Optimize ROI Integrated eCommerce

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The B2B Selling Process

ThenBrochures

Product CatalogsPhone Calls

Trade Shows Business CardsOn-site Demos

Print MediaOrder Forms

WebsiteBlog PostsWhite PapersVideosTestimonialsCase StudiesNewsletterWebinars

Now

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Forrester Research – B2B eCommerce

• 89% said adding e-commerce to their business increased annual revenue by 55 percent.

• 81% said selling online drove up their average order value by 31 percent.

• 57% of business buyers had purchased goods for their companies online.

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B2B Commerce—It’s Changing

B2B e‐commerce has now more than

of North American B2B firms believe that e‐commerce is fundamentally changing B2B commerce.2

1.Forbes

B2C1doubled

2. Forrester research

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Key Trends Driving B2B Commerce Success

Embrace B2C practices such as personalization, and online catalogs

Mobile continues to be a driving force

Focus on the overall customer experience to drive acquisition and retention

Invest in technologies that can support the complexities unique to B2B organizations

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Back office integration = Higher Productivity

• Improved customer serviceFaster response times

• Improved AccuracyReduce duplication

• Enhanced CapacityBetter use of staff time

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Is Your Site Ready?

• Inaccurate product catalogs?• Incorrect pricing?• Inaccurate account details?• Links to your suppliers?• Not mobile friendly?

What do your customers find when they go online?

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Keys to Optimizing Your Return

• Shorten/Simplify Implementation Process

• Focus on High Return Features/Functions

• Start with a Proven Solution

• Don’t Forget to Budget for SEO/Internet Marketing

• Dedicate Resources

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XM Symphony

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What’s Unique about XM Symphony?

• Very Fast Deployment

• Purpose Built Integration

• A Service vs. One off Custom Site

• Enterprise Class Hosting

• We know Sage ERP

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Integration – NOT CSV/XML Syncing

• Mirror up to 65 database tables– Real-time– Encrypted– Reliable

• Mimic Sage ERP business logic– Accurate/Consistent– Fast

• High Performance– Thousands of transactions per day– Tens of Millions in transactions per month

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eCommerce for Everyone

• B2B– Customer Specific Pricing and Account Activity– Fully integrated payments

• B2C– Modern/Responsive Sites– Numerous Cross Sell Features– SEO / Google eCommerce Analytics

• Mobile Sales– Dynamically monitors SalesRep to AR Customer Relationships– Quotes and Order Discounting– Real-time customer information

• Call Center– Fast and easy Order Entry– Access to a rich product catalog

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XM Symphony

Integrated eCommerce

Let’s Have a Look

Thank you!