2014: the year of the beacon, and the future of location-based marketing
TRANSCRIPT
Bringing Home the Beacon:How Location Based Marketing
is Changing in 2014
David BerkowitzCMO, MRY
@dberkowitz / @[email protected]
2014: The year of…
2014: The year of…Mobile?
“If 1999 was the year of the Internet, it was also
the year of mobile cellular.”
- International Telecommunication Union’s 1999 Annual Report
2014: The year of…the #selfie?
Selfies are SO 2013
2014: The year of…the beacon?
2014: The year of…the beacon!
2014: Year of the Beacon
Source: Estimote
Umm, so why beacons?
4 reasons
1) Gain intimate knowledge about customers
Source: Estimote
2) Design truly 1:1 in-store promotions
3) Apple could have 250MM iBeacons released by the end of the year
Source: TechCrunch
4) Target the 94% of sales occurring offline
Source: NRF
Yay beacons!
But 2014 isn’tjust about beacons
Whatchoo talkin’ ‘bout, Willis?!?!
Location data now comes from a wide range of sources
Ads
Retail
Connectables
Wearables
Apps
Social
Cars
Homes
What do these tell you about consumers?
What grabs their interest
How they shop
How they use their products
How they take care of themselves
How they consume media
Who they interact with
Where they travel
How they spend time at home
So yeah, we’ve got our work cut out for us
But how psyched are you for 2014?
Keep in touch!David Berkowitz
[email protected]@dberkowitz / @MRY
blog.mry.comabout.me/dberkowitz
**ILIKEYOU