media relations brochure
DESCRIPTION
Chris Green Media offer a range of media relations services to help raise the profile of your business through online and offline media channels and help to lead to more businessTRANSCRIPT
Media Relations
Chris Green Media
Your Olympic standard media consultancy
Raising profiles, adding value
Media relations matter. Proactive publicity can raise the
profile of your business and add value to it.
Appearing in local, regional and/or national media can win
new customers, enhance your reputation and earn respect
and credibility among business colleagues and contacts.
And it is about much more than paying to advertise.
We liaise with the appropriate media at local, regional, national and even
international level to ensure your business is featured in the editorial sections of
newspapers, magazines and online and that you are interviewed or your business
is featured on TV and radio.
It’s all about providing the best service so we can raise the profile of your
business.
“If I was
down to
my last
dollar, I'd
spend it on
public
relations."
Bill Gates
Expert advice, quality delivery
Why choose CGM to handle your publicity needs? Because we
have a wealth of media experience and expertise and we’ve
developed a great reputation for putting words into action on
behalf of our clients.
We specialise in three main attributes:
A proven track record as excellent writers and broadcasters so
we know how to write tantalising copy
Bulging contacts books full of media contacts which means we
get our clients the publicity they deserve
Genuine multi-media experience which means we can offer
expert advice to our clients
"Chris Green Media is an exceptional media consultancy.
"Firstly they have a powerful network of media connections, secondly they are fantastic writers, and thirdly because they make things happen.”
Sam Kotadia, managing
director, Mindsport Ltd
Our clients are hitting the headlines all the time...
Some of the media where our clients have appeared
Would you like to join them?
Sir Bert MIllichip Sports interviewed by BBC 1's Midlands Today
About Chris and Teresa Green
Chris founded CGM in 2008 and has enjoyed a distinguished 20
year career in journalism.
In 2008 Chris edited the official Beijing 2008 Olympic Games
website, co-produced the SONY Radio Academy gold award
winning Speech Programme of the Year in 2007 and was
nominated for 2010 British Sports Book of Year.
Teresa is an experienced and accomplished writer and editor. Winner
of four national journalism awards, she worked on local and regional
newspapers in Worcestershire and the West Midlands for more than
20 years before joining CGM in 2010.
Putting words into action
Our media relations services include:
Virtual press office - for organisations requiring constant media
support
Media relations packages - to ensure ongoing awareness and publicity
One-off press releases - to promote specific projects, launches, products and services
Event media management – media management to publicise your events
Online media management – updating your website and social media, writing your blogs
and e-newsletters
Business editorial services – drafting speeches, presentations, brochures and newsletters
Welcome to our Virtual Press Office service
Want great media support but not the hassle of employing full time
communications staff?
Designed for businesses which are
frequently in the news, our virtual press office service offers round
the clock media advice and support.
Not only will we plan a long term media strategy and proactively
seek to raise your profile by issuing press releases and liaising with
relevant media to publicise your business, we’ll include a media
crisis management plan so you can respond to any negative
publicity.
We also offer other services such as media training for key staff,
business editorial support, online media management and media
production.
Key features:
Strategy planning
Regular press releases and
liaison with media
Online media management
Business editorial support
Media crisis management
Media training
Media production
It worked
for us Sir Bert Millichip Sports In 2010 property developers, Sir Bert Millichip Sports (SBMS) appointed Chris
Green Media to handle publicity for their proposed
ground-breaking sports village in Worcestershire.
CGM has provided media advice, handled all communications from
press releases to online media content, helped to publicise events and
assisted with presentations and strategy support.
“The Hindlip Sports Village is the most exciting sports project
being built anywhere in the UK including London 2012”
Richard Callicott, director of sport, SBMS
"With extensive knowledge and expertise, which only comes with many years of experience, and a vast range of contacts, CGM's understanding of local, regional, national and international media, is second to none."
Grant Simmonds MBE, Director of Public Affairs,
Sir Bert Millichip Sports
Maximise your media potential with CGM media packages
Employing Chris Green Media to handle your media relations on an
ongoing basis can produce many benefits.
It means we can plan a long term media strategy to achieve best
value and sustained publicity. Helping to shape specific stories to
appeal to niche media will ensure a continuous development and we can vary our services
throughout the year.
Paying a flat monthly fee will also enable you to balance your media budget throughout the
year.
"Utilising the services of Chris Green Media has been both a worthwhile and cost effective solution to our company's needs and it has been a journey on which we have had the best guide in the industry." Neil Sysum, managing director, NRS Accountants
It worked
for us Three Counties Fuel
In October 2010 Three Counties Fuel (TCF) appointed CGM to produce a
monthly press release to publicise their fuel supply business.
Our target strategy for the first three months included publicising a new contract signed with Interlink
Express and warnings over home heating oil shortages.
TCF achieved press coverage across their region (Worcestershire and the West Midlands) and appeared in
business and trade publications. Three Counties Fuel founder, Pauline Newcombe, was interviewed on
local and national radio, ensuring the exact reach outlined in our media plan.
“It has resulted in more enquiries, professional recognition and given our business confidence,” said a
delighted Pauline.
"I would recommend your services to anyone in business that is serious about making an impression and showing about what they do well."
Pauline Newcombe, MD, Three Counties Fuel
Event media management
From a confident start to a fantastic finish, if you’ve got an event in
need of publicity then we’ve got it covered.
Our comprehensive event media management service will save you
both time and trouble.
We’ll write press releases, distribute invitations, check out possible venues and can arrange
optional extras including sound and light technicians, photographers and video producers to
ensure your event makes a big impression.
We’ll compile a ‘hit list’ of media guests and collate a media pack
full of useful information. As your
event approaches, we’ll even hold a
media training session to ensure
you’ll be ‘on message’ at all times.
Cyrille Regis book launch
We can record a video as part of your
memorable occasion
CGM at the Grass Roots Football Show
It worked
for us Lumsdons Solicitors LLP CGM organised a highly successful event to promote the
rebranding of Lumsdons Solicitors and the company’s move
to prestigious new offices in Worcester city centre.
The event received excellent publicity in local and regional media, including the Worcester
News, Birmingham Post and on 12 websites across Worcestershire, Warwickshire, the West
Midlands and Herefordshire, spanning the Black Country to the Black Mountains.
“I would recommend CGM for any business wanting to publish its event.”
Peter Tibke, practice director, Lumsdons Solicitors LLP
Snapshot – for one off press releases
Publicity in local, regional and national media gives
your business credibility and raises your profile.
It also wins over new customers who like what they
read or hear about what you can offer.
Where print media is concerned, people are more likely to read what it is included in
the editorial sections of newspapers than in an advert or advertisement feature.
And just think of the self-esteem boost and respect you’ll receive from business
partners, colleagues and customers if radio or TV companies become interested in
your story and wish to interview you.
“Chris’s support for The Prince’s Trust in Worcestershire has been
exceptional. His media skills squeeze out every last bit of promotional
potential to help us ensure maximum publicity, support and funds raised."
John Leftwich, Worcestershire Area Chairman, Prince’s Trust
Online media management
CGM’s online media management service can take the hassle out of maintaining
your website and social media.
Our approach is proactive and hassle free. For a regular monthly fee we’ll generate
and refresh the content of your website so that it is up to date.
We’ll also create and maintain your main business social media pages on Facebook,
Twitter and LinkedIn, and upload your news stories, blogs, photos and videos, profiles,
biographies and news group links.
With a regularly updated website and social media pages you can:
Win more business
Make new contacts
Build direct relationships with potential customers
At CGM we never forget the endgame – to win more business for you.
“”Thank you for showing me the difference professional website wording
can make and the value it can add to my business”
David Sidwell, Choc ‘N’ Hog Catering
It worked
for us Worcester’s Mobile Mechanic
Worcester’s Mobile Mechanic (WMM) appointed CGM
to manage their social media in 2010.
Garage owner David Connellan cheerfully admits to
knowing very little about social media and has little
inclination to use it.
Yet he is a busy blogger and has connected with lots of
new contacts thanks to CGM’s proactive approach to
online media.
Dave takes regular photos of his work and offers
snippets of stories which CGM speedily transforms into
informative blogs.
It has led to fresh enquiries and more business. WMM is
now opening a second garage in Worcestershire in 2011.
“Thanks for the
superb job you are
doing on my
Facebook site. I am
delighted with the
results. We are
receiving regular
enquiries which have
come from people
who say they have
‘seen me’ on
Facebook.”
David Connellan,
Worcester’s Mobile
Mechanic
Some of our other services
BUSINESS EDITORIAL From preparing PowerPoint presentations and speeches to drafting newsletters,
brochures and business reports, CGM’s business writing service can help your
business communicate more effectively.
MEDIA TRAINING Learn how to make great communications count. From our engaging presentations of
top media tips to half-day courses in specific media topics in writing press releases,
handling broadcast interviews, media crisis management and public speaking and
bespoke courses for professionals and businesses, CGM can teach tips and tricks of
the media trade to help you become an effective communicator.
MEDIA PRODUCTION Our Aspiration brand videos and perfect podcasts can help publicise your business
online, for presentations and at exhibitions.
And we give you something back too...
Relax in style thanks to Chris Green Media and the award-winning Chessgrove Day Spa, near Hanbury in Worcestershire.
If you spend £1,000 or more on our media services, we’ll give you a day in the spa, plus a treatment and lunch.
So we look after raising your profile while you look after yourself.
Chessgrove is the perfect spa retreat, offering clients a wide range of excellent facilities, treatments and packages.
Named day spa of the year in the 2008 British Spa and Beauty Awards, Chessgrove is powered by a renewable energy source from a nearby farm, proving that a little luxury doesn’t have to cost the earth.
CONTACT US
For further details about any of our services or offers please contact Chris
Green Media
Tel: 01905 453908
Email: [email protected]
Or visit our website: www.chrisgreenmedia.co.uk
Check us out on Facebook at ‘Chris Green Media’