(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 0

F o r B r a n d i n gF o r P e r f o r m a n c e

F o r

B r a n d i n g

F o r

P e r f o r m a n c e

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 1

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 2

KPICPC

PrivateExchange 2%CPM

201416

66%

20%

14%

CPC

CPM

dCPA

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 3

MarketOne10

DMP(AudienceOne)Click

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 4

28%

33%

39%

32% 33%

2% 3% 2% 1%

6%

2%

18%

1%

5%1%

10% 9%6% 6%

12%

4% 4%7%

4% 4%1% 2%

3%1%

3%

21%

14%

18%21%

13%14%10%

16%

25%22%

19%

6%8%

6% 5%

0%

10%

20%

30%

40%

50%

34%31%

43%

26%

33%

4% 3% 3%1% 1%

4%

18%

2%

17%

2%

7%

12%

7%4% 4%

9%

3% 3% 2%

9%

2% 2% 2% 1% 2%

17%15%

11%

24%

20%18%

10%

25%

9%

25%

5% 6% 5%

15%

4%

0%

10%

20%

30%

40%

50%

WL BL FQ

1

CTR(1-5:0.15%41:0.57%)

MarketOne10

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 5

48%

16%

4%

12%

8%

9%

40%

26%

11%

4%

6%

11%

45%

29%

9%

3%

9%

3%

27%

14%

9%11%

39%

43%

19%

9%

8%

10%

6%3%

28%

29%7%

3%

10%

4%

7%

12%

25%

46%

17%

5% 3%

45%

12%

7%

12%

6%

13%

3%

62%19%

9%

10%

24%

53%

5%

12%

5%

1-5 6-10 11-15 16-20 21-30 31-40 41-50 51

30

PrivateExchange

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 6

0

10

20

30

40

50

60

1 2 3 4 5 6

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 7

InBannerLightBoxMarketOne1

PrivateExchange

0%

2%

4%

6%

8%

10%

12%

1 2 3 4 5 6

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 8

41%

53%

6%

CPC

CPM

dCPA

201416

CPMCVdCPA

CVCPC

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 9

MarketOne10

DMP(AudienceOne)CV

93%98%

76%

97% 100%

0% 0% 0% 0% 2%

13% 11%

0% 0% 1%

15%

4%

27%

2% 1%

30%

1% 0% 3% 0%

27%

86%

61%

51%

16%17%

28%

56%

45%

8%0% 0% 2% 0% 0%

0%

20%

40%

60%

80%

100%

100% 100% 100%

70%76%

0%

8%

0% 0%7%

0%

37%

0% 0% 1%0% 0% 0% 0% 0%

85%

0% 0%

33%

10%

69%

0%

75%

33%

74%

8%

45%40%

50%

61%

0% 0% 0% 0% 0%0%

20%

40%

60%

80%

100%

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 10

BL FQ

1

MarketOne10

10%

53%

10%

27%

52%

17%

15%

10%

6%

23%

16%

46%

15%

17%

19%

9%

54%

50%

10%

20%

20%

17%

72%

4%

35%

27%

31%

3%4%

79%

8%

10%3%

50%

32%

18%

98%

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 11

1-5 6-10 11-15 16-20 21-30 31-40 41-50 51

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 12

20141-6

2/19 Mobile VTC 3/5 AdMaxSSP

3/19 CV 4/2

(VTC)

PC65/ SD14.5/

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PC/SDCPMCPC15

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(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 13

LP

20141-6

4/23 Mobile

/

3PAS

5/14 Mobile

IP 47

5/27 1stViewSSP

1st1st

LP

6/10

2

AD

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x2

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(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 14

1stView

/

20141-6http://www.platform-one.co.jp/pdf/release_20140313.pdf

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 15

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 16

7

SDK

CVMarketOne

PCInBanner

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 17

Tap

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AD

0

3

6

9

12

0

10

20

30

40

50

imp

CV

Gallery

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InteractiveAD

Share

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved. 18

What is Lightbox?

PrivateExchange

MarketOneRTB

1stView

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MarketOne

MarketOne

TEL : 03-5421-8211

FAX : 03-5421-8212

email : m1@platform-one.co.jp

URL : https://marketone.jp

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