2015 POST SHOW REPORT

Organiser - Cosmoprof Asia Ltd

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THE LARGEST INTERNATIONAL BEAUTY TRADE SHOW IN ASIA!

•Biggest ever exhibition size of over 84,000sqm (+3% to 2014)

•Total Number of Exhibitors 2,504 exhibitors from 46 countries and regions (+6% to 2014)

•22 Country and Group Pavilions: Australia, Belgium, Brazil, California, Chile, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland,

Singapore, Spain, Switzerland, the Taiwan region, Thailand, Turkey, UK and USA.

• Product Sectors:

New Sector:

Discover Trends is the new launchpad unveiling innovative finished products from the emerging market segments. Location: Convention Hall, Level 1

Exhibits Profile: Baby Care, Men’s Care, Natural & Organic Number of Exhibitors: 26 Companies from 9 countries and regions

• Press 350 domestic and international press representatives

• Visitor Attendance 63,241 from 119 countries and regions (+5.5% to 2014) International visitors (from outside Hong Kong) : 40,761 (+7% to 2014)

2015 FAIR OVERVIEW

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Seeking for new suppliers and products

40%26%

20%14%

TOP 10 VISITING COUNTRIES/REGION:

GEOGRAPHIC BREAKDOWN: Hong Kong 36%

Other Asian Countries 27%

China 22%

Europe 7%

America 4%

Australia & Oceania 2%

Africa & Middle East 2%

VISITORS BY PRIMARY BUSINESS NATURE:Cosmetics Manufacturers 27%

Beauty Salons 21%

Wholesalers/ Distributors/Agents 17%

Retailers 12%

OEM/ODM/ Private Label 9%

Packaging Materials Suppliers 5%

Hair Salons 4%

Raw Materials and Machinery 2%

Others 3%

VISITORS ANALYSIS

China Korea Taiwan Thailand Japan USA Philippines Australia Singapore Malaysia

Hong Kong

36%

22%

27%

Cosmetics Manufacturers

27%9%

3%

5%

21%17%

12%

4%2%

7%

4%2% 2%

MAIN OBJECTIVES OF VISITING: Seeking for new suppliers and products 40%

Collect market and trends information 26%

Meet and network with current suppliers/ clients 20%

Look for OEM/ODM suppliers 14% 66%Owner / Director /

General Manager / Manager

12%

2%2%

1%1% 5%

11%

THE PLATFORM TO CONNECT WITH KEY DECISION MAKERS

Owner / Director / General Manager / Manager

66%

Beautician: 12%

Employee: 11%

Hairdresser: 2%

Nail Technician: 2%

Chemist/Herbalist: 1%

Medical Doctor: 1%

Others: 5% 

QUOTE FROM VISITOR

“I have been to Cosmoprof Asia 3 times. I think it is the most comprehensive trade show for beauty products in Asia. It has many exhibitors who came from worldwide, such as Europe, Asia, America, Korea and Japan. Meanwhile, I can also find some excellent import brands from Spain, Germany and France. This show is very professional.”

Yeung Him Queenhoo International Beauty (HK) LimitedChina

． Organic & Natural Skincare 14%

． Baby Skincare Products 4%

． Men's Grooming Products and Equipment 3%

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Perfumery & Cosmetics

38%

14%11%

7%

8%

7%

4%5%

4%2%

INTERNATIONAL BRANDS & RETAILERS:

ONLINE SHOPS:

2015 VISITOR SURVEY RESULTS:

BUYERS’ INTEREST IN MAIN PRODUCT CATEGORIES Perfumery & Cosmetics 38%

Health products 14%

Packaging and machinery 11%

Beauty salon and spa products, tools and equipment 8%

Hair products, equipment and salon furnishings 7%

Gifts and promotional items 7%

Nail Products 4%

Raw materials 5%

OEM/ODM 4%

Sanitary Products 2%

69% of visitors were very satisfied with the quality of exhibitors

74% of visitors were very satisfied with the number of exhibitors

88% of visitors are likely to attend Cosmoprof Asia again in future

94% of visitors are likely to recommend Cosmprof Asia to a friend or colleague

WHO VISITED?

5

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QUOTE FROM EXHIBITOR

“I think Cosmoprof Asia is a venue for us to continue support. We are happy with the outcome of the Cosmoprof Asia. About 60% of the people came from mainland China, and it was wonderful for us to meet some of our customers in that region and to lend support to our China distributor. Another 30% came here from Hong Kong that supports our Hong Kong distributor and Macau distributor. A large portion also came from international market, so we made many contacts with many countries where we are not located as well as our existing customers.”

Ronald Jean Director of Pevonia International USA

EXHIBITORS BY CONTINENTS: Asia 73%

Europe 19%

America 4%

Oceania 2%

Middle East & Africa 2%

The best achieved exhibiting objectives are:

• Consolidate contacts with buyers/ business contacts (89%) • Find new buyers (86%)• Explore new markets (83%) • Launch new products (83%)

EXHIBITORS BY PRODUCT SECTORS:

Perfumery, Cosmetics & Toiletries 34%Packaging, Raw Materials, Machinery, Private Label & 28% Contract Manufacturing

Professional Beauty Salon, Spa, Nail Products and Equipment 20%

Hair Products, Equipment & Salon Furnishings 11%

Nail & Accessories 5%

Natural Health 2%

EXHIBTORS ANALYSIS

19%

4%2%

2%

Asia

73%

90% of exhibitors were satisfied with the quality of visitors

87% of exhibitors were satisfied with the visitor traffic

72% of exhibitors rated Cosmoprof Asia as the most important exhibition

84% of exhibitors are likely to recommend Cosmoprof Asia to a friend or colleague

76% of exhibitors will take part in Cosmoprof Asia 2016

2015 EXHIBITOR SURVEY RESULTS:

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2015 EDUCATIONAL PROGRAMME

SPOT ON BEAUTY FORUM

The free-to-attend Spot on Beauty Forum focused on beauty trends and Asian market development. 12 sessions were held, providing visitors with unique insight into the topical issues facing the industry.

887 attendees in total took part in high level seminars, organised in cooperation with the most important research companies and consulting firms, such as:

SPA CONFERENCE (THE 8TH EDITION) Official Media Partner:

The 8th edition of Cosmoprof Asia Spa Conference was a resounding success. 15 industry speakers shared their know-how and vision on the spa world and offered insights on best practices with 60 attendees. Some of the main themes were on creating customer experiences, the evolution of the spa business in China and the growing influence of male clients on the industry.

OTHER SEMINARS

•In Search of the Extraordinary: A View of Autumn-Winter 2016-17 Packaging Trends •The Fast & the Slow (Two Megatrends of Packaging )•International Cosmetic Conference 2015 “Opportunities in China in the Age of Consumption” •The Evolving Beauty Business and the Perspective of Japanese Department Stores•Your Guide to China Regulation and Market

Jeremy McCarthy Johnny Chang Lee David StephensLily Tan Sara Codner Prof. Arch. Karl Landauer

Robin Mauras Cartier

Tony Cheung Alice LeungSean O’Connor Dr Christopher Tay Day Lagasca

Helen Norman Melinda YonJane Wang

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SPECIAL PROJECTS for

20TH ANNIVERSARY

BOUTIQUE: BEAUTY X CHARITY (2ND EDITION)

Attendees hand picked 7 deluxe travel-sized products sponsored by 12 exhibiting companies for a donation of HKD100, to be presented in a customised gift box. All proceeds benefit The Women’s Foundation.

Beneficiary:

Gift-box Sponsor:

Product Sponsors:

Donation Total: HKD 40,807

#FragrancePerformance 4 themed fragrance - Audacity is Your City, Glam you Are, Delicious Love and Aqua Asia were designed and produced by Centdegrés as a special anniversary gift to Cosmoprof Asia 2015 attendees. The limited edition fragrances were made available to attendees through an experiential art display made up of the perfume bottles and packaging itself! Visitors were invited to input quiz data as they contemplate “mood boards” of perfumes to ultimately select the most fitting fragrance for themselves. Total Redemption: 1,072 (pre-registered and onsite visitors) from 39 countries and regions

NAIL COMPETITONSThe 3rd “LIKE MY NAILS!” Facebook Contest Demonstration and Prize Presentation Ceremony

Sponsor: Media Partner: 

Top 10 winners of the “Like my Nails!” Facebook contest were invited onstage to display live their awarded creations (with the theme “Gold and Red”) and competed for the “Best of the Best” award sponsored by BANDI.

Hong Kong Professional Nailist Union Competition 2015 Organised by: Hong Kong Professional Nailist Union

Over 200 operators from around the world competed among 8 categories including the specially designed category “Fantasy Nail Art – Cosmoprof Asia Red Party”. 

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Frictionless Access

． One-click access

． No application download required

． Mobile optimised for use on the go

Relevant Delegates List

．Rank the list of attendees for user

．Easily find the kind of delegates that matter to user

Smart Scheduling

．App finds the best time to setup a meeting at the event

．Meeting locations automatically allocated and managed. No double bookings

COUNTRIES OF HONOUR: ITALY & USA

Italy and the USA were recognised as ‘Countries of Honour’ for their dedicated support and contribution towards the growth of the fair. Italy, with the support of Ministry of Economic Development and ICE – Italian Trade Agency, in collaboration with Cosmetica Italia, organised 107 Italian companies in a dedicated area of 2,338 sqm. ICMAD - The Independent Cosmetic Manufacturers and Distributors supported the participation of 90 companies from the United States occupying 1,867 sqm.

UNSURPASSED BUYERS PROGRAMMES

MATCH & MEET (NEW IN 2015) A new online buyer-seller matching system “Match & Meet” was launched in 2015. Exhibitors may seek appointment with over 8,000 pre-registered buyers from 107 countries and regions, and vice-versa.

73% are active users (click to view profile / sent meeting requests)

THE INTERNATIONAL BUYER PROGRAMME (9TH EDITION)A key component of the trade programme designed to give exhibitors and high-profile visitors the opportunity to meet and engage in pre-scheduled one-on-one meetings. In 2015, 24 buyers from China, India, Indonesia, Japan, Korea and Turkey were invited. A total of 158 meetings have been conducted during the fair.

Top visiting page:

Page Title Pageviews

/en-us/HOME 99,976

/en-us/VISITING/2015-Exhibitors-List 21,476

/en-us/VISITING/Pre-registration 17,899

/en-us/ABOUT-THE-FAIR/Fair-Details 12,008

/en-us/ABOUT-THE-FAIR 9,390

/en-us/EXHIBITING 7,853

360o DIGITAL MARKETING PLATFORMSFAIR WEBSITE: www.cosmoprof-asia.com

Period of Measure: Jan to Dec 2015

Accumulated Users: 100,527

Page View (Total): 481,347

Page / Session: 3.21

FACEBOOK Total Page Likes as of 25 Feb 2016: 13,429

The people who like our page

COSMOPROF ASIA B2B BLOG(http://www.cosmoprof-asia.com/blog/)

Period of Measure: Jan to Dec 2015

Total Page Views: 9,559

Total Views Referred by Links to Our Blog: 3,403

Women

59%

Men

40%

23%

25%

18-24

7%

20%

25-34

4%

10%

35-44

2%

4%

45-5413-17

0.797%

0.276% 0.581%

0.827%

55-64

0.611%

1%

65+

2,224 129,709 58.32OVERVIEW

active users total in-app actionsavg number of actions

per user

MOBILE APPS COSMOPROF ASIA 2015NOV 11-13

Post-Event Engagement Report

Age

TOP POSTS FOR 365 DAYS ENDING 2016-02-25 (Summarized)

Title Views

Home page / Archives 3,800

Cosmoprof Asia - Trends 2014 419

‘Cute’ Korean Packaging Comes to the Fore 398

An Emphasis on “Truly Natural“ Personal Care Products and Finesse for Men’s Grooming... 374

LPG Systems Launches New Endermologie Cellular Regeneration Treatment at Cosmop... 287

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 -cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it - for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.cosmoprof-asia.com or CONTACT US!

REST OF THE WORLDBolognaFiere spainternational@bolognafiere.it

ASIAUBM Asia Ltdcosmasia-hk@ubm.com

FOLLOW US ONwww.cosmoprof-asia.com

2016 LAUNCH ONE FAIR, TWO VENUES