2016 exhibition preview

Professional only brands relevant to your business

It’s Show Time1-2 February 2016 The Meydan, Dubai

New Beauty Conference

NEW live stage brought to you from the UK’s HJ magazine

Win one day training for your salon

www.professionalbeauty.ae

Bigger show, more inspiration for your beauty, hair & spa business

CONTENTS

The industry gathering of the year

Elemis

What’s new/ special discounts.......................

Floor plan..........................................................

Meet the Ambassadors ..................................

Brand A-Z .........................................................

New Beauty Conference.................................

Beauty Live Stage............................................

HJ Live Stage.....................................................

.........................................

Upgrade to PB Gold / Competitions ............

Opening times/ How to get there..................

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20

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26

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Raise your profile

Whether you are an already experienced nail professional, a novice starting out or a salon owner/manager looking to raise your nail therapist’s career and salon’s profile, being part of the Nail Masters Competition will provide the opportunity to gain recognition.

See the timetable on page 26

Now just weeks away, we hope you are as excited as we are for the second Professional Beauty exhibition and Professional Spa & Wellness Convention in the region.

Double the size of last year, The Meydan, Dubai will host the events this year giving more space for essential professional only brands relevant to your business.

There are some new additions to the exhibition this year. Salon and spa owners/ directors or senior therapists can get involved in the new Beauty Conference, a perfect opportunity to discuss practical ways to improve your business operation from those who have experienced it.

Those who work in hair can enjoy the NEW live stage brought to you from the UK’s HJ magazine. The popular Beauty Live Stage will also be back offering visitors free inspiration.

Find enclosed a round up of what you can expect from the exhibition. You can see all the latest news and announcements online at: www.professionlbeauty.ae

Don’t queue on the day! Register in advance for fast, free entry at: www.professionalbeauty.ae /register quoting promo code: D5

We look forward to seeing you!

Professional Spa & Wellness Convention 2016

2

New at the exhibition 3

SKINCARE &AROMATHERAPY

50% off retail price

Aroma Power

Carol Joy

Elemis

Balsan

Camylle

Depileve

Experience Pure Essential Aroma oil from India. Get 20% off all products purchased at the exhibition.Stand: K21

The Product House brings new brand Carol Joy into the Middle East. The product provides instant transformational results, ensuring beauty from inside out.Stand: E17+ E19 + F19

See three new products that have been added to the Elemis product range inlcuding the Elemis Skin Brightening System and Lotion that helps target skin discolouration and irregularities, whilst helping to prevent the appearance of new dark spots. Stand: J7

Making its debut at the exhibition, Camylle creates the olfactory identity of the most prestigious thalassotherapy centres, thermal baths and Hotel Spa’s internationally consisting of 100% pure and natural essential oils.Stand: D5

Madi International introduces Depileve, one of the most advanced waxing techniques, and it is the first brand to present the fourth Generation Strip-less waxing Innovation. Visit the Beauty Live Stage on February 1 & 2 at 14:00 to know more about the most advanced waxing techniques.Stand: T1 + R2

Please note: all offers are exclusive to visitors of Professional Beauty GCC and are available while stocks last and at the exhibitor’s discretion. Exhibitors may ask for your contact details.

The new Balsan Hand and Foot Care Callus Lotion is highly effective in removing dry skin, hardened callouses and cuticles.Stand: X22

Germaine de CappuciniSee Germaine de Cappucini for the first time at the exhibition. Two new products will be introduced: Timexpert, the latest anti-ageing achievemnet from the brand and Sperience, an exquisite new product range. Visit the Beauty Live Stage on February 2 at 15:30 to know more about Timexpert and its launch.Stand: A19

4

Heaven Skincare Trading LLC

Jeunesse Global

Mineral Aqua Mud Foam

See the latest launch - the super anti-ageing Age Defiance cream that is great for all skin types, even the most sensitive. To receive tips on how training can help your business flourish, Deborah Mitchell will be speaking at 13:15 at the Beauty Live Stage on 2 February. Stand: B11

Jeunesse Global will be debuting its products for the first time in the region. They are the leaders in anti-aging skincare and supplements. Visit the Beauty Live Stage on February 2 at 14:45 to know more about the Jeunesse Youth Enhancement System.Stand: B24

Perfect Look Centre will be launching Mineral Aqua Mud Foam. It is enriched with 29 types of minerals from the dead sea detoxifying and moisturising your client’s skin. Stand: S9

FleursNew from Beauty Leaders, this unique floral brand pays tribute to nature’s treasures offering a wide range of skin and body care products with effective floral ingredients. To know more about this brand new launch: Fleurs beauty treatment, visit the Beauty Live Stage on 1 February at 13:15. Stand: D5

New customers get 20% discount on

orders made. Existing customers get 10% discount

for the next upcoming order!

Package special offer: Jeunesse Global

Ambassador now pack: AED 4,407 (retail price: AED 6,413) Jeunesse Founders

pack now: AED 7,345 (retail price: AED 11,335.35) Jeunesse Jumbo pack: AED

3,305.25 (retail price AED 5,708.72)


10% off for anyone who signs

up

5

Pevonia

Phytomer

Three new products will be making its debut: Youth- Renew Tinted Cream, LipRenew, and Stem Cells Phyto-Elite Body Line. Youth- Renew Tinted is a age defying and wrinkle smoothing formula with immediate brightening results. LipRenew increases lip volume and smoothens lip contour. Stem Cells Phyto-Elite Body Line tones, brightens and hydrates skin.Stand: F11

Phytomer Morpho Designer is a new addition to the range and reveals a perfect body by acting on 3 dimensions: contouring, firmness and hydration. Visit the Beauty Live Stage on 1 February at 11:45 to know more about the Youth revealing pioneer treatment.Stand: D5

NubeaBe introduced to Nubea Solenium which helps protect the hair and scalp from UV Rays, dehydration, salt and chloride. Stand: S5

Omorovicza

Pattrena

Blue Diamond Super Cream will be debuting at the exhibition. It prolongs the healthy life of skin cells and repairs the DNA chain, while increasing the production of collagen and elastin for greater elasticity and firmness. The founder of the brand will be sharing his wisdom in the Professional Spa & Wellness Convention. Stand: E17+ E19 + F19

Beauty Leaders introduces its new brand, Pattrena- pure and natural aromatherapy massage oils with a selection of scents to provide customization for signature aromatherapy massages.Stand: D5

Up to 40% discount on all products


6

The new treatment, Kahraman caters to multitude of spa treatments that combine anti-oxidant real Baltic Amber‘s natural properties with nourishment from precious argan oil.Stand: S5

Poya Organics

Promed

SEYO TDA

The ‘Turkish Rose Mud’ will be launched at the exhibition, perfect for the body as well as the face.Visit the Beauty Live Stage on ٢ 2 February at 16:15 to know more about the benefits of essential oils for your spa.Stand: C25

NEW at the show, the Promed 1030 provides a professional treatment for natural and artificial nails as well as nail design in continous operation.Stand: X22

The world’s first non-invasive and needle-free skin rejuvenation treatment that truly penetrates the skin will be presented this February. Visit the Beauty Live Stage on 2 February at 17:00 to know more about SEYO and the treatment.Stand: D18

Spalinea

SferangsCreated from natural products of the Amazon, see its range of 8 skincare programs: Collagen Line, Whitening Line, Aloe Soothing, Clearing T-Care Line, Gold Line, Feeltox Line, Pearl Line and Snail Mucin Line.Stand: K21

10% discount on all orders

placed during the show.

Up to 40% discount on the treatments line

packages purchased

Visitors can enjoy

complimentary treatment during

the exhibition.


Dr. Burgener The Product House will be launching its new brand- Dr. Burgener. Dr Burgener Switzerland’s range consists of around 100 products for facial and body treatments for women and men – all free from parabens, artificial colours and perfumes.Stand: E17+ E19 + F19

StorydermTerres D’AfrqiueSee the NEW Storyderm range.

The osmocell technology has a maximizing effect and the function by delivering active ingredients to the dermis. Storyderm contains anti- aging program, pilling program, whitening and Dr. Healing program. Stand: K21

The organic skincare brand inspired by the traditional use of African plants will be giving a 20% discount on all products purchased at the exhibition.Stand: E17+ E19 + F19

ThalgoThalgo will be launching its first professional cosmeceutical range; M-Ceutic. The brand is underscored by Thalgo’s marine-centred ingredient philosophy, with a potent combination of algae extracts. Visit the Beauty Live Stage on 1-2 February at 12:30 to know more about the brand and its launch.Stand: T1 + R2

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Gloss Global Gloss Academy’s high-tech facilities and contemporary design combine form and function, making it an inspired place to learn. WIN One lucky salon will have the chance to bring up to 8 staff for a day of free intensive training with renowned educator Deborah Whitehead. This one-day education package worth in excess of 10,000AED. Simply visit the stand with your business card to enter. Winner will be announced on the HJ Live Stage by Michel Zeytoun on Tuesday 2 February.Stand: V19

EQUIPMENT, SUPPLIES & TRAINING

Arose Herbal

Busch

AVPT Global University

Noel Asmar Uniforms

Beauty Leaders introduces its new brand Arose Herbal, specialists in the field of herbal products. Assorted herbal pillows made with 100% natural Thai herbs and chemical free, used as a hot or cold compress during Spa treatments or massage and for relaxation; for the eyes, neck, shoulders, back.Stand: D5

The T Speed Plus will be making its debut, ideal for filing artificial nail material in nail studios.Stand: X22

AVPT will be launching the Portable Face Mask Spa for making bespoke natural face masks. It is suitable for beauty training schools, specialist spas, mobile services, trade and retailers. To get more information on how to set up a Hair and Beauty Training Academy, visit the Beauty Live Stage on 1 February at 11:45. Stand: J1

See the new collection of runway-inspired spa uniforms with a large variety that is functional with style.Stand: D5

Visit the stand for a

demo & get 20% discount for any Masterclasses

booked at the show

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REM UKREM are Britains largest manufacturer of hairdressing, beauty and spa equipment. REM will be bringing 3 new products- Soma Treatment Couch, Natura Bliss Pedi Chair and Concorde Nail Bar.Stand: W15

Philip SteinThe Product House will be launching its new brand- Philip Stein. Philip Stein will be bringing to the show, “The Sleep Bracelet”, which is embedded with an innovative natural frequency disc that is designed to help you sleep better and wake up feeling more refreshed. Stand: E17+ E19 + F19

Professional Beauty magazine

Salonak by H2E2

Get 20% off a year subscription to Professional Beauty magazine + a special gift from Elemis which includes: Pro Collagen Cleansing Balm, Soothing Apricot Toner, Pro Collagen Ultra Rich marine cream. Stand: D1

Professional Spa & Wellness Convention Platinum Spnsor, H2E2 is launching Salonak, the first online unified booking management and e-commerce solution in the region. List your wellness destination with Salonak and gain complimentary access to their real-time booking management system. Stand: F5 + T19

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JHair Get 10% discount on hair extensionsStand: K21

HAIRCARE

Abril et Nature

Crystal Keratin Treatment

Malibu C

NAK

Abril et Nature includes professional and personal hair care cosmetic products, which put together trend, quality and effectiveness. ABRIL et NATURE - innovation in hair products which is helping return vitality and healthy look to the hair affected by environmental factors and damaged hair by technical treatments.Stand: K21

Crystal Keratin Treatment will be launching 3 new products: Crystal Express, Crsytal HB and Crystal + Argan Oil. Visit the Beauty Live Stage on 1 February at 15:30 to view a live demo of the Crystal Keratin Treatment.Stand: S14

The 100% vegan, cruelty-free, no gluten, parabens, sulfates, preservative and fragrances range of customized wellness hair care remedies is offering 20% discount off all products purchased. See the Malibu C Wellness Beauty Collection on the Beauty Live Stage on 1 February at 11:00.Stand: G5

NEW: The NAK signature range is infused with natural mineral elements from the sea that nourishes, strengthens and repairs the hair fibre replacing lost nutrients. Visit the Beauty Live Stage on 1 February at 17:00 to know more about the brand and its launch.Stand: H1

25% discount on products

Buy 3 Keratin

Treatment bottles, & receive 1 for FREE!

Buy 3 VIP Boxes &

receive 2 for FREE!


NewshaMaking its debut, Newsha embodies a new Zeitgeist. Its private collection has been specially designed for extraordinary hairdressers who want to celebrate a new type of luxury in their salon environment. Visit the Beauty Live Stage on 1 February at 17:00 to know more about the brand and its launch.Stand: H1

ToppikGet 20% off puracheses made at the show. The hair building fibers, made of colored keratin protein blend undetectably with existing hair strands to instantly create the appearance of naturally thick, full hair. Stand: G5

NanogenBuy a set of thickening treatment for either women or men (thickening shampoo, conditioner & serum) and get 50% off.Stand: S9

Revivogen Pro

Rock Your Hair

Do your clients seek a medically-based, natural and effective solution for fine and thinning hair? Visit the stand and get 20% discount. Stand: G5

Vivandi Trading will be launching its latest brand, Rock your Hair.The brand gives big volume and endless styling capabilities combining ingredient technologies that protect and repair hair from damage brought on by flat irons and chemical processes. All products are sulfate and paraben free and safe for all hair types.Stand: G5

Salon in a BottleSalon in a bottle is a quick and easy way to spray away the grays. Get 20% discount on products purchased at the show.Stand: G5

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20% discount on all products


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This amazing eyebrow kit will give your clients perfectly precise brows in seconds and they won’t smudge no matter how much you might sweat.Stand: V4

NAILS, MAKEUP & EYELASHES

Biotek Semi- Permanent Makeup Lip Colours

CCO Nail Gel

Chelsea Beautique Eyelashes

Eryca Freemantle

Oliyah Joseph Beauty & Training Centre will be offering 60% off all semi permanent makeup treatments. If you are looking to offer your clients shaped, tinted and styled brows, try a Hi Brow professional treatment and get 50% off.Stand: M21

CCO Nail Gel will be launched along with the CCO Rainbow Gel Polish that requires no dry time, it is healthy, ECO – friendly and Natural.Stand: X22

The 3D Mascara & Fiber Lash Kit by Chelsea Beautique will provide outrageous volume and length, giving the appearance of false lashes without the hassle.Stand: V4

Eryca Freemantle, an internationally accliamed reputation in the beauty industry for over 20 years will be attending the exhbition this year. Meet the leading expert on women of all skin tones, skin care and makeup on stand J1 and see her speak on the Beauty Live Stage on 2 February at 11:00.Stand: J1

GelishGelish introduces six stunning red shades that will turn your nails into a striking accessory. Stand: V5,W5

Get AED50

off

Get AED50

off


Chelsea Beautique Eyebrows

London Lash & Brows by Heaven

Magnifibres

Heaven Skincare Trading LLC brings to you London Lash & Brows which will be debuting at the exhibition. London Lash & Brow by Heaven are created using quality organic based products of eminence!Stand: B11

Magnifibres helps create a stunning false lash effect in seconds. Magnifibres has instant results that works with your favorite mascara. Receive 50% off when you purchase 3 pieces of Magnifibres Brush or False lashes. Stand: S9

Provoc Lashes & Makeup

Orly

Provoc, just like its name, stimulates what exists and magnifies you to try it. It’s natural looking intense lashes and high quality wide range of semi-permanent gel pencils exquisitely give your clients a look they weren’t quite expecting and thus, love it! Stand: V5,W5

IBeautyIBeauty range of products include eyelash and eyebrow extensions from South Korea. Visit the stand and get 50% discount on all of their eyelashes and 20% off tools.Stand: K21

Morgan TaylorSee the NEW floral nail colors. Morgan Taylor introduces a wonderland of six lavish colors with The Winter Garden Collection. With a palette full of sumptuous shades including a hot magenta pearl, hot red, and more, this bundle of assorted colors is budding with personality fit for anyone.Stand: V5,W5

Orly will be launching two new collections: Infamous collection and Orly EPIX. The Infamous collection consists of liquid night tones of gliterring black, deep crimson and smoky teal and many more. The Orly EPIX collection is a long wearing formula with smudge- fixing technology. It dries faster, lasts longer, and is easily applied.Stand: V5,W5

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10% off for anyone who signs

up


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Floorplan

Professional Beauty GCC1-2 February 2016The Meydan, Dubai

Sieasta

distributor keratin products in Middle East

15

neucosmetics

M I D D L E E A S T

Made in U.S.A.ear piercing

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Professional Beauty has brought together some of the most enthusiastic locally based salon and spa owners to join the exciting new panel discussions at 4pm on both days of the Beauty Conference.

The aim of these sessions are to encourage the industry to come together and discuss the latest issues affecting the region, best practices and share experiences to overcome and improve business whether you are in beauty, hair nails or spa.

Meet the Ambassadors

Galina SpierlingFounder of Galina’s Beauty Salon, UAE Galina Spierling’s career in the beauty industry began in 1995.She worked with world leading brands as ambassador and education trainer. In 2007 Galina founded Galina’s Beauty Salon.

Mona MirzaCEO and founder, Biolite Clinic, UAE In 2001 Mona Mirza set up biolite Aesthetic Clinic in the UK followed by the exclusive, boutique Medi Spa in Dubai, UAE in Dec 2007.

With Mona’s extensive experience in the field of medical aesthetics, she has developed a reputation amongst her clients. Most recently Mona was shortlisted for the prestigious Emirates Woman of the Year awards in 2014 under the entrepreneurs category.

Jamilla PaulHair salon owner and brand director, UAE Jamilla is a high-energised MD of Salons in the UK for the last nineteen years currently brand director and artistic director for Glamour Salons in the UAE. She is recognised in the industry for her leadership quality, natural likeability, and recognised as a leading platform artist in the hairdressing industry.

Ruksher MalikCo-founder, Pastels Salon, UAE Ruksher is the co-founder of the highly successful and award-winning Pastels Salon brand. She spent two years training in London at the most acclaimed hair Academies, namely Vidal Sassoon, Toni &Guy, The Loreal Technical Academy, Nicky Clarke, Morris master class international and Complections international.

Maria Dowling Creative director and owner of Maria Dowling Salon, Dubai Maria Dowling is a Dubai-based hair colourist, hair stylist and Creative Director of mariadowling. Over the past twelve years, her eponymous Dubai salon has grown into a luxury hair (colour) brand with a complete collection of hair styling and hair care essentials.

Salina Handa Founder, SensAsia Urban Spa, UAE A trip to Hanoi, Vietnam gave Salina the final push she needed to step off the corporate ladder and into her passion for pampering. She proudly opened the doors to the first SensAsia Urban Spa in September 2004 at The Village Mall in Jumeirah, before throwing her all into a measured expansion.

Tara Roux, Owner, Kalm Holistic Beauty Salon, UAE Tara has over 21 years of business and marketing experience with a focus on the Middle East and Asian markets. In 2011 Kalm Holistic Beauty for women was born and 2 years later in 2013 Kalm Grooming Lounge for men was launched.

Turn the page to see the full agenda for the NEW Beauty Conference.

Panel discussions:

Monday 1 February 201616:00-16:45 Regional Trends – what’s hot and what’s not

Tuesday 2 February 201616:00-16:45 Salon Management – what to do when things get tough

Quick, the first 50 people to book using discount code: BCH1 get 50% off! Book at: www.professionalbeauty.ae/beautyconference

All Beauty Conference attendees can join the panel discussion free of charge. Just bring evidence of your booking. Session can be booked by itself for AED60.

This is a great opportunity to be inspired by each other and the ambassadors! Send you questions to the panel in advance to [email protected]

Brand FInder

3A Beauté-Thermal Products - FranceAbril et Nature-Hair care-SpainAjam TradingAlessandroArgan WomanAroma Power-essential aroma oilAromatherapy AssociatesArose Herbal – ThailandAVPT Short Courses LTDBalsanBeauty by EdgeBeauty Leaders LLCBeauty Profit Supply Trading LLCBeauty Secret International LLCBioFadeBiomed Line General Trading LLCBiotek Semi- Permanent Makeup BloxsunBonanza International General TradingBoulevard ZoneBUSCHCamylle-FranceCarol JoyCCO Nail Charme D’orient - FranceChelsea BeautiqueClashesConnection Zone MECrystal keratin treatmentsDepileveDermatudeDoori Cosmetics-Hair care-KoreaDr. BurgenerEarthlite - USAElemisEllipse - DenmarkEnigma Beauty GroupEnvixEryca FreemantleExclusive BeautyExpress Nail ArtEyekoFashionizer SpaFenix Group - Ak Sensor– ItalyFleurs- FranceGelishGermaine de CapucciniGharieni Middle East DMCCGloss GlobalGoldwellGoshay Trading RevitalashUAEH2E2HarmonyHeaven Health & Beauty LTDHeaven SkincareHouse of Maria DowlingiBeautyjHairJeunesse GlobalKerstin FlorianKevin MurphyKlapp CosmeticsLCNLiving Earth Crafts- USALondon Lash & BrowsLPG SystemsMadi InternationalMagnifibresMaria Dowling Meddrop Middle East FZ LLCMEDIK8MIO - fit skin for lifeMiriam Quevedo HaircareMitonia Cosmetics Trading LLCMomentum Beauty

D5K21Q17

E5 + T5B5

K21E19D5J1

X22S23D5

X22T15H1

K21M21B5B5

G19X22D5

E17, E19, F19X22D5V4

V5, W5H1

S14T1 + R2V5, W5

K21E17, E19, F19

D5J7D5

E5 + T5B5J1

D25X22B7

B19D5D5

V5, W5A19A15V19

T1 + R2T22F5

V5, W5B11B11G11K21K21B24

E17, E19, F19T1 + R2E5 + T5T1 + R2

D5B11D11

T1 + R2S9G11D18P16B7B7B7F11

Morgan TaylorMy ApptitudeNanogenNAKNashineuBROWneuHAIRneuLASHNewshaNoel Asmar Manicure And Pedicure Bowls - CanadaNoel Asmar Uniforms-CanadaNouveau Contour NubeaOliyah Joseph Beauty & Training CentreOmoroviczaOrlyPalladium Design – ItalyPanama JackPanpuriParaffinPattrena –ThailandPerfect Look CenterPevoniaPhytomer - France: The Frontiers of Skin & Body CarePhilip SteinPiercing Systems DMCC (Studex UAE)Pinnacle Star TradingPoya OrganicsPro BloPromedProvocPurlesPuri AlchemyQIBA TajmeelReino Perfumes & Cosmetics TradingREM UK LtdRevitaLash UAERevivogen ProRKF Luxury LinenRigo Spa Rock Your HairSalon in a bottle Salonak by H2E2Sawaya International LLCSEYOSferangs Skin Care-KoreaSilhouet-Tone – Switzerland/CanadaSkalaSkinadeSpa Consultancy - Concept CreationSpa Resources InternationalSpalutionSpa Staff.comSpalineaSperienceStar DesignStoryderm-KoreaTaiji – JapanTerres D’afriqueThalgoThe Beauty Co General Trading LLCThe Product HouseTimexpert Touch AmericaToppikUnbescheiden Gmbh - GermanyUnique Line TradingUniversal Companies - America: Your One Source Spa SolutionVersailles BeauteVie Collection– FranceVital SpringsVivandiVoyaVTCTYuthika

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V5, W5H19S9

G19T1 + R2

R21R21R21G19D5D5

V5, W5S5

M21E17, E19, F19

V5, W5D5B5G11S5D5S9F11D5

E17, E19, F19K16C25C25R15X22

V5, W5S5G11

C24A19W15T22G5

D19D5G5G5T19

V5, W5D18K21D5B5

W21D5J7

A18A16S5

A19X22K21D5

E17, E19, F19T1 + R2

S5E17, E19, F19

A19D5G5D5S14

D5B7D5

N21G5

E17, E19, F19C18G11

The new Beauty Conference is a carefully created two-day programme bookable by session covering the crucial topics you will come across as a owner, director, manager or senior therapist whether you are from hair, nails or spa.

At the end of each day, join the live panel discussions where key experts will come together for an open mic discussion. Send your questions in advance to: [email protected]

Cost: AED60/ $16 per sessionQuick, the first 50 people to book using discount code: BCH1 get 50% off! Book at: www.professionalbeauty.ae/beautyconference

Day 1 Monday 1st February

New Beauty Conference

11:00 - 11:45

13:00 - 13:45

12:00 - 12:45

14:00 - 14:45

Catherine Trebble Susan Routledge Michelle Saudan Pete Scott

15:00 - 15:45

16:00 - 16:45

What, when and how to post on social media to sell more treatments and products

• Catherine Trebble MBA, social media expert and teacher, UK

• Susan Routledge, business strategies and systems, award winning salon owner, author and business consultant, UK

• Michelle Saudan, senior therapist/master trainer, Jumeirah Group, Talise Ottoman Spa, UAE

How to create business minded therapists

20 top tips to get clients flooding in and stop cash flowing out of your business

Best kept retail sales secrets revealed

How to get free PR and run successful events and promotions with little or no cash outlay

PANEL: Regional trends - what’s hot and what’s not

Catherine Trebble will be explaining the recent changes from Facebook and Twitter in detail, and how you can use these changes to your advantage to sell more treatments and products.

Loyal, business minded therapists? No.... let’s change their mindset! A bird/worms eye view within the beauty/spa industry on how to achieve and maintain “business focused” staff to ensure revenue success and customer satisfaction. Plus a video exposing heartfelt confessions of upper Spa management and Staff on how to improve work relations centered around the “business Focus”.

Susan will guide you through 20 quick, easy, and proven ways to consistently turn clients into raving loyal fans and ensure your business is always cash rich with far less effort than you can imagine.

Also Included: The inside Story based on heartfelt confessions of Upper Spa management and Staff on how to improve work relations centered around the “Business Focus”.

This live industry discussion will feature the fantastic panel of ambassadors who will touch upon ’what’s hot and what’s not’ in the region in their area of beauty and spa. It really is unmissable. Attendees will all be welcome to join a drink’s reception at the end.

• Maria Dowling, creative director, Maria Dowling Salon, UAE• Ruksher Malik, co-founder, Pastels Salon, UAE• Salina Handa, founder & managing director, SensAsia Urban Spa, UAE• Tara Roux, CEO and Managing Partner, Kalm Holistic Beauty, UAE• Galina Spierling, Owner, Galina’s Beauty Salon, UAE• Jamilla Paul, Brand Director/ UK salon owner, Glamour Salons, UAE• Mona Syed-Mirza, Clinic Director + CEO, Biolite Aesthetic clinic, UAE• Eryca Freemantle, global beauty ambassador & industry intelligence strategist, UK

In this high energy and interactive session you will learn a proven system for increasing your retail sales which until now has only been shared directly with Pete Scott’s direct clients which have gone onto consistently deliver over 200% of their retail targets.

• Pete Scott, performance coach & sales expert, UK

• Susan Routledge, business strategies and systems, award winning salon owner, author and business consultant, UK

Do you get stressed out even at the thought of organising a promotional event?

Susan will teach the simple steps to make each and every promotion a raging success, with the minimum effort and maximum sales, plus she will give you her top 10 open day ideas that instantly sell.

See the full agenda at: www.professionalbeauty.ae/beautyconference

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Day 2 Tuesday 2nd February

11:00 - 11:45 10 ways to grow your business and plan for the year ahead

• Maria Dowling, creative director, Mariadowling Salon, UAE

Financial planning, taking stock, and adapting to change, not to mention making sure your team are happy and motivated are all necessary in order to reach your business goals, whatever industry you’re in. Maria’s presentation will cover her ten most effective ways of growing your beauty business plus her planning tips for the coming yea

This live panel debate not only covers real life examples of what to do when things get tough, it also highlights what do NOT do.

Successful salon owners who survived the 2008 recession will share their experiences and vital learnings to survive any tough times ahead.

• Tara Roux, CEO and Managing Partner, Kalm Holistic Beauty, UAE

• Maria Dowling, creative director, Maria Dowling Salon, UAE

• Galina Spierling, Owner, Galina’s Beauty Salon, UAE

• Ruksher Malik, co-founder, Pastels Salon, UAE

Meet the AMbAssAdors

Sharing our passion for the industry, the team of PB Ambassadors will be joining

the panel debates to share their experiences in the region.

Read more about what will be discussed and the all star line-up of successful names in the

industry including: Jamilla Paul, Ruksher Malik, Tara Roux, Maria Dowling, Galina Spierling and

Salina Handa at: www.professionalbeauty.ae/ambassadors

see More inforMAtion on pAge 16

Maria Dowling Marina GolovkovaJean Pierre Villiers

12:00 - 12:45

• Marina Golovkova, marketing expert, beauty, spa and wellness, UAE

Marketing your salon or spa to a GCC audience

More choice than ever, more educated, savvy and demanding… this is all about the “new breed” of consumers in the UAE and GCC markets. Learn how to create a variety of offers that are fresh, competitive, attract and retain their loyalty via effective marketing solutions.

13:00 - 13:45

14:00 - 14:45

15:00 - 15:45

16:00 - 16:45

• Jean Pierre De Villiers, peak performance strategist, UK

How to inspire your team to peak performance

How to close retail sales with 9 out of 10 clients

• Pete Scott, performance coach and sales expert, UK

• Catherine Trebble MBA, social media expert and teacher consultant, UK

How to react to negativity/ bad reviews on social media

PANEL: Salon Management - what to do when things are tough

Join our panel of experts and Professional Beauty Ambassadors for a live debate. Send your questions for the panel in advance to [email protected]

Do you really know where your business is heading? How do you know if you are on the right path? How do you move your team from being good to being great? JP will give you a simple blueprint to help you achieve extraordinary success in your business and life using his principles of peak performance.

Pete will share his most effective ways to close the sale time and time again. He also recommends that you bring a notepad and pen as you will walk away with an array of new ideas, strategies and techniques for greater success.

No one likes to find negative reviews about their salon or spa on Facebook or review websites. Being prepared is half the battle. Catherine Trebble will walk you through her tips to handle bad reviews in the best way possible.

Register for free entry to the exhibition quoting promo code D5 at: www.professionalbeauty.ae/register

19


Beauty Live Stage

See the full agenda at: www.professionalbeauty.ae/education

See the experts behind the brands demonstrate what’s new in beauty, make-up and nails and invite your staff to come along and gain valuable inspiration to take forward into your business. This is also a great way to see treatment applications in action before you make enquiries at the stand.

Cost:Free to attend

11:00

10:15

12:30

11:45

13:15

14:00

Malibu C Skin Wellness Line / Malibu C Wellness Beauty Collection

H2E2 Holistic approach to the Wellness Industry

M Ceutic Redical Renovation

How to set up a Hair and Beauty Training Academy?

New brand launch: Fleurs 1001 Flowers Radiance moisturizing beauty treatment

4th generation waxing system

• Zahra Darwish, VP of sales, Vivandi

• Fady Tawfik, co-founder & head of operations, H2E2

• Mireille bou Hamdan, M Ceutic, Thalgo

• Diane Shawe, M.Ed, CEO, AVPT

• Beverley Gautschi, sales manager, Beauty Leaders• Emma Cobb, senior product educator, Fleurs

• Paola Frizzarin, international trainer, Depileve

14:45

16:15

15:30

17:00

17:30

L-Therapy Photo youth beauty treatment from Vie Collection

Live nail art demo

How to apply Crystal Keratin Hair Treatment (Live Demo)

• Samir Safi, professional trainer, Unique Line Trading

Biofade Cosmeceuticals introduces new brands NAK and NEWSHA

Nail Masters Day 1 winners announced

• Beverley Gautschi, sales manager, Beauty Leaders• Boriana Haidar, sales executive and educator, Vie Collection

• Anastasia Morozova, master champion nail artist

• Marina-anne Pazvadis, brand manager and regional educator, Connection Zone

Diane ShaweZahra Darwish Eryca Freemantle Jackie Carroll Karen Fitzsimons Beverley Gautschi

20


www.professionalbeauty.ae/register

10:15 How will H2E2 deliver REAL full circle services to the Wellness Industry

• Fady Tawfik, co-founder & head of operations, H2E2

11:00

14:45

12:30

16:15

11:45

15:30

13:15

17:00

14:00

17:30

Embracing all tones of Women

Jeunesse Youth Enhancement System

M Ceutic Redical Renovation

The benefits of essential oils for your spa

Youth revealing pioneer treatment

Timexpert Lift work method and face massage

• Viktorya Gracheva, trainer for Germaine de Capuccini, member of ISAPS.

When training becomes second nature your business will flourish

SEYO: Treat your skin like a VIP

• Dr Roozbeh Qodratnama, head of Innovation, Meddrop

4th generation waxing system

Nail Masters Day 2 winners announced

• Eryca Freemantle, global beauty ambassador & industry intelligence strategist

• Jackie Carroll & Karen Fitzsimons, global leaders & Business Owners, Jeunesse

• Mireille bou Hamdan, M Ceutic, Thalgo

• Darshana Mehra, business development manager, POYA

• Beverley Gautschi, sales manager, Beauty Leaders • Emma Cobb, Senior Product Educator, Fleurs

• Deborah Mitchell, owner, Heaven Skincare

• Paola Frizzarin, international trainer, Depileve

Anastasia Morozova Darshana Mehra Deborah Mitchell Dr Roozbeh Qodratnama

Samir Safi Fady Tawfik

21


HJ Live Stage

See the full agenda at: www.professionalbeauty.ae/education

NEW live stage brought to you from the UK’s HJ magazine dedicated to all things hair will host live catwalk shows and the latest trends your clients will be asking for in the year ahead. Invite your staff to come along and gain valuable inspiration to take forward into your business.

Cost:Free to attend

Claude Al Hacheche Jamilla Paul Amin Sheybani Michel Zeytoun

11:00

13:30

12:30

Goldwell Styling & Colouring


Tracey Devine Hair Show accolades include Scottish Hairdresser of The Year, Men’s Hairdresser of the year to name a few

• Claude Al Hacheche, Senior professional educator, GoldwellVivandi


• Amali Abdel Hadi, Professional educator, Goldwell

• Amali Abdel Hadi, Professional Educator, Goldwell

• Fadi Kordab, professional educator, Goldwell

• Fadi Kordab, professional Educator, Goldwell

• Tracey Devine, Affinage’s global ambassador

14:00

14:30

15:00

15:30

Jamilla Paul, Brand Director Glamour Salons UAE & international award winning hair artist, creator of the Jewel Bar embellishing hair in Swarovski Crystals & seasoned platform artist for over 20 years

Revive Hair Enhancement Demo

The Jewel Bar


The Gloss Collection


• Michel Zeytoun, Gloss Academy Ambassador

• Amali Abdel Hadi, Professional Educator, Goldwell• Fadi Kordab, professional Educator, Goldwell

• Mr. Amin Sheybani, CEO and Founder of Vivandi Trading and Vivandi Trichology Center

22


www.professionalbeauty.ae/register

Tracey DevineAmal Abdel Hadi Fadi Kordab

15:30 The Gloss Collection

• Michel Zeytoun, Gloss Academy Ambassador

• Jamilla Paul, Brand Director Glamour Salons UAE & international award winning hair artist

11:00

13:30









14:00

14:30

15:00

16:00

Jamilla Paul, Brand Director Glamour Salons UAE & international award winning hair artist, creator of the Jewel Bar embellishing hair in Swarovski Crystals & seasoned platform artist for over 20 yrs

The Jewel Bar

Revive Hair Enhancement Demo


Pro Blo, Curl me the Queen of blow dry

• Claude Al Hacheche, Senior professional educator, GoldwellVivandi• Amali Abdel Hadi, Professional Educator, Goldwell• Fadi Kordab, professional Educator, Goldwell

• Mr. Amin Sheybani, CEO and Founder of Vivandi Trading and Vivandi Trichology Center

23

Getting to the heart of what matters Best practices and case studies

This 2-Day conference includes the very best presentations and networking opportunities for spa business owners, managers, directors and GM’s who are keen to enhance their knowledge and discover industry insights to ultimately learn how

to combat new or existing challenges facing their business


Platinum sponsor:To ensure genuine networking opportunities, delegate numbers are limited and access for brand owners, manufacturers and distributors is limited to sponsors only. For more information contact [email protected] Early booking is advisable.

8:00

9:00

9:35

16:55

17:00

15:50

9:30

16:40

17:30

9:40

GREET THE DAYMorning Yoga session

REGISTRATION & MORNING COFFEE

ORIENTATION

ENERGY BOOST:5 minutes with a Wellness expert

EXPLORING THE POSITIVE IMPACT OF SPAS for cancer patients, survivors and their families. how can/should health and wellness destinations, hotel spas and day spas alleviate the emotional pathos, coach a healthy lifestyle, and also help the family to cope

HUMAN RESOURCES Help your team bloom and flourish (unlock your team’s motivation and potential)

CHAIRMAN’S OPENING REMARKS

COFFEE & NETWORKING

CLOSING COMMENTS OF DAY 1

WELLNESS DESTINATIONSLearn from best-selling activities and programmes for happy and healthy guests

• Zayed Faris, zen Yoga (UAE)

• Jean-Guy de Gabriac, CEO and founder TIP TOUCH International (France)

• Mark Moloney, managing director, Professional Beauty / Professional Spa and Wellness (UK)

CHAIR: Kathryn Moore, managing director, Spa Connectors

• Nils Behrens, managing director and chief marketing officer, Lanserhof Group (Germany)• Sharon Kolkka, general manager and wellness director, Gwinganna (Australia)• Brian Hoare, Wellness and Recovery, NAUFAR (UAE)• Maria Antonela Axinte co-founder and head of operations Wellness Consultancy, H2E2 (UAE) Management (UAE)

• Jeff Butterworth, chief spa and wellness officer, LUX Resorts (Mauritius)

CHAIR: Dr Nasim Ashraf, chairman and CEO, DNAHealth(UAE)

• Manuela Boyle, clinical integrative oncology (Australia)

• Mark Moloney, managing director, Professional Beauty/Professional Spa and Wellness (UK)

CHAIR: Trent Munday, vice-president, Steiner Spa Consulting (Bali)

• Jeremy McCarthy, group spa director, Mandarin Oriental (Hong Kong) • Jason Sloan, group spa director GCC, Hyatt (UAE)• Shabana Karim, owner/ founder, House of Enspa (UAE)

15:00

14:55

KPI’S:Strategic insights from the 1st spa benchmark panel in the GCC

KPI’S:Case study from Platinum sponsor H2E2

CHAIR: Paul Hawco, director of Talise Spa operations, Jumeirah Group / Jumeirah Hotels and Resorts (UAE)

• Lindsay Madden-Nadeau, director of spa integration and operations, FRHI Global (UAE)• Christian Kiefer, general manager, Dreamworks Spa and Zen Yoga (UAE)

10:40 COFFEE & NETWORKING

11:00

12:30

11:30

KEYNOTE SPEAKER: The art of retail therapy

WELLNESS LUNCH INSPIRED BY RECIPES FROM GWINGANNA

PANEL: The psychology of buyingWhy we shop, what buttons to activate in shoppers brain to turn them on, and on, and on…

• Carol Phillips, best selling author (In the Bag), international professional educator, consultant and spa owner (USA)

• Networking break and visit exhibition (2.5 hours)

CHAIR: Carol Phillips, keynote (USA)

• Fady Tawfik, co founder and head of business operations, H2E2 (UAE)• Daniella Russell, principal, Dr SPA consulting / Soul Spa (UAE)• Stephen de Heinrich de Omorovicza, owner, Omorovicza (Hungary)

• Fady Tawfik, co founder and head of business operations, H2E2 (UAE)

Mark Moloney

Zayed Faris

Kathryn Moore

Jean-Guy de Gabriac

Sharon Kolkka

Carol Philips Stephen de Heinrichde Omorovicza

Daniella Russell Paul Hawco Lindsay Madden-Nadeou

Christian Kiefer Jermey McCarthyTrent Munday

Jason Sloan

Shabana Karim

Ingo Schweder

Andrew Gibson Maria Antonela

Fady Tawfik

Gold sponsor:

24 Two-Day ConventionFor Your Spa Business


* Full conference attendance includes lunch and refreshments throughout the day* Exclusive access to the Professional Spa & Wellness Convention Lounge* Invitation to the evening networking drinks reception * VIP access to the Professional Beauty exhibition

Executive package: Two-day: USD $340One-day: USD $200

First 10 people to register using discount code: DSW8 will receive 50% off!

Bronze sponsor:

Manuel Boyle

Dr. Nasim Ashraf

Nils Beherens

Master Can

Dan Chandre

Sharon Codner Simon CassonSophia Kremser

Frank Pitzikalis

Lopo Champalimaud

Sughra Khaliq

Sharon Barcock

Hannah Dowd Bryan Hoare Nikos Kouremenos

Jeff Butterworth

Sushmita Sarangi Nicolas Ronco Mia Kyricos Neil Orvay

8:00

16:40

17:30

16:55

15:50

9:00

17:00

9:50

9:55

10:00

10:50

GREET THE DAY Morning Tai Chi session

COFFEE & NETWORKING

CLOSING REMARKS

ENERGY BOOST:5 minutes with wellness expert

LUXURY & EXCELLENCE: what else…

THE BREAKFAST CLUBSlices of wisdom. Exchanging best practices that worked wonders for you this past year

INSIGHTS & BEST PRACTICES to take home from the Breakfast Club

OPENING SPEECH

FORWARD & ORIENTATION

BUDGETING: The art and science of spa budgeting and business planning

COFFEE & NETWORKING

• Master Can, Talise Spa (UAE)

• Jeremy McCarthy, Andrew Gibson, Trent Munday, Jeff Butterworth


CHAIR: Sharon Barcock, global spa director, Hilton Worldwide (UAE)

• Hannah Dowd, spa director, Emirates Palace Spa Abu Dhabi (UAE) • Nikos Kouremenos, education and project manager, Raison d’Etre (Sweden)• Sushmita Sarangi, GM, marketing, Taj Hotels Resorts and Palaces (India)

• Mark Moloney, managing director, Professional Beauty/ Professional Spa and Wellness (UK)

• Mark Moloney, managing director, Professional Beauty / Professional Spa and Wellness (UK)


CHAIR: Simon Casson, regional VP & GM, Four Seasons Hotels and Resorts (UAE)

• Sharon Codner, spa director, The Peninsula (Hong Kong) • Sophia Kremser, international training director, Guerlain Spa (France)• Maria Antonela Axinte co-founder and head of operations wellness consultancy, H2E2 (UAE) Management (UAE)

Chairs present the key ideas discussed over breakfast for every delegate to leave with an inspiring “doggy-bag” full of best practices.• Jeremy McCarthy, Andrew Gibson, Trent Munday, Jeff Butterworth

11:10

12:40

15:00

11:50

MEGA TRENDS: Spa Finders Wellness 365 (40mn)

WELLNESS LUNCH INSPIRED BY RECIPES FROM GWINGANNA

SPA REVENUE MANAGEMENTOnline booking, dynamic pricing. Engage clients and expand your business opportunities

MEMBERSHIPSHow to engage clients for a long mutually rewarding relationship

Mia Kyricos presents the mega trends from Spa Finder Wellness 365 with an interactive controversial panel that was a ROAR in London last February• Mia Kyricos, chief brand officer, Spafinder Wellness Inc., and founder, Kyricos and Associates (USA)• Panelists vote and comment on each trend as fact or fiction.• Andrew Gibson, Kathryn Moore, Paul Hawco, Jeremy McCarthy

• Networking break and visit exhibition (2.5 hours)

CHAIR: Jeff Butterworth, chief spa and wellness officer, LUX Resorts (MAURITIUS)

• Frank Pitzikalis, CEO, Resort Suite (Canada) • Lopo Champalimaud, EO Wahanda (UK) • Dan Chandre, SVP of strategic partnerships booker (Asia Pacific)

CHAIR: Andrew Gibson, VP spa and wellness, FRHI (UAE)

• Fady Tawfik, Co founder and head of business operations, H2E2 (UAE)• Nicolas Ronco, CEO, YELO SPA (USA)• Neil Orvay, CEO Asia Spa and Wellness Ltd (Hong Kong) • Sughra Khaliq, group operations manager, Diva Spa (Qatar)

www.professionalbeauty.ae/spaconvention

25

Raise your profile

Whether you are an already experienced nail professional, a novice starting out or a salon owner/manager looking to raise your nail therapist’s career and salon’s profile, being part of the Nail Mas-ters Competition will provide the opportunity to gain recognition.

Nail stylists need to be well educated and adept at all the techniques to provide clients with efficient, safe and professional services. What better way to put you or your staff’s skills to the ultimate test than by entering a competition!

Cost: $49 per category. First 10 people to book gets 50% off using code: NCH1Deadline to enter: 20 January 2016. Book at: www.professionalbeauty.ae/compete First place in each category will receive a special trophy and certificate along with a profile in Professional Beauty GCC magazine.

Limited places available. Book early to avoid disappointment.

MonDAy 1 FEBRuARy:

Registration: 8am

Nail Art Competition • Photographic (handed in)• Tip Box (handed in)• Mixed Media. Theme: Cinderella

Perfect Polish • Gel polish manicure – French & red

TuESDAy 2 FEBRuARy:

Tip Overlay Competition (Liquid & Powder/ Gel)• Novice • Intermediate

Sculpting Competition (Liquid & Powder/ Gel)• Novice • Professionals

Nail Competition26

Make a day of it with your colleagues and upgrade your visit.

The NEW PB Gold pass enables visitors to enjoy the show with extra benefits.

Treat your team members and enjoy the exhibition at leisure with the below benefits:

٢ PB Gold parking area + entrance

٢ Gold Lounge access

٢ Free Professional Beauty magazine subscription

٢ x1 free + 50% off the NEW Beauty Conference

٢ Professional Spa & Wellness Convention 25% off

٢ Invitation to the PB Drink’s Reception

٢ VIP networking receptions

٢ FREE access to LIVE panel discussions - NEW

Upgrade your visit and get 50% off. AED90/ $25 instead of: AED180 / $50.

Simply select PB Gold upgrade when registering to upgrade for half the price using discount code: GDH3 at: www.professionalbeauty.ae/gold

If you have already registered as a standard visitor, please log in to upgrade. If you have been invited as a VIP there is no need to register as PB Gold.

27

Getting there

Professional Beauty GCC Exhibition Opening Times:

Monday 1 February - Tuesday 2 February 201610:00 – 18:00

Your badge will allow you entry on both days.

Professional Spa & Wellness Convention Opening Times:

Monday 1 February:8:00 Morning Yoga9:00 Registration18:00 Networking & Close

Tuesday 2 February:8:00 Morning Tai Chi 9:00 Registration18:00 Close Your delegate badge will allow you VIP entry to the exhibition.

Address: The Meydan, Meydan Racecourse Al Meydan Road, Nad Al Sheba, Dubai, UAE

The best way to get there is by car or taxi.

CHECKLIST

Visit our frequently asked questions at: www.professionalbeauty.ae/FAQ

For further information on how to get there + parking visit: www.meydan.ae/contact

Don’t queue! Save the AED100 and pre-register online for FREE at: www.professionalbeauty.ae/register Quote promo code D5.

Spa owner, operator or manager? Don’t miss the Professional Spa & Wellness Convention. Over 30 international and regional speakers have been flown in to share their wealth of experience. There is still time to book your delegate pass at: www.professionalbeauty.ae/spaconvention

Don’t miss the opportunity to join the much-anticipated panel discussions taking place at the NEW Beauty Conference. Have your say and register your attendance: www.professionalbeauty.ae/education

1-2 February 2016, The Meydan, Dubai

register for free entry at www.professionalbeauty.ae/register

Quote promo code d5

Be Inspired

Find us on @pbgcc professionalbeautygcc pbgcc

2016 exhibition preview

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