2014 outdoor life media kit · ad close: 10/3/14 ad close: 10/3/14 . on sale: 1/14/14 on sale:...

02 2014 OUTDOOR LIFE MEDIA KIT

MISSION STATEMENT

Outdoor Life is North America’s premier multi-media brand focused on hunting, fishing, and the shooting sports. Its authority on these pursuits is visible in the print and digital magazine, at OutdoorLife.com, across various social media platforms, and at live events. Outdoor Life’s audience relies on the brand for expert tips and skills that will make them better outdoorsmen; unbiased reviews of the gear they use; and thrilling adventure stories about life in the wild.

APRIL / OUTDOOR SKILLSMARCH / ANIMAL ATTACKS, TACKLE TESTFEBRUARY / GUN TECH, PREDATORS

JUNE/JULY / GUN TEST

AD CLOSE: 12/2/13 AD CLOSE: 1/3/14 AD CLOSE: 1/31/14 AD CLOSE: 2/28/14

AD CLOSE: 8/1/14 AD CLOSE: 7/3/14 AD CLOSE: 5/30/14 AD CLOSE: 4/4/14

AD CLOSE: 9/5/14 AD CLOSE: 10/3/14 AD CLOSE: 10/3/14

ON SALE: 1/14/14 ON SALE: 2/18/14 ON SALE: 3/18/14 ON SALE: 4/15/14

ON SALE: 9/16/14ON SALE: 8/19/14ON SALE: 7/15/14ON SALE: 5/20/14

ON SALE: 10/21/14 ON SALE: 11/18/14

NOVEMBER / RUTTING BUCKS

AUGUST / DEER OF THE YEAR

DEC/JAN ’15 / LAST-CHANCE BUCKS

SEPTEMBER / ULTIMATE HUNTING ADVENTURE

MAY / BUDGET GEAR

OCTOBER / OPENING DAY


2014 EDIT CALENDAR

Theme: Tales of Survival, Record Grizzly BearFeatures: Turkey-Slam Hunting • Black Bear AttacksSectional Content: Small-Plot Turkeys • Scents for Predators • Turkey Guns • Wild Trout • Last-Ice Pike • New Fishing Gear • Big-Game Tags

Theme: Deer TacticsFeatures: Quigley Shoot • Optics Test• Scoring BucksSectional Content: Bow Tuning • Best Hunting Socks • Crossbow Skills • Hunting Blades• Bow Test • Hunting Handguns • Dove Guns• New Binoculars • Riflescopes

Theme: Winter Whitetails, Coyote Tactics, Small-Game PrimerFeatures: Winter Buck Tactics • Profile of HSUSSectional Content: Hearing Protection• Ultimate Hunter’s Pickup • Accurizing Deer Rifles• Shotgun Fit • DIY Duck Blind • Shooting Glasses • Understanding Thermocline • Quail • UltimateJigging Tactics • Shotgun Fit

Theme: Monster Catfish, Turkey TacticsFeatures: Your Biggest Catfish Ever • Trouble-shooting Turkeys • Essential Outdoor SkillsSectional Content: Hunting Lessons from African PHs • EHD in Deer • Picking the Right Binoculars • Long-Range Optics • Rimfires Target Shotguns • Raingear • Turkey Vests • Spring Bass • Live-Bait Guide

Theme: Western Big Game/ Dove USAFeatures: Dove Opener • Bighorn Sheep Ad-venture • Grizzly BearsSectional Content: Hunting Boots • Backcoun-try Gear • Elk • Treestand Gear • Fall Trout

Theme: Axes and Hatchets, Hunting Africa, OL Ob-sessed (Profiles of Hard-Core Sportsmen)Features: Ultimate Sportsman’s Tools • Budget Gear• Evolution of Africa’s PH Culture • OL ObsessedSectional Content: Easy Deer Plots • Mountain Gobblers • Essential Knots • Fishing Packs• Tactical Riflescopes • Game Warden Gear/Skills • Shotgun Chokes • Rangefinders • Shotgun Patterning• Golden Trout • Fishing Pliers

Theme: Killer Deer Tactics, Deer PrepFeatures: Opening-Day Deer Tactics • Portraits of Shooters • Western SheepSectional Content: Muzzleloaders • Waders• Wall Tents • Striped Bass • Waterfowl • Youth Seasons • Survival Guns • Deer Bullets • Giant Muskies • Benchrest Shooting Tips

Theme: Coyote TacticsFeatures: Target-to-Tactical Rifle Conversion • Favorite LuresSectional Content: New Wildlife Research • Rabbits • Hunting Knives • Turkey Guns • Long-Range Ballistics • GPS Units

Theme: New Shotguns/RiflesFeatures: Urban Bassers • OL Gun Test • McManus Feature • Ultimate BoneyardSectional Content: DIY Hunting • Shooting Sticks • Treestands • Sportsman Coolers • Coy-otes • Nighttime Fishing • Panfish • Giant Bass

Theme: Tag Rut-Season Bucks, Waterfowl TacticsFeatures: Rut Tactics • Waterfowl Strategies • Game ButcheringSectional Content: Scent Control • WaterproofPhone Cases • Pump-Action Rifles • Deer Shot Se-lection • Using Bipods • Trout Streamers • Mule Deer • Moose • Lake Trout • Grouse Guns


2014 PRODUCTION SCHEDULE

Note: Please upload files to ad portal – http://adportal.bonniercorp.com

12/2/13

1/3/14

1/31/14

2/28/14

4/4/14

5/30/14

10/3/14

7/3/14

8/1/14

9/5/14

SPACE CLOSE

11/25/13

12/27/13

1/24/14

2/21/14

3/28/14

5/23/14

9/26/14

6/27/14

7/25/14

8/29/14

REGIONAL/SELECTS AD CLOSE

1/14/14

2/18/14

3/18/14

4/15/14

5/20/14

7/15/14

11/18/14

8/19/14

9/16/14

10/21/14

ON-SALE

FEBRUARY

MARCH

APRIL

MAY

JUNE/JULY

AUGUST

DECEMBER ‘14/JANUARY ‘15

SEPTEMBER

OCTOBER

NOVEMBER

ISSUE

BLACK & WHITE:

COVERS:

EFFECTIVE DATE OF RATE FREQUENCY RATEBASEJANUARY 2014 10X 750.0

FOUR COLOR:


$68,500

$85,400

FULL PAGE

$98,200

COVER 2

$57,100

$71,300

2/3 PAGE

$93,900

COVER 3

$44,500

$55,600

1/2 PAGE

$111,100

COVER 4

$32,200

$38,400

1/3 PAGE

DISPLAY RATES

Available on all ROB units one-third page or larger; add 10% to the gross rate. No charge for gutter bleed on two facing pages.

MAGAZINE TRIM SIZE: 77/8 X 101/2

ADDITIONAL NOTES: KEEP ALL LIVE MATTER 1/4” FROM TRIM ON ALL SIDES ALL SPECS BELOW ARE W” X D”


7 X 10

45/8 X 10

45/8 X 71/2

7 X 5

21/4 X 10

45/8 X 5

15 X 5

–

14 X 10

NON-BLEED*

81/4 X 103/4

51/8 X 103/4

51/8 X 8

81/8 X 51/4

23/4 X 103/4

51/8 X 51/4

16 X 51/4

15 X 10

16 X 103/4

BLEED*

77/8 X 101/2

5 X 101/2

5 X 77/8

77/8 X 51/8

25/8 X 101/2

5 X 51/8

153/4 X 51/8

153/4 X 101/2

153/4 X 101/2

TRIM*

PRINT SPECS

FULL PAGE

2/3 PAGE

1/2 DIGEST

1/2 HORIZONTAL

1/3 VERTICAL

1/3 SQUARE

1/2 HORIZONTAL SPREAD

2-PAGE SPREAD W/ GUTTER

2-PAGE SPREAD

UNITS

AD SPECIFICATIONS REQUIRED FORMAT PROOFS

All ads must be created to exact size specifications or will incur charges for re-sizing. If you are submit-ting a bleed ad, please verify the live bleed image extends .125” past the trim line. All live matter should be within .25” of trim dimensions. Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production.

PDF/X-1a format is the preferred file format for submission. When preparing PDF/X-1a files, careful attention must be paid to ensure they are properly created and will reproduce correctly.

All advertisers MUST submit a contract-level digital proof at 100% that conforms to SWOP standards including a color bar for all digital files. Client-supplied contract proof is required to guarantee color. Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson Contract Proof, Ko-dak Approval, IRIS, Digital Match Print, Progressive Press Proof. Proofs are required regardless of delivery mode. If contract proof is not supplied, we will generate an Epson proof, additional charges may apply.The publisher and printer will not accept responsibility when contract proofs are not submitted.

PRINTING: WEB OFFSET, PERFECT BOUNDOutdoor Life utilizes a digital workflow and requires that all ad materials be submitted in a digital format. Supplied materials that do not comply with the following specifications will be rejected, or corrected and the advertiser billed for the required production.

Upload files to our AD PORTAL by going tohttp://adportal.bonniercorp.com/

OL ENEWSLETTER

BRAND OVERVIEW


TOTAL AUDIENCE

TOTAL AUDIENCE

OUTDOOR LIFE APPS

TOTAL AUDIENCE

TOTAL AUDIENCE

5,549,000Audience

750,000Circulation

101,591Average Issue net distributed

822,726Average Monthly UV

4,489,116Average Monthly Page Views

41,929Total Downloads (thru Nov 2013)

3,312Average Monthly Unique Visitors

75,322Average Monthly Page Views

80,000 AttendeesD&T Expos

80,000 AttendeesCMA

14,502Audience

PRINT

DIGITAL

OL WEATHER

AS OF 11/25/13

AS OF 11/25/13

EVENTS

TABLET

/OUTDOORLIFE

@OUTDOORLIFE

49,766

36,321

READER PROPENSITIES

READER PROFILE


DEMOGRAPHICS READER PROPENSITIES

77% / 23%Male / Female

46.3Median Age

$68,825Median HHI

48%Att/Graduated College

67%Employed

61%Married

40%Any kids

75%Own Home

40%Served in Armed Forces

26%18 - 34

59%25 - 54

40%50+

63%HHI $50,000+

39%HHI $75,000+

23%HHI $100,000+

40%Served in Armed Forces

Readers spend 33 days annually engaged in hunting or fishing

68% have given advice to an average of 2.8 people on fishing (freshwater) equipment

86% have given advice to an average of 4.1 people on hunting equipment

Spent 60.8 billion on automobiles in the last 12 months

78% of audience enjoying making things with their hands

Ranks #2 against all Men’s titles in reaching B/C/D counties

Source: OL 2012 Subscriber Study; MRI Doublebase 2013

AUDIENCE SNAPSHOT AGE BREAKDOWN

HHI BREAKDOWN

Mag+ is the most interactive digital magazine platform available. Our primary goal with Mag+ is to preserve those parts of print magazines that readers value most: that they are immersive, curated, designed and attractive.

This interactive digital magazine platform allows readers to effortlessly navigate through pages of stunning visuals and immersive articles, while also taking advantage of the digital extras that are unique to the electronic version of the magazine. The platform’s interactive design encourages engagement with stories and advertisements. Users can swipe to move content up and down along the “y” axis or right to left along the “x” axis and they can access content by activating different layers into focus.


EXPERIENCE


ENHANCEMENT RATES

$0

$5K

$15K

$18K

ENHANCED+

STATIC*– Static Ad

(Works in both orientations)

STATIC+– Dual Layered Creative– Clickable Web Link– One Vertical Swipe– Multiple Web Links– Social Networking Component

ENHANCED– Multiple Vertical Swipe– .30 Video Clip– Audio File

– Presenting Sponsor– Over 30 Second Video Clip– 360 Rotation– Image Gallery (5 max)– Survey– Panorama

All rates net. Subject to change.*Advertisers that are not running in print product that month will be charged $5,000 for Static Ads.

SPECS AND DESIGN GUIDELINES

IPAD ADVERTISING GUIDELINES


MAG+ VISIBILITY AND ORIENTATION IPAD LAYOUT BASICS FOR MAG+

Portrait view: 1536 px wide x 2048 px tall

Resolution: 264 ppi

Color: RGB

Image format: PNG, either 8 or 24 bit, with transparency if required. Assets submitted as jpgs, psd or pdf will be converted to pngs.

Minimum suggested font size: 8pt

Allow 300 poxel safety area at top od screen for tappable

navigation elements

An InDesign template for creating Mag+ layouts is available from Bonnier Mens Group production or from the Mag+ website. The following outlines the template basics. For additional information on the Mag+ platform, visit magplus.com

Portrait View

Pinning: To keep elements such as logos and disclaimer copy visible in either orientation, you can set those elements to move when the device is turned so that they remain pinned against an edge. Put those objects on the “B - Slides – pinned blocks” layer and add a note in the “Notes” layer.

Snapping: You can make Layer A content scroll freely or snap into place, one screen at a time. You can also make the LayerA trigger a slide change in the Layer B, so that elements on the two layers can reference each other. Dictate these in the “Notes” layer.

Fading: You can dictate that images on the LayerB remain faded back until the user activates the looking mode, or that images start at full transparency and fade back once the user begins scrolling up.

Layer A Main Tower: No text or image frames on this can overlap. Think of elements like a tower of blocks. Put elements you want to scroll freely in one long page here. Images/el-ements on this layer should be pngs with transparent back-ground

Layer B Slides–Main Content: Put back ground images here.Do not use transparency in the PNG files on this layer. Each time you want Layer B to change, start a new page in the template.

Layer B Slides–Pinned Blocks: Put anything youwant over the background images here, as well as anything you want to pin against an edge. Pinned images/elements on this layer should be pngs with transparent background

Master Guides: Do not edit the guides on this layer.

IPAD AD PORTAL

AD PORTAL INSTRUCTIONS FOR iPAD ADSGo to adportal.bonniercorp.com on your web browser. We recommend using Internet Explorer or Firefox.

iPAD ADSSelect TITLE and the issue you are submitting the ad for. Be sure to select the issue that indicates it is the iPad/Digital edition. Fill out the form and attach the file and upload the ad.

Required file types: File formats such as InDesign native files with associated fonts and graphics will be accepted for digi-tal magazine submissions only. To ensure you have all the

necessary files, including fonts, use the InDesign “Package” feature. These files must be compressed into Zip archives.iPad/Digital ad portal will accept zip archives up to 300 mb in size. Material packages larger than 300 mb may be broken into smaller compressed folders.

NOTE: It is best to transfer files from your local desktop as transferring files from your network server could cause de-lays or the upload to time out and fail.

You will receive a confirmation email after your file uploads successfully

the native browser and the app. Please download the Mag+ plugin and reviewer app at http://magplus.com

URL links in HTML objectsWhen linking to a url in an HTML object (linking to the com-pany’s website, for example) the web site will open in the box created for the HTML object. To avoid this, simple enter openwindow- before the URL in the HTML document. This will force it to open a browser window on top of the HTML object. The additional onclick code is used for Omniture tracking.E.g. <a href=”openwindow-http://www. url.com” onclick=”var s=s_gi(s_account);s. tl(this,’o’,’titlehere’);”></a>

IPAD ADVERTISING GUIDELINES


STATIC ADS

STATIC+ ADS

ENHANCEMENT SPECIFICATIONS

ADVANCED HTML5 INTERACTIONS

THIRD PARTY DYNAMICALLY SERVED ADS

ANALYTICS

THIRD PARTY TRACKING

Continuous Scrolling AdScreen Size: 1536 x 2048+ pixelsFile Format: png-24 fileScrolling A-Layer elements must have transparent backgroundColor Space: RGB

Slide ShowMax. File Size: 5mbNote: Buttons on slide show must remain in the same location at all times.

30 Second VideoMax. File Size: 10mbFile Format: 720p .mp4 file using .h264 compression Full Screen: 768 wideIn-Content: Specs are TBD depending on scope.

AudioFile Format: .mp3Max. File Size: 5mbMax. Length: 90 seconds

Pop-upsMust be images or text

Provide one png-24 file 2048 pixels x 2048 pixels square, with all critical elements falling within the 1536 pixel square safety area. Pinning function can be used if layout is provided as layers (Use Mag+ InDesign template or Photoshop.)

Provide appropriate urls for weblinks along with the materials as specified at left.

MAXIMUM FILE SIZE LIMIT: 10mbs Max. Screen Size1536x x 2048 pixels PortraitBelly Band Unit: A prestitial animation, followed a bellyband. The combined animation for these must be no more than 10 seconds. Advertiser’s existing footage/imagery can be repur-posed or used as is, or it may be used to custom create an animation. Lay- ered or transparent asset files are recommend-ed for imagery, vector files for logos/illustrations, and mov or mp4s for video. The higher the resolution the better, the requested ppi in the document should be fine. HD video would be preferred as well.

Metrics can provide instances for video plays.View a sample here: http://www.popsci.com/pop-sci-digital-belly- bands

Photo 360Max. Screen Size:1536 x 2048 pixels PortraitFile Format: .png or .jpg (minimum 25 images) Max. File Size: 5mbNote: All images must have the same root name with ascend-ing suffixes (image01.jpg, image02. jpg, etc.)

Bonnier Men’s Group will consult on development of the the following features. Specs are TBD depending on scope:Photo GalleryHTML5-based Data CaptureSingle Subtle AnimationPanoramic ViewFeature BuilderIMPORTANT PRODUCTION NOTES:A testing environment is available for download and should be used to test custom HTML creative before submission. Please note that even if the ad works in the iPad’s native browser, it may not work within our app due to some differences between

Preferred 3rd party vendors: Medialets, CrispProvide a static ad screen that will appear as needed when reader is offline.

The following metrics are regularly captured in Adobe Analyt-ics in Bonnier Mag+ titles:

Page Views (vertical) (by time period andtotal; by page and total)Unique Visitors (by time period and total)Media clicks (for non-html 5 interactions)

3rd party impression or click trackers are not accepted.


728 X 90 PX

160 X 600 PX

300 X 250 PX

300 X 600 PX

640 X 480 PX

640 X 480 PX

300 X 1050

CREATIVE SIZE

40k max (standard)40k max (flash)

15 seconds animation max








no expanding rich media

4mb max.flv format only

15 seconds max

2mb max

MAXIMUM FILE SIZE/LOOPS*

DIGITAL SPECS

LEADERBOARD

SKYSCRAPER

RECTANGLE

HALF PAGE

PRE/INTERSTITIAL

VIDEO PRE-ROLL

PORTRAIT

AD TYPE

FLASH SPECIFICATIONS

FLASH SPECIFICATIONS

Flash files served via DFA must be coded properly for click and impression trackingAll flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept FlashA click through URL must be suppliedWe accept flash versions 6-10

1. Create an invisible button over the area that you want ‘active/clickable’ to users 2. On the invisible button, put the following action:

on (release) {getURL (_level0.clickTag, “_blank”); }

*Action Script 2.0 preferred to help avoid certain errors that can occur with Action Script 3

GENERAL GUIDELINES

These guidelines are consistent with the Interactive Advertising Bureau specifications (www.iab.net)

DART for Publishers is used to serve all Bonnier Corp advertisementsThere is a minimum of 48 hour turn around time once all creatives are

submittedto Online Advertising OperationsAll ad units must launch a new browser window when clicked onAll static ad types are accepted (.jpg, .gif, .swf, .html)

600 X 800 PX MAXIMUM Existing Suppression File from any previous

dedicated e-mails. This file will be scrubbed against our database of names to ensure we

do not send the e-mail to those who previously opted not to receive e-mails. Creative cannot

be rich media nor third party served.

50k max (including images). All images are jpeg and gif format with layered files or removable text. Required: subject line, seed

list, click-tracking URL. Delivered in HTML or PSD format. See addi-

tional document for complete specs.

EBLAST

—Video Size (W X H): At least 640x480—Video File Type: FLV, MP4, MOV, VAST tag—Max Video File Wt.: 2 Mb—Aspect Ratio: 16:09—Target Bit Rate: 400 Kps—Animation Length: 15 seconds—Looping Frame: 29.97 FPS—Lead Time: 5 Days Prior to Launch—Additional Notes: *VAST/VPAID creatives accepted (linear

format only, no companion units)

PRE-ROLL

HOMEPAGE:

ENEWSLETTERS: SPONSORED ADVERTORIAL POST:

CHANNEL:

ROS:

MOBILE:

PRE-ROLL:

2014 OPEN RATES


PORTRAITLEADERBOARD

MEDIUM RECTANGLEHALF PAGE

PRE/INTER-STITIALPUSHDOWNSITE SKIN

PORTRAITLEADERBOARD



PORTRAITLEADERBOARD



MOBILE RESPONSIVE

PRE-ROLL

AD UNIT

LEADERBOARD, MED. RECTANGLECUSTOM

AD UNIT(S)

PLACEMENT

PLACEMENT

300X1050728X90

300X250300X600640X480

970X66 TO 970X4181600X900

300X1050728X90

300X250300X600640X480

970X66 TO 970X4181600X900

300X1050 728X90

300X250300X600640X480

970X66 TO 970X4181600X900

320X50

AT LEAST 640X480

SIZE

728X90, 300X250N/A

SIZE

$58$32$35$42$52$44$44

$56$30$33$40$50$42$42

$54$28$31$38$48$40$40

$24

$60

OPEN RATE CPM

$12,000$11,000

OPEN FLAT RATE

DIGITAL RATES

2014 Open Rates

Placement Ad Unit Size Open Rate CPMHomepage Leaderboard 728x90 $45 Medium Rectangle 300x250 $48 Half Page 300x600 $55 Pre/Inter-stitial 640x480 $75 OPA Pushdown 970x66 to 970x418 $90

Channel Leaderboard 728x90 $40 Medium Rectangle 300x250 $43 Half Page 300x600 $50 Pre/Inter-stitial 640x480 $73 OPA Pushdown 970x66 to 970x418 $85

ROS Leaderboard 728x90 $30 Medium Rectangle 300x250 $33 Half Page 300x600 $40 Pre/Inter-stitial 640x480 $70

Placement Ad Unit(s) Size Open Flat RateeNewsletters Leaderboard, Medium Rectangle 728x90, 300x250 $8,500Drop Down Menu Logo 88x31 $6,500Sponsored Advertorial Post Custom N/A $11,000Featured Product Custom 300x250 $10,000

Note: All rates are in NET amounts. $2.00 premium is added to CPMs for Rich Media of any kind

Note: All rates are in NET amounts. $2.00 premium is added to CPMs for Rich Media of any kind.Price subject to change if Publisher creates media.


2014 SELECTSHUNTER’S INSIDER / CIRC 600,000

AD CLOSE: AUG: 5/23/14 | SEPT: 6/27/14 | OCT: 7/25/14 | NOV: 8/29/14

AD CLOSE: AUG: 5/23/14 | SEPT: 6/27/14 | OCT: 7/25/14 | NOV: 8/29/14

ON SALE: AUG: 7/15/14 | SEPT: 8/19/14 | OCT: 9/16/14 | NOV: 10/21/14

ON SALE: AUG: 7/15/14 | SEPT: 8/19/14 | OCT: 9/16/14 | NOV: 10/21/14

FEBRUARYMARCH

APRILMAY

JUNE/JULYAUGUSTSEPTEMBEROCTOBERNOVEMBER

DEC/JAN ‘15

FEBRUARYMARCH

APRILMAY

JUNE/JULYAUGUST

SEPTEMBEROCTOBER

NOVEMBERDEC/JAN ‘15

Subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes.

PERSONAL DEFENSE / CIRC 300,000

AD CLOSE: MAY: 2/21/14 | OCT: 7/25/14

ON SALE: MAY: 4/15/14 | OCT: 9/16/14

Subscribers who live in cities and suburbs (A&B counties), along with newsstand.

TURKEY INSIDER / CIRC 300,000

AD CLOSE: MAR: 12/27/13 | APRIL: 1/24/14

ON SALE: MAR: 2/18/14 | APRIL: 3/18/14

MARCHAPRIL

FEBRUARY

JUNE/JULYAUGUST

SEPTEMBEROCTOBER


MAY

AUGUST

Subscribers who have recently purchased a turkey hunting license or reported that turkey hunting is a particular passion.

RECREATIONAL SHOOTING / CIRC 200,000

AD CLOSE: JUNE/JULY: 3/28/14 | DEC ‘14/JAN ‘15: 9/26/14

ON SALE: JUNE/JULY: 5/20/14 | DEC ‘14/JAN ‘15: 11/18/14

DEC/JAN ‘15

FEBRUARY

AUGUSTSEPTEMBER

OCTOBERNOVEMBER

MAY

MARCHAPRIL

JUNE/JULY

Subscribers who have reported that recreational shooting is one of their favorite pastimes.

FISHING INSIDER / CIRC 250,000

AD CLOSE: MAR: 12/27/13 | APRIL: 1/24/14 | MAY: 2/21/14

ON SALE: MAR: 2/18/14 | APRIL: 3/18/14 | MAY: 4/15/14

MARCHAPRILMAY

FEBRUARY

JUNE/JULYAUGUST

SEPTEMBEROCTOBER


Subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes.

BOWHUNTING INSIDER / CIRC 200,000

AD CLOSE: AUG: 5/23/14 | SEPT: 6/27/14 | OCT: 7/25/14

ON SALE: AUG: 7/15/14 | SEPT: 8/19/14 | OCT: 9/16/14

FEBRUARYMARCH

APRIL

JUNE/JULYAUGUST

SEPTEMBEROCTOBER


MAY

AUGUSTSEPTEMBEROCTOBERSubscribers who have recently purchased a bow-hunting license or

reported that bow hunting is a particular passion.

WATERFOWL INSIDER / CIRC 300,000

AD CLOSE: SEPT: 6/27/14 | OCT: 7/25/14

ON SALE: SEPT: 8/19/14 | OCT: 9/16/14

Subscribers who have recently purchased a waterfowl hunting license or reported that waterfowl hunting is a particular passion.

MARCHAPRIL

SEPTEMBEROCTOBER

FEBRUARY

JUNE/JULYAUGUST


MAY

AUGUST

B&W:

B&W:

B&W:

B&W:

B&W:

B&W:

B&W:

4/COLOR:

4/COLOR:

4/COLOR:

4/COLOR:

4/COLOR:

4/COLOR:

4/COLOR:


$53,100

$66,100

FULL PAGE

$26,800

$33,300

FULL PAGE

$26,800

$33,300

FULL PAGE

$17,900

$22,400

FULL PAGE

$22,100

$27,600

FULL PAGE

$17,900

$22,400

FULL PAGE

$26,800

$33,300

FULL PAGE

$44,100

$55,200

2/3 PAGE

$22,400

$27,700

2/3 PAGE

$22,400

$27,700

2/3 PAGE

$15,000

$18,800

2/3 PAGE

$18,400

$23,000

2/3 PAGE

$15,000

$18,800

2/3 PAGE

$22,400

$27,700

2/3 PAGE

$33,500

$41,500

1/2 PAGE

$16,800

$21,000

1/2 PAGE

$16,800

$21,000

1/2 PAGE

$11,400

$14,300

1/2 PAGE

$14,000

$17,300

1/2 PAGE

$11,400

$14,300

1/2 PAGE

$16,800

$21,000

1/2 PAGE

$24,700

$30,600

1/3 PAGE

$12,600

$15,400

1/3 PAGE

$12,600

$15,400

1/3 PAGE

$8,600

$10,000

1/3 PAGE

$10,300

$12,800

1/3 PAGE

$8,600

$10,000

1/3 PAGE

$12,600

$15,400

1/3 PAGE

2014 SELECTS

Circulation from subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes.

Circulation from subscribers who live in cities and suburbs (A & B counties), along with newsstand.

Circulation from subscribers who have recently purchased a turkey hunting license or reported that turkey hunting is a particular passion.

Circulation from subscribers who have recently purchased a bowhunting license or reported that bow hunting is a particular passion.

All rates gross • Rates subject to change • Bleed: available on all ROB units one-third page or larger, add 10% to the gross rate.

Circulation from subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes.

Circulation from subscribers who have reported that recreational shooting is one of their favorite pastimes.

Circulation from subscribers who have recently purchased a waterfowl hunting license or reported that waterfowl hunting is a particular passion.

HUNTER’S INSIDER / CIRC 600,000

PERSONAL DEFENSE / CIRC 300,000

TURKEY INSIDER / CIRC 300,000

BOWHUNTING INSIDER / CIRC 200,000

FISHING INSIDER / CIRC 250,000

RECREATIONAL SHOOTING / CIRC 200,000

WATERFOWL INSIDER / CIRC 300,000

TERMS & CONDITIONS


The following are certain general terms and conditions governing advertising published in OUTDOOR LIFE (the “Magazine”) published by Bonnier Active Media (the “Publisher”).

1. Submission of advertising for publication constitutes acceptance of these terms by Adver-tiser and Agency. no conditions other than those set forth on this rate card and the insertion order shall be binding on Publisher unless specifically agreed to in writing by Publisher.

2. The Magazine is a member of the Audit Bureau of Circulations (ABC). Total audited circulation is reported on an issue-by-issue basis in Publisher’s statements audited by the ABC. Total audited circulation for the Magazine comprises paid plus verified.

3. All advertisements and their content are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to pub-lish an advertisement, or for errors in key number or advertiser index.

4. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher, except as specified in a signed contract, and are based on combined print and digital circulation. Cancellation of any space reservation by the Advertiser or its Agency for any reason other than a change in rates will result in an adjustment of the rate (shortage) based on past and subse-quent insertions to reflect actual space used at the earned frequency or volume rate.

5. Cancellation or changes in orders may not be made by Advertiser or Agency after specified closing date or digital campaign launch date. Advertisements not received by closing date will not be entitled to approval or revision by Advertiser or Agen-cy. In the event of cancellation, Advertiser and Agency agree to reimburse Publish-er for any unit-related outside production costs incurred prior to cancellation.

6. Positioning of advertisements is at the discretion of Publisher except where request for a specific position is granted, in writing, by Publisher.

7. Publisher is not liable for delays in delivery, or non- delivery, in the event of an Act of god, action by any governmental or quasi-governmental entity, fire, flood,

insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow down, or any con-dition beyond the control of Publisher affecting production or delivery in any manner. Any claim for underdelivery not asserted within one year of insertion is waived.

8. Advertiser and Agency shall be jointly and severally liable for monies due and pay-able to Publisher for advertising ordered and published. Should collection efforts be-come necessary, Advertiser and Agency agree to pay reasonable attorney fees, expenses, and costs incurred in connection with collection of all monies due.

9. Advertiser and Agency warrant that they are properly authorized to publish the entire content and subject matter of all advertising submitted for publication. When advertisements containing the names, likenesses and/or testimonials of living persons are submitted for publication, the order or request for the publication there-of shall be deemed to be a warranty by Advertiser and Agency that they have ob-tained written consent of the use of the name, likeness and/or testimonial of each and every living person which is contained therein. Advertiser and Agency agree to indemnify and hold Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for misappropriation, libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement as provided by Advertiser or Agency.

10. Creative work produced by Publisher remains the sole property of Publisher.

11. Until credit is approved, Advertisements are run on a prepaid basis only.

12. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges after earned Advertiser discounts.

13. Special advertising production premiums do not earn any discounts or agency commissions.

14. The Magazine is subject to the OUTDOOR LIFE 2014 issue-by-issue tally (IBIT) pricing system.

2014 outdoor life media kit · ad close: 10/3/14 ad close: 10/3/14 . on sale: 1/14/14 on sale:...

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