2%

25.6 min

Gui

lford

Cou

nty

488,406

16%

$45,431

$156,000

33.2%

21.1 min

our publications reach

in Guilford County and in the Triadsome of the most affluent readers

how

we

conn

ect y

ou to

our

read

ers

3

our flagship publication, bringing the local news home to northwest Guilford County since 1996

unique advertising opportunities in publications that reach engaged readers

advertising info on page 5

13,200 copies published weekly

directly mailed to 11,000+ homes in northwest Guilford

County (27310, 27357 and 27358)

placed for free pickup almost 2,200 copies at 75+ locations

news updates, e-editions, community calendar & more, providing a local connection

Our publications are online year-round at

and facebook.com/northwestobserver

24/7

how w

e connect you to our readersnorthwest FINDERPublished every JANUARY: A comprehensive resource with need-to-know, fun-to-know and good-to-know info for northwest Guilford County residents

16,500 COPIES printed annually

DIRECTLY MAILED to over 11,000 northwest-area homes

Distributed for FREE pickup throughout the year

ONLINE year-round

countdowntokickoffPublished annually: An in-depth preview of the Northwest and Northern Guilford High School football seasons

14,000 COPIES printed annually and inserted into the Northwest Observer

ONLINE year-round

4email advertising@pscommunications-inc.com to learn more about these annual publications

Published semi-annually every spring and fall:From maintaining and improving your hometo a slice of life in the northwest

15,500 COPIES of each edition printed annually

Inserted into the Northwest Observer & distributed for FREE pickup

ONLINE year-round

Published annually and featuring home-grown stories about fitness and healthy living

15,500 COPIES printed annually

Inserted into the Northwest Observer & distributed for FREE pickup

ONLINE year-round

adve

rtise

in th

e no

rthw

est o

bser

ver

5

advertiseweekly

in the

AD DESIGN AND REVISION SERVICES

just $40 per hour

YES, WE DO

INSERTScontact us for pricing

FULL-PAGE PROFILES

get your business story in front of our readers

REAL ESTATE SHOWCASES

provide a photo and details about your listings in the Real Estate

section of our classifieds

for more info, or to schedule your advertising, email us at advertising@nwobserver.com

advertise in the northwest observer

6*rates based on print-ready ads

$456 – $680 per issue*

full page10.25w x 10h

half pagehorizontal: 10.25w x 4.5h

vertical: 5w x 9.5h

third pagehorizontal: 10.25w x 2.85h

vertical: 5w x 6h

quarter pagehorizontal: 5w x 4.5h vertical: 2.4w x 9.5h

sixth page5w x 2.85h

eighth pagehorizontal: 5w x 2.1hvertical: 2.4w x 4.5h

business card3.25w x 1.8h

$307 – $479per issue*

$224 – $367per issue*

$196 – $318per issue*

$139 – $252per issue*

$115 – $213per issue*

$64 – $143per issue*

CELEBRATING 19 YEARS

of bringing the local news home to northwest Guilford CountyThanks to the advertisers and readers who

have supported us along the way

Since 1996

find out more about us at

www.pscommunications-inc.com