2016 annual report - bay east€¢ monthly housing statistics • new home source professional •...

©Bay East Association of REALTORS® – 2016 Annual Report

2016 ANNUAL REPORT


TABLE OF CONTENTSLetter from the President and CEO….....

Mission, Vision, Values……………………..

Board of Directors………………………….

Committees…………………………………

Financial Information……………………...

We Moved!……………………………..…...

Membership Approved Mergers……..…

Membership…………………………………

Member Services……………………..…….

MLS Products………………………………...

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Public Affairs……………………….…….

Tech Support…………………………….

Education………………………….…….

Professional Standards…………..…….

Member Events…………………...…….

Networking………………………...…….

Communications……………………….

Awards & Recognition…………..…….

Bay East Foundation……………..…….

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LETTER FROM THE PRESIDENT AND CEOIt has been over two decades since Bay East owned an office building. When we sold the property at 21144 Mission Blvd, in Hayward in 1994, our

membership had dropped to its lowest point in our history. We had about 2,200 members and were limited in the services we could provide. Today, we

are over twice the size. After purchasing our new office in late 2015, we have spent this year moving and settling in to our new home. With the new

facility, we are able to provide even more Education, MLS, Professional Development Training, Networking, and Membership Services. It is one of the

reasons over 25% of Bay East members have joined us from outside of our traditional service jurisdictions; because we offer the best service at the

lowest prices.

It is also one of the main reasons that two associations (Northern California Commercial Association of REALTORS® and Alameda Association of

REALTORS®) merged with us. Combined, the two associations represent about a 10% increase in overall membership. What does that mean for all Bay

East members? We now have even greater resources, so we can continue to expand programs that help you succeed as real estate professionals. We

have added evening classes. We offer Saturday Orientation and Saturday hours and events. We worked hard to expand our data share with

MLSListings, so our MLS users can access all South Bay and Silicon Valley listings through a single point of entry into the Paragon MLS. We also

introduced three new Mobile MLS Apps (Homesnap, HomeSpotter and myTHEO), designed to help you be more efficient when working with your

clients.

This Annual Report is filled with a summary of our achievements in 2016. I hope you take a few minutes to look through it. You might learn about

services you didn’t know we have…and you’ll get a sense of how much we care about serving our members.

As you read this, we’re already working hard to bring you more tools, training and services for 2017. It is our honor to serve each and every

member, and we thank you for belonging to Bay East.

Sincerely,

Kim Ott, President

Tricia Thomas, CEO

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MISSION – VISION – VALUES

The mission of the Bay East Association of REALTORS® is to

help our members succeed as real estate professionals.

Vision: To set the industry standard in leadership,

innovation, professionalism and service.

Core Values: CIVIL

Collaboration – Integrity – Vision – Inclusion – Leadership

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BOARD OF DIRECTORSKim Ott, President

Will Doerlich, President-Elect

Tim Ambrose, Treasurer

Mike Fracisco, Past President

Tricia Thomas, CEO

Central County

Joe Annunziato, III

Tina Hand

Judy Rose

Tri-Cities

Nancie Allen

June Burckhardt

Steve Medeiros

Jackie Pena

Tri-Valley

Leticia Arteaga

Barbara Clemons

Leslie Faught

Rhonda Fee

Karen Kohne

At-Large

Georgia Butterfield

Sandi Gomes

Ron Lyster

Affiliate

Erin Steele

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167 VOLUNTEERS WORKING TOGETHER

• Housing Opportunities (HOC)

• Investment Advisory

• Leadership Development (LDC)

• Leadership Evaluation & Selection (LES)

• Local Government Relations (LGR)

• Marketing

• Multiple Listing Service (MLS)

• Past Presidents

• Professional Standards

Grievance

Hearing Panel

Mediation

• Property Management Advisory

• Strategic Planning

• Young Professional Network (YPN)

COMMITTEES

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FINANCIAL INFORMATION*

Total Revenue:

Total Expenses

(including corporate taxes):

2016 Net Income:

$ 6,367,998

$ 6,247,797

$ 120,201

*Bay East members in good standing may receive a more detailed financial package by written request. Please contact Francoise Jordan, CFO, at [email protected].

Bay East Association of REALTORS® is a nonprofit, mutual benefit corporation.

Total Revenue

Total Expenses

Net Income

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WE MOVED! 7021 KOLL CENTER PARKWAY

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MEMBERSHIP APPROVED MERGERS

NORTHERN CALIFORNIA COMMERCIAL

ASSOCIATION OF REALTORS®

ALAMEDA

ASSOCIATION OF REALTORS®

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• Additional 250+ members

• Adopted Alameda’s founding date

• Additional 170+ members

• Established Commercial Brokers Association

• Developed Commercial Real Estate education

program

• Expanded Commercial networking opportunities

(Broker Exchange)


MEMBERSHIP

5,175

5,439

351

REALTOR® members

MLS members

Affiliate members as of December 31, 2016

I was more than happy that they were able

to help me with my issue. I was going to

show five homes and could not access my

lock box. They calmed me and walked me

through it. My showings were a success.

Thanks to those who assisted me.

~ Dana C.

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MEMBER SERVICES• FREE MLS/Technical Phone Support

• 2 FREE Computer Repairs per year

• MLS Access throughout the Bay Area

• Member Assistance Program

• Property Access with Supra KEY & Lockbox

• Professional Development Classes

• FREE Technical Training

• Monthly Housing Statistics & Analysis

• Political Advocacy & Representation

• Professional Standards Promotion

• Community Information

• Education Advantage Discount Program

• Insurance Plans at Group Rates

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MLS PRODUCTS

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• ReboGateway

• Sandicor MLS Search

• Street URL

• Tax Records for California

• T-Rex Global

• ZipFormMLS-Connect®

New in 2016• CRS Tax

• Mobile MLS Apps:

• HomeSpotter

• myTheo

• HomeSnap

• Client Connect 2

• Brandable Monthly Housing Trend Newsletter

• Bridge (Listing Syndication)

• Cloud CMA

• CRMLS Search

• Diverse Solutions IDX

• FIND

• HomesOpenToday

• iSite Builder

• ListHub Listing Syndication

• Listingbook

• Monthly Housing Statistics

• New Home Source Professional

• RatePlug

• Realty Connect

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Real estate market update presentations

Press releases issued

Interviews with print and broadcast media

Stories in print, broadcast, and online media

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ADVOCACY

Legislative Day participants

Interviews with candidates running for local offices

REALTOR® Brain Trust meetings with local Mayors and

County Supervisors

Members invested in REALTOR® Action Fund

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24%

VOICE OF REAL ESTATE


TECH SUPPORT

500 Computers repaired

16,404 Support calls answered

I am so glad that I came to class today. I input a listing this morning on my own, but I have learned so much in this class (Paragon Listing Input). When I input another listing next time, it will be perfect!

~ Linda A.

Top 3 Support Topics:

1. Paragon 5

2. Computer Repair

3. Neighboring MLS Platforms

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EDUCATION

Professional development classes

MLS/Tech hands-on classes

MLS webinars

eLearning videos

Broker office trainings

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PROFESSIONAL STANDARDS

97 Complaints 70 Resolved by Ombudsman

6 Disciplinary Hearings

15 Mediations

6 Arbitrations

MEDIATION15 Cases 2 Resolved through Ethics Mediation

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3 Agreements through Mediation 2 Agreements reached prior to Mediation

3 No Resolution5 Mediations requested but did not move

forward due to lack of participation


MEMBER EVENTS

We invited our members to tour and celebrate our new home. Local elected officials, C.A.R. and NAR leaders were in attendance.

Taking advantage of the ability to use our building during the weekends, members came to our Saturday Farmer’s Markets to attend “bite-sized” classes that better fit their

schedule.

Members exchanged their Supra keys to the new XpressKey or mobile application eKey during the key exchange.

The Housing Opportunities Committee hosts monthly Roundtables addressing hot topics affecting the

real estate industry, bringing experts and members together for discussion.

Key ExchangeFarmer’s MarketsOpen House Roundtables

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NETWORKING

Marketing Groups• 4 locations

• 196 meetings

• 171 speakers

• 6 community give-back events

Young Professional Network (YPN)• 5 networking events

• 3 education seminars

• 3 community give-back events

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COMMUNICATIONS

Website Page Views

Email open rate

Video views

Facebook likes

Twitter followers

1,511,395

32%

61,250

4,323

2,760

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• New Bay East website launched


Erin SteeleAffiliate of the Year

Justin RamosRookie of the Year

Nancie AllenREALTOR® of the Year

Joe Annunziato IIIJohn Deadrich

Distinguished Service Award Recipient

2016 AWARDS & RECOGNITION

Craig RaggOutstanding Leader

Award Recipient

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GOALS: • Support Bay East members in need (Members Helping Members™).

• Offer community scholarships and grants to Alameda County

students who pursue higher education degrees.

• Support community-related charitable organizations and local

schools.

ACCOMPLISHMENTS:

• 20 college scholarships awarded, totaling $20,000

• Helped 2 members through Members Helping Members™

• Annual Georgie Porgie event raised $18,000 for Members

Helping Members™

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7021 Koll Center ParkwayPleasanton, CA 94566

(925) 730-4060www.bayeast.org

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2016 annual report - bay east€¢ monthly housing statistics • new home source professional •...

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