2016 holiday hiring game plan

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TODAY’S PRESENTER

Scott HicksSenior Director of Data Strategy

Snagajob

3Survey Demographics2016 Holiday Hiring Report

What to expectMore open positions, greater competition for talent.

4

90%of employers plan on hiring

this holiday season

+10% from 2015 and +1% from 2014

Current economic conditions6

5% 62.9% 3.6% 7-10%September

Unemployment rateSeptember labor participation rate

Expected increaseIn holiday sales

Expected increase in online sales

Holiday Hiring Challenges 7

44% Lack of qualified workers

34% Lack of available workers

30% Competition due to openings by other employers

When employers are hiring8

Employers plan on keeping workers9

GET THE COMPETITIVE EDGE

● Be sure to clearly and concisely explain what tasks workers will be expected to perform as part of the job.

● Provide street address location information and proximity to public transit if available.

● Use keywords like “seasonal” or “holiday” in your job postings to find workers who are looking for temporary jobs.

● Emphasize unique benefits like casual dress codes, flexible schedules, or professional development to stand out from other employers.

What to expectMobile is only becoming more important.

11

Poll Question #1

Is your company’s job application mobile friendly?

90%Number of Millennials who search

for jobs on mobile device

+17% from 2015 and +8% from 2014

What increases application flow14

Poll Question #2

Does your company use talent assessments to help screen candidates?

Employers using talent assessments16

What helps you hire better17

40% Ability to review candidate application profiles on a mobile device

37% One-click job application system

37% Mobile-optimized job application

GET THE COMPETITIVE EDGE

● Create mobile-friendly job postings

● Make your application easy to complete

● Utilize assessments to prioritize potential applicants

What to expectScheduling and communication are key.

19

Importance of guaranteed availability 20

+8% from 2015 +32% from 2015

26%Employers want employees to

work the needed daily schedule

25%Employers want employees to

commit to the entire holiday season

27Average number of hours per week

employers expect holiday employees to work

+17% from 2015 and +8% from 2014

What to expectWages are up and so are perks.

22

Anticipated hourly wages23

Most wanted on-the-job perks 24

Monthly stipend to purchase items from

the workplace

Freedom to wear whatever

they want

VIP vouchers that offer

workplace discounts

GET THE COMPETITIVE EDGE

● Leverage mobile platforms to communicate schedules and increase your ability to adapt to last minute changes

● Communicate with workers frequently to make sure you’re all on the same page.

● Don’t focus just on wages, total earning potential and other benefits are important.

What to expectSocial recruiting is hot.

26

829%Increase in social media usage

Young adults ages 18 to 29 are most likely to use social media.

Top Social Recruiting Platforms 28

55% 34% 33%

GET THE COMPETITIVE EDGE

● Engage with job seekers on social media, so they can learn about your company culture and unique benefits.

● Recruit on social media by posting open positions. The majority of job seekers are there, so it’s a great way to find more candidates.

BONUSThe legislative landscape is impacting

workforce management.

Young adults ages 18 to 29 are most likely to use social media.

Presidential election 33

If the election were held today,

the majority of those surveyed would vote

for Hillary Clinton.

53% Hillary Clinton

31% Donald Trump

3% Other

9% Neither

4% No opinion

New overtime work regulation 34

37%Plan to make no changes;

no effect on business

28%Plan to give employees a small

raise, so they no longer qualify for the overtime pay threshold

22%Plan to decrease employees’ hours to

≤40 a week to avoid overtime pay

13%Plan to decrease employees’ base salaries to offset any overtime pay

they could potentially make

Beginning Dec. 1, the salary threshold for overtime pay increases to $47,476.

Minimum wage increase 35

69% of surveyed employers support a higher federal minimum wage. This is up slightly from 2014 and down by 13% from last year.

3% Think minimum wage should be lower69% Think minimum wage

should be higher

*Note: federal minimum wage is $7.25 per hour

Effects of minimum wage on seasonal hiring 36

Almost half of employers say that an increase in the federal minimum wage will not affect the number of temporary workers they hire this season.

49%No impact

34%Reduce hires

17%Increase hires

Criminal history 37

Several workers’ rights groups are pushing employers to remove the box that requires applicants to check whether or not they have a criminal background on job applications. Initiatives like Ban the Box are hot topics this year.

58%Of employers are likely to

hire applicants with a criminal history.

+26% from 2014

Thank you!

Any questions?

HRCI Activity ID: 295907Recertification Credit Hours Awarded: 1Specified Credit Hours: HR (General)

SHRM Activity ID: 16-DDEY6Professional Development Credits (PDCs): 1

SAVE THE DATE

Job Posting Best Practices

Webinar

November 15, 2016