2015 PROGRAM REVIEWwww.thelamp.org

“Programs like The LAMP meet students

where they’re at – with technology and

media that’s relevant to them – and

provide students, teachers, and parents

with structured content and guidance to

navigate the multimedia environment...

learning shifts from being static and rooted

in core disciplines to interdisciplinary

studies that result in deeper learning.”

- U.S. Department of Education, National Education Technology Plan 2016

Page 4 | The LAMP

The LAMP provides hands-on learning

opportunities teaching people “The Three

Cs:” how to comprehend, create and critique

media. We focus on at-risk and underserved

populations that cannot typically afford media

programming in New York City and beyond.

ABOUT US

MISSION

The LAMP prepares youth, parents and

educators to live, learn and thrive with media

and technology.

WE BELIEVE IN

• Critical curiosity

• Process over product

• Media literacy as a basic need

• Access for all

• Media for civic engagement

www.thelamp.org

2015 Program Review | Page 5

OUR STUDENTS

Male46%

Female54%

0 5 10 15 20 25 30 35 40

0.00.20.40.60.81.0

40% African American

38% Hispanic/Latino

10% Caucasian

5% Asian

4% East Indian

3% Mixed Ethnicity

0

10

20

30

40

50

60

Ages 9-13 45-6514-18 19-44

1%

30%

51%

17%

1%

5-8 Ages:

© 2016, The Learning About Multimedia Project, Inc. All rights reserved.

Commercials & Advertising Track

• Make/Break a Commercial E M H

• Make a PSA E M H

• Photoshop Remix H

News & Reporting Track

• Making the News E M

• Reporting and Podcasting M H

• Citizen Journalism H

Digital Media Track

• Critical Media Remix M H

• Healthy Digital Relationships M H

• Social Media Activism H

Exploring Images & Video Track

• Video Poem E

• Make a Comic Book E M

• Making Pictures, Telling Stories M H

• DocumentaryandNonfictionVideoH

Family Workshops

• Family Media Scavenger Hunt

• Family Video

• Family Digital Media

• Intergenerational Media Literacy

PROGRAM OVERVIEW

Also available

• Digital Career Path

• Summer LAMPcamp

• Professional Development

• Curriculum Licensing

•

•

Page 6 | The LAMP www.thelamp.org

E Elementary school-aged students

M Middle school-aged students

H High school-aged students

PROGRAM HIGHLIGHT:

DIGITAL CAREER PATH

Partner: New Settlement Community Center, The Bronx

Getting ahead in the 21st-century requires basic media and technology skills. Whether they’re

pursuing advanced training or starting a career, young people need to be able to comprehend,

create and critique media in order to take advantage of opportunities available through digital

learning and work resources. That’s why The LAMP partnered with New Settlement Community

Center to bring its acclaimed Digital Career Path programming to twenty out-of-school/out-

of-work youth ages 17-26, teaching them the skills they need to build a professional presence

online, develop and pursue their interests and interpret information online. By completing

entrepreneurial projects and digital portfolios, participants gained support and encouragement

and discovered a new world of opportunity and newfound skills. As one student said, “I’m more

of a quiet person, and with this project I started talking and sharing my ideas more. Normally

I’m a bit reserved with my ideas, but having them support my ideas and following up - it really

meant a lot.”

This program was generously funded by the Pinkerton Foundation.

2015 Program Review | Page 7 © 2016, The Learning About Multimedia Project, Inc. All rights reserved.

Page 8 | The LAMP

Partner: YMCA of Greater New York, McBurney

branch

Break the media, change the message! Of

the millions of people who watch the Super

Bowl every year, thousands would say they’re

not watching for the game, but instead to

catch the multi-million dollar commercials

peppered throughout. But at The LAMP’s

annual “Break the Super Bowl” event, teens

from the McBurney YMCA did more than just

watch commercials - they remixed them by

inserting original commentary challenging

the stereotypes and media tactics used by

top marketers to sell products and services.

Participants then shared their completed

broken commercials on YouTube in real time

during the game, and won prizes for pop-up

challenges offered by LAMP staff throughout

the night. One teen summed it up by saying,

“I actually found it challenging...it forced me

to think further, think more deeply about the

advertisements.”

PROGRAM HIGHLIGHT: BREAK THE SUPER BOWL

www.thelamp.org

2015 Program Review | Page 9

PROGRAM HIGHLIGHT:

CONNECT2TECH WITH

MEDIABREAKER

Partner: TASC (The After School Corporation)

Providing support to educators and after-

school program leaders is crucial for preparing

young people to live, learn and thrive in the

21st century. That’s why The LAMP teamed up

withTASC,alongwithfiveschoolsandtheir

programming partners, to provide training in

integrating critical media literacy using our

MediaBreaker video remix tool. Through a

series of group trainings and on-site coaching

sessions, The LAMP helped educators teach

media, technology and critical thinking skills

in a hands-on way that enriched programs

and curricula with new media. Empowering

teachers helps The LAMP reach more students,

and provides vital professional development

educators need to develop modern, innovative

education that connects with young people.

As one teacher said, “MediaBreaker is meeting

them where they are. It gives them a voice -

and they have a lot to say!”

This program was funded by the Hive Digital

Media Fund in the New York Community Trust

and the Pinkerton Foundation.

© 2016, The Learning About Multimedia Project, Inc. All rights reserved.

Page 10 | The LAMP

Partners: Adobe Youth Voices, United Nations

International School

Helping young people tell their own stories

and get involved in their communities is

critical to fostering active media engagement.

When racial discrimination in policing made

headlines in 2015, students leaped at the

chance to explore the issue for themselves

andfindoutwhatmainstreammediaweren’t

telling them. In the process, they created

their own documentary, #Every28Hours, and

learnedfirsthandabouthowmedianarratives

are created and shared. After the program,

student Jasmine said, “I remember thinking

at the beginning of this project, ‘this is just

going to be a film made by a bunch of 16-17

year-olds, who will actually care about what

we have to say?’ I realized that you can have

an impact on the world even if it feels like you

can’t.”

This program was funded by Taking IT Global.

PROGRAM HIGHLIGHT:

SHORT-FORM DOCUMENTARY

www.thelamp.org

2015 Program Review | Page 11

Partner: Manhattan Early College of Advertising

Most incoming freshmen start with the

basics. For students at the Manhattan Early

College of Advertising (MECA), that means

an introduction to how advertisements

and commercials are made, why they are

made, and for whom they are produced. The

LAMP brought Make a Commercial, Break

a Commercial to MECA’s summer academy

where freshman were learning the ropes

before starting the new school year. Students

were not only excited for their introduction to

advertising, but they also loved learning how to

use media for sharing their own ideas: “the fact

that I get to state my own opinion is so cool!”

PROGRAM HIGHLIGHT:

MECA SUMMER ACADEMY

© 2016, The Learning About Multimedia Project, Inc. All rights reserved.

Page 12 | The LAMP

LEADERSHIP

ASSOCIATE BOARD

Matt Cohen | Director of Business Development, IMC

Hazel Gurland-Pooler | Co-producer, Ark Media

Benjamin Max | Executive Editor, Gotham Gazette

Safeena Mecklai (Chair) | Associate, Capalino+Company

Cheryl Pahaham | Director of Planning and Product Development, New York State Comptroller’sOffice

ADVISORY BOARD

Ingrid Hu Dahl |Next Gen Director, Bay Area Video Coalition

Jennifer Proulx | Director of Professional Development Programs, Educational Video Center

Jorge L. Ramos | Senior Anchor, Telemundo New York

Larry Smith | Founder, SMITH Magazine

Staff

Alan BerryEducation Directoralan@thelamp.org

Melanie ButlerDevelopment Associatemelanie@thelamp.org

Zenzele JohnsonEducation Associatezen@thelamp.org

Emily LongDirector of Communications & Developmentemily@thelamp.org

D.C. VitoExecutive Directordc@thelamp.org

BOARD OF DIRECTORS

John Banta (Chair) | Research Director, Vanity Fair

Gillian Cassell-Stiga | Associate, Rankin & Taylor

Anderson Duff (Secretary) | Associate, Manett, Phelps & Phillips, L.L.P.

Tom Gray | Vice President, Capalino+Company

Deepti Sharma Kapur | Founder and CEO, FoodtoEat.com.

Omar Lopez | Manager of Talent, Relay Graduate School of Education

Steven J. Melzer | Director of Product Solutions, Uncommon Schools

Joshua Teeple (Treasurer) | Partner, Grobstein Teeple Financial Advisory Services, LLP

D.C. Vito | Co-founder, Executive Director, The LAMP

www.thelamp.org

2015 Program Review | Page 13

PARTNERS

Our Corporate + Foundation Partners:

Con Edison Foundation

Google

HASTAC

Hive Digital Media Learning Fund

Hyde and Watson Foundation

John D. & Catherine T. MacArthur Foundation

Just Energy Foundation

Sony Corporation of America

Taking IT Global/Adobe Youth Voices

The Bay and Paul Foundations

The Pinkerton Foundation

University of California, Irvine

Verizon Foundation

Our Programming Partners:

Arab-American Family Support Center

Bronx International High School

Brooklyn Public Library

Convergence Academies

Global Kids

Hamilton Grange School

Hudson Guild

Jamaica Learning Center

John Jay Secondary School for Law

Khalil Gibran International Academy

MECA (Manhattan Early College of Advertising)

New Settlement Community Campus

OBT (Opportunities for a Better Tomorrow)

PS 49

PS 145

PS 160

PS 307

Red Hook Initiative

TASC (The After School Corporation)

YMCA of Greater New York

© 2016, The Learning About Multimedia Project, Inc. All rights reserved.

www.thelamp.org

110 W. 34th Street

Suite 807

New York, NY 10001

212-947-5267