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2015MEDIAKIT
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DMNEWS.COM
LEAD GENERATIONSponsoredPromotion
WhitepaperoftheDay
HotListoftheDay
Telemarketing
Webcasts
VirtualEvents
eBook
Social
Source
OnlineDirectory
BRANDINGMagazine
dmnews.com
Newsletters
EVENTSMarketing&Tech
PartnershipSummit
MarketingHallofFemme
40Under40
Caples
THOUGHT LEADERSHIPRoundtable
Nativeadvertising
CUSTOM CONTENT CREATIONeBooks/Surveys/
Microsite
RECRUITMENTOnline
Print
OTHERLicensing
Insightonprofitable,data-drivenmarketingstrategies
1 2 4 6
3 57
-
n 100%year-onedirectrequestn 100%BPAqualified
n83%C-Suite/Seniormarketingtitles
n73%Client-Sidemarketers
Marketers need insight that drives customer action and profitable rev-enue. Getting to that insight takes the right mix of data, strategy, andtechnology.Direct Marketing Newsprovidesthecomprehensivecoverageofthehottesttrends,successstrategies,andcoretechnologiesthatmar-ketersneedtogetfromrawdatatoprofitableinsight.DMNdeliversthattimely informationthrougha robustsetofdigitalofferings that includea website, email newsletters, eBooks, social media, virtual events, andwebcasts,aswellasamonthlyprintedition,EssentialGuidesseries,andliveeventsthatcollectivelyserveaBPA-auditedcirculationofmorethan150,000seniormarketingexecutivespermonth.
*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
OVERVIEW
VERTICALS INCLUDE:n Online-OnlyRetailers
n TraditionalOutlets
n FinancialServices
n Healthcare
n Technology
n Publishing
n Communications
n Entertainment
n Hospitality
n Tourism&Travel
n Manufacturing
n Education
n Government
n Transportation
n Utilities
n Associations
n Agencies
n Media
Chairman,CMO,CEO,COO,etc.
MarketingManager+
B2BB2C
AgenciesSuppliers
Creative,Operational,Technical,etc.
BothB2C/B2B
Titles
52%
30%
22%
31%
26%
5%
17%
44%
73%JOB TITLE BREAKDOWN:
B2C V. B2B BREAKDOWN:
CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:
Client-SideMarketers
2015MEDIAKIT
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Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)
*Adduedatesarethe10thofthemonthprior**AllEssentialGuideswillhavebonusdistributionatDMA2015
***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues
2015 EDITORIAL CALENDAR
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
September
November
October
February
March
April
May
June
July/August
December 2015/January 2016
December/January
2015MarketingOutlook
DataficationofMarketing
Marketing&Tech
InnovationAwards
TheChangingDynamic
ofCustomerLoyalty
MarketingHallofFemme
RedefiningDataPrivacy
ADayintheLifeofDirect
Marketing
WhatsNextinCustomerExperienceMarketing
TheIntersectionofAdTech
andMarketing
40Under40Awards
2016MarketingOutlook
ContentMarketing:TheGood,
Bad,&Ugly
BlendingDirectand
BrandMarketing
TimeManage-mentforMarketers
Segment-ationandTargeting
Storytelling
EmailMarketing
B2BMarketing
Omni-channel
Marketing
MobileStrategies
Data/Analytics
LeadGenStrategies
CustomerLifetime
Value
MobileMarketing
Omni-channel
Marketing
PredictiveAnaltyics
DirectResponse
Video
Segmenta-tionandTargeting
LeadGenContent
Marketing
MarketingAuto-mation
Programmatic
Privacy
Social
MarketingLeadership
Attribution
MarketingROI
EmailMarketing
NativeAdvertising
MarketingMeasure-
ment
CustomerLoyalty
Marketing&Tech
InnovationAwards
MarketingHallofFemme
40Under40Awards
ContentMarketingEssential
Guide
Social
DemandGen
ContentMarketing
EmailMarketing
CustomerLoyalty
Data/Analytics
MarketingTech
DigitalStrategies
Segmenta-tionandTargeting
Omni-channel
Marketing
eTailWest
MarketingHallof
Femme,National
PostalForum
ad:techSan
Francisco
CRMC
eTailEast
40Under40Awards,
ERA,GraphExpo
DMA2014,Advertising
Week
ad:techNewYork
Marketing&Tech
InnovationSummit
Virtual Event: MobileMarketing
(Feb26)
Live Event: MarketingHallofFemme(Apr24)
Virtual Event: LeadGeneration
(May14)
Virtual Event: SocialMedia
Strategies(Aug20)
Live Event: 40Under40
Awards
Live Event: CaplesAwards
Virtual Event: ContentMarketing
(Dec3);Live Event:
Marketing&TechInnovationSummit
Attribution
2015Predictions;
ContentMarketingEssential
Guide
MarketingAutomation
Marketing&Tech
InnovationSummit
OmnichannelMarketing
EmailMarketing
DirectMailMarketing
SocialMedia
Strategies;CaplesAwards
Analytics
Virtual Event: ContentMarketing
(Dec3,2014);Live Event:
Marketing&TechInnovationSummit
(Jan29,2015)
Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)
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Allratesarenet
Seemediakitpageforallopportunities
*Dependingoncriteria
*Customoptionsavailable
PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY
SOURCE
RECRUITMENT
Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)
1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245
3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180
6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055
12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000
20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions
Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"
1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545
3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520
6x $1,005 $985 $960 $935 $505 $495 $475 $465
12x $955 $915 $895 $875 $475 $460 $450 $435
LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING
DeploymentRate $5,965 $3,275 $2,445 UponRequest
CPL* $50-$200
SOCIAL EBOOK
TweetChatSponsor $4,565
Sponsored 2Tweets $1,750Tweets
5Tweets $3,350
TWITTER
LIVEEVENTS
Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor $7,500
ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*
LEADGENERATIONEVENTS
Editorial $24,875
Partner $19,875
Editorial $7,500
Custom $15,000
Keynote $9,870
Session $9,870
Booth $4,715
WEBCAST VIRTUAL EVENT
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2015 ADVERTISING RATES2015MEDIAKIT
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Allratesarenet
ONLINE DISPLAY
SPONSORSHIPS
INTERACTIVE/RICH MEDIA
NATIVE ADVERTISING
NEWSLETTERS
ONLINE DIRECTORY
NATIVE ADVERTISING
JOBS.DMNEWS.COM JOB POSTINGS
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)
1month $3,125 $2,545 $2,890 $4,975
3months $3,000 $2,440 $2,780 $4,750
6months $2,880 $2,340 $2,660 $4,557
12months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105
Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)
1month $7,215 $2,756 $1,575 $1,575
3months $6,625 $2,620 $1,500 $1,500
6months $6,025 $2,478 $1,415 $1,415
12months $5,485 $2,342 $1,340 $1,340
Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs) Premium Sidebar (see specs)
1day $1,750 $1,050 $5,250 $3,995
3days $1,650 $995 $4,725 $3,555
6days $1,575 $945 $4,200 $3,155
12days $1,475 $890 $3,675 $2,755
$3,499
Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)
1week $5,400 $2,350 $2,350
2weeks $5,150 $2,200 $2,200
3weeks $4,850 $2,050 $2,050
4weeks $4,550 $1,900 $1,900
Text ad only
1week $3,750 $950 $950
2weeks $3,550 $850 $850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek.Allcostsperweek.
Type Option A Option B Option C
AnnualRate $1,325 $1,130 $900
30-day $330
60-day $550
DIGITAL
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
ADVERTISING RATES (CONT)2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
You want sales leads? We have multiple ways to deliver them. Dont pick just one ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.
WHITEPAPER OF THE DAY Deliveredtoover29K*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.
SPONSORED PROMOTION Deliveredtoover28K*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect Marketing Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.
HOT LIST OF THE DAY Deliveredto18K*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhatsnewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.
TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2014average
LEAD GENERATION1
LEAD GENERATION2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DIRECT MARKETING NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.SponsoringawebcastdevelopsleadsculledfromtheDirect Marketing Newsaudienceinaneducationalandinformativeatmosphere.Weoffertwowebcastsponsorshippackagestoeffectivelymeetyourobjectives:EditorialandPartner.
DIRECT MARKETING NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andon-demandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.
Editorial
Partner
DMN
Sponsor
DMN
DMN
DMN
Sponsor
Sponsorhas10minutesattheendofQ&A
Sponsorspeaksonpanel
ContentCreation ModeratorFormat
Speaker Recruitment
Sponsors of Speaking Opportunity
LEAD GENERATION1
LEAD GENERATION EVENTS2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
WHO: Estimated800+marketingdecisionmakers
WHAT: Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors
FEB 26 Mobile Marketing/Email
MAY 14 Lead Generation
AUG 20 Social Media
DEC 3 Content Marketing
SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n Adigitalskinduringthekeynote topromoteyourcompanyn Ahigh-levelexecutivefromyour companytakepartintheQ&A withthekeynotespeakern Yourspeakerclosesthelast 5min.ofthekeynotesessionn Aboothintheexhibitionhall withunlimitedcontenttoengage withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870
Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n Thesessionis30min.andhas10 min.Q&An Aboothintheexhibitionhall whereyoursalesexecutivescan engagewithattendeesinrealtimen Yourboothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn Rate:$9,870
Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Boothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsoftheattendees thatengagedwithyourboothn Rate:$4,715
LEAD GENERATION1
LEAD GENERATION EVENTS2015MEDIAKIT
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WHAT IS AN EBOOK?ContentmarketinghasbecomeincreasinglypopularwitheBooksplayinganessentialpartofacomprehensivecontentmarketingmix. UseDirect Marketing Newscontenttoattract,engage, educate,andconvertcustomers.HaveDMNtakecare ofthecontentcreation/distributionandbenefitwith branding,leadgeneration! eBooksarefreetoreadersinexchangefortheircontact informationandanexcellentsourceofengagedleads.
OPTIONS AND SPONSORSHIPS:DMN EDITORIAL EBOOKS: ProducedbyDMNeditorialteamonabi-weeklybasis Topicscoverdata-drivenmarketingstrategiessuchasBig Data,omnichanneltrends,emailmarketing,content marketing,socialmediaandmore(seeeditorial calendarforcompletelist) PublishedontheDMNews.comeBookresourcepage Promotedviadedicatedemaildeployments,newsletters, socialmedia,andonline
Sponsorship includes: BrandingwithineBook(fullpagead) Brandingoncoverpage,landingpage,andall promotionalemails(sponsorslogo) 150leads Rate:$7,500net
DMN CUSTOM EBOOKS: Producedon-demandwithin6weeks Contentbasedonbriefagreedbetweentheeditorial teamandsponsor Contentmayincludesponsorsquotes,case-studies,anddata Rate:$15,000net Costincludescreation,design,distribution,and150leads AdditionalleadsavailableonCPLbasis
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
LEAD GENERATION1
EBOOKS2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?Asponsoredtweetchatisyouranswer.Createdaroundaspecifictopicofyourchoice,tweetchatsarefast-paced,action-oriented,livediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.
PRE CHAT:n Sponsorrecruitsspeakers
n 1tweetadaytheweekprior from@dmnews
n 2tweetsadaytheweekofthetweetchatfrom@dmnews
n PostonDMNFacebook&LinkedIn theweekofthechat
n PromotioninourDailyInsider newsletterthedaybefore
n Prestitialpromotingeventday beforeanddayofevent
n Emailblasttoourtwitterfollowers
DAY OF CHAT:n DMNmoderates
n SponsorownsTwitterskin exclusively
POST CHAT:n DMNmoderatorblogsthe findingsofthetweetchatfrom aneditorialperspective
n Storifyyourchatsoacliffnote versionisavailableforanyone whomissedtheliveevent
*TwitterAnalysis
Twitter Followers
18.4k
Avg. monthly growth
2%
Exposure*
1,216,596impressions
LEAD GENERATION1
SOCIAL2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirect Marketing NewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.Itsbuiltontheconceptofcontinuity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!
2x2
4x4
2x1
2x3
BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect Marketing NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.
3 OPTIONS AVAILABLE! OPTION A: $1,325100-worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredasCompanyoftheWeekondmnews.com
OPTION B: $1,13075-worddescription,logo,fullcontactinformation,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter
OPTION C: $90025-worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter
LEAD GENERATION1
SOURCE & ONLINE DIRECTORY2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhetheritsaprintadvertisementoranexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct Marketing Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!
BRANDING2
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
PagePeel(seespecs)
PremiumSidebarad(seespecs)
Prestitial(640x480)
Pushdown(980x418)
Leaderboard(728x90)
*Webstats:Omniture2014monthlyaverage
Skin(seespecs)
IMU(300x250)IMU
impressions
now served on
mobile site-
added value!
Monthly Page Views
Monthly Visits
Monthly Unique Visitors
221k 139k 113k
BRANDING2
2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
ThefollowingeditorialnewslettersarepublishedbyDirect Marketing Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.
DAILY INSIDER Delivereddailyto37kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.
EMAIL WEEKLY DeliveredeachTuesdaytoover29kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpractices,andtipsontheever-changingpracticeofemailmarketing.
MARKETING&TECH WEEKLYDeliveredeachThursdaytoover31k,theMarketing&TechWeeklyisaone-stopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpbusinessesengagewithnewconsumersandkeeployalonescomingback.
BRANDING2
NEWSLETTERS2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DIRECT MARKETING NEWS ANNOUNCES ITS 2015 MARKETING & TECH INNOVATION SUMMIT Theone-dayeventlendsinsightintohowmarketingandtechcollaborationcandeliveracompetitiveadvantage.
The Direct Marketing News 2015 Marketing&TechInnovationSummit isamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary29inNewYork,isdedicatedtoexploringhowmarketersandtheir technologycolleagueswhether in IT,data,mobile,Web developmentenhance marketing performance inwaysthatwillcreateacompetitiveadvantage.
Theeventwillfeaturekeynotespeakers,expertpaneldis-cussions,interactiveroundtables,andin-depthworkshopsto give attendees multiple ways to get the informationthey need to succeed in todays ever-evolving market-place.Speakerswillsharedeepinsightintosuchtopicsas:
n Howchiefmarketersshouldrestructuretheir organizationstoadapttotodaysdigitalrealities
n Waysthatmarketersandtechteamscanshare datatocreatemorerelevantandreal-time customerexperiencesacrosschannels
n Cross-departmentalstrategiesforcontentmarketing innovation,deployment,andengagement
TheMarketing&TechInnovationSummitisamust-attendevent for any marketing leader looking to harness thepoweroftechnologytoenhancetheirmarketingresultsandstandoutfromthecompetition.
Formoreinformation,[email protected].
For sponsorship information, contactGregZalka:[email protected]
EVENTS3
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n Deliveryof25-minutepresentation (only2available)n Inclusioninthedaystakeaways closingsessionn Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEditor-In-Chief (willbehostedondmnews.comand availableforyourownuse)n Advertisingondmnews.comagainst conferencecontent
Keynote Sponsorship: $12,495n Introduction(5-10min)n Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com
Lunch & Learn Sponsorship: $7,495n Moderatearoundtablediscussioncovering topicssuchasC-levelpartnerships,cross- channelcustomerinsightstrategies,and digitalmarketingtechtoolsn Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com
Sponsored Cocktail Hour: $8,995n Hostcocktailhour(welcomeannouncement)n Brandingonhigh-toptablesatcocktailhourn Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com
Awards Sponsored: $8,995n Detailstofollow
EVENTS3
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
AGENDA: Date: Friday,April26th(Tobeconfirmed)Time: 9:30a.m.1:30p.m.Place:GrandHyatt109E.42ndStreetNewYork,NY10017(Tobeconfirmed)
2015 HONOREES: To be determined
CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhousebrandshavemuchincommon:dynamism,flexibility,inci-siveness,intelligence.Sodothewomenwhositatthemarketinghelmsofmanyofthesecompanies.Whethertheyrunmarketingatastartuporatanestablishedbrand,thesefemalemarketingchiefshaverisentotheapexoftheprofessionaschampionsofintegrated,directmarketingstrategiesintheirorgani-zations.Joinusatthe2015MarketingHallofFemme(MHoF)tomeetthewomenwhosemarketingstrate-gieshavemadethebiggestbusinessimpactoverthepastyear.
M A R K E T I N G
2 0 1 5
EVENTS3
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
Networking Cocktail Reception Sponsorship - $12.5kn Sponsorwillwelcomeattendeestothecocktailhour andaddresstheaudiencewithacongratulatorytoast tothewinners
n Brandingduringcocktailnetworkingreception anywherethatsfittingatthevenue
n Seatatatablewithoneofthehonorees
n Sponsorswillreceiveamentionintheeventcoverage intheJuneissueofDMN,intheMHoFeBookandonline
n HalfpagecongratulationsadvertintheJuneissue
n 3ticketstotheevent
n SponsorshipofChampagneRaffle(businesscarddrop)
n Presentationofthechampagnetothewinner
n Thebusinesscardsofallparticipants
Photo Shoot Sponsorship - $7.5Kn Exclusivesponsorshipofthephotoshoot
n Exclusiveaccesstothehonoreesthroughoutthephotoshoot
n Brandingduringtheeventanywherethatsfittingat thevenue
n Brandingonpromotionalmaterialsleadinguptotheevent
n Seatatatablewithoneofthehonorees
n HalfpagecongratulationsadvertintheJuneissue
n 3ticketstotheevent
Photobooth Sponsorship - $9.5Kn Brandingduringtheevent
n Seatatatablewithoneofthehonorees
n Guestswillbeinvited/encouragedtotakesouvenirphotosof themselvesattheeventinthebrandedphotobooth
n Photoswillbeprintedonacolorprinter,leavingguestswitha brandedsouvenircarryingyourbrandingforlong-term exposureandassociationwithamemorableevent
n HalfpagecongratulationsadvertintheJuneissue
n 3ticketstotheevent
*CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE!
SPONSORSHIP OPPORTUNITIES:*Platinum Sponsorship - $25kKickingoffthedayatthe2015MarketingHallofFemmeisanexclusiveroundtable(RT)forhonoreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonor-eesattending.ExamplesoftopicstobediscussedincludetheevolvingroleoftheCMO,collaboratingwiththeCIO,keepingontopofissueslikecustomerexperienceandBigData.
n SponsorsreceiveaseatatRTalongsidethehonorees (mustbetopmarketerinattendance)
n CommentaryfromtheRTwillbepublishedin theJuneissueofDirect Marketing News(DMN),intheMHoF eBook,andonline.Sponsorswillbeincludedintheintro.
n Sponsorswillhave5minutesonstageortheoptionof introducingthekeynotesession(dependentonavailability)
n Brandingduringtheeventanywherethatsfittingat thevenue
n Seatatatablewithoneofthehonorees
n 5ticketstotheevent(includingoneattendeeforRT)
Gold Sponsorship - $10kn Brandingduringtheevent
n Seatatatablewithoneofthehonorees
n Sponsorswillhave5minutesonstageortheoptionof introducingthekeynotesession(dependentonavailability)
n Sponsorswillreceiveamentionintheeventcoverageinthe JuneissueofDMN,intheMHoFeBook,andonline
n HalfpagecongratulationsadvertintheJuneissue
n 3ticketstotheevent
M A R K E T I N G
2 0 1 5
EVENTS3
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoin us in September in New York for the Direct Marketing News40Under40AwardsandLuncheon,wherewellcelebrateyoungmarketingleaderswhoarenot only succeeding, but excelling despite the manychallengestheyrefacedwithtoday.
The Direct Marketing News editorial team judgednominations from across agencies, brands, and ven-dors to select 40 professionals under the age of 40whoareamong thebrightestandmostambitious intheintegrated,digital,andtraditionaldirectmarketingfields.Alongwithafestiveawardsceremonytohonortheir accomplishments, the luncheon will feature apaneldiscussionamongseveralpastwinnerswhowilldiscusstheirsuccessstrategiesandwhattheyredoingnow to maintain their career and company momen-tum.Youwontwanttomissthisexcitingday!
SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500
nAseatatthetable
n Influencetheconversation
- Prominentspeakingopportunity
- Involvementinthecreationoftheagenda& topicstobecoveredwiththeeditorialteam
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toandattheevent
nEditorialcoverageoftheroundtableinthe Novemberissue
nFullpageadinNovemberissuecoveringtheeventnAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
KEYNOTE SESSION: $12,500
n Introductionofkeynotespeaker
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecovering theevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content) PANEL DISCUSSION: $12,500
nModerate/hosttheconversation
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nEditorialcoverageintheNovemberissueand www.dmnews.com
nHalfpageadinNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500
nSponsorshipofChampagneRaffle(businesscarddrop)
nPresentationofthechampagnetothewinner
nThebusinesscardsofallparticipants
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
PHOTO SHOOT SPONSORSHIP: $9,500
nExclusivesponsorshipofthephotoshoot
nExclusiveaccesstothehonoreesthroughoutthe photoshoot
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
GOLD SPONSORSHIP: $7,500
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup toeventandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
Direct Marketing News ROUNDTABLE SERIES FOR 2015 will address a wide range of topics critical to marketers, including:
Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclient-sidemarketersandhigh-levelthoughtleaders.
FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Deliverinsightn Demonstrateexpertise
n Sharethoughtleadership
Before the event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectsandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect Marketing Newseditors.
During the Event: Sponsortoattendandparticipateinclosed-doorroundtablewithoneseatatthetable.
After the event:Feature-lengtheditorialcoveragewithfull-pagedisplayadvertisementforsponsortoappearinDirect Marketing Newsprinteditionandonlineatdmnews.com.
n Analyticsand measurementn BigDatan Consumerprivacyn E-commercen Emailmarketingn Leadgeneration
n Mobilemarketingn Searchmarketingn Segmentation andtestingn Socialmedian Womeninmarketing
DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.
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WHAT IS NATIVE ADVERTISING?Nativeadvertisingisanonlineadvertisingmethodinwhichtheadvertisergainsattentionbyprovidingcontent in the context of the users experience. Native advertising formats match both the form andfunctionoftheuserexperienceinwhichitisplaced.Inotherwords,aformofpaidmediawheretheadexperiencefollowsthenaturalformandfunctionoftheuserexperienceinwhichitisplaced.
DMN EDITORIAL GUIDELINES:Partnercontentcontributedexclusivelytodmnews.com(e.g.opinioncolumns,video)shouldbepoint-of-viewpiecesthatalsoofferlearninginsuchareasasbestpracticesandtrends.Theycantakeastandonacurrentissueorpresentasolutiontoacommondirectmarketingchallenge.Contentshouldbenon-commercial.Ideally,opinioncolumnsshouldbebetween500and1,000words.Wereservetherighttoeditopinioncolumnsforstyleandclarity.
DMNews.comreadersareseniorexecutiveswhoareresponsiblefordefining,driving,implementing,andrunningtheirorganizationsdirectmarketinginitiatives.TheseexecutivesprimarilyincludeCMOs,vicepresidents,anddirectorsinmarketingandrelatedareaslikeanalyticsandcustomerexperience.Theyrunmarketingprimarilyatlargeenterprisesandmedium-sizefirmsacrossindustries,withanequalsplitamongB2B,B2C,andB2B2Corganizations.Contentshouldprimarilyaddresstheneedsandrecognizetheexpertiseofthesesenior-levelmarketers.AllnativeadvertisingcontentwillbelabeledPartnerContent
EXAMPLE ON HOME PAGE:NATIVE ADVERTISING ON DMN:3rd story on Home page for 1st week3rd story on Daily Insider for 2 days6th story on home page for 2nd week6th story on Daily Insider for 2 days2 DMN tweets in 1st weekArchived on DMN for a month Cost: $3,499
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
NATIVE ADVERTISING ON DMN2015MEDIAKIT
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DirectanddigitalmarketersturntoDirect Marketing Newstogetaninsidersviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavy-weight.Preferprint?ThinkWebisthewaytogo?Wevegotyoucoveredonbothfronts.
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YourcompanyhasunlimitedrightstothePDFtoput onwebsites,sendviaemailessentiallyforany digitalpurpose
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Includes250hardcopies,plusdeliveryofthereprintsto onesite
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Halfpage:$790,FullPage:$825
FULL MARKETING LICENSE PACKAGE: Includes non-printable ePrint, 250 single-sided hard-
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Rate: $2,175
*All rates are net**Minimum 500 copies for Hard Copy Reprints
Smart Button provides the technology platform for KOA
Value Kard Rewards, which gives cardholders points for
staying at a KOA campground. Points, which are tracked
through individualized user pages on koa.com, can then
be redeemed for discounts on future KOA stays. The user
pages also track guests travel routes and allow them to key
in personal campground preferences, such as pets allowed
and RV type.
Were a franchise system, a chain, so we dont really have
competition thats another chain, we have competition from
independent businesses, said Steve Young, director of
loyalty marketing for KOA. Anybody can get a 10% discount
at any ground,
so we started
looking for a way
to differentiate
ourselves.
KOA executives
attended loyalty
school hosted by
Colloquy and the DMA and came up with a list of objectives
for their program. One such goal is to entice campers
particularly those who stay at a site for six or seven nights
into more and longer trips.
The program also allows KOA to gather information about
its user demographic online. Smart Buttons online platform
saves profile and credit card information, streamlining the
reservation and registration process for returning guests.
Card users are encouraged to go online with the offer of 250
free points for every reservation booked on the Web site.
KOA.com is really our marketing engine, Young said. Its the worlds largest and most visited camping-related Web site, and the home page is highly specific to
Value Kard Rewards.
Other advertising for the card can be found in RV and
camping magazines and Web sites. Another big ad site is
the KOA directory, a listing of KOA sites that is mailed to
about 550,000 people each year.
KOA Value Kard Rewards replaces the companys 20-year-
old rewards program, which offered a 10% discount on
camping fees. All 530,000 members of the old rewards
system were automatically upgraded to the new program
which offers the same discount as of March 2. Because
the price of the card has risen from $16 a year to $24,
Young said he expects to lose some members in the first
year. He was confident, though, that those defectors could
be won back by the second or third year of the program.
Smart Button develops loyalty marketing and rewards
applications for companies in the retail, sports, entertainment
and leisure sectors. Clients include the Oakland Raiders,
San Diego Padres, Churchill Downs and George Mason
University.
KOA ADDS NEW LOYALTY PROGRAM
REPRINTED WITH PERMISSION FROM
Kampgrounds of America (KOA) has teamed with Smart Button Associates to start a camping rewards program online.
SMART BUTTON ASSOCIATES, INC.300 Creek View Road, Suite 202Newark, DE 19711800.611.2265302.283.0200smartbutton.com
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
RECRUITMENT6
LICENSING, REPRINTS & EPRINTS2015MEDIAKIT