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4/19/2015 2015 SCHEDULE OF EVENTS | CinemaCon

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INT'L DAY20 APRIL 2015 20 APRIL 2015 21 APRIL 2015 22 APRIL 2015 23 APRIL 2015 VIEW WEEK

MONDAY, 20 APRIL – INTERNATIONAL DAY PROGRAMMING

2015 SCHEDULE OF EVENTSWhat follows is the CURRENT schedule of events as of 19 April 2015.

Updates will be made on a regular basis with all entries in PURPLE being the most recent updates and

changes made.

IMPORTANT: CinemaCon Registration and the "Admit One" Hospitality Lounge will be open onSunday, 19 April from 2:00pm – 6:00pm in the Roman Ballroom, located on the Promenade Level.

CinemaCon officially begins for ALL Delegates at approximately 3:15pm with a Special Program with ourOpening Night Studio Presentation in The Colosseum starting at 6:30pm

8:00 AM - 9:30 AM

LOCATION: Palace Ballrooms I and II—Emperors Level

INTERNATIONAL DAY BREAKFAST

SPONSORED BY DLP CINEMA AND DOLBY LABORATORIES

NOTE: PROGRAM BEGINS PROMPTLY AT 8:30AM

INTERNATIONAL KEYNOTE ADDRESSES:

DAVE HOLLIS, Executive Vice President, Theatrical Distribution, The



Walt Disney Studios

FERNANDO EVOLE, CEO, Yelmo Cines and Vice President, Spanish

Theatre Association

9:30 AM - 12:15 PM

LOCATION: Palace Ballroom III—Emperors Level

INTERNATIONAL SEMINARS: MORNINGSESSION

"THE TRUE VALUE PROPOSITION OF A CINEMA-GOER: IT’S TIME

TO CULTIVATE A LIFETIME OF SUPPORT"

MODERATOR:

MARK DE QUERVAIN, Managing Director, Action Marketing Works

PANEL MEMBERS:

STEFAAN CLAES, International CRM & Digital Marketing Director,

Kinepolis

JACOB ELKÆR-HANSEN, Sales & Marketing Director, Nordisk Film

Biografer

The average cinema-goer in their lifetime generates surprisingly only

around $1,700 operating profit to a cinema. This session takes a look into

the implications of this and shows with examples why developing and

implementing a long-term ‘Customer Roadmap Strategy’ can radically

change your marketing and programming approach to drive significant

incremental revenue. We also demonstrate why it is so critical to build a

strong cinema going habit from a young age and suggest some solutions

how this might be done.

"WORLD WAR GENERATION Z: THE GLOBAL FIGHT TO ATTRACT

NEW MOVIEGOERS"

PRESENTED BY:

BILL ALBERTI, Senior Vice President, Strategy, Communispace

Generation Z. Nearly 2 billion strong around the world. The child of the

Gen X’er… pretty much anyone under the age of 20. It is a generation

increasingly at odds with the moviegoing experience. In this session we’ll

discuss the behaviors of and the barriers to the moviegoing experience

for Gen Z. While the challenges are significant, the opportunity inspired

by this generation COULD be greater…IF we can learn to adapt and

create new experiences for them and with them. This session will begin

to explore how.

"CINEMACON 2015: DIGITAL CINEMA UPDATE GLOBALLY

SPEAKING"

Presented by David Hancock, Director Film and Cinema, IHS Technology

An update on the final phases of the global digital conversion, including

some data points on a number of new cinema technologies such as



immersive sound and laser illumination.

"THE THREE "S’S" OF THE IMMERSIVE CINEMA EXPERIENCE:

SIGHT, SOUND AND SEATS"

MODERATOR:

JIM PATTERSON, Director of Business Development, Major Cineplex

and Managing Director, Embassy Diplomat Screens

PANEL MEMBERS (TO DATE):

STUART BOWLING, Director, Content and Creative Relations, Dolby

Laboratories

TODD HODDICK, Vice President, Global Entertainment, Barco

THEODORE T. Y. KIM, SVP Theatre Development, 4DX & Screen X

CAMERON MITCHELL, CEO, Vox Cinemas

GEORGE SCHECKEL, Director of Business Development,

Entertainment Solutions, Christie

The evolution of the cinema experience continues to evolve at a rapid

pace. 2D is far from the norm. 3D was the next step with 4D following.

Taking a page from "Star Trek" technological developments are moving

at "warp" speed as the total theatrical experience is now called the

"Immersive" Experience. It involves almost all of our senses and is taking

us boldly where no man has gone before. This panel will engage with a

number of technology companies and leading exhibitors to find out the

key elements when introducing new technology into the cinema

environment. The three key determinants of sight, seats and sound will

be assessed, identifying where the value-added lies and what are the

issues around premium pricing and technology development.

12:30 PM - 2:15 PM


INTERNATIONAL DAY LUNCH

SPONSORED BY MASTERIMAGE 3D AND RENTRAK

AWARD PRESENTATIONS

"Global Achievement Award in Exhibition" – Valmir Fernandes, President,

Cinemark International

"CinemaCon Passepartout Award" – Erlina Surharjono, SVP, Asia

Distribution, and Managing Director, China and Hong Kong, Warner Bros.

Pictures

"International Filmmaker of the Year" – Baltasar Kormakur ("Everest")

"Rentrak International Boxoffice Achievement Award" — 20th Century

Fox International

2:30 PM - 3:30 PM

LOCATION: Palace Ballroom III—Emperors Level



MONDAY, 20 APRIL

INTERNATIONAL DAY SEMINAR: AFTERNOONSESSION

"A TRUE PARTNERSHIP: WORKING TOGETHER TO DRIVE THE

THEATRICAL EXPERIENCE TO NEW HEIGHTS"

MODERATOR:

JULIEN MARCEL, CEO, Boxoffice Media

PANEL MEMBERS (TO DATE):

TOMAS JEGEUS, Co-President, Co-President Worldwide Theatrical

Marketing & Distribution, 20th Century Fox

ALEJANDRO RAMIREZ MAGANA, CEO, Cinepolis

TIM RICHARDS, Founder & CEO, VUE Entertainment International

Digitization is virtually complete around the world. 21st Century

technology has totally rewritten the books on social behavior from a

global standpoint. Yesterday’s business strategies are old school and a

new game is afoot. How will exhibition and distribution work together as

true partners to capitalize on these developments?

6:00 AM - 6:15 AM

LOCATION: Bali Hai Golf Club

2015 AL LAPIDUS MEMORIAL GOLFTOURNAMENT—BALI HAI GOLF CLUB

(Busses depart from the Main Entrance by the fountain of Caesars with

departures at 6:00am and 6:15am.)

7:30 AM - 7:00 PM

LOCATION: Roman Ballroom-Promenade Level

CINEMACON REGISTRATION

10:00 AM - 5:00 PM

LOCATION: Roman Ballroom-Promenade Level andPalace Ballroom Foyer-Emperors Level

"ADMIT ONE" HOSPITALITY LOUNGE AREAS

SPONSORED BY ALLURE GLOBAL SOLUTIONS AND FATHOM

EVENTS

Networking, meeting and socializing play an important role at

CinemaCon. Throughout the week we invite all registered delegates to

visit these lounges set up for your convenience. Daily prize drawings to

be held each day at 4:00pm. Additionally there will be two grand prizes

(an Apple Watch and tickets to UFC 187 Live in Las Vegas) announced

Wednesday, April 22.



(Note: Official "Admit One" registration credentials are required to gain

admittance.)

3:15 PM - 4:00 PM


"BREAKING THROUGH THE SOCIAL CHATTER"

PRESENTED BY:

CHRISTINA WARREN, Senior Tech Analyst, Mashable

The landscape, reach, and importance of social media marketing

changes with each passing second. For our industry, where touch points

with guests is of utmost priority, keeping up-to-date on with the latest

social media trends should be at the top of everyone’s priority list. This

session will concentrate on how to win loyal customers (young and old),

acquire targeted brand advocates and spread influential messaging

across all digital platforms.

4:00 PM - 5:00 PM


"INTERACTIVE CINEMA HAS ARRIVED: ATIMEPLAY DEMONSTRATION"

PRESENTED BY:

JON HUSSMAN, CEO, TimePlay

TimePlay is the only patented interactive platform for Cinema that lets the

consumer influence what’s on the big screen. See how TimePlay delivers

interactive engagement for exhibitors, brands and studios. You’ll use your

smartphone to interact with content on the big screen, competing and

connecting with the audience in a unique social experience to win prizes

sent to your device. Come experience the TimePlay demonstration

firsthand and see how it drives significant patron engagement and

activation for the pre-show, trailers and dedicated content. You will also

learn how TimePlay is currently delivering incremental revenues and a

strong ROI to Exhibitors.

IMPORTANT NOTE: To fully engage and participate in this session,

download the TimePlay app in advance of the demo at TimePlay app

before the demo at timeplay.com/download .

5:00 PM - 5:45 PM

LOCATION: Palace Ballroom Foyer-Emperors Level

WELCOME TO CINEMACON 2015: A PRE-OPENING RECEPTION

SPONSORED BY TIMEPLAY

CinemaCon and NATO invite all delegates to a special reception. Join



your friends and colleagues as we celebrate the beginning of what we

know will be a great week for the industry.

6:15 PM - 8:45 PM

LOCATION: The Colosseum-Casino Level

GALA OPENING NIGHT EVENT

UNIVERSAL PICTURES AND DIRECTOR ELIZABETH BANKS INVITE

YOU TO THE INDUSTRY PREMIERE OF "PITCH PERFECT 2"

They’re back, pitches. Full of surprises and special guests, this evening

promises to be an aca-mazing one as CinemaCon kicks-off its fifth year

celebrating the moviegoing experience. Thanks to Universal Pictures and

filmmaker Elizabeth Banks we are thrilled to screen one of this summer’s

most eagerly anticipated films, "Pitch Perfect 2." As part of tonight’s

Opening Ceremony, CinemaCon will single out two industry giants with a

special presentation:

CINEMACON TRIUMPH AWARDS

GEORGE LEVITT, National Amusements

JOHN LUNDIN, Carmike Cinemas

"PITCH PERFECT 2"

In the follow-up to 2012’s surprise hit, Universal’s first comedy of the

summer finds the Barden Bellas back to pitch slap the world on May 15.

"Pitch Perfect 2" is helmed by Elizabeth Banks, co-star and producer of

"Pitch Perfect," and features the entire cast returning again—led by Anna

Kendrick, Rebel Wilson, Anna Camp, Brittany Snow, Skylar Astin, Adam

DeVine, Alexis Knapp, Hana Mae Lee, Ester Dean and John Michael

Higgins and Banks. They are joined by series newcomers Hailee

Steinfeld, Chrissie Fit, Flula Borg and Katey Sagal. "Pitch Perfect 2" is

produced by Paul Brooks, Max Handelman and Banks, and writer Kay

Cannon returns to pen the next chapter.



9:00 PM - 11:00 PM

LOCATION: Omnia Nightclub-Casino Level

IT’S PARTY TIME — CINEMACON 2015 OFF ANDRUNNING

DOLBY LABORATORIES AND UNIVERSAL PICTURES

INVITE YOU TO A SPECIAL

"PITCH PERFECT 2" AFTER-PARTY COMPLETE WITH SPECIAL

ENTERTAINMENT

Get ready to celebrate the opening night of CinemaCon 2015. Welcome

to Omnia, the new and most spectacular, state-of-the-art club to hit

Caesars Palace and Las Vegas in years. Join Dolby Laboratories and

Universal Pictures for a fun, music and dance-filled evening complete

with drinks, food, great entertainment and a great view of the Las Vegas

Strip. Special surprise performance begins promptly at 9:45pm. What

better way to kick-off CinemaCon’s fifth year of celebrating the

moviegoing experience!



TUESDAY, 21 APRIL

(All guests must be at least 21 years of age to enter. Proof of age is

required.)

7:00 AM - 6:00 PM



7:30 AM - 9:15 AM

LOCATION: Palace Ballrooms-Emperors Level

ALL-INDUSTRY BREAKFAST AND PROGRAM

SPONSORED BY REYNOLDS & REYNOLDS, SONY DIGITAL

CINEMA 4K, AND VANTIV

VARIETY – THE CHILDREN’S CHARITY SPECIALIZED BIKE

PRESENTATION

AWARD PRESENTATIONS

Bert Nathan Memorial Award – Adam Gottlieb, ACS, EVP Sales and

Procurement, Continental Concession Supplies

CinemaCon Excellence in Alternative Content Award – Peter Gelb and

The Metropolitan Opera

The Inter-Society Ken Mason Award – Wendy Aylsworth,

SVP/Technology, Warner Bros. Technical Operations

PRESENTATION

"DRIVING BUSINESS YOUR WAY IN THE 21ST CENTURY"

Presented by JOEL COHEN, CEO, MovieTickets.com

Never take the consumer for granted. Learn how customer insight and

changes in technology theater amenities, studio marketing, social media

and more can help take your business to new levels.

9:30 AM - 11:30 AM


"THE STATE OF THE INDUSTRY: PAST,PRESENT AND FUTURE" AND PARAMOUNTPICTURES PRESENTATION

WELCOME REMARKS

DAVID PASSMAN, Chairman, NATO

MIGUEL RIVERA, Chairman, NATO International Committee

DLP CINEMA PRESENTS

"A Salute to the Top Worldwide Grossing Films of 2014"



2015 NATO MARQUEE AWARD PRESENTATION

BILL CAMPBELL, President, Orpheum Theatre,

presented by MARK CHRISTIANSEN, EVP/Operations, Paramount

Pictures

INDUSTRY ADDRESSES

SENATOR CHRIS DODD, Chairman & CEO, MPAA

JOHN FITHIAN, President & CEO, NATO

INDUSTRY RECOGNITION

JOE DEMEO (ICTA) and JEFF SCUDILLO (NAC)

PARAMOUNT PICTURES INVITES YOU TO A SPECIAL

PRESENTATION FEATURING EXCLUSIVE FOOTAGE FROM THE

SUMMER OF 2015 AND BEYOND

10:00 AM - 4:00 PM




EVENTS



visit these lounges set up for your convenience.


admittance.)

10:00 AM - 4:00 PM

LOCATION: Pompeian Ballroom III–Promenade Level

WILL ROGERS HEALTH FAIR

Come recharge with us – visit the Wellness Lounge.

11:00 AM - 5:00 PM

LOCATION: Forum Ballroom-Pool Level;; AugustusBallroom-Emperors Level;; Milano & NeopolitanBallrooms-Promenade Level

GRAND OPENING: 2015 CINEMACON TRADESHOW AND SUITES WITH LUNCH SERVED

SPONSORED BY SONY DIGITAL CINEMA, MASTERIMAGE 3D, AND

THE COCA-COLA COMPANY

(LUNCH WILL BE AVAILABLE ON EACH TRADE SHOW AND SUITE

LEVEL FROM 12:30PM - 2:00PM.)

TRADE SHOW SUITES

Barco – Milano V-VI;; Neopolitan I-IV

Dolby Laboratories – Milano III-IV, VII-VIII

HARMAN Pro Cinema – Milano II



NEC Display Solutions – Milano I

MasterImage 3D—Livorno Room

Sony Digital Cinema 4K - Pompeiian Ballroom I (by invitation only)

4:15 PM - 6:00 PM


WARNER BROS. PICTURES INVITES YOU TO"THE BIG PICTURE", AN EXCLUSIVEPRESENTATION HIGHLIGHTING THE SUMMEROF 2015 AND BEYOND

HOSTED BY:

KEVIN TSUJIHARA, Chairman and CEO, Warner Bros.

DAN FELLMAN, President, Domestic Distribution, Warner Bros. Pictures

VERONIKA KWAN VANDENBERG, President, Distribution, Warner

Bros. Pictures International

SUE KROLL, President, Worldwide Marketing and International

Distribution, Warner Bros. Pictures

GREG SILVERMAN, President, Creative Development and Worldwide

Production, Warner Bros. Pictures

TOBY EMMERICH, President & COO, New Line Cinema

8:00 PM - 10:00 PM


20TH CENTURY FOX INVITES YOU TO ASPECIAL ADVANCE SCREENING OF "SPY"

Susan Cooper (Melissa McCarthy) is an unassuming, deskbound CIA

analyst, and the unsung hero behind the Agency’s most dangerous

missions. But when her partner (Jude Law) falls off the grid and another

top agent (Jason Statham) is compromised, she volunteers to go deep

undercover to infiltrate the world of a deadly arms dealer, and prevent a

global disaster. Starring: Melissa McCarthy, Jason Statham, Rose Byrne,

Bobby Cannavale, Allison Janney, Curtis "50 Cent" Jackson, Miranda

Hart, and Jude Law. Written and Directed by Paul Feig. Produced by

Peter Chernin, Jenno Topping, Paul Feig, and Jessie Henderson.

"Spy" trailer



WEDNESDAY, 22 APRIL

10:15 PM - 11:45 PM

LOCATION: Octavius Ballroom-Promenade Level

EXCLUSIVE POST-SCREENING PARTY AT"CLUB SPY"

Join SPY Writer/Director/Producer PAUL FEIG for a very special evening

featuring great food, drinks, DJ and live performances by SPY movie

soundtrack artists IVY LEVAN and BAD SEED RISING.

7:30 AM - 6:00 PM



7:30 AM - 8:30 AM

LOCATION: Palace Ballroom Foyer-Emperors Level

CONTINENTAL BREAKFAST

8:00 AM - 9:00 AM

LOCATION: Palace Ballroom II-Emperors Level

"IN A WORLD WHERE PAYMENT SECURITYAND BRAND PROTECTION COLLIDE"

MODERATOR:

TODD HALSTEAD, Executive Director, Theatre Owners of Mid-America,

and Policy and Program Consultant, NATO

PANELISTS:

TERRY CRAWFORD, SVP & Treasurer, AMC

MICHAEL HAGAN, VP/Finance, B&B Theatres

PATTY WALTERS, SVP, Corporate EMV Strategy, Vantiv

LEON NEWNHAM, VP/Operations, Vista

ALAN ROE, CEO, Jack Roe USA

Payment card fraud is driving new technologies to protect merchants and



consumers. This panel will explore the impact of the October 2015 EMV

(Euro MasterCard Visa) liability shift and other technologies like

tokenization and point-to-point encryption on U.S. exhibitors.

9:00 AM - 5:00 PM


CINEMACON TRADE SHOW AND TRADE SHOWSUITES

TRADE SHOW SUITES







9:15 AM - 11:30 AM


THE WALT DISNEY STUDIOS INVITES YOU TOAN EXCLUSIVE PRESENTATIONINCLUDING A SPECIAL SCREENING OF PIXARANIMATION’S"INSIDE OUT"

HOSTED BY:

DAVE HOLLIS, EVP, Theatrical Distribution, The Walt Disney Studios

"INSIDE OUT"

Growing up can be a bumpy road, and it’s no exception for Riley, who is

uprooted from her Midwest life when her father starts a new job in San

Francisco. Like all of us, Riley is guided by her emotions – Joy (voice of

Amy Poehler), Fear (voice of Bill Hader), Anger (voice of Lewis Black),

Disgust (voice of Mindy Kaling), and Sadness (voice of Phyllis Smith).

The emotions live in Headquarters, the control center inside Riley’s mind,

where they help advise her through everyday life. As Riley and her

emotions struggle to adjust to a new life in San Francisco, turmoil ensues

in Headquarters. Although Joy, Riley’s main and most important emotion,

tries to keep things positive, the emotions conflict on how best to navigate

a new city, house, and school. Directed by: Pete Docter ("Up", "Monsters,

Inc."). Co-directed by: Ronaldo Del Carmen. Produced by Jonas Rivera.

(THE USE OF CAMERAS OR ANY ELECTRONIC DEVICES – AUDIO

OR VIDEO – IS STRICTLY PROHIBITED DURING THIS

PRESENTATION. PLEASE COMPLETELY POWER DOWN YOUR

MOBILE DEVICES AT THIS TIME.)



10:00 AM - 2:30 PM




10:00 AM - 4:00 PM




EVENTS





admittance.)

12:00 PM - 12:45 PM


SPECIAL TECHNOLOGY SESSION – "HDR: THENEXT FRONTIER"

Filmmaker discussion and demonstration of HDR (High Dynamic Range)

imaging. Movie cameras have long captured images with greater

dynamic range than what we have been able to display until now. HDR-

enabled projectors reproduce lifelike images with greater contrast,

brighter highlights, vibrant color with more detail and sharpness than ever

before.

1:00 PM - 2:30 PM


FILMMAKER LUNCH PROGRAMCINEMACON AND WARNER BROS. PICTURESPRESENT"THE LEGEND OF CINEMA LUNCHEON: A



SALUTE TO CLINT EASTWOOD"

SPONSORED BY THE HOLLYWOOD REPORTER, CAESARS

ENTERTAINMENT, AND VISTA GROUP

In true CinemaCon tradition, the Wednesday lunch program will be

filmmaker driven, but with an exciting new twist for 2015. This year’s

lunch will feature a salute to Clint Eastwood, complete with a one-on-one

discussion on his filmmaking process and passion for the moviegoing

experience. The moderator will be Stephen Galloway, Executive Features

Editor, "The Hollywood Reporter".

AWARD PRESENTATION

FANDANGO FAN CHOICE AWARD FOR FAVORITE FILM OF 2014

"American Sniper"

Presented by PAUL YANOVER, President, Fandango

3:30 PM - 4:30 PM

LOCATION: Palace Ballroom II

"STEP UP YOUR GAME WITH HISPANICS:ENTICING THE COUNTRY’S MOST AVIDMOVIEGOERS TO YOUR THEATER"

MODERATOR:

PETE FILIACI, Vice President of Strategy & Insights/Movies, Univision

Communications, Inc.

PANEL MEMBERS:

ELIZABETH BARRUTIA, Founder and President, BARU Advertising

CHRISTINE CADENA, VP, Multicultural Initiatives, The Walt Disney

Studios

JAVIER DELGADO GRANADOS, Marketing Director, Walmart

DANEYNI SANGUINETTI, Sr. Manager, Center of Excellence,

Multicultural Marketing, The Coca-Cola Company

Spanish-language TV viewers attend 26% more movies per year than

non-Hispanics. They also visit with more people. Are you doing

everything you can to drive this consumer to your theater? Learn more

about the most valuable movie-going demographic in America, and find

out how to connect from retail examples outside of the industry. This

session will include a panel of top brand/retail marketers. Considering

Hispanics account for anywhere from 20%-50% of the population in major

markets across the country, you might be surprised at what you learn.

3:30 PM - 4:45 PM

LOCATION: Palace Ballroom III



NAC AND NATO PRESENT:"THE HOW-TO GUIDE FOR COMPLIANCE WITHTHE FDA MENU LABELING REGULATIONS"

MODERATOR:

DON LEAR, Senior Customer Marketing Manager for Specialty &

Foodservice The Hershey Company and Government Relations

Committee Chair, National Association of Concessionaires (NAC)

PANEL MEMBERS:

ESTHER BARUH, Government Relations Manager, NATO

BRAD DERUSSEAU, Chief Technology Officer, CinemaScene

RODRICK GLASS, EVP/Business Development, Allure Global

DR. CLAUDINE KAVANAUGH, Interdisciplinary Scientist, FDA

JOEL M. NEUMAN, VP & Sr. Managing Counsel National Foodservice,

The Coca-Cola Company

The US Food and Drug Administration (FDA) announced on December 1,

2014 that within one year all food service operations with 20 or more

outlets must list calorie counts on all menus and menu boards. These

new regulations also mandate that upon request food service operations

must also provide complete nutritional analysis of all products served.

These new regulations incorporate movie theatres with 20 or more

facilities. This panel will discuss all aspects of the new regulations while

providing real-world and practical solutions so that you may be able to

comply effective December 1, 2015.

4:30 PM - 5:30 PM

LOCATION: The Colosseum Lobby-Casino Level

SONY PICTURES ENTERTAINMENT INVITESYOU TO A PRE–EVENT COCKTAIL RECEPTIONAT THE COLOSSEUM

5:45 PM - 7:00 PM


SONY PICTURES ENTERTAINMENT INVITESYOU TO AN EXCLUSIVE PRODUCTPRESENTATION HIGHLIGHTING ITS 2015 FILMS



THURSDAY, 23 APRIL

7:45 PM - 10:00 PM


"2015 PIONEER OF THE YEAR DINNER"

The Will Rogers Motion Picture Pioneers Foundation Proudly Bestows its

2015 "Pioneer of the Year" Award on Jim Gianopulos, Chairman and

CEO, Twentieth Century Fox.

CINEMACON–DINNER SPONSORS:

Dolby Laboratories

Fandango

RealD

8:00 AM - 5:00 PM



8:30 AM - 9:45 AM

LOCATION: Palace Ballroom II

ICTA PRESENTS:"THE UNINTENDED CONSEQUENCES OFDIGITAL CINEMA"

MODERATOR:

CAROLYN GIARDINA, Contributing Editor, "The Hollywood Reporter"

PANEL MEMBERS:

WENDY AYLSWORTH, SVP/Technology, Warner Bros. Technical

Operations

MARK COLLINS, Director of Projection Technology, Marcus Theatres

RICH PHILLIPS, CTO, Arts Alliance Media

JERRY PIERCE, Technology Consultant, NATO

DAMIAN WARDLE, Senior Vice President, Digital Technologies,

Cinemark



Cinema is now an IT world – are you making the most of it? This session

will look at the role cinema software can play in helping you increase your

revenues – now and in the future. The discussion will also focus on how

software can be best used to help exhibitors solve the ‘unintended

consequences of digital cinema’ – the problems of KDMs, content

versioning and trailer and advertising management.

8:30 AM - 9:45 AM

LOCATION: Palace Ballroom III

BUILDING SHOWMANSHIP: HOW TO ENGAGEMOVIEGOERS AND KEEP 'EM COMING BACKFOR MORE!

MODERATOR:

PETER CANE, Chairman, BoxOffice Media

PANEL MEMBERS

SANDRO CORSARO, Chief Creative Officer, Fandango

PAT GONZALEZ, SVP, In-Theatre Marketing, Paramount Pictures

LIZ JONES, EVP, Digital Marketing, Relativity Europa Distribution

MARK MAZRIMAS, Marketing Manager, Classic Cinemas

AMBER STEPPER, Vice President, Global Marketing, National

Amusements

There was a time when local marketing and showmanship played the

most important role in the day-to-day operations of any given theatre.

Times have changed, thanks to smartphones, YouTube, Facebook,

Twitter and the rest, but the importance of authentically connecting with

your consumers has not. This hands-on panel will teach you how to make

loyal fans out of casual moviegoers through targeted video content, social

media, and innovative marketing. Find out how resourceful companies

have leveraged the power of content creation to build community,

incentivize advance ticketing, enhance the audience experience and

increase moviegoing attendance.

9:00 AM - 12:30 PM


BREAKFAST AT THE TRADE SHOW ANDTRADE SHOW SUITES

(NOTE: BREAKFAST WILL BE SERVED ON EACH LEVEL FROM

9:00AM – 10:00AM)

TRADE SHOW SUITES









9:00 AM - 12:30 PM




10:00 AM - 2:00 PM

LOCATION: Roman Ballroom-Promenade Level and

Palace Ballroom Foyer-Emperors Level



EVENTS





admittance.)

10:15 AM - 12:00 PM


20TH CENTURY FOX INVITES YOU TO ASPECIAL PRESENTATION HIGHLIGHTING ITSFUTURE RELEASE SCHEDULE

JIM GIANOPULOS, Chairman and CEO, 20th Century Fox

STACEY SNIDER, Co-Chairman, 20th Century Fox

CHRIS ARONSON, President, Domestic Distribution, 20th Century Fox

12:30 PM - 2:15 PM


"THE ‘INDEPENDENT’ GAME: BASED ON ATRUE STORY"

SPONSORED BY 4DX AND "VARIETY"

MODERATOR:

BRENT LANG, Senior Film and Media Reporter, "Variety"



PANEL MEMBERS:

TOM BERNARD, Co-Chairman, Sony Pictures Classics

ROBERT LENIHAN, President of Programming, AMC Theatres

JULIANNE MOORE, Actress ("Still Alice", "Freeheld")

JAY ROACH, Filmmaker ("Trumbo")

The motion picture industry is a year-round business. There continues to

be a rallying call for more, diversified product to fill screens, not just

domestically, but globally. The major studios are doing more than their

part in providing the all-important tentpole and mid-range budget films

that appeal to the masses. But there is an important need for smaller,

more personalized, niche films as there is an audience out there craving

for what we all call independent fare. This session will key-in on the world

of independent film, where it fits in today’s moviegoing world,what the

future holds and how we can work together to keep our theaters filled

with great product 52-weeks a year.

2:30 PM - 4:15 PM


UNIVERSAL PICTURES INVITES YOU TO ANEXCLUSIVE PRODUCT PRESENTATIONHIGHLIGHTING ITS SUMMER OF 2015 ANDBEYOND

7:30 PM - 9:00 PM


CINEMACON "BIG SCREEN ACHIEVEMENTAWARDS"

(DOORS OPEN PROMPTLY AT 7:00PM FOR A 7:30PM START TIME)

WELCOME REMARKS

DAVID PASSMAN, CHAIRMAN, NATO

SPECIAL SPONSOR’S ACKNOWLEDGEMENT TO THE COCA-COLA

COMPANY



© 2010 -2015 by CinemaCon Digital Agency

2015 BIG SCREEN ACHIEVEMENT AWARDS

EMCEE:

BILLY BUSH, "Access Hollywood"

Lifetime Achievement Award — Alan Arkin

Breakthrough Filmmaker of the Year — Elizabeth Banks

2015 Star of Tomorrow — Britt Robertson

Director of the Year — Francis Lawrence

Breakthrough Performer of the Year — Amy Schumer

Rising Stars of 2015 — Nat Wolff and Cara Delevingne

CinemaCon Ensemble Award — Cast of "Fantastic Four" (Jamie Bell,

Michael B. Jordan, Kate Mara and Miles Teller)

Comedy Filmmaker of the Year — Paul Feig

CinemaCon Vanguard Award — Julianne Moore

Comedy Star of the Year — Kevin Hart

Female Star of the Year — Rose Byrne

Male Star of the Year — Paul Rudd

This event may contain mature language or adult content. Attendee

discretion is advised.

9:00 PM - 11:30 PM

LOCATION: Caesars Palace Pool of the Gods

CINEMACON AND THE COCA-COLA COMPANYINVITE YOU TO "THE 2015 BIG SCREENACHIEVEMENT AWARDS" AFTER PARTY

The Coca-Cola Company joins the industry in celebrating the movie-

going experience and the conclusion of CinemaCon 2015. Join us for an

evening of fun, great food, a few new surprises and tonight’s special

entertainment —Las Vegas’ renowned "The Twins Dueling Pianos

Show".

The Official Convention of In Partnership with

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