media relations brochure

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Media Relations Chris Green Media Your Olympic standard media consultancy

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Chris Green Media offer a range of media relations services to help raise the profile of your business through online and offline media channels and help to lead to more business

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Page 1: Media Relations Brochure

Media Relations

Chris Green Media

Your Olympic standard media consultancy

Page 2: Media Relations Brochure

Raising profiles, adding value

Media relations matter. Proactive publicity can raise the

profile of your business and add value to it.

Appearing in local, regional and/or national media can win

new customers, enhance your reputation and earn respect

and credibility among business colleagues and contacts.

And it is about much more than paying to advertise.

We liaise with the appropriate media at local, regional, national and even

international level to ensure your business is featured in the editorial sections of

newspapers, magazines and online and that you are interviewed or your business

is featured on TV and radio.

It’s all about providing the best service so we can raise the profile of your

business.

“If I was

down to

my last

dollar, I'd

spend it on

public

relations."

Bill Gates

Page 3: Media Relations Brochure

Expert advice, quality delivery

Why choose CGM to handle your publicity needs? Because we

have a wealth of media experience and expertise and we’ve

developed a great reputation for putting words into action on

behalf of our clients.

We specialise in three main attributes:

A proven track record as excellent writers and broadcasters so

we know how to write tantalising copy

Bulging contacts books full of media contacts which means we

get our clients the publicity they deserve

Genuine multi-media experience which means we can offer

expert advice to our clients

"Chris Green Media is an exceptional media consultancy.

"Firstly they have a powerful network of media connections, secondly they are fantastic writers, and thirdly because they make things happen.”

Sam Kotadia, managing

director, Mindsport Ltd

Page 4: Media Relations Brochure

Our clients are hitting the headlines all the time...

Some of the media where our clients have appeared

Would you like to join them?

Sir Bert MIllichip Sports interviewed by BBC 1's Midlands Today

Page 5: Media Relations Brochure

About Chris and Teresa Green

Chris founded CGM in 2008 and has enjoyed a distinguished 20

year career in journalism.

In 2008 Chris edited the official Beijing 2008 Olympic Games

website, co-produced the SONY Radio Academy gold award

winning Speech Programme of the Year in 2007 and was

nominated for 2010 British Sports Book of Year.

Teresa is an experienced and accomplished writer and editor. Winner

of four national journalism awards, she worked on local and regional

newspapers in Worcestershire and the West Midlands for more than

20 years before joining CGM in 2010.

Page 6: Media Relations Brochure

Putting words into action

Our media relations services include:

Virtual press office - for organisations requiring constant media

support

Media relations packages - to ensure ongoing awareness and publicity

One-off press releases - to promote specific projects, launches, products and services

Event media management – media management to publicise your events

Online media management – updating your website and social media, writing your blogs

and e-newsletters

Business editorial services – drafting speeches, presentations, brochures and newsletters

Page 7: Media Relations Brochure

Welcome to our Virtual Press Office service

Want great media support but not the hassle of employing full time

communications staff?

Designed for businesses which are

frequently in the news, our virtual press office service offers round

the clock media advice and support.

Not only will we plan a long term media strategy and proactively

seek to raise your profile by issuing press releases and liaising with

relevant media to publicise your business, we’ll include a media

crisis management plan so you can respond to any negative

publicity.

We also offer other services such as media training for key staff,

business editorial support, online media management and media

production.

Key features:

Strategy planning

Regular press releases and

liaison with media

Online media management

Business editorial support

Media crisis management

Media training

Media production

Page 8: Media Relations Brochure

It worked

for us Sir Bert Millichip Sports In 2010 property developers, Sir Bert Millichip Sports (SBMS) appointed Chris

Green Media to handle publicity for their proposed

ground-breaking sports village in Worcestershire.

CGM has provided media advice, handled all communications from

press releases to online media content, helped to publicise events and

assisted with presentations and strategy support.

“The Hindlip Sports Village is the most exciting sports project

being built anywhere in the UK including London 2012”

Richard Callicott, director of sport, SBMS

"With extensive knowledge and expertise, which only comes with many years of experience, and a vast range of contacts, CGM's understanding of local, regional, national and international media, is second to none."

Grant Simmonds MBE, Director of Public Affairs,

Sir Bert Millichip Sports

Page 9: Media Relations Brochure

Maximise your media potential with CGM media packages

Employing Chris Green Media to handle your media relations on an

ongoing basis can produce many benefits.

It means we can plan a long term media strategy to achieve best

value and sustained publicity. Helping to shape specific stories to

appeal to niche media will ensure a continuous development and we can vary our services

throughout the year.

Paying a flat monthly fee will also enable you to balance your media budget throughout the

year.

"Utilising the services of Chris Green Media has been both a worthwhile and cost effective solution to our company's needs and it has been a journey on which we have had the best guide in the industry." Neil Sysum, managing director, NRS Accountants

Page 10: Media Relations Brochure

It worked

for us Three Counties Fuel

In October 2010 Three Counties Fuel (TCF) appointed CGM to produce a

monthly press release to publicise their fuel supply business.

Our target strategy for the first three months included publicising a new contract signed with Interlink

Express and warnings over home heating oil shortages.

TCF achieved press coverage across their region (Worcestershire and the West Midlands) and appeared in

business and trade publications. Three Counties Fuel founder, Pauline Newcombe, was interviewed on

local and national radio, ensuring the exact reach outlined in our media plan.

“It has resulted in more enquiries, professional recognition and given our business confidence,” said a

delighted Pauline.

"I would recommend your services to anyone in business that is serious about making an impression and showing about what they do well."

Pauline Newcombe, MD, Three Counties Fuel

Page 11: Media Relations Brochure

Event media management

From a confident start to a fantastic finish, if you’ve got an event in

need of publicity then we’ve got it covered.

Our comprehensive event media management service will save you

both time and trouble.

We’ll write press releases, distribute invitations, check out possible venues and can arrange

optional extras including sound and light technicians, photographers and video producers to

ensure your event makes a big impression.

We’ll compile a ‘hit list’ of media guests and collate a media pack

full of useful information. As your

event approaches, we’ll even hold a

media training session to ensure

you’ll be ‘on message’ at all times.

Cyrille Regis book launch

We can record a video as part of your

memorable occasion

CGM at the Grass Roots Football Show

Page 12: Media Relations Brochure

It worked

for us Lumsdons Solicitors LLP CGM organised a highly successful event to promote the

rebranding of Lumsdons Solicitors and the company’s move

to prestigious new offices in Worcester city centre.

The event received excellent publicity in local and regional media, including the Worcester

News, Birmingham Post and on 12 websites across Worcestershire, Warwickshire, the West

Midlands and Herefordshire, spanning the Black Country to the Black Mountains.

“I would recommend CGM for any business wanting to publish its event.”

Peter Tibke, practice director, Lumsdons Solicitors LLP

Page 13: Media Relations Brochure

Snapshot – for one off press releases

Publicity in local, regional and national media gives

your business credibility and raises your profile.

It also wins over new customers who like what they

read or hear about what you can offer.

Where print media is concerned, people are more likely to read what it is included in

the editorial sections of newspapers than in an advert or advertisement feature.

And just think of the self-esteem boost and respect you’ll receive from business

partners, colleagues and customers if radio or TV companies become interested in

your story and wish to interview you.

“Chris’s support for The Prince’s Trust in Worcestershire has been

exceptional. His media skills squeeze out every last bit of promotional

potential to help us ensure maximum publicity, support and funds raised."

John Leftwich, Worcestershire Area Chairman, Prince’s Trust

Page 14: Media Relations Brochure

Online media management

CGM’s online media management service can take the hassle out of maintaining

your website and social media.

Our approach is proactive and hassle free. For a regular monthly fee we’ll generate

and refresh the content of your website so that it is up to date.

We’ll also create and maintain your main business social media pages on Facebook,

Twitter and LinkedIn, and upload your news stories, blogs, photos and videos, profiles,

biographies and news group links.

With a regularly updated website and social media pages you can:

Win more business

Make new contacts

Build direct relationships with potential customers

At CGM we never forget the endgame – to win more business for you.

“”Thank you for showing me the difference professional website wording

can make and the value it can add to my business”

David Sidwell, Choc ‘N’ Hog Catering

Page 15: Media Relations Brochure

It worked

for us Worcester’s Mobile Mechanic

Worcester’s Mobile Mechanic (WMM) appointed CGM

to manage their social media in 2010.

Garage owner David Connellan cheerfully admits to

knowing very little about social media and has little

inclination to use it.

Yet he is a busy blogger and has connected with lots of

new contacts thanks to CGM’s proactive approach to

online media.

Dave takes regular photos of his work and offers

snippets of stories which CGM speedily transforms into

informative blogs.

It has led to fresh enquiries and more business. WMM is

now opening a second garage in Worcestershire in 2011.

“Thanks for the

superb job you are

doing on my

Facebook site. I am

delighted with the

results. We are

receiving regular

enquiries which have

come from people

who say they have

‘seen me’ on

Facebook.”

David Connellan,

Worcester’s Mobile

Mechanic

Page 16: Media Relations Brochure

Some of our other services

BUSINESS EDITORIAL From preparing PowerPoint presentations and speeches to drafting newsletters,

brochures and business reports, CGM’s business writing service can help your

business communicate more effectively.

MEDIA TRAINING Learn how to make great communications count. From our engaging presentations of

top media tips to half-day courses in specific media topics in writing press releases,

handling broadcast interviews, media crisis management and public speaking and

bespoke courses for professionals and businesses, CGM can teach tips and tricks of

the media trade to help you become an effective communicator.

MEDIA PRODUCTION Our Aspiration brand videos and perfect podcasts can help publicise your business

online, for presentations and at exhibitions.

Page 17: Media Relations Brochure

And we give you something back too...

Relax in style thanks to Chris Green Media and the award-winning Chessgrove Day Spa, near Hanbury in Worcestershire.

If you spend £1,000 or more on our media services, we’ll give you a day in the spa, plus a treatment and lunch.

So we look after raising your profile while you look after yourself.

Chessgrove is the perfect spa retreat, offering clients a wide range of excellent facilities, treatments and packages.

Named day spa of the year in the 2008 British Spa and Beauty Awards, Chessgrove is powered by a renewable energy source from a nearby farm, proving that a little luxury doesn’t have to cost the earth.

Page 18: Media Relations Brochure

CONTACT US

For further details about any of our services or offers please contact Chris

Green Media

Tel: 01905 453908

Email: [email protected]

Or visit our website: www.chrisgreenmedia.co.uk

Check us out on Facebook at ‘Chris Green Media’